Social media marketing in Massachusetts is a dynamic landscape where companies leverage platforms like Instagram, Facebook, and Twitter to enhance brand visibility and consumer engagement. Agencies focus on strategies tailored for clients, ranging from startups to established enterprises. Notable trends include the rising importance of influencer partnerships and data-driven campaigns, which are set to shape the future of brand interactions. As consumers become more discerning, these companies are increasingly adopting innovative technologies to personalize marketing efforts and foster authentic connections, presenting lucrative opportunities in an industry that continues to evolve rapidly.


This list highlights 19 social media marketing firms headquartered in Massachusetts, primarily in Boston. The companies range in size from small teams of under ten to larger agencies employing several hundred. Founded between 1984 and 2017, they specialize in a variety of services including content creation, influencer partnerships, and analytics. These firms are instrumental in helping diverse clients develop tailored marketing strategies that drive online engagement.


Explore the top social media marketing companies operating in Massachusetts.


Top 19 Social Media Marketing Companies in Massachusetts


1. Later

  • Website: later.com
  • Ownership type: Private Equity
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: Canada 48%, United States (USA) 48%, India 2%, Other 2%
  • Latest funding: $135.0M, April 2022
  • Founded year: 2014
  • Headcount: 201-500
  • LinkedIn: latergram-me

Later, founded in 2014 and based in Boston, Massachusetts, is a private equity-backed social media management platform. The company specializes in providing tools that facilitate scheduling, analytics, and content creation, aimed at helping businesses and individuals streamline their social media efforts. With a workforce of approximately 201-500 employees, Later serves a wide range of users, including social media managers, agencies, creators, and small business owners. The platform's features include a content calendar, social media analytics, and an AI caption writer, which collectively enhance user engagement and operational efficiency. Later has also attracted substantial investment, with a reported funding amount of $135 million as of April 2022, underscoring its relevance and potential in the social media marketing sector.


2. Brafton Inc.

  • Website: brafton.com
  • Ownership type: Private
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 62%, Canada 11%, United Kingdom (UK) 7%, Other 20%
  • Founded year: 2008
  • Headcount: 201-500
  • LinkedIn: brafton

Brafton Inc., founded in 2008 and based in Boston, Massachusetts, is a content marketing agency that specializes in a wide array of services aimed at enhancing online presence for businesses. With a workforce of approximately 155 employees, Brafton provides solutions that include SEO, video marketing, graphic design, and email marketing. Their approach is data-driven, focusing on creating high-quality content tailored to meet the specific needs of their clients. Brafton has established itself as a player in the content marketing industry, helping enterprises and small to medium-sized businesses develop effective marketing strategies. They also offer social media management services, which are integral to their overall marketing solutions, allowing clients to engage with their audiences across various platforms. Brafton has not reported any funding, indicating a self-sustained growth model.


3. Apifia INC. Dba Mavrck

  • Website: mavrck.co
  • Ownership type: Private Equity
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: Philippines 100%
  • Latest funding: $120.0M, December 2021
  • Founded year: 2014
  • Headcount: 51-200
  • LinkedIn: apifia-inc.-dba-mavrck

Apifia INC. Dba Mavrck, which has recently rebranded to Later Influence™, is an influencer marketing platform based in Boston, Massachusetts. Founded in 2014, the company specializes in providing brands with tools to connect with influencers and manage their marketing campaigns. Their offerings include audience insights, campaign management, and analytics, which are crucial for businesses looking to enhance their marketing strategies. Mavrck's platform is designed to streamline the influencer collaboration process, making it easier for brands to engage with creators across various social media platforms. The company has received significant funding, totaling $120 million as of December 2021, which underscores its growth potential and relevance in the marketing and advertising sectors.


4. Regan Communications

  • Website: regancomm.com
  • Ownership type: Private
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 98%, United Kingdom (UK) 2%
  • Founded year: 1984
  • Headcount: 51-200
  • LinkedIn: regan-communications

Regan Communications Group, founded in 1984 and based in Boston, Massachusetts, is a private marketing agency that specializes in public relations, digital marketing, branding, and crisis management. With a team of approximately 85 employees, the firm has built a reputation for crafting impactful narratives and leveraging strong media relationships to enhance brand visibility for its clients. Regan Communications offers a full suite of services, including social media management, where they focus on audience engagement and content creation tailored to client needs. Their portfolio includes notable projects for various sectors, including non-profits and businesses, showcasing their ability to adapt strategies to meet specific challenges. The firm operates without reported funding, relying on its established expertise and client relationships to drive growth and success.


