Consumer behavior analysis companies focus on understanding how individuals make purchasing decisions, driving the development of marketing strategies for brands. They utilize a range of techniques, such as surveys, data analytics, and focus groups, to gather insights on consumer preferences, motivations, and trends. As digital marketing continues to evolve, these firms are increasingly leveraging artificial intelligence and big data analytics to refine their capabilities, allowing for more personalized consumer experiences. This growth enables companies to predict future buying behaviors more accurately, ensuring they stay relevant in rapidly changing markets, ultimately shaping the approach brands take toward their consumers.

The companies listed include both large corporations and smaller firms, primarily headquartered in major global cities. Founded between 1934 and 2017, these firms offer specialized services like market analysis, consumer insights, brand strategy, and data analytics. Ranging from 200 to over 10,000 employees, they serve various industries, showcasing their expertise and adaptability to the shifting consumer landscape. Their focus on innovative research methods and technologies positions them as influential players in the field of consumer behavior analysis.

Continue reading to discover the most noteworthy consumer behavior analysis companies.

Top 26 Consumer Behavior Analysis Companies

1. Kantar

• Website: kantar.com
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: India 34%, United Kingdom (UK) 10%, United States (USA) 7%, Other 49%
• Latest funding: Other (Debt), $1.9B, February 2025
• Founded year: 1992
• Headcount: 10001+
• LinkedIn: kantar

Kantar Group Ltd., founded in 1992 and headquartered in London, is a prominent market research company that provides insights and consulting services across various industries. With over 28,000 employees, Kantar operates globally, offering solutions that include brand strategy, consumer insights, and media effectiveness. The company is particularly noted for its expertise in consumer and shopper behavior, utilizing the world's largest consumer panel to decode how people think, shop, and consume. Kantar's services are designed to help businesses make informed decisions that drive growth. Recently, Kantar secured significant funding, amounting to approximately $1.86 billion, which underscores its ongoing relevance and capacity for innovation in the market research sector.

2. GfK - An NIQ Company

• Website: gfk.com
• Ownership type: Private
• Headquarters: Nuremberg, Bavaria, Germany
• Founded year: 1934
• Headcount: 5001-10000
• LinkedIn: gfk

GfK - An NIQ Company, based in Nuremberg, Germany, is a prominent market research firm that has been operational since 1934. With a workforce of over 11,000 employees, GfK specializes in providing data and intelligence tailored to the consumer goods industry. Their offerings include solutions in brand and marketing performance, sales growth, consumer intelligence, and media measurement. GfK's services are designed to help businesses navigate market dynamics and understand consumer behavior, ultimately driving growth. The company has a strong emphasis on leveraging advanced analytics and technology to deliver insights that empower brands. Their recent merger with NIQ has expanded their global reach and enhanced their analytical capabilities, allowing them to provide a more holistic view of consumer behavior and market trends. GfK's commitment to understanding what consumers want and need positions them as a key player in the market research industry.

3. Mintel

• Website: mintel.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 36%, United States (USA) 30%, China 8%, Other 25%
• Founded year: 1972
• Headcount: 1001-5000
• LinkedIn: mintel

Mintel Group Ltd, founded in 1972 and headquartered in London, is a market research firm that provides comprehensive market intelligence and consulting services. With a workforce of around 1,600 employees, Mintel operates globally, with significant presence in the UK, USA, China, and other countries. The company focuses on delivering insights into consumer behavior, market trends, and competitive dynamics, which are crucial for businesses aiming to make informed strategic decisions. Mintel's services are tailored to various industries, including food and drink, beauty and personal care, financial services, and technology. They utilize a combination of syndicated and custom research solutions to help clients innovate and understand market dynamics. Their offerings include consumer insights, trend analysis, and competitive intelligence, making them a valuable resource for businesses looking to navigate the complexities of consumer markets.

