The advertising industry in France is a dynamic sector focused on creating brand awareness and fostering consumer connections. This landscape includes established agencies and emerging startups that specialize in various domains like traditional advertising, digital marketing, and public relations. The rise of digital platforms has shifted many companies' focus towards innovative solutions, aiming to reach audiences in more engaging ways. As the market evolves, firms are increasingly integrating technologies such as data analytics and artificial intelligence to refine strategies and enhance customer engagement, making it a vibrant and rapidly changing field.

The companies listed range from boutique agencies to large firms, headquartered predominantly in Île-de-France, particularly Paris. Established between 1984 and 2015, these agencies differ in size, with workforces varying from 11 to over 5,000 employees. Their specializations include integrated communication, digital marketing, brand strategy, and creative advertising, showcasing a mix of traditional and contemporary marketing approaches. In this competitive market, each company's innovative offerings cater to various businesses, from startups to multinational corporations.

Read on to discover the top advertising companies in France.

Top 21 Advertising Companies Companies in France

1. Havas Worldwide Paris

• Website: havasparis.com
• Ownership type: Private
• Headquarters: Puteaux, Île-De-France, France
• Employee distribution: France 99%, Other 1%
• Founded year: 1988
• Headcount: 201-500
• LinkedIn: havas-paris

Havas Worldwide Paris, based in Puteaux, Île-De-France, is an advertising agency founded in 1988. With a workforce of approximately 486 employees, the agency specializes in communication and brand management. Havas Paris provides a comprehensive suite of services that includes advertising, digital transformation, social media management, and content creation. The agency primarily serves large enterprises and startups, assisting them in enhancing their brand visibility and navigating the complexities of modern marketing. Havas Paris is also recognized for its innovative approach to leadership and its commitment to addressing contemporary challenges in the advertising space. The agency's focus on storytelling and creating meaningful connections between brands and consumers further solidifies its position in the industry.

2. M6 Publicité

• Website: m6pub.fr
• Ownership type: Private
• Headquarters: Neuilly-Sur-Seine, Île-De-France, France
• Employee distribution: France 100%
• Founded year: 1987
• Headcount: 201-500
• LinkedIn: m6-pub

M6 Publicité, founded in 1987 and based in Neuilly-Sur-Seine, Île-De-France, is a private advertising agency that specializes in television, radio, and digital advertising. With a team of approximately 325 employees, the company focuses on delivering tailored advertising solutions to businesses looking to effectively engage their target audiences. M6 Publicité operates as the advertising arm of the Groupe M6, which includes 13 television channels, four radio stations, and various digital platforms. Their services range from campaign planning and creative agency support to brand content operations. M6 Publicité is recognized for its innovative approach, offering programs like 'Step by M6' to assist new advertisers in launching their first campaigns. The agency's commitment to accessibility and audience engagement further solidifies its position in the advertising industry.

3. Publicis Conseil

• Website: publicisconseil.fr
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 100%
• Founded year: 1926
• Headcount: 501-1000
• LinkedIn: publicis-conseil

Publicis Conseil is an advertising agency based in Paris, specializing in creative consulting and marketing services. With a workforce of approximately 758 employees, the agency has been operational since 1926, making it one of the oldest advertising firms in France. Publicis Conseil collaborates with a range of clients, from startups to multinational corporations, enhancing brand visibility and engagement through innovative advertising strategies. The agency has received recognition for its work, including multiple awards at prestigious events like the Cannes Lions and Clio Awards. Publicis Conseil is also committed to social and environmental responsibility, actively engaging in initiatives that promote diversity, inclusion, and positive societal impact. Their recent achievements, such as being awarded the highest CSR label for three consecutive years, further underscore their dedication to responsible business practices.

4. Betc

• Website: betc.com
• Ownership type: Private
• Headquarters: Pantin, Île-De-France, France
• Employee distribution: France 97%, Other 3%
• Founded year: 1994
• Headcount: 501-1000
• LinkedIn: betc

Betc, founded in 1994 and based in Pantin, Île-De-France, is a prominent advertising agency that specializes in crafting innovative marketing solutions for a variety of brands across multiple sectors. With a workforce of approximately 980 employees, Betc offers a wide range of services, including advertising campaigns, brand identity creation, and digital marketing. The agency has built a strong reputation for its creative strategies, which have attracted a clientele of well-known companies looking to enhance their market presence. Betc has also made headlines for its recent accomplishments, such as being named the top creative agency in the WARC Creative 100 and winning prestigious awards for its campaigns. Their commitment to creativity and modern production techniques, including the use of advanced tools like Unreal Engine, showcases their adaptability and forward-thinking approach in the advertising industry.

