Top 26 Companies Specializing in Consumer Behavior Analysis
Top 26 Companies Specializing in Consumer Behavior Analysis
The consumer behavior analysis industry is a crucial sector offering crucial data insights representing consumer purchases and preferences. These companies utilize advanced technologies like AI to decipher various data points, helping businesses to strategize effectively. The enterprises range from specialized analytics firms to established multinationals, each bringing unique proficiency to the domain. They offer analytics services, market intelligence, and consumer insights, allowing businesses to refine their marketing strategies based on actual data about customer behavior. The industry is bracing for a promising future with the increasing digitalization of commerce needing more refined consumer analysis for maximum reach and impact.
Top 26 Consumer Behavior Analysis Companies
1. NielsenIQ
- Website: nielseniq.com
- Headquarters: Chicago, Illinois, United States
- Founded: 1923
- Headcount: 10001+
NielsenIQ is a company that provides consumer insights and data analytics solutions for businesses. They help companies understand consumer behavior and make data-driven decisions to innovate products, refine assortments, and optimize performance.
2. PT. The Nielsen Company Indonesia
- Website: nielsen.com
- Headquarters: New York, New York, Indonesia
- Founded: 1923
- Headcount: 10001+
- Latest funding type: Post Ipo Debt
Nielsen is a global measurement and data analytics company that provides a comprehensive understanding of what consumers watch and buy. They offer data-driven insights to help companies in various industries make informed business decisions.
3. GfK
- Website: gfk.com
- Headquarters: Nuremberg, Bavaria, Germany
- Founded: 1934
- Headcount: 5001-10000
- Latest funding type: Acquired
GfK is a global company that provides consumer insights and market data to help businesses improve their brand experience and maximize their sales. With weekly data and analytics, GfK helps companies adjust forecasts, plan promotions, and make informed decisions based on real-time information. Their AI-powered market intelligence and consulting service offers actionable recommendations for marketing, sales, and organizational effectiveness.
4. Dichter & Neira
- Website: dichter-neira.com
- Headquarters: Panama, Panama, Panama
- Founded: 1986
- Headcount: 1001-5000
Dichter & Neira is a retail analytics company that provides advanced analysis and insights for consumer behavior in both traditional and modern channels. With cutting-edge technology, they offer solutions for in-store execution, shopper understanding, market insights, and customer satisfaction.
5. Shopper360 Group
- Website: shopper360.com.my
- Founded: 1986
- Headcount: 1001-5000
- Latest funding type: Ipo
shopper360.com.my is a shopper marketing company in Malaysia. They specialize in helping businesses understand consumer behavior and develop effective marketing strategies to drive sales. With expertise in areas like retail activation, distribution, and advertising, they offer comprehensive solutions to clients looking to enhance their brand presence and increase customer engagement.
6. Roy Morgan
- Website: roymorgan.com
- Headquarters: Vic, 3000, France
- Founded: 1941
- Headcount: 201-500
Roy Morgan is a market research company that provides data-driven insights and analysis on consumer behavior and attitudes. They offer a range of tools and services, including psychographic consumer segmentation, data integration, polling, and market research reports.
7. Fors Marsh
- Website: forsmarshgroup.com
- Headquarters: Arlington, Virginia, United States
- Founded: 2002
- Headcount: 201-500
Fors Marsh Group is a research and strategy firm that combines behavioral science and data analysis to tackle societal challenges and help people make better choices. They offer services in market research, consumer behavior analysis, and campaign activation.
8. Social Beat
- Website: socialbeat.in
- Headquarters: Bengaluru, Karnataka, India
- Founded: 2012
- Headcount: 201-500
Socialbeat.in is a digital marketing agency that specializes in mapping and analyzing consumer behavior for brands. They offer advanced media and creative strategies to help brands connect with their target audience. They have won multiple awards for their creative campaigns and have a proven track record of organic growth.
9. SIS International Research
- Website: sisinternational.com
- Headquarters: New York, New York, United States
- Founded: 1984
- Headcount: 11-50
SIS International is a market research company that offers data analytics and consulting services. They provide clear and easily digestible reports to help clients track market performance. SIS Research has experienced agents that gather and analyze data quickly, making them a reliable partner for data science and analytics projects. They also assist with logistical challenges when entering foreign markets and offer strategy consulting to understand target markets. SIS International conducts international market research, helping companies identify growth opportunities, make informed investment decisions, and mitigate risks.
10. Acorn Marketing & Research Consultants
- Website: acornasia.com
- Headquarters: Hong Kong, Hong Kong, Singapore
- Founded: 1985
- Headcount: 201-500
Acorn Asia is a marketing and research consultancy firm that helps clients understand consumers' needs and desires. They offer services in brand assessment, market research, and consumer behavior analysis. They specialize in developing new products, crafting brand architectures, and improving client brands' relevance in evolving markets. Acorn Asia has a philosophy of partnering with clients and growing with them in excellence. They have a team of experienced professionals who are deep generalists in marketing and research.
11. Mediabrands
- Website: ipgmediabrands.com
- Headquarters: New York, New York, United States
- Founded: 2007
- Headcount: 10001+
IPG Mediabrands is a global advertising and media company that provides analytics, customization, and marketing solutions. They help clients drive growth and success by understanding consumer behavior, optimizing advertising campaigns, and creating personalized experiences.
12. The NPD Group
- Website: npd.com
- Headquarters: Port Washington, New York, United States
- Founded: 1966
- Headcount: 1001-5000
- Latest funding type: Acquired
NPD is a global market research company that offers data, industry expertise, and prescriptive analytics to help businesses grow in a changing world. With operations across the Americas, Europe, and APAC, NPD helps companies measure, predict, and improve performance across all channels.
