Outdoor advertising, an industry that thrives in Michigan, has transformed the way brands reach consumers. These companies orchestrate comprehensive campaigns leveraging physical spaces to display engaging, interactive, and strategic messages designed to catch potential customers' attention while they're on the go. Services range from digital billboards and vinyl signage to strategic online marketing and customer behavior analysis. With the advent of digitization, these companies effectively combine the power of online strategies with traditional outdoor advertising, thereby gamifying the advertising space. Looking ahead, the industry is gearing towards more personalized, data-centric and geographically relevant advertising to further boost audience engagement.


Top 19 outdoor advertising companies in Michigan

1. Adams Outdoor Advertising

  • Website: adamsoutdoor.com
  • Headquarters: Lansing, Michigan, United States
  • Founded: 1983
  • Headcount: 501-1000
  • Latest funding type: Private Equity
  • LinkedIn

Adams Outdoor Advertising is a leading media company that specializes in billboards, digital advertising, and online marketing. With a focus on understanding consumer behavior, they offer valuable insights into target audience movement and engagement. By combining the power of OOH advertising with online strategies, Adams Outdoor Advertising helps businesses increase their online engagement by nearly 40%. With a proven track record and a commitment to staying ahead of the curve, Adams Outdoor Advertising is at the forefront of the media world.


2. Crossroads Outdoor LLC

Crossroads Outdoor is a Michigan-based family-run billboard advertising company that provides excellent customer service to its clients. The company specializes in digital billboard placement and programming, offering fresh, relevant, and timely ads with programmatic capabilities.


3. GR Outdoor

  • Website: groutdoor.com
  • Headquarters: Rockford, Michigan, United States
  • Founded: 2000
  • Headcount: 11-50
  • LinkedIn

GR Outdoor is an outdoor advertising company providing digital and vinyl billboard advertising in Grand Rapids and West Michigan to increase exposure, catch attention and stand out more than online ads.


4. Traffic Displays, LLC

Traffic Displays is a mobile billboard and outdoor advertising service provider that specializes in non-traditional advertising options such as aerial advertising and advertising bikes. They offer high-quality mobile advertising services and have over 20 years of experience in the industry.


5. Defi Italia S.P.A.

DEFI Italia is a leader in outdoor advertising with high-quality infrastructure and exceptional partnership capabilities.


6. International Outdoor

  • Website: iobillboard.com
  • Headquarters: Farmington Hills, Michigan, United States
  • Founded: 1997
  • Headcount: 11-50
  • LinkedIn

International Outdoor is a billboard advertising company that offers a range of billboard types and locations in the Metro Detroit area.


7. Brooklyn Outdoor

Brooklyn Outdoor is an out-of-home advertising agency specializing in traditional and digital outdoor, hand-painted murals, experiential marketing, street furniture, and transit advertising. They offer quality over quantity inventory for efficient delivery and are a certified diverse supplier.


8. Focus Media Outdoor LLC

Focus Media Outdoor LLC is a marketing and advertising company providing innovative mobile billboard and special event solutions to its clients for capturing the attention of their target audience in cost-effective ways.


9. Ottaway Communications

  • Website: ottaway.net
  • Headquarters: Troy, Michigan, United States
  • Headcount: 1-10

Ottaway Digital, a division of Ottaway Communications, Inc., is a full service Internet Marketing advertising agency focusing in Search Engine Optimization, Search Engine Marketing, Website Development and Design. New media. Traditional media. Digital media. With over 30 years experience in traditional media and a true pioneer in new media. Ottaway Digital uses all media channels to build your brand and increase sales and awareness. Ottaway Digital is a leader in Internet Marketing. One of the reasons why is that we were first. Yes, way back in the year 2000 which is the dark ages as far as New Media goes we began to buy PPC on Overture. It worked then as it does now, but it has gotten ever more complicated as the menu of options have rapidly multiplied and more bidders have entered the auction. Thats why you need a pro: to save you money and time, and achieve your sales goals.


10. Innovative Billboards, LLC

Innovative Billboards, LLC is a leading-edge company that aims to revolutionize the billboard industry through a patented and cost-effective product, resulting in higher revenue and profits for billboard companies.


