The sports merchandising industry thrives on providing athletes and enthusiasts with the tools they need to excel. Companies in this field, such as DICK'S Sporting Goods, Adidas, and JD Sports, offer a wide array of equipment, apparel, and accessories. These enterprises, typically operating both online and in physical stores, range from specialized retailers focusing on a single sport to general ones covering a comprehensive spectrum of activities. With the rise of e-commerce and an increased focus on health and fitness worldwide, the industry shows an encouraging trajectory towards growth and diversification.


Top 25 Sports Merchandising Companies

1. DICK'S Sporting Goods

DICK’S Sporting Goods is a leading retailer in the sporting goods industry, offering a wide range of sports equipment, apparel, and accessories. They are committed to providing athletes and sports enthusiasts with high-quality products to enhance their performance and enjoyment of sports.


2. Adidas

  • Website: adidas.com
  • Headquarters: Karnataka, Karnataka, India
  • Founded: 1949
  • Headcount: 10001+
  • Latest funding type: Post Ipo Debt
  • LinkedIn

adidas.com is an online retailer that offers a wide range of sports clothing, shoes, and accessories for men, women, and children. From running gear to soccer cleats and basketball sneakers, adidas.com provides high-quality products for athletes and sports enthusiasts. Shop online for the latest collections and enjoy fast and reliable delivery.


3. JD Sports

  • Website: jdsports.co.uk
  • Headquarters: Lancashire, West Sussex, United Kingdom
  • Founded: 1981
  • Headcount: 10001+
  • Latest funding type: Ipo
  • LinkedIn

JD Sports is a retailer that specializes in sports apparel and footwear. They offer a wide range of products from top brands and cater to individuals who are interested in sports and fitness.


4. Academy Sports + Outdoors

  • Website: academy.com
  • Headquarters: Katy, Texas, United States
  • Founded: 1938
  • Headcount: 10001+
  • Latest funding type: Ipo
  • LinkedIn

Academy.com is an online retailer offering a wide range of sporting goods and outdoor recreation products. They sell products such as clothing, footwear, equipment, and accessories for various sports and outdoor activities.


5. Eastbay

  • Website: eastbay.com
  • Headquarters: Wausau, Wisconsin, United States
  • Founded: 1980
  • Headcount: 10001+
  • LinkedIn

Eastbay.com is an online retailer specializing in athletic shoes, clothing, and accessories. They offer a wide range of products for sports such as baseball, soccer, basketball, and football. With a focus on performance and quality, Eastbay aims to provide athletes with the gear they need to excel in their sport.


6. Finish Line

  • Website: finishline.com
  • Headquarters: Indianapolis, Indiana, United States
  • Founded: 1982
  • Headcount: 10001+
  • Latest funding type: Acquired
  • LinkedIn

Finish Line is a retailer specializing in athletic footwear and apparel. They offer a wide range of products for men, women, and children, including shoes, clothing, and accessories from popular brands like Nike, Adidas, and Puma.


7. Puma Italia Srl

  • Website: puma.com
  • Headquarters: Assago, Michigan, Italy
  • Founded: 1948
  • Headcount: 10001+
  • LinkedIn

Puma is a global sportswear company offering a wide range of athletic apparel, footwear, and accessories for men, women, and children. Their products are designed to enhance performance and style for athletes and sports enthusiasts worldwide.


8. Hibbett Sports

  • Website: hibbett.com
  • Headquarters: Birmingham, Alabama, United States
  • Founded: 1945
  • Headcount: 5001-10000
  • Latest funding type: Ipo
  • LinkedIn

Hibbett.com is a company that offers retail sporting goods and athletic apparel through its website. They provide a wide range of products for customers interested in sports and fitness.


9. Champs Sports

Champs Sports is a retailer that offers a wide range of sports apparel, footwear, and accessories for men, women, and kids. They provide a convenient and on-the-go shopping experience through their mobile app and website. Customers can enjoy discounts, rewards, and free shipping through their FLX rewards program.


10. Foot Locker EMEA

Foot Locker is a retail company that specializes in athletic footwear and apparel. They offer a wide range of products from popular brands and provide a convenient shopping experience for customers.


11. Modell's Sporting Goods

  • Website: modells.com
  • Headquarters: New York, New York, United States
  • Founded: 1889
  • Headcount: 1001-5000
  • Latest funding type: Acquired
  • LinkedIn

Modell's Sporting Goods is a retailer that offers a wide range of athletic wear, footwear, and accessories for men, women, and children. They specialize in providing high-quality products for various sports and activities.