4. Numerator

• Website: numerator.com
• Ownership type: Corporate
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: India 66%, United States (USA) 27%, Canada 6%, Other 1%
• Latest funding: $1.5B, April 2021
• Founded year: 1990
• Headcount: 5001-10000
• LinkedIn: numerator

Numerator, based in Chicago, Illinois, is a data analytics company that specializes in consumer insights and market research. Founded in 1990, the company has developed a robust platform that offers a variety of services, including promotional tracking, consumer behavior analysis, and consulting. Numerator's approach is centered around first-party data, which allows them to provide actionable insights that help businesses navigate market dynamics effectively. Their clientele includes a wide range of manufacturers, retailers, and agencies, all seeking to enhance their understanding of consumer behavior. The company has also attracted significant investment, with a reported funding amount of $1.5 billion in 2021, reflecting its strong position in the market and its potential for future growth.

5. Iri

• Website: iriworldwide.com
• Ownership type: Private Equity
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 48%, United Kingdom (UK) 9%, France 8%, Other 35%
• Latest funding: $5.0B, April 2022
• Founded year: 1979
• Headcount: 5001-10000
• LinkedIn: iri-

Iri, now operating under the name Circana, is a prominent data analytics and market research company based in Chicago, Illinois. Founded in 1979, the firm has built a reputation for delivering insights into consumer behavior and market trends. They serve a wide array of industries, particularly focusing on consumer packaged goods and retail. Circana offers a suite of solutions that include market intelligence, analytics, and technology-driven insights. Their recent initiatives, such as the expansion of their consumer insights panel and the introduction of Liquid AI, highlight their commitment to innovation in understanding consumer behavior. With a workforce of over 2,400 employees and a significant presence in multiple countries, Circana is well-positioned to provide valuable insights that help businesses accelerate demand and growth.

6. Roy Morgan

• Website: roymorgan.com
• Ownership type: Family Owned
• Headquarters: Vitoria, Espírito Santo, Brazil
• Employee distribution: Australia 99%, Other 1%
• Founded year: 1941
• Headcount: 201-500
• LinkedIn: roy-morgan

Roy Morgan is a market research firm based in Victoria, Australia, with a history dating back to 1941. The company is family-owned and employs around 458 people, primarily in Australia. Roy Morgan specializes in providing insights into consumer behavior and market trends through a range of products and services. Their offerings include advertising research, longitudinal studies, and consumer segmentation tools. The firm serves a variety of industries, including banking, retail, and telecommunications, helping clients understand market dynamics and improve their strategies. Roy Morgan is known for its innovative research methodologies, such as the Helix Personas tool, which combines psychographic and behavioral data to classify consumers. They also conduct significant longitudinal studies, contributing to a deeper understanding of social issues and consumer behavior over time.

7. Cimigo

• Website: cimigo.com
• Ownership type: Private
• Headquarters: Ho Chi Minh City, Ho Chi Minh, Vietnam
• Employee distribution: Vietnam 48%, Indonesia 46%, Hong Kong S.A.R 6%
• Founded year: 2003
• Headcount: 51-200
• LinkedIn: cimigo

Cimigo is a private market research firm founded in 2003, headquartered in Ho Chi Minh City, Vietnam. The company operates primarily in Vietnam and Indonesia, providing a range of services aimed at helping businesses understand consumer behavior and market trends. Their offerings include brand health checks, campaign evaluations, and comprehensive consumer insights. With a team of around 280 employees, Cimigo has built a reputation for delivering actionable insights that assist organizations in refining their strategies and improving their market presence. The firm has worked with various clients across different sectors, showcasing its expertise in interpreting consumer data and translating it into strategic recommendations. Cimigo's commitment to understanding local market dynamics positions it as a valuable partner for companies seeking to navigate the complexities of consumer behavior in Southeast Asia.