11. Huron Telecommunications

Huron Telecommunications - Custom Signs,Video Editing,Online Advertising,Digital Strategies,Media Campaign,Business Ideas


12. Four Season Spa

Four Season Spa is a local spa offering safe and effective facials, body treatment, massage, anti aging services, body waxing and more beauty treatment services. Besides non invasive skin rejuvenation, facial uplifting, body contouring, shaping and slimming at affordable prices, Four Season Spa is also a place for fashion charms. Our facial spa provides solutions to wrinkles, fine lines, blemishes, acnes or other skin problems caused by sun exposure, aging. The facial services include eye mask treatment, neck treatment, anti-aging facial, acne treatment, hydrating facial, oxygen facial. Besides the facial treatment, we offer different body treatments, ranging from back acne treatment, hormonal breakout acne treatment, body pain treatment and cellulite body treatment. The body spa at Four Season Spa help your skin become smooth and glowing, realize cellulite reduction, body contouring and effective treatment of acne as well. In addition, we apply technologically advanced devices of non-invasive, non-surgical Vela Slim Device and LED Skin Rejuvenating Bio Light to give our customers safe, effective and virtually painless treatment for saggy, wrinkled skin or cellulite in relaxing atmosphere. We have experienced and friendly staff to help our customers find the best comprehensive and effective facial and body treatment packages. Our mission is to apply the advanced equipment and offer the best facials and skin rejuvenation service. We invite you to experience enjoyable facial and body service at our local store.


13. Paul Miles Advertising & Productions, Inc.

Paul Miles Advertising & Productions is a full-service advertising agency located in Grand Rapids, MI. With over 30 years of experience, the company provides online advertising, billboard advertising, TV advertising, radio advertising, direct mail advertising, and more to help businesses increase their brand awareness and drive sales.


14. Angelic Tails

  • Website: angelictails.net
  • Headquarters: Oxford, Michigan, United States
  • Headcount: 1-10

Our on-site Spa offers Bubble Baths and Nail trims that can be done at the end of a busy day or a busy week, so everyone is fresh and clean for the weekend! We also have trail walks which we offer (on leash) to take advantage of the beautiful 10 acres surrounding our facility. Frozen Raw Meaty Bones are available for purchase - take home as a special treat that will keep your pup busy for a long time. ( Non-greasy and non-processed, they are a healthy alternative to rawhides)


15. Midwest Sign Company

Midwest Sign Company is a full-service sign company based in West Michigan and Grand Rapids. With a combined 90 years worth of expertise in the signage industry, they provide quality signage products and services without compromise. From design and sales to vinyl, fabrication, and installation, their team has the specific skills to meet any signage needs.


16. Universal Sign Systems

Universal Sign Systems is a company that offers comprehensive sign solutions for businesses. They provide custom design, manufacturing, and installation of a wide range of signage products to help businesses enhance their brand image and improve visibility.


17. Media Place Partners (MPP)

Media Place Partners is a marketing agency that helps organizations grow through branding, advertising, and promotions. They offer marketing strategies, digital marketing, and traditional marketing services. With a team of over 35 media professionals, they create and execute integrated media plans to attract, engage, and convert leads into sales.


18. Savvy Advertising Solutions Inc.

Savvy Advertising Solutions is a full-service advertising agency with over 20 years of experience, specializing in embroidery, screen printing, promotional products, outdoor advertising, social media management, web design and development, and PPE supply. They offer services to Fortune 500 clients as well as small and large companies in both public and private sectors.


19. Outdoor Advertising Association of Michigan

  • Website: oaam.org
  • Headquarters: Detroit, Michigan, United States
  • Headcount: 1-10

The Outdoor Advertising Association of Michigan (OAAM), established in 1875, represents the states leading billboard and outdoor sign companies CBS Outdoor, Lamar Advertising, and Wolverine Sign Works. Our member companies supply more than 9, 500 billboards to local businesses, tourism businesses, charities and other nonprofits, colleges and universities, public safety agencies, health care providers and other organizations across the state. Outdoor advertising, remaining the most affordable advertising media, allows local businesses to compete with big companies on a small budget. Year in and year out, thousands of Michigan businesses and organizations, large and small, employ outdoor advertising to reach their audiences. Billboards have long played significant role in thriving Michigans $16 billion tourism industry. Each year, hundreds of thousands of Michigan travelers are directed, informed and entertained by outdoor advertising. Billboard companies have long been partners in public safety campaigns, and Michigans leading billboard companies volunteer their digital billboards to help local and federal law enforcers when an immediate message to the public could help save a life or avoid disaster.


Want to find more outdoor advertising companies?


If you want to find more companies that offer powerful, engaging billboard and digital advertising solutions you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


With Inven you'll also get to know the company's:


  • Ownership: Which of these are private equity backed? Which are family-owned?
  • Contact data: Who are the owners and CEO's? What are their emails and phone numbers?
  • Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!