Top 16 Marketing Analytics Solutions: Your Ultimate Guide
Top 16 Marketing Analytics Solutions: Your Ultimate Guide
The marketing analytics industry is focused on helping businesses analyze and understand their marketing efforts through data and insights. There are various types of companies within this industry, offering services and solutions to help businesses track, measure, and optimize their marketing campaigns. These companies may provide data-driven strategies, analytics platforms, attribution solutions, consulting services, and more. The industry is driven by the increasing need for businesses to make data-informed decisions and maximize their return on investment. With the advancements in technology and the growing importance of digital marketing, the industry is likely headed towards more sophisticated analytics tools, predictive analytics, and a greater emphasis on understanding consumer behavior. Overall, the marketing analytics industry plays a vital role in helping businesses gain valuable insights and make strategic decisions to achieve marketing success.
Top 16 Marketing Analytics Companies
1. AppsFlyer
- Headquarter: San Francisco, California, United States
- Founded: 2011
- Headcount: 1001-5000
- Latest funding type: Series Unknown
AppsFlyer is a leading provider of mobile marketing analytics and attribution solutions. They help businesses track and optimize their marketing campaigns across multiple channels to maximize their return on investment.
2. Acxiom
- Headquarter: Conway, Arkansas, United States
- Founded: 1969
- Headcount: 1001-5000
Acxiom is a data-driven company that offers data strategy consulting, identity resolution services, and people-based marketing solutions. With over 50 years of experience, Acxiom helps brands optimize their use of data and technology to deliver exceptional customer experiences and drive growth.
3. Amplitude
- Headquarter: San Francisco, California, United States
- Founded: 2012
- Headcount: 501-1000
- Latest funding type: Series Unknown
Amplitude is a digital analytics platform that helps businesses unlock the power of their products. With their Behavioral Graph, they provide reliable data and actionable insights to drive growth. They offer a range of products including Amplitude Analytics, Amplitude Experiment, and Amplitude CDP.
4. Annalect India
- Headquarter: Gurugram, India
- Founded: 2012
- Headcount: 1001-5000
Annalect is a marketing company that reimagines the future of marketing by combining data, technology, and analytics. They offer innovative solutions to help businesses make informed decisions and optimize their marketing campaigns.
5. Adjust
- Headquarter: Berlin, Berlin, Germany
- Founded: 2012
- Headcount: 501-1000
- Latest funding type: Series E
Adjust is a company that provides powerful reporting and analytics solutions to help businesses boost their ROI. They offer data visualization and actionable insights, along with services for mobile attribution and fraud prevention. Their products and services are designed to help businesses understand and optimize their user journeys and maximize their ad performance.
6. Segment
- Headquarter: San Francisco, California, United States
- Founded: 2012
- Headcount: 501-1000
- Latest funding type: Secondary Market
Segment is a customer data platform that helps businesses collect, analyze, and activate their customer data. With a single API, Segment allows companies to standardize their data collection across multiple platforms and channels. It provides real-time integrated data flows and offers a unified view of the customer, enabling personalized marketing campaigns and data-driven decision-making.
7. Tealium
- Headquarter: San Diego, California, United States
- Founded: 2011
- Headcount: 501-1000
- Latest funding type: Series Unknown
Tealium offers a powerful solution that enables easy deployment and use for both data scientists and marketers. The platform allows businesses to collect, enrich, and activate customer data in real-time without the need for batching. Tealium helps businesses future-proof their operations and deliver personalized experiences to their customers.
8. Heap
- Headquarter: San Francisco, California, United States
- Founded: 2013
- Headcount: 201-500
- Latest funding type: Series D
Heap.io is a leading digital insights platform that combines quantitative and qualitative analytics for a comprehensive view of the customer journey. With Heap, businesses can see, understand, and act on every action taken by users on their product or site, enabling them to make data-driven improvements that drive business success.