5. Herezie

• Website: herezie.com
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 95%, Italy 5%
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: herezie-group

Herezie is an independent advertising agency based in Paris, Île-De-France, France, established in 2010. With a team of approximately 39 employees, Herezie specializes in crafting innovative marketing campaigns aimed at boosting brand visibility and fostering consumer engagement. The agency has collaborated with notable brands such as Prime Video and Triumph, showcasing its expertise in delivering strategic advertising solutions. Herezie has gained recognition for its creative excellence, winning over 99 international awards, including multiple accolades at the Cannes Lions and Eurobest festivals. The agency prides itself on being the most awarded independent agency in France, reflecting its commitment to quality and creativity in the advertising industry.

6. DDB Paris

• Website: ddb.fr
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 100%
• Founded year: 2001
• Headcount: 201-500
• LinkedIn: ddb-paris

DDB Paris is an advertising agency based in Paris, Île-De-France, France, specializing in integrated communication services. Established in 2001, the agency has grown to employ around 470 professionals, all based in France. DDB Paris focuses on providing creative advertising solutions that enhance brand visibility and engagement for various clients, particularly in the automotive and luxury sectors. Their work is characterized by a blend of creativity, culture, and technology, which allows them to craft compelling narratives and campaigns that resonate with audiences. The agency has collaborated with major brands such as TAG Heuer, Volkswagen, and McDonald's, delivering innovative projects that often receive industry recognition. DDB Paris has also been acknowledged with numerous awards, reflecting their commitment to excellence in advertising and their ability to adapt to the evolving market demands.

7. Mouton Noir

• Website: m-n.fr
• Ownership type: Private
• Headquarters: Fontaines-Sur-Saône, Auvergne-Rhône-Alpes, France
• Employee distribution: France 100%
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: mouton-noir

Mouton Noir is a private communication agency based in Fontaines-Sur-Saône, Auvergne-Rhône-Alpes, France. Established in 2015, the agency operates from Lyon and Clermont-Ferrand, employing between 11 to 50 people. Mouton Noir specializes in helping brands stand out through innovative marketing and advertising strategies. Their services include branding, digital marketing, content creation, and various forms of advertising such as film and print. The agency prides itself on its anti-standard approach, aiming to create campaigns that are not only seen but also remembered. Mouton Noir has worked with a variety of clients, showcasing their ability to adapt to different market needs and challenges. They emphasize creativity and problem-solving, positioning themselves as a partner for brands looking to enhance their market presence.

8. Ekstend Group

• Website: ekstend.io
• Ownership type: Private
• Headquarters: Marseille, Provence-Alpes-Côte D'Azur, France
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: lokall

Ekstend Group, founded in 2008 and based in Marseille, France, is a private marketing agency that provides a wide range of marketing and communication services. With a workforce of approximately 102 employees, the company operates through a network of specialized agencies, each focusing on different marketing aspects such as digital strategy, branding, advertising, and event management. Ekstend Group aims to help brands effectively engage with their target audiences, leveraging their expertise to create impactful marketing strategies. The agency has a strong presence in several French cities, including Paris, Montpellier, and Bordeaux, and has expanded its reach internationally with a location in Jerusalem. Their innovative approach and commitment to client success have earned them over 47 awards for creative and marketing excellence, showcasing their capability in the advertising industry.

9. Agence Félix

• Website: felix-creation.fr
• Ownership type: Private
• Headquarters: Lower Normandy, Normandy, France
• Employee distribution: France 100%
• Founded year: 1992
• Headcount: 11-50
• LinkedIn: f-lix-cr-ation

Agence Félix, established in 1992, is an independent advertising agency based in Lower Normandy, France. With a dedicated team of around 30 professionals, the agency specializes in a wide array of marketing and communication services. Their offerings include brand strategy, design, media campaigns, and web marketing, catering primarily to businesses aiming to enhance their brand presence. Agence Félix prides itself on its independence, allowing for a flexible and tailored approach to client needs. The agency has worked with a variety of clients, showcasing its ability to adapt to different industries and requirements. Their commitment to delivering impactful communication solutions has solidified their position in the advertising sector.

