The casino marketing services industry is an innovative sector encompassing a range of companies offering diverse solutions geared towards enhancing the casino experience, both online and offline. These providers offer an array of services such as game development, online gaming solutions, technology and software support, marketing services, and much more. The focus is on maximizing player engagement, leveraging new technologies to provide seamless user experiences, and continually evolving through forward-thinking strategies. As the world increasingly gravitates towards digital platforms, the industry is likely to witness significant growth, with greater emphasis on online gaming, virtual reality and sophisticated marketing strategies.


Top 22 Casino Marketing Services Providers

1. Gan

  • Website: gan.com
  • Headquarters: Las Vegas, Nevada, United Kingdom
  • Founded: 2002
  • Headcount: 501-1000
  • Latest funding type: Post Ipo Equity
  • LinkedIn

GAN Limited, trading as GAN, offers online gaming solutions, including real-money iCasino and simulated gaming platforms. They provide operational support and marketing services to enhance player engagement and extend brands online.


2. Ivy

  • Website: ivy.global
  • Headquarters: Hyderabad, Telangana, India
  • Founded: 2001
  • Headcount: 1001-5000
  • LinkedIn

Ivy Comptech Pvt Ltd is a leading technology company specializing in the online gaming industry. They offer cutting-edge technology solutions and a unique Re-Entry Program for Women. With a focus on innovation and open-mindedness, Ivy Comptech is shaping the future of game experiences.


3. Softswiss

  • Website: softswiss.com
  • Headquarters: Willemstad, Curaçao, Netherlands
  • Founded: 2009
  • Headcount: 1001-5000
  • LinkedIn

SOFTSWISS is an eCommerce and iGaming solutions company that has been operating for over 10 years. They provide high-quality projects and tools for clients worldwide to start their journey in the iGaming industry. Their services include online casino software, sports betting software, game aggregation software, affiliate marketing, and jackpot management software. They also offer managed services and critical support round the clock.


4. Gaming Innovation Group

  • Website: gig.com
  • Founded: 2012
  • Headcount: 501-1000
  • Latest funding type: Acquired
  • LinkedIn

Gaming Innovation Group (gig.com) is a leading provider of iGaming solutions, offering a powerful online gaming platform, sportsbook solutions, and omnichannel services. With a focus on enhancing business intelligence and improving user experiences, GiG helps companies in the gaming industry make better decisions, comply with marketing regulations, and protect their licenses. The company's portfolio includes innovative frontend solutions, real-time data platforms, and marketing compliance solutions. As a strategic commercial partner, GiG expands its reach and strengthens its presence in the industry.


5. Institute of Business Management

  • Website: iobm.edu.pk
  • Headquarters: Karachi, Sindh, Pakistan
  • Founded: 1995
  • Headcount: 501-1000
  • LinkedIn

IOBM (Institute of Business Management) offers various diploma programs including Diploma in Digital Marketing & E-Commerce and Diploma in Information Security.


6. 188bet

  • Website: 188bet.com
  • Headquarters: Makati, Manila, United Kingdom
  • Headcount: 501-1000
  • LinkedIn

188bet.com is an online betting platform that offers a wide range of sports betting, casino games, and live dealer options. With a user-friendly interface, secure transactions, and competitive odds, it provides an exciting and convenient gambling experience.


7. Smile Group

  • Website: gksmile.ru
  • Headquarters: Russian Federation
  • Founded: 1993
  • Headcount: 1001-5000
  • LinkedIn

Gksmile.ru is a company that offers various services related to online gaming, social media marketing, and online casinos. They provide services such as subscriber boosting on Instagram, gambling platform reviews, and online casino recommendations. The company aims to help individuals and businesses leverage the power of online platforms to enhance their gaming experience, reach a larger audience, and improve their online presence.


8. Murka

  • Website: murka.com
  • Headquarters: Limassol, Limassol, Cyprus
  • Founded: 2009
  • Headcount: 501-1000
  • LinkedIn

Murka.com is a company that offers innovative and engaging online casino games. With a focus on providing exceptional gaming experiences, Murka.com creates a wide range of games that cater to different preferences and interests. By leveraging cutting-edge technology and creativity, Murka.com aims to deliver a unique and enjoyable gaming experience to its users.


9. Gambling.com Group

Gambling.com is a leading online resource for information and reviews of online gambling sites and casinos. They strive to stay up to date with the evolving industry and contribute to working papers, conferences, and education efforts. The company ensures the security and safety of online gamblers by only promoting licensed and regulated betting and casino brands. They provide in-depth analysis, resource guides, and a variety of content on topics such as payment options, casino games, legislation, and responsible gambling.


10. Beter

  • Website: beter.co
  • Headquarters: Limassol, Limassol, Cyprus
  • Founded: 2018
  • Headcount: 501-1000
  • LinkedIn

BETER is a leading provider of next-gen content and data in the gaming industry. They offer fast sports, esports, live casino products, and gaming solutions. Their services include iFrame solutions, marketing assistance, and support.