12. Sportisimo

  • Website: sportisimo.cz
  • Headquarters: Praha, Hlavní Město Praha, Czechia
  • Founded: 1999
  • Headcount: 1001-5000
  • LinkedIn

Sportisimo.cz is a company that operates a chain of over 100 physical stores and an online shop. They offer a wide range of sports equipment, clothing, and accessories for various sports and outdoor activities.


13. Big 5 Sporting Goods

  • Website: big5sportinggoods.com
  • Headquarters: El Segundo, California, United States
  • Founded: 1955
  • Headcount: 5001-10000
  • Latest funding type: Ipo
  • LinkedIn

Big 5 Sporting Goods is a retailer specializing in outdoor and sporting equipment. They offer a wide range of products including apparel, footwear, accessories, and gear for various sports and outdoor activities.


14. Bsn Sports

  • Website: bsnsports.com
  • Headquarters: Farmers Branch, Texas, United States
  • Founded: 1972
  • Headcount: 1001-5000
  • Latest funding type: Acquired
  • LinkedIn

BSN Sports is a company that offers a wide range of sporting equipment and apparel. They have a diverse selection of products for sports such as basketball, football, soccer, baseball, and more. With over 35 years of experience, BSN Sports is a trusted name in the industry.


15. Otcf S.A.

  • Website: otcf.pl
  • Headquarters: Wieliczka 32-020, Małopolskie, Poland
  • Founded: 1995
  • Headcount: 1001-5000
  • LinkedIn

OTCF is a company that specializes in sportswear and athletic gear. They offer a wide range of products for fitness enthusiasts and athletes. Their brand includes 4F, 4F Junior, 4F Fuel, and Outhorn. They also provide teamwear for sports teams. OTCF aims to inspire an active lifestyle and help individuals find their balance.


16. LA Clippers

  • Website: clippers.com
  • Headquarters: Los Angeles, California, United States
  • Founded: 1970
  • Headcount: 201-500
  • LinkedIn

Clippers.com is an online store offering a wide range of headwear, jerseys, apparel, and accessories for men, women, and youth. They also sell gift cards and novelty items related to the LA Clippers basketball team.


17. Fluminense Football Club

Fluminense.com.br is the official website of Fluminense, a football club based in Rio de Janeiro, Brazil. The website offers a wide range of products for fans to show their support, including clothing, accessories, and merchandise. With a focus on delivering exclusive products and representing the pride and passion of the club, Fluminense.com.br is a go-to destination for Fluminense fans.


18. The Athlete's Foot Australia & New Zealand

Theathletesfoot.com.au is a website that offers a wide range of footwear and accessories for athletes and sports enthusiasts. They provide a variety of athletic shoes, including running, cross-training, netball, football, and walking shoes. The website also offers accessories such as socks, insoles, cleaners, and hats.


19. INTERSPORT Group

INTERSPORT is a global company that specializes in retail sales of sports equipment and apparel. With a focus on offering a wide range of products for various sports, INTERSPORT aims to provide athletes of all levels with the tools they need to excel in their chosen sports.


20. INTERSPORT Athletics S.A.

Intersport.gr is a sports retailer offering a wide range of athletic footwear, clothing, and accessories for men, women, and children. They specialize in running, training, hiking, volleyball, and tennis products, catering to various sports enthusiasts.


21. Auburn Athletics Department

Auburn Tigers is the official online store of Auburn University, offering a wide range of gifts, accessories, sporting equipment, and apparel for men, women, and youth. They also provide home and office items, face coverings, and toys and games.


22. O'Neills Irish International Sports Co. Ltd.

  • Website: oneills.com
  • Headquarters: Dublin, Dublin, Ireland
  • Founded: 1918
  • Headcount: 501-1000
  • LinkedIn

O'Neills is a sports clothing company offering a wide range of sportswear and accessories such as jerseys, shorts, jackets, gloves, and balls. They provide products for various sports including rugby, football, Gaelic, boxing, handball, basketball, cricket, hockey, Aussie rules, netball, athletics, and cycling.


23. Indiana University Student Athletic Board

iuhoosiers.com is a website that offers apparel and merchandise for Indiana Hoosiers fans. They sell a variety of items including clothing, accessories, collectibles, and sports equipment.


24. S-Trend Sportswear

  • Website: s-trend.com.au
  • Headquarters: South Melbourne, Victoria, Australia
  • Founded: 2009
  • Headcount: 51-200
  • LinkedIn

S-Trend is a company that offers custom teamwear for various sports like AFL, cricket, hockey, netball, rugby, soccer, and touch football to schools, universities, clubs, and organizations.


25. Admiral Sportswear

Admiral Sportswear is a pioneering sportswear giant that offers innovative and high-quality sports apparel and accessories. With a history dating back to 1903, the company has continually reinvented itself and gained a reputation as a leader in the industry.


Want to find more sports merchandising companies?


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...and a lot more!