10. Just Happiness

• Website: justhappiness.fr
• Ownership type: Private
• Headquarters: Grabels, Occitanie, France
• Employee distribution: France 100%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: just-happiness

Just Happiness is a creative agency based in Grabels, Occitanie, France, founded in 2014. With a team of 23 employees, the agency focuses on advertising, branding, web development, and social content. They serve a variety of clients across sectors such as retail and technology, providing innovative solutions that enhance brand visibility and engagement. Just Happiness is known for its commitment to impactful storytelling and responsible communication, which is reflected in their projects. The agency has received numerous awards, including several from the Strategy Grand Prix and the Trophées de la Com, showcasing their creative prowess. Additionally, Just Happiness has adopted a corporate social responsibility strategy, becoming a société à mission, which emphasizes their dedication to sustainable practices and community engagement. This approach not only enhances their brand image but also resonates with clients looking for responsible partners in their advertising efforts.

11. Romance

• Website: romance-agency.com
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 91%, Brazil 8%, Other 2%
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: romance-omnicom-group

Romance is a Paris-based advertising agency that specializes in creative marketing solutions tailored for various brands. Established in 2015, the agency has carved out a niche in the advertising landscape, focusing on sectors such as consumer goods and automotive. Their service offerings include advertising campaigns, digital marketing, and brand strategy, all aimed at enhancing brand visibility and audience engagement. Notably, Romance has worked with prominent clients like Audi, for whom they were appointed as the global agency, and Intermarché, showcasing their ability to handle significant accounts. The agency prides itself on its creative approach, believing in the power of ideas to forge emotional connections with consumers. With a team of experienced professionals, Romance continues to push the boundaries of traditional advertising, striving to create campaigns that not only inform but also inspire. Their commitment to inclusivity is reflected in their high professional equality index, further solidifying their reputation in the industry.

12. Rosa Paris

• Website: rosaparis.com
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 100%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: rosapark-agency

Rosa Paris is a private advertising agency based in Paris, Île-De-France, founded in 2012. The agency specializes in creative marketing solutions, working closely with various brands across multiple sectors. Their services include the development of advertising campaigns and brand strategies aimed at increasing visibility and engagement. Rosa Paris has built a notable portfolio, featuring clients like Ouigo, a low-cost train service, and Bonduelle, a leader in the vegetable market. The agency's work reflects a strong emphasis on creativity and innovation, as seen in their campaigns that often tackle contemporary themes and consumer engagement strategies. With a dedicated team of approximately 140 employees, Rosa Paris continues to make its mark in the advertising industry, focusing on delivering impactful marketing solutions.

13. LGM&co

• Website: lgmandco.com
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: lesgrosmots

LGM&co, or L3S GR*S MOT$, is an independent advertising agency based in Paris, Île-De-France, France. Established in 2009, the agency specializes in crafting innovative and impactful advertising solutions tailored to enhance brand visibility and engagement for its clients. With a team of approximately 35 employees, LGM&co prides itself on its creative marketing strategies that often challenge conventional approaches. The agency's work is marked by a playful and sometimes provocative style, aiming to capture attention in a crowded marketplace. Their focus on delivering unique and memorable campaigns positions them as a notable player in the advertising sector, appealing to businesses looking for fresh and engaging marketing solutions.

14. TBWAGroupe

• Website: tbwa-groupe.com
• Ownership type: Private
• Headquarters: Boulogne-Billancourt, Île-De-France, France
• Employee distribution: France 96%, Other 4%
• Founded year: 1970
• Headcount: 1001-5000
• LinkedIn: tbwafrance

TBWAGroupe, based in Boulogne-Billancourt, Île-De-France, France, is a communication agency that has been active since 1970. The company specializes in advertising, digital marketing transformation, and content creation, serving a variety of businesses and organizations. TBWAGroupe provides integrated marketing solutions that address the complexities of modern communication. Their services include branding, design, and audiovisual production, tailored to meet the needs of various industries. The agency operates multiple divisions, such as TBWA\, Proximity, and Mogul, each focusing on different aspects of marketing and communication. With a strong emphasis on real-time engagement and the integration of communication disciplines, TBWAGroupe is well-equipped to navigate the fast-paced world of advertising. The company has a significant presence in France, with 96% of its employees located there, and continues to adapt to the evolving demands of the market.