8. TNS Infratest

• Website: tns-infratest.com
• Ownership type: Private
• Headquarters: Munich, Bavaria, Germany
• Founded year: 1947
• Headcount: 1001-5000
• LinkedIn: tns-infratest

TNS Infratest, part of the Kantar Group, is a market research firm based in Munich, Germany. Founded in 1947, the company specializes in providing consulting services that help businesses across various sectors understand consumer behavior and market trends. Their expertise spans multiple areas, including advertising, media, customer experience management, and retail analytics. TNS Infratest employs advanced methodologies to gather insights that inform clients' strategies, enabling them to navigate the complexities of consumer preferences and behaviors. The firm is committed to delivering high-quality research services that support sustainable growth for its clients. With a workforce of over 1,000 employees, TNS Infratest leverages its extensive experience and knowledge to assist businesses in making informed decisions based on consumer insights.

9. Hansa Research Group

• Website: hansaresearch.com
• Ownership type: Private
• Headquarters: Mumbai, Maharashtra, India
• Employee distribution: India 97%, Bangladesh 3%
• Founded year: 1983
• Headcount: 501-1000
• LinkedIn: hansa-research

Hansa Research Group, founded in 1983 and based in Mumbai, Maharashtra, India, is a private market research firm with approximately 796 employees. The company specializes in providing consumer insights, brand strategy, and analytics services to businesses across various sectors. Hansa Research operates in over 100 countries, leveraging advanced methodologies and technologies to deliver actionable insights that help clients navigate market dynamics and understand consumer behavior. Their offerings include consumer insights, brand strategy, B2B research, analytics, and data acquisition. The firm has developed proprietary tools such as the Hansa Cheetah online panel and DIGI QUAL/DIGI QUANT platforms, which enhance their research capabilities. Hansa Research has served over 800 clients, many of whom have partnered with them for more than five years, indicating a strong track record in the industry.

10. Romir

• Website: romir.ru
• Ownership type: Private
• Headquarters: Moscow, Moscow, Russia
• Employee distribution: Russia 100%
• Founded year: 1987
• Headcount: 51-200
• LinkedIn: romir

Romir, founded in 1987 and based in Moscow, Russia, is a private market research firm that specializes in consumer analytics and consulting services. With a workforce of approximately 53 employees, the company provides a range of solutions designed to help businesses understand market trends and consumer behavior. Their services include mystery shopping, retail audits, and employee satisfaction research, which are essential for companies looking to enhance their customer service and operational efficiency. Romir is also a member of the Mystery Shopping Providers Association, indicating their involvement in the global market research community. The firm has developed various methodologies for data collection and analysis, ensuring that their clients receive actionable insights to drive business growth.

11. Research America, Inc.

• Website: researchamericainc.com
• Ownership type: Private
• Headquarters: Newtown Square, Pennsylvania, United States (USA)
• Employee distribution: United States (USA) 89%, India 11%
• Founded year: 1985
• Headcount: 201-500
• LinkedIn: research-america-inc-

Research America, Inc. is a market research company based in Newtown Square, Pennsylvania, established in 1985. With a workforce of approximately 201-500 employees, the firm provides a comprehensive suite of services aimed at helping businesses understand consumer behavior. Their offerings include consumer insights, strategic consulting, qualitative and quantitative research, and various specialized methodologies such as virtual store testing and path-to-purchase mapping. The company caters to a wide array of industries, including pharmaceuticals, healthcare, retail, and automotive, among others. Research America emphasizes the importance of reliable data and actionable insights, enabling clients to make informed decisions that enhance their marketing strategies. Their commitment to innovation and excellence in market research has allowed them to maintain a significant presence in the industry for over three decades.

12. Sinomonitor International

• Website: sinomonitor.com
• Ownership type: Private
• Headquarters: Beijing, Beijing, China
• Employee distribution: China 100%
• Founded year: 1998
• Headcount: 201-500
• LinkedIn: sinomonitor

Sinomonitor International, based in Beijing, China, is a private market research firm established in 1998. The company has built a strong reputation for its expertise in consumer insights and media analysis. With a workforce of around 201-500 employees, Sinomonitor has developed a comprehensive suite of research products and services aimed at helping businesses understand consumer behavior and market dynamics. Their offerings include market studies, advertising effectiveness evaluations, and customized research services tailored to specific client needs. Sinomonitor's operations are underpinned by a continuous data monitoring system that tracks changes in consumer lifestyles and preferences. The firm has a significant presence in over 500 cities across China, with a sample size exceeding one million respondents. This extensive reach allows them to provide in-depth insights into various consumer segments, making them a valuable partner for organizations looking to navigate the complexities of the Chinese market.