13. SPAR Brasil
- Website: sparbrasil.com.br
- Headquarters: São Paulo, São Paulo, Brazil
- Founded: 1967
- Headcount: 5001-10000
SPAR Brasil is a multinational company specializing in retail merchandising. With a global presence in 10 countries across 5 continents, they offer tailor-made services to the retail industry. Their expertise lies in business intelligence, category management, promotion of sales, and go-to-market strategies. They provide comprehensive solutions integrating various data platforms to analyze consumer behavior and achieve brand objectives.
14. Spectra
- Website: spectra.co
- Headquarters: Gurgaon, Haryana, India
- Founded: 2000
- Headcount: 501-1000
Spectra.co offers seamless retail, logistics, property management, and network as a service solutions. They provide 1 Gbps internet connectivity, enterprise SIP calling, and 247 support. Their Aivis platform utilizes machine learning and video analytics to optimize operational efficiency, understand consumer behavior, and enhance in-premise experiences. Spectra.co serves various industries including healthcare, hospitality, education, and manufacturing.
15. Savanta
- Website: savanta.com
- Headquarters: London, England, United Kingdom
- Founded: 2019
- Headcount: 501-1000
Savanta.com is a research and consulting company that provides deep insights and intelligence about markets, brands, and customers. They offer a wide range of services including market understanding, audience segmentation, customer satisfaction, and product testing. Their expertise combines sector knowledge with local insights, helping clients make informed decisions. Registered in Scotland, Savanta.com combines data collection, advanced analytics, and data visualization to deliver instant intelligence for businesses across various industries.
16. George P Johnson Germany
GPJ Germany is a global experiential marketing agency that specializes in creating impactful brand communication through innovative ideas, first-rate design, and expertise in all service areas. With over 100 years of experience in the international market, our team is motivated by the desire to bring inspiration and connection to a saturated environment. We offer dynamic and creative solutions for major brands, providing a platform for personal growth and unleashing creativity.
17. Symend
- Website: symend.com
- Headquarters: Calgary, Alberta, Canada
- Founded: 2016
- Headcount: 201-500
- Latest funding type: Undisclosed
Symend is a company that offers solutions to help businesses optimize their customer engagement and improve collections and recovery processes. They provide a platform that uses behavioral science and advanced analytics to understand customer behaviors and personalize interactions.
18. Groupe Ifop
IFOP is a company that offers market research and opinion polling services. They provide companies and organizations with valuable insights into consumer behavior and market trends.
19. NRG Research Group
- Website: nrgresearchgroup.com
- Headquarters: Vancouver, British Columbia, Canada
- Headcount: 201-500
NRG Research Group is a company that offers market research and consulting services to businesses and organizations. They provide insights and analysis on consumer behavior, market trends, and industry developments to help clients make informed decisions and drive growth.
20. Nielsen Local
- Website: scarborough.com
- Headquarters: New York, New York, United States
- Founded: 1974
- Headcount: 201-500
Scarborough.com is a company that provides consumer guides and demographic summaries to help businesses understand and target their customer base.
21. 6Wresearch
- Website: 6wresearch.com
- Headquarters: New Delhi, Delhi, India
- Founded: 2011
- Headcount: 201-500
6Wresearch is a market intelligence solutions company that provides comprehensive research and analysis for various industries. They offer services such as advisory and consulting, feasibility studies, customer behavior analysis, and competitive intelligence. With a focus on critical success factors and business models, they assist clients in making informed decisions and developing effective strategies.
22. Locobuzz
- Website: locobuzz.com
- Headquarters: Mumbai, Maharashtra, India
- Founded: 2015
- Headcount: 51-200
- Latest funding type: Seed
Locobuzz is a unified customer experience management platform that offers AI-led automation and social media management solutions. It helps businesses analyze and respond to customer queries effectively, saving time and providing quick assistance 24/7.
23. Box 1824
- Website: box1824.com
- Headquarters: São Paulo, São Paulo, Brazil
- Founded: 2003
- Headcount: 51-200
- Latest funding type: Acquired
BOX1824 is a company focused on decoding and understanding human behavior and its implications. They provide insights and knowledge to their clients based on the study of people's behaviors and the impact of technology and innovation.
24. Ejecutando Ideas
- Website: ejecutandoideas.com
- Headquarters: Ampl Granada, Ciudad De México, Mexico
- Founded: 2001
- Headcount: 51-200
Ejecutando Ideas is a marketing and promotional agency that offers services such as BTL/Retail, Navegante Analytics, Mystery Shopper, and 3 POP. They provide comprehensive solutions for businesses, including online and offline marketing strategies, consumer behavior analysis, and logistics management.
25. Tra
- Website: theresearchagency.com
- Headquarters: Britomart, Auckland, New Zealand
- Founded: 2007
- Headcount: 51-200
The Research Agency is a data-driven consulting company that combines human behavior understanding with intelligent data capability to help organizations navigate uncertainty and answer critical business questions. They provide services in marketing, insights, brand, data analytics, culture, and human behavior.
26. Hotspex
- Website: hotspex.com
- Headquarters: Toronto, Ontario, Canada
- Founded: 2000
- Headcount: 51-200
Hotspex is a company that specializes in helping brands with their brand building challenges by providing human and consumer motivation insights. They offer proprietary insight and expertise to understand consumer behavior and drive consumer insights.
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