11. NeoGames

  • Website: neogames.com
  • Headquarters: Tel-Aviv, Tel Aviv, Israel
  • Founded: 2005
  • Headcount: 201-500
  • Latest funding type: Ipo
  • LinkedIn

Neogames is a leading iLottery technology company with over 17 years of industry experience. They offer a comprehensive suite of platforms, innovative games, and services for iLottery, Sports Betting, and iGaming. The recent acquisition of Aspire Global group enables them to provide a broad range of products and services. They are known for their expertise, superior platform, flexibility, and commitment to delivering results.


12. Bede Gaming

  • Website: bedegaming.com
  • Headquarters: Newcastle Upon Tyne, Newcastle Upon Tyne, United Kingdom
  • Founded: 2012
  • Headcount: 201-500
  • Latest funding type: Acquired
  • LinkedIn

Bede Gaming is a leading gaming platform that offers a comprehensive range of services and solutions for operators in the online gambling industry. With deep integrations and industry-leading marketing tools, Bede Gaming helps operators launch differentiated offerings and provide a first-class player experience.


13. Apg|sga

  • Website: apgsga.ch
  • Headquarters: Zürich, Zurich, Switzerland
  • Founded: 1900
  • Headcount: 501-1000
  • Latest funding type: Series Unknown
  • LinkedIn

APG|SGA is a leading company in out-of-home advertising, offering guaranteed high visibility for advertising campaigns. They specialize in outdoor advertising, reaching a wide target audience that is constantly on the move. With a strong focus on innovation and Swiss tradition, they provide a range of advertising formats and services tailored to meet the needs of their customers.


14. Ventures Lab

Ventures Lab Ltd. is a market-leading technology and managed services company that specializes in providing enterprise DDoS protection, iGaming, and financial business solutions. With a cutting-edge gaming platform, licenses in major jurisdictions, and a wide range of products and services, Ventures Lab offers customized technology and automation solutions to its partners.


15. Bragg Ljubljana (formerly known as ORYX Gaming)

  • Website: oryxgaming.com
  • Headquarters: Toronto, Ontario, Canada
  • Founded: 2010
  • Headcount: 201-500
  • Latest funding type: Acquired
  • LinkedIn

Oryx Gaming is a company founded in 2010 with a focus on developing a powerful gaming platform for operators and media groups worldwide. They offer a range of products and services for the gaming industry, including software development, content development, and digital marketing.


16. Viage

  • Website: viage.be
  • Headquarters: Brussels, Brussels Capital, Belgium
  • Headcount: 201-500
  • LinkedIn

Viage is a company that offers a range of services to help businesses turn visitors into leads. They provide expertise in customer conversion strategies and offer benefits to their clients. Viage specializes in helping businesses optimize their online presence and maximize their lead generation potential.


17. Esports Entertainment Group (NASDAQ: GMBL)

EEG Games provides services and technological infrastructure to engage esports and gaming communities worldwide. It offers ggCircuit B2B esports operating system, iGaming operation, and state-of-the-art esports technology. The company is a full-stack esports and online betting company and owns proprietary esports betting and affiliate platforms. It also provides turn-key esports event design and execution, tournament & league operations, live broadcast production, and influencer marketing. EEG Technology designs next-generation products and custom-made solutions for the esports and online gaming industries.


18. TBWAIndia

TBWA India is an innovative advertising and marketing agency that offers creative solutions to Fortune 500 customers. Led by Vishwajit, a leader in the analytics world, the company develops new products and services to solve clients' growth problems.


19. AIS Technolabs Pvt Ltd

AIS Technolabs is an award-winning Web, Mobile app development and digital marketing company offering customized and bug-free solutions. They provide guidance, complete support, and end-to-end solutions to turn ideas into reality.


20. Fsb

  • Website: fsbtech.com
  • Headquarters: London, London, United Kingdom
  • Founded: 2007
  • Headcount: 51-200
  • Latest funding type: Private Equity
  • LinkedIn

FSB Tech is a global technology company specializing in B2B sports betting and iGaming solutions. With a focus on curated experiences, they offer a cutting-edge back office platform that allows partners to customize their trading, marketing, and front-end UI tools. They work closely with global operators to deliver winning solutions in regulated markets worldwide.


21. Iconic Electric and Controls

  • Website: iconicec.ca
  • Headquarters: Calgary, Alberta, Canada
  • Founded: 2008
  • Headcount: 201-500
  • LinkedIn

ICONIC Electric and Controls is a company that provides electrical, instrumentation, and data communication services. They also offer combustion and incinerator projects. They prioritize quality and have a culture that supports personal and professional development.


22. Branders

Branders Ltd is a company dedicated to delivering optimal experiences in the iGaming industry. They develop fascinating online casinos with great customer experience and work with white labels, affiliates, designers, customer support, CRM, and marketing services. Their approach includes fair play, no half measures, and building long-term relationships for sustainable value.


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