Top 20 Marketing Automation Software Providers for Efficient Campaigns
Top 20 Marketing Automation Software Providers for Efficient Campaigns
The marketing automation software industry is a rapidly growing sector that focuses on providing solutions to streamline and automate marketing processes for businesses. These companies offer a range of software and tools that help businesses manage their marketing campaigns more effectively and efficiently. From customer relationship management (CRM) platforms to email marketing automation, these companies cater to various industries and offer personalized solutions to meet their clients' marketing needs. The industry is evolving as technology advancements continue to drive innovation in marketing automation. Companies are exploring new ways to leverage artificial intelligence (AI) and machine learning algorithms to deliver more accurate and targeted marketing campaigns. With the increasing demand for data-driven marketing strategies, the industry is headed towards further integration of analytics and automation to optimize marketing performance.
Top 20 Marketing Automation Software Companies
1. HubSpot
- Headquarter: Cambridge, Massachusetts, United States
- Founded: 2006
- Headcount: 1001-5000
HubSpot is a CRM platform that offers software, integrations, and resources to connect marketing, sales, content management, and customer service. Their products can be used individually, but provide even greater value when used together. They also provide onboarding, consulting, and partnership programs.
2. Freshworks
- Headquarter: San Mateo, California, United States
- Founded: 2010
- Headcount: 5001-10000
Freshworks is a company that offers a range of customer engagement software solutions. Their products include CRM, helpdesk, marketing automation, live chat, and IT service management tools.
3. ActiveCampaign
- Headquarter: Chicago, Illinois, United States
- Founded: 2003
- Headcount: 1001-5000
- Latest funding type: Series C
ActiveCampaign is an email marketing, automation, and CRM platform. It offers marketing automation, email marketing, personalization, site tracking, landing pages, and forms. It also provides sales automation, CRM, lead scoring, and sales engagement. The platform includes transactional email features and customer experience automation. ActiveCampaign serves various industries including technology, education, small businesses, non-profit organizations, and healthcare.
4. Sendinblue
- Headquarter: Paris, Île-De-France, France
- Founded: 2012
- Headcount: 501-1000
- Latest funding type: Series B
Sendinblue is a platform that offers email, SMS, Facebook, chat, CRM, and more. It helps businesses grow by providing powerful tools for communication and marketing. With features like email tracking, marketing automation, and landing pages, Sendinblue enables businesses to engage with their target audience and drive growth.
5. Pardot
- Headquarter: Atlanta, Georgia, United States
- Founded: 2007
- Headcount: 1001-5000
Pardot.com is a company that offers marketing automation software to businesses. Their software helps businesses streamline their marketing processes and increase efficiency.
6. SharpSpring (from Constant Contact)
- Headquarter: Gainesville, Florida, United States
- Headcount: 1001-5000
- Latest funding type: Post Ipo Equity
SharpSpring is a platform for marketing automation that helps businesses attract, convert, and retain customers. It offers tools such as email marketing, dynamic landing pages, and social media publishing. With SharpSpring, businesses can nurture leads, manage customers, and gain insights through integrated marketing and sales reports.
7. Infusionsoft
- Headquarter: Chandler, Arizona, United States
- Founded: 2001
- Headcount: 501-1000
Infusionsoft is a small business software provider that offers a range of solutions for marketing automation and integration with other platforms.
8. Act-On Software, Inc.
- Headquarter: Portland, Oregon, United States
- Founded: 2008
- Headcount: 51-200
- Latest funding type: Series Unknown
Act-On is a marketing automation company that offers multichannel marketing, marketing analytics, lead scoring, lead generation, sales and marketing alignment, and MarTech integrations. They provide support packages, professional services, and boost careers. Their platform helps businesses reach their customers and achieve marketing progress with the help of their world-class teams. Act-On caters to various industries including finance, banking, insurance, manufacturing, B2B services, and SaaS.
9. Selligent Marketing Cloud
- Headquarter: Braine-L’Alleud, Belgium
- Headcount: 201-500
Selligent Marketing Cloud is an AI-powered marketing automation platform that helps businesses make marketing personal, delivering unique and highly relevant experiences to customers across all channels and devices. It combines security with unprecedented marketing capabilities, enabling businesses to combine personalized campaigns backed by real-time data with top-level data security. Selligent enables businesses in various industries, including financial services, media, publishing & entertainment, retail, and travel & hospitality, to drive conversions, retain customers, and increase revenue. With a suite of marketing tools, Selligent supports automation, analysis, and management of omnichannel interactions, helping businesses boost their marketing strategies.