15. Média Market

• Website: mediamarket-pub.com
• Ownership type: Private
• Headquarters: Villeurbanne, Auvergne-Rhône-Alpes, France
• Employee distribution: France 84%, Italy 16%
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: mediamarket

Média Market is an advertising agency based in Villeurbanne, Auvergne-Rhône-Alpes, France, founded in 2011. With a team of 11 to 50 employees, the agency specializes in crafting customized communication and advertising solutions tailored to the unique needs of businesses. Their service offerings include graphic design, digital communication strategies, and the creation of personalized advertising materials. The agency prides itself on fostering strong partnerships with clients, ensuring that their advertising efforts effectively reach target audiences. Média Market operates primarily in France, with a small presence in Italy, and is committed to innovation and adapting to the evolving landscape of digital communication. Their approach combines creativity with strategic insight, aiming to enhance their clients' visibility and engagement in the market.

16. Havas Réunion

• Website: havasreunion.com
• Ownership type: Private
• Headquarters: Saint-Denis, Île-De-France, France
• Employee distribution: Reunion 100%
• Founded year: 1992
• Headcount: 11-50
• LinkedIn: havas-r%c3%a9union

Havas Réunion, based in Saint-Denis, Île-De-France, is a private advertising agency founded in 1992. With a team of approximately 27 employees, the agency focuses on crafting tailored marketing strategies and campaigns for its clients. Their service offerings include digital marketing, media planning, and creative production, all aimed at enhancing brand visibility and fostering connections with target audiences. Havas Réunion has established a strong presence in the local market, leveraging its understanding of regional dynamics to deliver effective advertising solutions. The agency has garnered nearly 200 awards for its creative work, showcasing its commitment to originality and excellence in advertising. This recognition highlights its ability to produce impactful campaigns that resonate with consumers.

17. Groupe SCP (Services Conseil & Publicité)

• Website: groupescp.fr
• Ownership type: Private
• Headquarters: Levallois-Perret, Île-De-France, France
• Employee distribution: France 100%
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: groupescp

Groupe SCP (Services Conseil & Publicité) is a communication agency based in Levallois-Perret, Île-De-France, France, founded in 2011. The agency specializes in providing a full spectrum of media services, including print, digital, TV, and radio. They assist businesses of all sizes in enhancing their visibility and communication strategies through customized content creation and media dissemination. Their clientele ranges from startups and SMEs to large corporations, indicating their capability to cater to various market segments. With a strong focus on content production, Groupe SCP has successfully managed thousands of campaigns, including over 5,800 digital campaigns and 1,640 TV and radio spots. Their partnerships with major French media outlets further enhance their ability to deliver effective advertising solutions. The agency prides itself on its professional approach and has received positive feedback from clients across different industries, highlighting their effectiveness in boosting brand visibility and engagement.

18. M Publicité

• Website: mpublicite.fr
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 98%, Other 2%
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: m-publicit-

M Publicité, established in 2011 and based in Paris, is a private advertising agency that specializes in branding, marketing strategy, and content creation. The agency operates under the umbrella of the Groupe Le Monde and Le Nouvel Obs, which allows it to serve a wide array of businesses seeking to enhance their brand visibility. With a workforce of approximately 152 employees, M Publicité focuses on delivering tailored marketing solutions that resonate with audiences across various media platforms. The agency's portfolio includes notable brands such as Le Monde, Télérama, and HuffPost, among others. M Publicité has also been active in launching new initiatives, such as its brand content studio, M plus, aimed at consolidating its expertise in content marketing. This strategic direction reflects its commitment to adapting to the changing dynamics of the advertising landscape.

