Authority Ranking: Top 24 Singular Alternatives

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min read
Top 24 Singular alternatives Main

Authority Ranking: Top 24 Singular Alternatives

5
min read
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Top 24 Singular alternatives Main
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Singular is a distinguished player in the realm of marketing analytics and attribution, offering comprehensive solutions that drive business growth and protect from fraud. The domain in which it operates is brimming with alternatives that use cutting-edge technology to provide top-tier marketing analysis services. Competitors range from companies like OptiMine, which leverages AI for strategic marketing planning, to LeadsRx which offers a privacy-first approach to data, and MMA, which offers international marketing intelligence solutions. This dynamic industry is witnessing continuous developments with a focus on improving marketing ROI and data security.


Top 24 Singular alternatives

1. OptiMine Software, Inc.

  • Website: optimine.com
  • Headquarters: Minneapolis, Minnesota, United States
  • Founded: 2008
  • Headcount: 11-50
  • Latest funding type: Debt Financing
  • LinkedIn

OptiMine is a marketing measurement and optimization company that offers unified top-down strategic planning and bottom-up tactical guidance. They provide actionable insights and scenario planning to help brands grow their revenues and improve customer acquisitions. OptiMine measures the cross-channel performance of digital and traditional marketing channels, and offers solutions for online and offline conversions. They use AI, machine learning, and cloud computing to deliver accurate and high confidence results. OptiMine's platform helps marketers comply with regulations and enhance consumer privacy protection.


2. LeadsRx

  • Website: leadsrx.com
  • Headquarters: Portland, Oregon, United States
  • Founded: 2015
  • Headcount: 11-50
  • LinkedIn

LeadsRx is a full-service multi-touch attribution software company that offers a privacy-first approach to data. Their products include LeadsRx Attribution™, LeadsRx Journey™, and LeadsRx Privacy Studio™. They provide comprehensive solutions to track and optimize marketing performance across all channels.


3. MMA (Marketing Management Analytics)

  • Website: mma.com
  • Headquarters: Norwalk, Connecticut, United States
  • Founded: 1988
  • Headcount: 51-200
  • LinkedIn

Ipsos MMA is a marketing analytics company that provides marketing intelligence solutions across borders and brands. They offer services such as marketing mix modeling, multi-touch attribution, media and market testing, and pricing analytics.


4. Analytic Partners

  • Website: analyticpartners.com
  • Headquarters: Miami, Florida, United States
  • Founded: 2000
  • Headcount: 201-500
  • Latest funding type: Private Equity
  • LinkedIn

Analytic Partners is a global marketing analytics company that helps businesses make impactful marketing decisions using data. Their Commercial Decisioning Platform, GPS Enterprise, measures and analyzes a wide array of marketing, business, and external data to optimize marketing strategies. They offer services like Marketing Mix Modeling, Multi-Touch Attribution, Unified Measurement, Integrated Brand Impact, and Predictive Analytics.


5. Trackonomics

  • Website: trackonomics.net
  • Headquarters: London, London, Israel
  • Founded: 2014
  • Headcount: 11-50
  • Latest funding type: Acquired
  • LinkedIn

Trackonomics is a platform that simplifies and optimizes affiliate marketing for digital publishers. It offers affiliate data management, link automation, revenue attribution, and link monitoring & intelligence. With Trackonomics, publishers can automate time-consuming tasks, create affiliate links for all networks, and produce engaging content for their audience. It is a one-stop-shop for tracking and analyzing affiliate performance.


6. sMedia

  • Website: smedia.ca
  • Headquarters: Regina, Saskatchewan, Canada
  • Founded: 2011
  • Headcount: 51-200
  • Latest funding type: Debt Financing
  • LinkedIn

sMedia is a digital tech company that empowers automotive and recreational dealerships with the technology required to be a driving force in the digital transformation of the industry. They provide tools like Smart Offer to increase lead conversion rates and Analytics & Attribution to optimize marketing spend. By targeting engaged prospects and utilizing data-backed approaches, sMedia helps dealerships sell more cars and grow sales. They are a Google Premier Partner and also offer services in Microsoft Auto Ads, Facebook Marketing, and more.