10. Ontraport
- Headquarter: Santa Barbara, California, United States
- Founded: 2008
- Headcount: 51-200
- Latest funding type: Debt Financing
Ontraport is a leading marketing automation platform that allows businesses to manage sales, marketing, and business processes in one place. With drag-and-drop editor and no-code web apps, businesses can create upsells, order bumps, and order forms. Ontraport offers services like lead scoring and routing, security and scalability, and subscription management on autopilot. It caters to professional service providers, marketing agencies, and consultants. Its industry keywords include marketing automation, CRM, and digital marketing. The company's customers include businesses in various industries such as healthcare, telecommunications, and banking. Other relevant keywords include email deliverability, customer center, and trend analysis.
11. Agile CRM by Mantra
- Headquarter: Dallas, Texas, United States
- Founded: 2013
- Headcount: 51-200
Agile CRM provides a cloud-based SaaS service that is mobile-ready, fast, and simple to use. It offers a comprehensive suite of sales, marketing, and service solutions to help businesses streamline their workflows, manage customer relationships, and boost productivity. With features like contact management, calendar integration, email marketing, project management, and social media integration, Agile CRM enables businesses to enhance their sales, marketing, and customer service efforts.
12. Drip
- Headquarter: Minneapolis, Minnesota, United States
- Headcount: 51-200
- Latest funding type: Seed
Drip.com is an ecommerce marketing automation platform that helps businesses build customer relationships and increase brand loyalty. With Drip, businesses can forge real relationships with customers using email, onsite messaging, and customer-first strategies.
13. Splio
- Headquarter: Paris, France
- Founded: 2001
- Headcount: 51-200
- Latest funding type: Series Unknown
Splio is a software and technology company that offers a suite of marketing automation and customer engagement solutions. Their platform allows businesses to communicate with their clients on a personalized basis, automate marketing campaigns, identify and grow customer loyalty, and unify customer data. They also provide referral marketing and mobile wallet solutions to engage customers on mobile devices. Splio serves various industries including retail, e-commerce, catering, and telecoms.
14. Mindbox
- Headquarter: Wilmington, Delaware, United States
- Founded: 2006
- Headcount: 201-500
- Latest funding type: Private Equity
Mindbox.cloud is a marketing automation platform that offers an all-in-one solution for customer-centric B2C businesses. With features such as ESP, loyalty programs, and mobile pushes, Mindbox helps businesses personalize their marketing campaigns and communicate with customers through their preferred channels. The platform also provides plugins and integrations for seamless integration into existing systems.
15. Radica Systems Limited
- Headquarter: Shatin, Hong Kong
- Founded: 2000
- Headcount: 51-200
Radica Systems Limited is a company that provides an omni-channel customer engagement platform. With their platform, businesses can easily deliver messages through multiple channels simultaneously. They offer services such as SMS marketing, personalized email marketing, marketing automation, and CRM integrations.
16. Autopilot
- Headquarter: Sydney, New South Wales, United States
- Founded: 2012
- Headcount: 51-200
Autopilot is a company that offers a web application and API for automating and managing customer journeys. They provide tools for creating personalized and automated marketing campaigns, as well as tracking and analyzing customer engagement.
17. iwinBACK Inc.
- Headquarter: Surrey, British Columbia, United Kingdom
- Founded: 2006
- Headcount: 51-200
iwinBACK is a direct marketing automation system that enables channel unification and allows for the scheduling of multi-channel marketing campaigns. It helps companies convert, retain, and win back customers by delivering personalized content through various channels.
18. Rechat
- Headquarter: Dallas, United Kingdom
- Founded: 2016
- Headcount: 51-200
- Latest funding type: Series A
Rechat.com provides a comprehensive suite of tools for real estate agents, including transaction management, marketing automation, and customer relationship management. With customizable templates and automated follow-ups, agents can easily market listings, build relationships, and close deals. The platform offers features like branded search, tour sheets, paperless closings, and virtual open-house events. Rechat.com aims to help realtors succeed with its user-friendly interface and deep insights.
19. Hive.co
- Headquarter: Kitchener, Ontario, Canada
- Founded: 2014
- Headcount: 11-50
- Latest funding type: Series Unknown
Hive.co is an email marketing platform that offers seamless data integration with various platforms, enabling businesses to enrich their customer lists and build data-driven marketing campaigns. With powerful marketing automation tools, Hive.co helps businesses engage customers meaningfully and drive better email marketing results.
20. 4Dem - Digital & Email Marketing
- Headquarter: Torino, Italy
- Founded: 2010
- Headcount: 11-50
4dem.it is a digital marketing platform that offers a range of functionalities for email and SMS marketing automation. Their drag and drop editor allows users to create visually appealing and personalized emails, while their advanced statistics tools help analyze campaign results. They also provide resources for user training, such as guides, tutorials, webinars, and ebooks.
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