5. Metter Media LLC

  • Website: mettermedia.com
  • Ownership type: Private
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2013
  • Headcount: 11-50
  • LinkedIn: metter-media

Metter Media LLC, based in Boston, Massachusetts, is a social media agency that specializes in social media management and marketing services. Established in 2013, the company has grown to a team of 21 employees, focusing on creating tailored strategies that enhance the online presence and engagement of their clients. They serve a variety of industries, including tech, biotech, hospitality, and finance, providing services such as content creation, social media branding, and influencer marketing. Metter Media is dedicated to helping businesses achieve their marketing goals through effective social media strategies. Their portfolio includes successful collaborations with well-known clients, showcasing their ability to adapt and deliver in a competitive market.


6. Digitas North America

  • Website: digitas.com
  • Ownership type: Corporate
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 97%, Other 3%
  • Latest funding: August 2010
  • Founded year: 1980
  • Headcount: 1001-5000
  • LinkedIn: digitas-north-america

Digitas North America, founded in 1980 and headquartered in Boston, Massachusetts, is a marketing agency that specializes in integrated marketing solutions. With a workforce of approximately 2,757 employees, the company offers a range of services including creative experiences, media strategy, and customer relationship management (CRM) solutions. Digitas helps brands connect with their audiences in an increasingly fragmented digital environment. Their client roster includes major retailers and consumer brands, showcasing their capability to handle significant marketing challenges. The agency has also been recognized for its innovative work, winning awards at prestigious events such as the Cannes Lions and the Tribeca Film Festival. Digitas is part of the Publicis Groupe, which enhances its market presence and resource access, further solidifying its role in the marketing industry.


7. MaxExposure Business Solutions

  • Website: maxexpousa.com
  • Ownership type: Private
  • Headquarters: Waltham, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2012
  • Headcount: 51-200
  • LinkedIn: maxexposure-social-media

MaxExposure Business Solutions, based in Waltham, Massachusetts, is a private marketing agency founded in 2012. The company specializes in a variety of marketing services, including social media marketing, SEO, website design, and reputation management. With a team of around 18 employees, MaxExposure focuses on providing affordable marketing solutions tailored to the needs of small to medium-sized businesses across the United States. Their social media marketing services are particularly noteworthy, as they offer customizable plans that include content creation and support for multiple platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest. The agency has worked with hundreds of local businesses, helping them improve their marketing strategies and achieve measurable results. MaxExposure's commitment to customer service and their emphasis on delivering trackable outcomes further solidify their position in the marketing industry.


8. 451 Agency

  • Website: 451agency.com
  • Ownership type: Private
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2004
  • Headcount: 51-200
  • LinkedIn: 451agency

451 Agency, operating under the name Zozimus, is a Boston-based digital marketing, advertising, and public relations agency founded in 2004. With a team of approximately 59 employees, the agency has carved out a niche in creating data-driven marketing campaigns tailored to various sectors, including higher education, medical devices, and hospitality. Zozimus prides itself on its collaborative approach, working closely with clients to develop strategies that yield measurable outcomes. The agency has generated significant revenue for its clients, reportedly over $1 billion, through personalized campaigns. Their services include social media marketing, public relations, and digital advertising, with a focus on authenticity and strategic alignment with client goals. Zozimus also utilizes predictive analytics to enhance campaign performance, showcasing their commitment to innovation in the marketing space.


9. Crimson Hexagon

  • Website: crimsonhexagon.com
  • Ownership type: Corporate
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 58%, Argentina 21%, United Kingdom (UK) 21%
  • Latest funding: October 2018
  • Founded year: 2007
  • Headcount: 201-500
  • LinkedIn: crimsonhexagon

Crimson Hexagon, now part of Brandwatch, is a consumer intelligence platform based in Boston, Massachusetts. Founded in 2007, the company specializes in tools that help businesses understand consumer behavior and manage their social media presence. Their offerings include consumer intelligence, social media management, and influencer marketing, which cater to a variety of industries. Crimson Hexagon has built a reputation for its advanced analytics capabilities, leveraging AI to provide insights that help brands connect with their audiences. The company has a global presence, with a significant portion of its workforce located in Argentina and the UK, reflecting its commitment to serving clients across different markets. Although there has been no recent funding reported since 2018, the company continues to innovate and adapt to the evolving demands of the social media marketing industry.


10. 5hd

  • Website: 5hdagency.com
  • Ownership type: Private
  • Headquarters: Braintree, Massachusetts, United States (USA)
  • Founded year: 2013
  • Headcount: 11-50
  • LinkedIn: 5-horizons-digital

5 Horizons, based in Braintree, Massachusetts, is a private digital marketing agency founded in 2013. With a team of 25 employees, they specialize in a wide array of marketing services, including media planning, SEO, social media management, and content development. Their approach combines creativity with technology and data to solve marketing challenges for businesses and organizations. 5 Horizons has worked with clients from various industries, including higher education and entertainment, showcasing their ability to adapt strategies to different market needs. They emphasize partnership and transparency in their operations, aiming to simplify the client experience without hidden costs. Their recent projects, such as those for Northeastern University and King Richard's Faire, highlight their effectiveness in enhancing brand awareness and driving engagement through modern marketing techniques.