7. Skai

  • Website: skai.io
  • Headquarters: San Francisco, California, United States
  • Founded: 2006
  • Headcount: 501-1000
  • Latest funding type: Series Unknown
  • LinkedIn

Skai.io is a platform that enables brands to create and manage campaigns across various digital media channels such as search, social, retail media, and apps. With a focus on data-driven decision-making, Skai.io provides measurement and incrementality experiments, cross-channel attribution, and secure data architecture. The company is dedicated to empowering brands to reach their full potential through technology and insights.


8. DemandLab

  • Website: demandlab.com
  • Headquarters: Jenkintown, Pennsylvania, United States
  • Founded: 2009
  • Headcount: 11-50
  • LinkedIn

DemandLab is a global B2B digital marketing agency that offers marketing data services, technology integration and optimization, and data analytics. They help businesses generate deeper insights, deliver rewarding customer experiences, and execute lead and demand generation strategies. DemandLab offers a marketing intelligence platform called Insentric™, which allows organizations to accurately measure and prove marketing's impact on B2B revenue. Their services include enhancing the value and usability of marketing and sales data, improving marketing technology stack, and streamlining marketing automation and sales technologies.


9. Optimal Digital Marketing, Inc.

Optimal Marketing is a growth marketing agency offering comprehensive solutions to help businesses achieve profitable growth. They specialize in digital marketing strategies such as search ads, display ads, social ads, video ads, and organic SEO. Their services also include conversion rate optimization and full-funnel revenue attribution reporting. With a mission to give more than they take, Optimal Marketing aims to build long-term partnerships and deliver exceptional results for their clients.


10. Kochava

  • Website: kochava.com
  • Headquarters: Sandpoint, Idaho, United States
  • Founded: 2011
  • Headcount: 51-200
  • LinkedIn

Kochava is a mobile measurement partner (MMP) that provides holistic attribution and data analytics solutions. With their Always-on Incremental Measurement, they offer accurate measurement and tracking of mobile advertising effectiveness. Their SmartLinks™ and Dynamic Deep Linking solutions help improve user engagement and enable personalized marketing campaigns. They serve various verticals such as gaming, fintech, QSR/food & drink, media & entertainment, travel & hospitality, shopping, and eCommerce.


11. Scanmar

Scanmarqed is a leading marketing data software company that specializes in marketing mix modeling and planning. They offer advanced tools and technologies for quantifying marketing ROI and evaluating the impact of advertising campaigns. With a global presence and a collaborative data platform, Scanmarqed enables businesses to make better decisions and drive business growth.


12. AppsFlyer

  • Website: appsflyer.com
  • Headquarters: San Francisco, California, United States
  • Founded: 2011
  • Headcount: 1001-5000
  • Latest funding type: Series Unknown
  • LinkedIn

AppsFlyer is a leading provider of mobile marketing analytics and attribution solutions. They help businesses track and optimize their marketing campaigns across multiple channels to maximize their return on investment.


13. Anvil Analytics + Insights

Hedy & Hopp is a company that specializes in marketing analytics and insights for healthcare marketers. They offer services such as data-driven digital marketing, advanced attribution modeling, and visualizing success through data analytics. Hedy & Hopp provides meaningful insights and experiences for healthcare marketers to improve their bottom line.


14. Fingerspitz Online Marketing

Fingerspitz is an online marketing agency that specializes in search, social, analytics, conversio‌n, data & automation, content, and creatio‌n. They offer services like content creation, marketplaces digital marketing, social media marketing, and online personalization. With their expertise, they have won national and international awards, making them the best agency in the Netherlands.


15. Amplify Analytics

Amplify Analytics specializes in data science for automobile dealerships. Their next-generation technology produces customer insights that increase business results and amplify brands and marketing messages.


16. Wizaly

  • Website: wizaly.com
  • Headquarters: Paris, Ile De France, France
  • Founded: 2014
  • Headcount: 11-50
  • Latest funding type: Series Unknown
  • LinkedIn

Wizaly is an algorithmic attribution solution that optimizes media mix based on a data-driven view of marketing channel performance.