13. Kantar Worldpanel

• Website: kantarworldpanel.com
• Ownership type: Private
• Headquarters: Barcelona, Catalonia, Spain
• Founded year: 2000
• Headcount: 1001-5000
• LinkedIn: kantar-worldpanel

Kantar Worldpanel, founded in 2000 and based in Barcelona, Spain, is a market research company that specializes in consumer insights and consulting services. With a workforce of over 2,500 employees, Kantar offers a wide range of solutions aimed at helping businesses understand consumer behavior and enhance their marketing efforts. Their services include analytics, brand growth strategies, and audience measurement, which are essential for companies looking to navigate the complexities of consumer preferences. Kantar operates the world's largest consumer panel, capturing detailed data on purchasing and usage across various categories. This data is instrumental for brands seeking to identify growth opportunities and refine their strategies. Kantar serves multiple industries, including consumer packaged goods, retail, and technology, providing insights that drive brand success.

14. Prodege, LLC

• Website: prodege.com
• Ownership type: Private Equity
• Headquarters: El Segundo, California, United States (USA)
• Employee distribution: United States (USA) 56%, India 36%, United Kingdom (UK) 4%, Other 3%
• Latest funding: November 2021
• Founded year: 2005
• Headcount: 501-1000
• LinkedIn: prod-g-llc

Prodege, LLC, founded in 2005 and based in El Segundo, California, is a marketing agency that specializes in consumer insights and data-driven marketing solutions. The company operates through several consumer-facing brands, offering services that include consumer rewards programs and comprehensive market research. Prodege aims to empower brands and agencies by providing them with actionable insights that enhance their marketing strategies. With a workforce of around 709 employees, Prodege has established a global audience of engaged consumers, which they leverage to deliver valuable insights. Their innovative approach combines technology with consumer engagement, allowing them to analyze consumer behavior effectively. Prodege has also made strategic acquisitions, such as Pollfish, BitBurst, and AdGate Media, to bolster their capabilities in the market research space. This growth reflects their commitment to evolving and adapting to the needs of their clients in a rapidly changing market.

15. CSA (Institut d'Etudes)

• Website: csa.eu
• Ownership type: Private
• Headquarters: Puteaux, Île-De-France, France
• Employee distribution: France 97%, United States (USA) 3%
• Founded year: 1983
• Headcount: 51-200
• LinkedIn: institutcsa

CSA (Institut d'Etudes), founded in 1983 and based in Puteaux, Île-De-France, France, is a private market research firm that specializes in consumer insights and data analytics. With a workforce of approximately 473 employees, CSA serves a variety of sectors, helping businesses and organizations understand market trends and consumer behavior. Their services include market studies, advertising campaign evaluations, shopper experience assessments, and predictive modeling. CSA employs a range of methodologies to deliver actionable insights, enabling clients to navigate market transformations effectively. The firm has also developed innovative tools, such as the 'Virtual Consumer', which enhances their predictive marketing capabilities. CSA is a member of the ESOMAR network, ensuring they stay connected with global market research standards and practices.

16. MarketVision Research

• Website: mv-research.com
• Ownership type: Private
• Headquarters: Blue Ash, Ohio, United States (USA)
• Employee distribution: United States (USA) 96%, Other 4%
• Founded year: 1983
• Headcount: 51-200
• LinkedIn: marketvision-research

MarketVision Research, founded in 1983 and based in Blue Ash, Ohio, is a private market research firm that offers custom, full-service research solutions. With a team of 51-200 employees, the company has built a reputation for its expertise in both quantitative and qualitative research methods. They assist clients in understanding consumer behavior and market dynamics, which is crucial for strategic decision-making. Their clientele includes organizations from various sectors such as healthcare, consumer goods, financial services, and more. MarketVision prides itself on its commitment to client service, aiming to provide insights that drive innovation and enhance marketing strategies. The firm operates multiple research facilities across major U.S. cities, ensuring a broad reach and capability to conduct extensive research projects. Their focus on consumer-led innovation and advanced analytical techniques positions them as a relevant player in the consumer behavior analysis industry.