11. Wave Collective


Wave Collective is a Boston-based public relations and marketing agency founded in 2016. With a team of 11 to 50 employees, they focus on media relations, social media management, creative services, and influencer marketing. The agency serves a variety of businesses, helping them connect with their target audiences through customized strategies and engaging content. Their portfolio showcases a range of projects, including case studies that highlight their work in social media and influencer campaigns. Wave Collective is dedicated to staying current with trends in social media, ensuring that their clients benefit from innovative marketing solutions.


12. SocialMadeSimple, LLC

  • Website: socialmadesimple.com
  • Ownership type: Private
  • Headquarters: Needham, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: Other (Grant), $15,000, May 2020
  • Founded year: 2009
  • Headcount: 11-50
  • LinkedIn: socialmadesimple

SocialMadeSimple, LLC, founded in 2009 and based in Needham, Massachusetts, is a marketing agency that specializes in social media marketing tailored for franchise businesses. The company offers a comprehensive suite of services, including custom content creation and social media ad campaigns, all managed through their proprietary platform, SocialModo. With a dedicated team of content and ad specialists, SocialMadeSimple focuses on delivering strategies that resonate with franchise brands and their unique audiences. They have successfully assisted over 30,000 businesses in enhancing their marketing efforts and driving sales through effective social media strategies. Their commitment to client success is evident in their structured support system, which includes Client Success Managers who work closely with clients to ensure their marketing goals are met. The company has also received funding, indicating a level of financial backing that supports its operations and growth.


13. Bloxham

  • Website: bloxhampr.com
  • Ownership type: Private
  • Headquarters: Gloucester, Massachusetts, United States (USA)
  • Employee distribution: United Kingdom (UK) 100%
  • Founded year: 2014
  • Headcount: 1-10
  • LinkedIn: bloxham-pr

Bloxham is a public relations agency based in Gloucester, Massachusetts, founded in 2014. The company specializes in marketing and communication services, particularly for brands in the hospitality and lifestyle sectors. Bloxham aims to enhance brand visibility and reputation through strategic public relations, influencer engagement, and event management. Their approach includes developing integrated strategies that utilize brand storytelling to build reputations. Bloxham has a notable focus on social media, where they create and execute content strategies across various platforms, helping clients connect with their audiences through both organic and paid social media efforts. Their client portfolio includes well-known brands, and they have demonstrated success in executing campaigns that generate significant media coverage and social engagement.


14. Gaslight Studios

  • Website: gaslightstudios.com
  • Ownership type: Family Owned
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2017
  • Headcount: 11-50
  • LinkedIn: gaslight-communications

Gaslight Studios, founded in 2017 and based in Boston, Massachusetts, is a family-owned branding and marketing agency. With a team of 11 to 50 employees, the agency specializes in creating impactful brand identities and marketing strategies tailored to various industries, including hospitality, education, technology, and healthcare. Their service offerings range from branding and advertising to digital marketing and public relations. Notably, Gaslight Studios emphasizes social media marketing, utilizing a mix of organic content and paid ads to build online presence and engage customers. Their work has garnered recognition, and they have established a reputation for delivering effective marketing solutions that help clients achieve their business objectives. The agency operates in multiple locations, including New York and Los Angeles, further expanding their reach in the marketing sector.


15. Karis Marketing e Inteligência de Mercado


Karis Marketing e Inteligência de Mercado, founded in 2015 and based in Boston, Massachusetts, is a private marketing agency that specializes in digital marketing consulting and strategy development. With a team of 16 employees, the company operates primarily in Brazil and the USA, providing tailored marketing solutions across various industries. Their service offerings include social media management, inbound marketing, and market intelligence, aimed at enhancing visibility and driving sales for their clients. Karis Marketing prides itself on its personalized approach, treating clients as strategic partners rather than just customers. This philosophy is reflected in their commitment to achieving measurable results and fostering long-term relationships. The agency has successfully generated significant sales for its clients, showcasing its effectiveness in the marketing sector.