17. Amplitude

  • Website: amplitude.com
  • Headquarters: San Francisco, California, United States
  • Founded: 2012
  • Headcount: 501-1000
  • Latest funding type: Ipo
  • LinkedIn

Amplitude is a digital analytics platform that helps businesses unlock the power of their products. With their Behavioral Graph, they provide reliable data and actionable insights to drive growth. They offer a range of products including Amplitude Analytics, Amplitude Experiment, and Amplitude CDP.


18. Kinesso

  • Website: kinesso.com
  • Headquarters: New York, New York, United States
  • Headcount: 1001-5000
  • LinkedIn

Kinesso is a martech and adtech company that offers smart solutions to create a more connected experience. They specialize in automation software, search and social solutions, and provide innovative ways to connect people with the brands they love.


19. MarketBridge

  • Website: market-bridge.com
  • Headquarters: Bethesda, Maryland, United States
  • Founded: 1991
  • Headcount: 51-200
  • Latest funding type: Debt Financing
  • LinkedIn

MarketBridge is a strategic consulting firm that helps clients improve performance by bridging strategy and execution. With over 25 years of experience, they offer analytics-backed insights and data-driven solutions to optimize go-to-market strategies for industries like technology, banking, investments, insurance, and consumer subscriptions.


20. TrackAd

  • Website: trackad.ai
  • Headquarters: Paris, Paris, France
  • Founded: 2014
  • Headcount: 11-50
  • LinkedIn

TrackAd.ai is a leading platform for digital advertising optimization. They provide comprehensive analytics on the customer journey and track the effectiveness of each touchpoint. With a focus on efficiency and customer success, TrackAd.ai helps businesses measure the real effectiveness of their campaigns and make data-driven decisions.


21. Mediahawk

Mediahawk is a marketing analytics company that offers call tracking and attribution software. They provide insights into customers' journeys, allowing marketers to optimize campaigns and marketing strategies. By analyzing phone call conversations, Mediahawk's software gathers data on visitor keywords, call length, and more, helping marketers identify quality leads and improve conversion rates. With their visual reports and dashboards, marketers can easily analyze data and produce meaningful monthly reports. Mediahawk caters to various sectors like automotive, care homes, marketing agencies, healthcare, financial services, legal services, dental, education, and technology services.


22. Express Analytics

Express Analytics is a data analytics company that provides predictive models (machine learning) for forecasting and list building. They offer a data hub for standard data management and reporting, as well as an analytics and action layers. Their customer data platform integrates data across all customer touchpoints for a longitudinal profile of customers. They serve various industries including retail, consumer goods, financial services, and restaurants. Their solutions include customer analytics, marketing analytics, data visualization, and business intelligence analytics services.


23. Northbeam

  • Website: northbeam.io
  • Headquarters: San Francisco, California, Costa Rica
  • Founded: 2019
  • Headcount: 11-50
  • Latest funding type: Series A
  • LinkedIn

Northbeam is a universal ad attribution platform that helps media buyers, business executives, and marketing agencies understand and optimize their ad spend. It provides a clear view of the customer journey and combines sophisticated data cleansing and stitching with custom attribution models. Northbeam offers omnichannel reporting, LTV reporting, and integrations with popular platforms. It helps businesses measure everything and scale their marketing efforts.


24. Rxa

  • Website: rxa.io
  • Headquarters: Ann Arbor, Michigan, United States
  • Founded: 2016
  • Headcount: 51-200
  • LinkedIn

RXA.io is a professional services company specializing in data science, data engineering, and business intelligence. We offer consulting, staff augmentation, and direct hire staffing services, providing expertise in analytics, modeling, forecasting, visualization, and best practices. Our partnership with Domo allows us to deliver comprehensive solutions to help organizations make smarter, faster decisions and optimize their media spend. With over 450 satisfied customers worldwide, we are dedicated to unlocking the value in your data and driving growth.


Want to find more Singular alternatives?


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...and a lot more!

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