Exploring the Top 19 Mixpanel alternatives
Exploring the Top 19 Mixpanel alternatives
Mixpanel operates in the competitive analytics platform industry, providing businesses with a suite of tools for improving their performance. Noted for its interactive reports, sophisticated segmentation, and scalable infrastructure, Mixpanel helps businesses understand user behaviour, retention and conversion rates. However, the market offers various alternatives catering to diverse needs, from website optimization with Crazy Egg to experience enhancement via AB Tasty, even customer data solutions by mParticle. As businesses aim to be data-driven, these platforms play a crucial role in this fast-paced, evolving industry.
Top 19 Mixpanel alternatives
1. Crazy Egg
- Website: crazyegg.com
- Headquarters: La Mirada, California, United States
- Founded: 2006
- Headcount: 11-50
Crazy Egg is a website optimization tool that helps businesses identify and fix issues on their website in real-time. With features like heatmaps, recordings, A/B testing, and surveys, Crazy Egg allows businesses to understand the customer journey and make data-driven design changes. It offers easy setup, integrations with popular services like Shopify and WordPress, and provides insights on traffic analysis and errors tracking.
2. AB Tasty
- Website: abtasty.com
- Headquarters: Paris, France, United States
- Founded: 2009
- Headcount: 201-500
- Latest funding type: Series C
AB Tasty is an experience optimization company that helps businesses enhance their website performance. With a focus on data-driven insights, AB Tasty offers AI-based e-commerce optimization, personalization, and experimentations to improve customer engagement and increase conversion rates.
3. mParticle
- Website: mparticle.com
- Headquarters: New York, New York, United States
- Founded: 2012
- Headcount: 201-500
- Latest funding type: Series E
mParticle is a customer data platform that provides high-quality customer data to help businesses improve conversion, retention, and time-to-monetization. They offer product solutions, extensive knowledge, deep relationships with data and analytics experts, and 20+ years of executive team experience. Their services include collecting data from any source, unifying touch points into a single profile, and empowering organizations with easier access to customer data.
4. Apptopia Inc.
- Website: apptopia.com
- Headquarters: Boston, Massachusetts, United States
- Founded: 2011
- Headcount: 11-50
- Latest funding type: Series C
Apptopia is a leading provider of competitive intelligence for the mobile apps market. They offer insights on paid and organic search results, app downloads, revenue, and usage, as well as performance benchmarks and ad creative strategies. Their solutions help brands, publishers, sales teams, public finance, and private equity firms make data-driven decisions, track competitors, identify investment opportunities, and drive growth.
5. App Annie
- Website: appannie.com
- Headquarters: San Francisco, California, United States
- Founded: 2010
- Headcount: 501-1000
App Annie is a leading provider of app market intelligence, delivering insights and data to help businesses optimize their app strategies and drive growth. With a comprehensive suite of products, including analytics, app store optimization, and competitive intelligence, App Annie empowers companies to make data-driven decisions in the highly competitive app market.
6. Smartlook
- Website: smartlook.com
- Headquarters: Brno, South Moravia, Czechia
- Founded: 2016
- Headcount: 51-200
- Latest funding type: Series A
Smartlook.com offers a combined quantitative and qualitative analytics platform that helps businesses understand user behavior on their websites and mobile apps. With features like session recording, heatmaps, and crash reports, Smartlook provides invaluable insights into user engagement and helps businesses improve their onboarding processes and revenue generation.
7. Looker
- Website: looker.com
- Headquarters: Santa Cruz, California, United States
- Founded: 2011
- Headcount: 501-1000
- Latest funding type: Acquired
Looker.com is a company that offers a data analytics platform. They provide solutions for writing LookML, setting up and administering Looker, creating connections and exploring data. It is a platform for analyzing and visualizing SQL data.
8. Kochava
- Website: kochava.com
- Headquarters: Sandpoint, Idaho, United States
- Founded: 2011
- Headcount: 51-200
Kochava is a mobile measurement partner (MMP) that provides holistic attribution and data analytics solutions. With their Always-on Incremental Measurement, they offer accurate measurement and tracking of mobile advertising effectiveness. Their SmartLinks™ and Dynamic Deep Linking solutions help improve user engagement and enable personalized marketing campaigns. They serve various verticals such as gaming, fintech, QSR/food & drink, media & entertainment, travel & hospitality, shopping, and eCommerce.