16. Blue Focus Marketing

  • Website: bluefocusmarketing.com
  • Ownership type: Private
  • Headquarters: Bridgewater, Massachusetts, United States (USA)
  • Employee distribution: China 100%
  • Founded year: 2010
  • Headcount: 1-10
  • LinkedIn: blue-focus-marketing

Blue Focus Marketing, founded in 2010 and based in Bridgewater, Massachusetts, is a marketing consultancy that specializes in training and consulting services. The firm focuses on enhancing brand engagement and employee advocacy, recognizing the importance of social media in building authentic connections between brands and their audiences. Co-founders Cheryl and Mark Burgess have authored influential works, including 'The Social Employee' and 'The New Marketing: How to Win in the Digital Age', which reflect their commitment to modern marketing practices. They have conducted workshops for notable organizations like the American Marketing Association and have contributed to significant projects such as the Wharton Future of Advertising. Their services include marketing transformation, social employee advocacy, and content marketing, all aimed at helping businesses navigate the complexities of today's marketing environment.


17. Media Shower

  • Website: mediashower.com
  • Ownership type: Private
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1995
  • Headcount: 51-200
  • LinkedIn: media-shower

Media Shower, founded in 1995 and based in Boston, Massachusetts, is a private marketing agency that specializes in content creation and marketing strategy. The company serves a variety of businesses, particularly marketing teams, by providing services such as SEO optimization, social media promotion, and dedicated content teams. Media Shower operates on a subscription model, allowing clients to access a full suite of marketing services without the need for long-term hires. With over 100,000 marketing projects delivered to more than 500 clients, Media Shower has established itself as a reliable partner for companies looking to enhance their marketing efforts. Their platform integrates technology with a team of skilled content creators, enabling clients to efficiently produce marketing materials that resonate with their target audiences.


18. Viamark Advertising

  • Website: viamark.com
  • Ownership type: Private
  • Headquarters: Plymouth, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1995
  • Headcount: 11-50
  • LinkedIn: viamark-advertising

Viamark Advertising, founded in 1995 and based in Plymouth, Massachusetts, is a private advertising agency that specializes in marketing and creative services tailored for businesses. With a team of 24 employees, Viamark offers a range of services that include social media management, digital campaigns, and video production. Their approach is centered on enhancing brand visibility and driving sales for their clients. The agency operates across multiple locations in the United States, including Boston, MA, and Charleston, SC. Viamark's experience in the industry allows them to craft impactful marketing strategies that resonate with audiences, making them a notable entity in the advertising sector.


19. gen.video

  • Website: gen.video
  • Ownership type: Venture Capital
  • Headquarters: Weston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: Convertible note, $1.1M, May 2013
  • Founded year: 2016
  • Headcount: 11-50
  • LinkedIn: gen-video

gen.video, founded in 2016 and based in Weston, Massachusetts, is an influencer marketing agency that specializes in social commerce solutions. The company provides a comprehensive suite of services, including influencer campaign management, content collaboration, and advanced analytics, aimed at helping brands effectively connect with consumers and drive sales. With a focus on authenticity and trust, gen.video assists brands in reaching their target audiences, launching new products, and improving their market share. The company has also made strides in the TikTok space, offering tailored solutions for brands looking to engage with this rapidly growing platform. Notably, gen.video has received funding, with a reported amount of $1,102,000, which supports its ongoing development and expansion in the influencer marketing sector.



Social Media Marketing Insights: Key Companies in Massachusetts


CompanyHeadquarterSizeFoundedOwnership
LaterBoston, Massachusetts, United States (USA)201-5002014Private Equity
Brafton Inc.Boston, Massachusetts, United States (USA)201-5002008Private
Apifia INC. Dba MavrckBoston, Massachusetts, United States (USA)51-2002014Private Equity
Regan CommunicationsBoston, Massachusetts, United States (USA)51-2001984Private
Metter Media LLCBoston, Massachusetts, United States (USA)11-502013Private
Digitas North AmericaBoston, Massachusetts, United States (USA)1001-50001980Corporate
MaxExposure Business SolutionsWaltham, Massachusetts, United States (USA)51-2002012Private
451 AgencyBoston, Massachusetts, United States (USA)51-2002004Private
Crimson HexagonBoston, Massachusetts, United States (USA)201-5002007Corporate
5hdBraintree, Massachusetts, United States (USA)11-502013Private
Wave CollectiveBoston, Massachusetts, United States (USA)11-502016Private
SocialMadeSimple, LLCNeedham, Massachusetts, United States (USA)11-502009Private
BloxhamGloucester, Massachusetts, United States (USA)1-102014Private
Gaslight StudiosBoston, Massachusetts, United States (USA)11-502017Family Owned
Karis Marketing e Inteligência de MercadoBoston, Massachusetts, United States (USA)11-502015Private
Blue Focus MarketingBridgewater, Massachusetts, United States (USA)1-102010Private
Media ShowerBoston, Massachusetts, United States (USA)51-2001995Private
Viamark AdvertisingPlymouth, Massachusetts, United States (USA)11-501995Private
gen.videoWeston, Massachusetts, United States (USA)11-502016Venture Capital


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