17. Ask Afrika (Pty) Ltd

• Website: askafrika.co.za
• Ownership type: Private
• Headquarters: South Africa
• Employee distribution: South Africa 98%, Canada 2%
• Founded year: 1995
• Headcount: 51-200
• LinkedIn: ask-afrika

Ask Afrika (Pty) Ltd, founded in 1995, is a South African market research company that specializes in consumer behavior analysis. With a workforce of around 239 employees, the company has built a reputation for providing insights that help businesses understand their markets better. Ask Afrika focuses on various industries, including banking, retail, FMCG, media, and telecommunications. They offer services such as brand health studies, customer experience research, and mystery shopping, which allow brands to gauge customer satisfaction and improve their offerings. The company is known for its integrity in data collection and has partnered with numerous blue-chip brands to deliver actionable insights. Their flagship product, the Ask Afrika Orange Index, has been instrumental in measuring customer experience across multiple sectors, making them a significant player in the consumer behavior analysis industry.

18. Canvas8

• Website: canvas8.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 78%, United States (USA) 10%, Singapore 4%, Other 8%
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: canvas8

Canvas8 is a market research firm based in London, UK, founded in 2008. The company specializes in consumer insights and behavioral analysis, offering a range of reports and case studies that help businesses and organizations understand market trends and consumer behavior. With a workforce of 51-200 employees, Canvas8 serves clients across various industries, providing them with the insights needed to inform their strategies and decision-making processes. Their library includes a wealth of information on topics such as home technology, consumer preferences, and lifestyle changes, showcasing their commitment to understanding the evolving needs of consumers. Canvas8 has not reported any recent funding, indicating a stable operational model focused on delivering insights rather than seeking external investment.

19. CTR Market Research

• Website: ctrchina.cn
• Ownership type: Private
• Headquarters: Beijing, Beijing, China
• Employee distribution: China 97%, Portugal 3%
• Founded year: 1995
• Headcount: 501-1000
• LinkedIn: ctr-market-research

CTR Market Research CO., Ltd., based in Beijing, China, is a private market research firm that specializes in consumer insights and advertising effectiveness. Established in 1995, the company has nearly three decades of experience in the industry. CTR combines traditional market research methodologies with advanced big data technologies to deliver comprehensive data analysis and trend insights. Their services include media intelligence, consumer behavior research, and industry analysis, which are crucial for businesses aiming to understand consumer preferences and optimize their marketing strategies. The firm has a strong presence in China, with a significant focus on various sectors, including fast-moving consumer goods, media, and advertising. They have also been recognized for their contributions to the market research industry, participating in the development of national standards and receiving multiple international quality certifications. Their commitment to quality and innovation positions them as a significant player in the consumer behavior analysis field.

20. Curion

• Website: curioninsights.com
• Ownership type: Private Equity
• Headquarters: Deerfield, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: August 2022
• Founded year: 2017
• Headcount: 201-500
• LinkedIn: curion-insights

Curion is a market research firm based in Deerfield, Illinois, that specializes in consumer insights and product testing. Established in 2017, the company has quickly made a name for itself by providing businesses with actionable data and analysis to improve product development and marketing strategies. Curion's services include in-context testing, which captures how consumers interact with products in their everyday lives, and digital solutions that facilitate remote insights gathering. The firm operates several consumer centers across the United States, equipped with advanced technology and methodologies to ensure accurate and meaningful research outcomes. Their innovative approach combines qualitative and quantitative insights, allowing clients to understand consumer preferences and behaviors more effectively. Curion's commitment to enhancing the consumer experience through robust research makes it a significant player in the market.