9. Qloc
- Headquarter: Warszawa, Mazowieckie, Poland
- Founded: 2009
- Headcount: 501-1000
Q-LOC is a company that offers services in the field of website analytics. They provide analytical reports on visitor data, sessions, campaigns, and website usage. The company uses cookies to collect information anonymously and generate unique visitor identifiers.
10. Mixpanel
- Headquarter: San Francisco, California, United States
- Founded: 2009
- Headcount: 201-500
- Latest funding type: Series C
Mixpanel is a powerful analytics platform that allows businesses to build funnels, analyze user flows, create cohorts, and make data-informed decisions. With Mixpanel, users can easily track and understand user behavior, retention rates, and conversion rates. The platform offers interactive reports, limitless segmentation, and scalable infrastructure to help businesses measure and improve their performance.
11. MarketCast
- Headquarter: Los Angeles, California, United States
- Founded: 1988
- Headcount: 201-500
- Latest funding type: Series Unknown
MarketCast offers solutions for marketing effectiveness, data science, and brand fandom tracking. Their primary research helps identify what people watch, buy, and listen to, and their solutions build fandom. They provide advertising solutions, ad testing, measurement, and optimization. They also support movie and streaming releases with data-driven advertising outcomes measurement. MarketCast offers custom quantitative and qualitative research as well.
12. Mapp
- Headquarter: San Diego, California, United States
- Headcount: 201-500
Mapp.com is a data-driven marketing platform that helps businesses unlock the value of their data. They provide solutions for improving personalization, engagement, and ROI by increasing data quality and leveraging first-party data.
13. Adverity
- Headquarter: Vienna, Austria
- Founded: 2015
- Headcount: 201-500
- Latest funding type: Series D
Adverity is a data integration and analytics platform that frees up 80% of the time spent on data integration, mapping, and cleansing. Trusted by leading agencies and brands, Adverity offers a fully-integrated data platform for teams that run on data, with visualizations and proactive analytics features.
14. CallTrackingMetrics
- Headquarter: Millersville, Maryland, United States
- Founded: 2009
- Headcount: 51-200
CallTrackingMetrics provides marketing analytics and attribution solutions to agencies, helping them track their clients' marketing efforts and deliver fully-informed guidance. With unlimited sub-accounts and custom billing options, agencies can maintain their branding and improve their bottom line. The platform allows tracking of calls, texts, chats, and forms to measure ad campaign effectiveness and increase conversion rates. It also offers integrations with popular tools like Google Ads and Analytics, HubSpot, and Salesforce.
15. Marchex
- Headquarter: Seattle, Washington, United States
- Founded: 2003
- Headcount: 201-500
Marchex is a company that offers conversation intelligence software. They provide solutions for sales and marketing functions, with a focus on industries such as automotive, home services, senior living, and healthcare. Their products include Marchex Marketing Edge, Marchex Call Analytics, Marchex Sonar Business Text Messaging, and Marchex Engage for Automotive. Through their platform services and integrations, Marchex helps businesses improve their sales team efficiency, effectiveness, and accountability. They have received awards and recognition for their innovative solutions.
16. Madgicx ✨
- Headquarter: Tel Aviv, Tel Aviv District, Israel
- Founded: 2018
- Headcount: 51-200
Madgicx is a digital marketing software company that specializes in marketing analytics and creative insights. They offer a range of solutions including ad launchers, automation tools, targeting capabilities, and marketing analytics dashboards. Madgicx helps businesses optimize their advertising campaigns and maximize conversions by providing accurate data and AI-powered analysis.
Want to find more marketing analytics companies?
If you want to find more companies that provide data-driven analytics solutions for businesses, helping them optimize marketing campaigns and boost ROI you can doso with Inven. This list was built with Inven and there are hundreds ofcompanies like these globally.
With Inven you'll also get to know the company's:
- Ownership: Which of these are private equity backed? Which are family-owned?
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...and a lot more!