9. Vwo
VWO is a technology company that offers a platform for web experimentation, conversion rate optimization, behavior analytics, personalization, and program management. With integrated session replays, click heatmaps, and popup surveys, VWO provides qualitative user insights to augment analysis. It helps businesses optimize web and mobile app experiences, release omnichannel experiences confidently, understand visitor behavior, and delight each visitor with tailored experiences. VWO serves various customer groups including eCommerce, SaaS, eLearning, media/publication, and enterprises. The company's offerings include web and mobile app experimentation, behavior analytics, personalization, and program management.
10. Kissmetrics
- Website: kissmetrics.io
- Headquarters: San Francisco, California, United States
- Founded: 2008
- Headcount: 11-50
- Latest funding type: Series B
Kissmetrics.io offers marketing analytics services for businesses, helping them track user behavior on websites and apps to accelerate growth and increase conversions. With the ability to track unique events and segment users, Kissmetrics provides valuable insights to improve customer engagement and drive revenue.
11. Heap
- Website: heap.io
- Headquarters: San Francisco, California, United States
- Founded: 2013
- Headcount: 201-500
- Latest funding type: Series D
Heap.io is a leading digital insights platform that combines quantitative and qualitative analytics for a comprehensive view of the customer journey. With Heap, businesses can see, understand, and act on every action taken by users on their product or site, enabling them to make data-driven improvements that drive business success.
12. Domo, Inc.
- Website: domo.com
- Headquarters: American Fork, Utah, United States
- Founded: 2010
- Headcount: 501-1000
- Latest funding type: Ipo
Domo is a platform that allows everyone to drive action from data. It offers reporting and dashboards for creating interactive and custom dashboards with ease, making data accessible to all and freeing up analysts' time. Domo is a low-code data app platform that combines data integration, business intelligence (BI), and data apps, enabling users to utilize data to improve how they work.
13. Amplitude
- Website: amplitude.com
- Headquarters: San Francisco, California, United States
- Founded: 2012
- Headcount: 501-1000
- Latest funding type: Ipo
Amplitude is a digital analytics platform that helps businesses unlock the power of their products. With their Behavioral Graph, they provide reliable data and actionable insights to drive growth. They offer a range of products including Amplitude Analytics, Amplitude Experiment, and Amplitude CDP.
14. FullStory
- Website: fullstory.com
- Headquarters: Atlanta, Georgia, United States
- Founded: 2014
- Headcount: 501-1000
- Latest funding type: Series Unknown
FullStory is a company that provides a comprehensive API for accessing and managing user data. With features such as event tracking, user operations, and data exports, FullStory offers a complete solution for businesses looking to gain insights into user behavior.
15. Woopra
- Website: woopra.com
- Headquarters: San Francisco, California, United States
- Founded: 2012
- Headcount: 11-50
- Latest funding type: Acquired
Woopra is a SaaS company offering a customer journey analytics platform that unifies data across tools, teams and touchpoints to provide a full insight into the customer journey.
16. Mouseflow
- Website: mouseflow.com
- Headquarters: Austin, Texas, Denmark
- Founded: 2010
- Headcount: 11-50
Mouseflow is a behavior analytics company that offers user insights to improve website user experience and increase revenue. Their platform provides tools for tracking user behavior, analyzing data, and optimizing website design.
17. Flurry Analytics
- Website: flurry.com
- Headquarters: San Francisco, California, United States
- Founded: 2005
- Headcount: 10001+
Flurry is a company that offers mobile app analytics and monetization solutions. They help companies analyze their app performance and optimize their monetization strategies.
18. Lucky Orange
- Website: luckyorange.com
- Headquarters: Overland Park, Kansas, United States
- Founded: 2012
- Headcount: 11-50
Lucky Orange LLC provides a collection of tools for website optimization, including Dynamic Heatmaps, Session Recordings, and Live Chat. They help businesses improve their website's conversion rate and user experience by analyzing visitor behavior and identifying areas for optimization.
19. Userpilot
- Website: userpilot.com
- Headquarters: San Francisco, California, United States
- Founded: 2018
- Headcount: 51-200
- Latest funding type: Seed
Userpilot is a company that specializes in delivering personalized in-app experiences to increase growth metrics at every stage of the user journey.
Want to find more Mixpanel alternatives?
If you want to find more companies like Mixpanel that offer a diverse range of analytics and optimization tools you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.
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- Ownership: Which of these are private equity backed? Which are family-owned?
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