21. Toluna

• Website: tolunacorporate.com
• Ownership type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: India 36%, Romania 16%, United Kingdom (UK) 8%, Other 40%
• Latest funding: October 2020
• Founded year: 2000
• Headcount: 1001-5000
• LinkedIn: tolunacorporate

Toluna is a market research firm based in London, England, founded in 2000. With a workforce of over 3,000 employees, the company focuses on providing innovative solutions for consumer insights. Their product suite includes Toluna Start, an end-to-end consumer insights platform that delivers high-value insights in real-time. Toluna's services cater to a variety of industries, including automotive, healthcare, finance, and retail, among others. They utilize advanced methodologies and a global panel community of over 79 million consumers to ensure quality data collection and analysis. Toluna's commitment to real-time insights and automated solutions positions them as a significant player in the market research industry, helping clients make informed decisions based on consumer behavior.

22. PBS Sp. z o.o.

• Website: pbs.pl
• Ownership type: Private
• Headquarters: Sopot, Pomeranian Voivodeship, Poland
• Employee distribution: Poland 100%
• Founded year: 1990
• Headcount: 51-200
• LinkedIn: pbssopot

PBS Sp. z o.o., established in 1990 and based in Sopot, Poland, is a market research agency that provides a comprehensive range of quantitative and qualitative research services. The company focuses on delivering insights into consumer behavior, market trends, and brand perception, which are crucial for informed decision-making by businesses and organizations. PBS has developed a robust portfolio of research techniques, including various forms of interviews and surveys, to cater to the specific needs of their clients. Their clientele spans multiple sectors, such as marketing, education, and public administration, indicating their adaptability and expertise in addressing different research demands. With a team of 72 employees, PBS has built a reputation for conducting custom research tailored to individual client needs. They also maintain a panel for online research, enhancing their ability to gather data efficiently. Over the years, PBS has successfully executed numerous projects, contributing significantly to the Polish market research landscape.

23. aytm

• Website: aytm.com
• Ownership type: Private
• Headquarters: Mount Laurel Township, New Jersey, United States (USA)
• Employee distribution: United States (USA) 91%, Serbia 3%, Spain 3%, Other 3%
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: aytm

Aytm, founded in 2009 and based in Mount Laurel Township, New Jersey, is a private market research firm that specializes in consumer insights and market research services. With a workforce of approximately 162 employees, aytm provides a variety of solutions aimed at helping businesses understand their consumers better. Their offerings include product development, market landscape analysis, and consumer experience insights, which are crucial for companies aiming to refine their strategies and enhance market positioning. Aytm's platform features a predictive sample engine and an agile survey authoring tool, enabling clients to gather real-time insights from a global audience of over 100 million respondents. Their proprietary consumer panel, PaidViewpoint, is designed to ensure high-quality data collection by treating respondents with respect, which has contributed to their reputation in the industry. Aytm's commitment to innovation and flexibility in research services makes them a valuable partner for businesses seeking to navigate the complexities of consumer behavior.

24. YouGov

• Website: yougov.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: India 22%, Germany 14%, United Kingdom (UK) 11%, Other 52%
• Founded year: 2000
• Headcount: 1001-5000
• LinkedIn: yougov

YouGov is a market research firm based in London, England, founded in 2000. The company specializes in consumer insights and data analytics, providing services that include surveys, audience intelligence, and brand tracking. YouGov aims to help businesses understand consumer behavior and enhance their marketing strategies. With a workforce of over 4,400 employees, the company operates in various sectors, including automotive, financial services, and technology. YouGov has established a global online community, engaging millions of individuals and organizations in discussions about their beliefs and behaviors. Their data is frequently referenced in media and academic research, underscoring their credibility in the industry. YouGov has not reported any recent funding, indicating a stable operational model without reliance on external investment.