19. Brief

• Website: brief.fr
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Founded year: 1990
• Headcount: 11-50
• LinkedIn: brief_2

Brief is a Paris-based communication agency founded in 1990, specializing in a variety of services that include consulting, digital solutions, advertising, and video production. With a team of 24 employees, Brief serves a wide array of sectors such as food, media, health, and social economy. The agency focuses on enhancing communication strategies for businesses and organizations, helping them achieve their goals through tailored advertising solutions. Their expertise extends to identity creation, digital marketing, and fundraising, showcasing their commitment to supporting clients in multiple facets of communication. Brief's portfolio reflects their active involvement in the advertising industry, demonstrating their capability to deliver effective campaigns and strategies.

20. Groupe CMP

• Website: groupecmp.com
• Ownership type: Private
• Headquarters: Joinville-Le-Pont, Île-De-France, France
• Employee distribution: France 100%
• Founded year: 1985
• Headcount: 11-50
• LinkedIn: groupe-cmp

Groupe CMP, established in 1985 and based in Joinville-Le-Pont, Île-De-France, is a private marketing agency with a workforce of 25 employees. The company specializes in comprehensive communication solutions, which include advertising management, graphic design, digital marketing, and event creation. They cater to a wide array of clients, ranging from public institutions to private enterprises, focusing on enhancing brand visibility and engagement through customized marketing strategies. Their services are designed to meet the specific needs of their clients, ensuring a personalized approach to communication. With a strong emphasis on client satisfaction, Groupe CMP has built a reputation for reliability and responsiveness in the marketing sector.

21. JPM Partner

• Website: jpm-partner.com
• Ownership type: Private
• Headquarters: Talant, Bourgogne-Franche-Comté, France
• Employee distribution: France 100%
• Founded year: 1984
• Headcount: 11-50
• LinkedIn: jpm-partner

JPM Partner is a marketing agency based in Talant, Bourgogne-Franche-Comté, France, founded in 1984. With a team of 26 employees, the agency specializes in communication and branding services. Their expertise spans various areas, including branding strategy, digital marketing, design services, and content creation. JPM Partner has successfully collaborated with over 1000 clients, ranging from small and medium-sized enterprises to public organizations, helping them enhance their brand visibility and engagement through tailored marketing strategies. The agency's approach is holistic, ensuring that each client's unique needs are met with precision and creativity. Their commitment to innovation and effective communication has established them as a significant player in the marketing and advertising industry.

Advertising Companies Insights: Key Companies in France

Company	Headquarter	Size	Founded	Ownership
Havas Worldwide Paris	Puteaux, Île-De-France, France	201-500	1988	Private
M6 Publicité	Neuilly-Sur-Seine, Île-De-France, France	201-500	1987	Private
Publicis Conseil	Paris, Île-De-France, France	501-1000	1926	Private
Betc	Pantin, Île-De-France, France	501-1000	1994	Private
Herezie	Paris, Île-De-France, France	51-200	2010	Private
DDB Paris	Paris, Île-De-France, France	201-500	2001	Private
Mouton Noir	Fontaines-Sur-Saône, Auvergne-Rhône-Alpes, France	11-50	2015	Private
Ekstend Group	Marseille, Provence-Alpes-Côte D'Azur, France	51-200	2008	Private
Agence Félix	Lower Normandy, Normandy, France	11-50	1992	Private
Just Happiness	Grabels, Occitanie, France	11-50	2014	Private
Romance	Paris, Île-De-France, France	51-200	2015	Private
Rosa Paris	Paris, Île-De-France, France	51-200	2012	Private
LGM&co	Paris, Île-De-France, France	11-50	2009	Private
TBWAGroupe	Boulogne-Billancourt, Île-De-France, France	1001-5000	1970	Private
Média Market	Villeurbanne, Auvergne-Rhône-Alpes, France	11-50	2011	Private
Havas Réunion	Saint-Denis, Île-De-France, France	11-50	1992	Private
Groupe SCP (Services Conseil & Publicité)	Levallois-Perret, Île-De-France, France	51-200	2011	Private
M Publicité	Paris, Île-De-France, France	51-200	2011	Private
Brief	Paris, Île-De-France, France	11-50	1990	Private
Groupe CMP	Joinville-Le-Pont, Île-De-France, France	11-50	1985	Private
JPM Partner	Talant, Bourgogne-Franche-Comté, France	11-50	1984	Private

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