The life insurance industry in California is home to an array of companies which provide whole life insurance plans. These firms provide financial cover and wealth security through a range of different life insurance policies, including term, permanent, and whole life. With the growth of digitization, many of these companies have begun offering online services, bringing increased ease and efficiency to the process. These companies ensure that individuals can secure their loved ones' future, covering critical needs like mortgage payments, college tuition, debt, and even compensating for lost income.


Top 19 whole life insurance companies in California

1. Matrix Direct

  • Website: matrixdirect.com
  • Headquarters: San Diego, California, United States
  • Founded: 1995
  • Headcount: 201-500
  • Latest funding type: Acquired
  • LinkedIn

Matrix Direct provides life insurance services to ensure the financial security of loved ones. They offer a trusted source for life insurance policies, including term life, permanent life, and whole life insurance. Their products may vary by state availability.


2. Tippett Moorhead & Haden, an Alera Group Company

  • Website: tmhllc.com
  • Headquarters: Costa Mesa, California, United States
  • Founded: 2012
  • Headcount: 11-50
  • LinkedIn

TMH LLC is a company that specializes in life insurance and wealth preservation techniques. They offer various types of life insurance policies, including term, whole life, universal life, indexed universal life, variable universal life, and no-lapse guarantee universal life. Their services also include career planning, long-term care planning, and retention plans for companies. TMH LLC is dedicated to providing long-term service and transparency in helping clients with their life insurance options.


3. Ethos

  • Website: ethoslife.com
  • Headquarters: San Francisco, California, United States
  • Founded: 2016
  • Headcount: 201-500
  • Latest funding type: Series D
  • LinkedIn

Ethos is a life insurance company that offers both term life insurance and guaranteed issue whole life insurance. Their term length options range from 10 to 30 years, with coverage amounts from $20K to $2 million. They provide policies that can help cover various expenses, such as mortgage, debt, college tuition, and lost income. Ethos aims to provide fast and easy life insurance that can be applied for online without medical exams or blood tests.


4. Golden Memorial Insurance Services

Golden Memorial Insurance offers final expense insurance plans to protect loved ones from added stress and financial burden during difficult times. With plans starting at $15 per month, they provide total protection and benefits up to $100,000. Their caring staff ensures a smooth and stress-free process, making them highly recommended by their customers.


5. AIG Direct

  • Website: aigdirect.com
  • Headquarters: San Diego, California, United States
  • Founded: 1995
  • Headcount: 201-500
  • LinkedIn

AIG Direct is a trusted source for life insurance products. They offer a variety of insurance options including term life, permanent life, and final expense insurance. Their website provides easy access to personalized life insurance quotes and helpful information on managing policies.


6. Collins and Associates

InsuranceExperts.com is a full-service insurance brokerage specializing in life, health, disability, and long-term care insurance. We offer a range of products including term life insurance, universal life insurance, and whole life insurance to meet the specific needs of individuals and businesses. Our expertise and partnerships with top-rated insurance carriers ensure our clients receive the best policies at affordable prices.


7. Mbi

Management Brokers is a fully licensed company in the State of California that specializes in selling life insurance. With over four decades of experience, they provide customized life insurance solutions tailored to the unique needs of every client. They offer outstanding service and strive to negotiate the best prices possible.


8. Ladder

  • Website: ladderlife.com
  • Headquarters: Palo Alto, California, United States
  • Founded: 2015
  • Headcount: 51-200
  • Latest funding type: Series D
  • LinkedIn

Ladder Life offers flexible and affordable life insurance plans that can be personalized to fit your needs. Their fully digital process provides coverage up to $3 million with no paperwork and no appointments needed.


9. GoldLine Financial

GoldLine Financial Services provides financial strategies to help clients achieve systematic wealth, including legacy debt elimination, premium financing, tax-free retirement, indexed annuities, and more.


10. Blackstone Insurance Services

Blackstone Insurance Services Inc is an insurance agency in Glendale offering a wide range of insurance products, including term life insurance, whole life insurance, auto insurance, health insurance, home insurance, and business insurance.


11. Windsor Insurance Associates, Inc

Windsor Insurance is a Brokerage General Agency in the life insurance industry, offering comprehensive life insurance consultancy services to independent advisors. With a team of over 30 professionals, they provide support in all aspects of the life insurance business, including product benefits, advanced case designs, and underwriting. Their commitment to long-term relationships and integrity sets them apart.


12. JRC Insurance Group

JRC Insurance Group is an Independently-Owned Insurance Agency that represents more than 50 top-rated insurance companies. They specialize in providing coverage for clients aged 45 to 75 and offer a wide range of life insurance policies to protect families, mortgages, and businesses.


13. Jaffe Insurance Agency

Jaffe Insurance Agency is an independent insurance agency based in Marina del Rey, CA. They offer a range of insurance services including auto, homeowners, renters, business, health, life, earthquake/flood insurance. With a dedicated staff and a history of quality coverage, Jaffe Insurance Agency is committed to meeting the insurance needs of their customers.


14. Bfi Insurance Services, INC.

BFI Insurance Services is an insurance broker offering a wide range of insurance services including general liability, home, automobile, life, and commercial insurance options, as well as wedding and event insurance.


15. California Life Insurance Agency

California Life Insurance Company offers a wide range of policy options to meet the unique needs of customers looking for term life insurance, whole life insurance, or other types of policy.


16. JD Snead - State Farm Insurance Agent

JD Snead Agency offers insurance policies for auto, homeowners, condo, renters, business, life and pet with State Farm and other third-party vendors. They also offer small business insurance and whole life insurance policies with different payment options.


17. Globe Life - Liberty National Division The Green Agencies

The Green Agencies offers various insurance policies such as Accidental Death Policy, Term Life Insurance, Whole Life Insurance and Cancer insurance. They provide personalized plans that meet their clients' specific needs.


18. LeapLife

  • Website: leaplife.com
  • Headquarters: San Francisco, California, United States
  • Founded: 2017
  • Headcount: 11-50
  • Latest funding type: Acquired
  • LinkedIn

LeapLife is an online platform that offers personalized life insurance policies to consumers at affordable prices. The platform aims to revolutionize how consumers find, compare, and purchase life insurance policies online.


19. The MB Group

  • Website: mbgroup.net
  • Headquarters: Westlake Village, California, United States
  • Founded: 1978
  • Headcount: 11-50
  • LinkedIn

The MB Group is an insurance company that has been in business for almost 40 years, specializing in life, health, disability, and long term care insurance policies. They work with nationally known law firms, financial advisors, business managers, corporations, professional groups, entertainers and professional athletes, providing guaranteed products with ongoing superior services.


Want to find more whole life insurance companies?


If you want to find more companies that provide a mix of term, permanent and whole life insurance you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


With Inven you'll also get to know the company's:


  • Ownership: Which of these are private equity backed? Which are family-owned?
  • Contact data: Who are the owners and CEO's? What are their emails and phone numbers?
  • Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!