25. SIGMA Conseil Tunis

• Website: sigma.tn
• Ownership type: Private
• Headquarters: Tunis, Tunis, Tunisia
• Employee distribution: Tunisia 100%
• Founded year: 1998
• Headcount: 201-500
• LinkedIn: sigma-conseil-tunis

SIGMA Conseil Tunis is a private consulting agency founded in 1998, based in Tunis, Tunisia. The company specializes in market research and consumer insights, focusing on understanding consumer behavior and market dynamics. They offer a range of services, including consumer behavior analysis, satisfaction surveys, and advertising effectiveness testing. SIGMA Conseil serves clients from various sectors, helping them refine their marketing strategies and enhance their understanding of consumer needs. The firm has a robust operational framework, employing a combination of qualitative and quantitative research methods to provide actionable insights. With a dedicated team and a commitment to innovation, SIGMA Conseil plays a vital role in shaping marketing strategies in the North African region and beyond.

26. BMi Research

• Website: bmi.co.za
• Ownership type: Private
• Headquarters: Randburg, Gauteng, South Africa
• Employee distribution: South Africa 100%
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: bmi-research

BMi Research, founded in 2008 and based in Randburg, Gauteng, South Africa, is a market research firm that specializes in consumer insights and pricing intelligence. With a team of around 68 employees, the company has established itself as a valuable partner for businesses seeking to understand market trends and consumer behavior. BMi Research offers a range of services, including consumer behavior studies, pricing intelligence, and customized research solutions tailored to the needs of clients in sectors such as retail, manufacturing, and food services. Their consultative approach allows them to engage closely with clients, ensuring that the insights provided are actionable and relevant. BMi Research employs both qualitative and quantitative methodologies, utilizing modern field collection methods to gather data. Their commitment to quality and innovation is evident in their sophisticated reporting platforms, which help clients realize a return on their research investment. The company has built a reputation for professionalism and efficiency, with many clients praising their customized research capabilities and the integrity of their insights.

Consumer Behavior Analysis Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
Kantar	London, England, United Kingdom (UK)	10001+	1992	Corporate
GfK - An NIQ Company	Nuremberg, Bavaria, Germany	5001-10000	1934	Private
Mintel	London, England, United Kingdom (UK)	1001-5000	1972	Private
Numerator	Chicago, Illinois, United States (USA)	5001-10000	1990	Corporate
Iri	Chicago, Illinois, United States (USA)	5001-10000	1979	Private Equity
Roy Morgan	Vitoria, Espírito Santo, Brazil	201-500	1941	Family Owned
Cimigo	Ho Chi Minh City, Ho Chi Minh, Vietnam	51-200	2003	Private
TNS Infratest	Munich, Bavaria, Germany	1001-5000	1947	Private
Hansa Research Group	Mumbai, Maharashtra, India	501-1000	1983	Private
Romir	Moscow, Moscow, Russia	51-200	1987	Private
Research America, Inc.	Newtown Square, Pennsylvania, United States (USA)	201-500	1985	Private
Sinomonitor International	Beijing, Beijing, China	201-500	1998	Private
Kantar Worldpanel	Barcelona, Catalonia, Spain	1001-5000	2000	Private
Prodege, LLC	El Segundo, California, United States (USA)	501-1000	2005	Private Equity
CSA (Institut d'Etudes)	Puteaux, Île-De-France, France	51-200	1983	Private
MarketVision Research	Blue Ash, Ohio, United States (USA)	51-200	1983	Private
Ask Afrika (Pty) Ltd	South Africa	51-200	1995	Private
Canvas8	London, England, United Kingdom (UK)	51-200	2008	Private
CTR Market Research	Beijing, Beijing, China	501-1000	1995	Private
Curion	Deerfield, Illinois, United States (USA)	201-500	2017	Private Equity
Toluna	London, England, United Kingdom (UK)	1001-5000	2000	Venture Capital
PBS Sp. z o.o.	Sopot, Pomeranian Voivodeship, Poland	51-200	1990	Private
aytm	Mount Laurel Township, New Jersey, United States (USA)	51-200	2009	Private
YouGov	London, England, United Kingdom (UK)	1001-5000	2000	Private
SIGMA Conseil Tunis	Tunis, Tunis, Tunisia	201-500	1998	Private
BMi Research	Randburg, Gauteng, South Africa	51-200	2008	Private

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