The sports marketing industry in New York is a vibrant and bustling field, central to the player-brand intersection within sports. This industry is populated by companies that offer a diverse array of services, from talent management and marketing, to event coordination and sponsorship dealings. These businesses play a significant role in optimizing the branding and marketing opportunities for sports athletes and organizations. As the sports world continues to grow, so does the necessity for these marketing companies; they act as pivotal catalysts for future growth, aiding expansion into new markets and facilitating understanding between stakeholders.


Top 19 sports marketing companies in New York

1. Professional Sports Publications

  • Website: pspsports.com
  • Headquarters: New York, New York, United States
  • Founded: 1975
  • Headcount: 201-500
  • Latest funding type: Private Equity
  • LinkedIn

PSP Sports is a company that offers various services in the sports industry. They provide a range of solutions and opportunities for athletes, teams, and sports organizations. With their expertise, they help in managing and promoting sports events, talent scouting, sponsorship deals, and marketing campaigns. PSP Sports strives to enhance the sports ecosystem by connecting stakeholders and facilitating growth.


2. Excel Sports Management

  • Website: excelsm.com
  • Headquarters: New York, New York, United States
  • Founded: 2002
  • Headcount: 51-200
  • LinkedIn

Excel Sports Management is a company that specializes in talent management and brand marketing in the sports industry. They provide services to athletes and help them enhance their careers and maximize their brand value. They also offer marketing and creative solutions to sports brands and organizations.


3. M&C Saatchi Sport & Entertainment North America

M&C Saatchi Sport & Entertainment North America is a company that specializes in lifestyle sports and entertainment. They offer a range of services in these areas, including marketing, branding, and event management.


4. Optimum Sports

Optimum Sports is the in-house sports marketing agency within Omnicom Media Group, with nearly two decades of experience working with some of the biggest brands in sports. By merging the worlds of sports media, sponsorship and creative, we create omnichannel platforms that effectively drive brand and business impact. We take a fully integrated approach to sports marketing by injecting specialists into clients’ traditional media practices, connecting sponsorship to the wider media mix and marketing platform. We have five specialized teams, delivering excellence across the spectrum of sports marketing: Strategic Consulting, Media Investment, Property Marketing Group, Zero Code (gaming & esports), Research & Analytics.


5. Out2Win Sports

  • Website: out2win.net
  • Headquarters: Syracuse, New York, United States
  • Founded: 2021
  • Headcount: 11-50
  • LinkedIn

Out2Win is a creative agency that specializes in building innovative NIL campaigns between brands and college athletes. They have formed over 80 partnerships and use the athlete's journey to tell compelling stories. Their work includes short form content curated for social media and produced by experts. They aim to maximize the connection between brands and athletes through entertaining videos.


6. Leverage Agency

Leverage Agency is a full-service sports, entertainment, and media marketing agency. They specialize in creating 360° marketing partnerships, offering branded packaging, sponsorship sales, content creation and distribution, public relations, social media, digital marketing, experimental marketing, and asset valuation/ROI analytics.


7. Collegiate Sports Management Group

CollegiateSMG is a media rights and licensing company operating in the collegiate sports industry. They specialize in measuring, negotiating, and executing media rights deals from local to global platforms. Their proprietary valuation methodology helps partners understand and maximize marketplace value for media rights and sponsorships. Additionally, they offer managed solutions for name, image, and likeness (NIL) and group licensing for agencies, brands, institutions, and student-athletes.


8. OpenSponsorship

  • Website: opensponsorship.com
  • Headquarters: New York, New York, United States
  • Founded: 2015
  • Headcount: 11-50
  • Latest funding type: Series Unknown
  • LinkedIn

OpenSponsorship is a platform that connects athletes with sponsors for endorsement opportunities. They provide a marketplace where athletes can showcase their profile and negotiate sponsorship deals with brands and companies.


9. Galaxy Media

Galaxy Media Partners is a media and marketing company providing advertising and marketing solutions with a focus on sports properties. They offer creative production, content development, and event management services.


10. Avalon Sports

Avalon Sports Group is a Buffalo-based sports marketing firm that mentors both established and up-and-coming pro-athletes, providing them with brand management, marketing, and sponsorship opportunities.


11. Agency Athlete

AgencyAthlete LLC is a sports consulting company that provides sports marketing, talent management, and consultancy services such as sponsorships, endorsements, and social media management.


12. Infront AMS

  • Website: infrontsports.com
  • Headquarters: New York, New York, United States
  • Founded: 2000
  • Headcount: 11-50
  • Latest funding type: Corporate Round
  • LinkedIn

Infront Sports & Media is a global sports marketing company that offers comprehensive services for events, teams, and athletes in various sports.


13. ACES Inc.

ACES Inc. Baseball is a sports agency that specializes in representing professional baseball players. They work hard to achieve their clients' goals and serve their interests. With a strong reputation in the industry, ACES has negotiated billions of dollars in contracts and has been ranked among the top sports agencies by Forbes.


14. Home Team Sports, a division of Fox Sports Media Group

Home Team Sports is a company that allows brands to connect with passionate sports fans by associating themselves with their favorite home teams.


15. Allied Sports

AlliedSports is a sports marketing agency that combines data, insights, and proprietary tools to develop platform development strategies, partnership evaluations, and activation planning. They help launch, manage, and optimize investments in the sports industry.


16. starpower llc

  • Website: starpowerllc.com
  • Headquarters: New York, New York, United States
  • Founded: 2007
  • Headcount: 5001-10000
  • Latest funding type: Acquired
  • LinkedIn

Starpower LLC is an entertainment marketing agency that counsels and connects brands with entertainment, sport, music, fashion, beauty talent, influencers, and content.


17. SportsBiz

  • Website: sportsbiz.com
  • Headquarters: New York, New York, United States
  • Founded: 2020
  • Headcount: 11-50
  • LinkedIn

Sportsbiz.com is a company that offers comprehensive solutions and thought leadership in the sports industry. With a focus on reinventing sports marketing, they provide innovative strategies and technologies to leagues, athletes, events, venues, and associations.


18. Scout Sports and Entertainment

  • Website: scoutse.com
  • Headquarters: New York, New York, United States
  • Founded: 2010
  • Headcount: 11-50
  • LinkedIn

Scout Sports and Entertainment is a full-service lifestyle marketing agency embedded within Horizon Media. They specialize in transforming the engagement experience between brands and audiences.


19. SJD Media & Marketing

  • Website: sjdmedia.com
  • Headquarters: New York, New York, United States
  • Founded: 1999
  • Headcount: 11-50
  • LinkedIn

SJD Media & Marketing is a full-service marketing and advertising agency that has been working for clients since 1999. They have a range of out-of-home products, inclusive of on-board train ads, station platform posters, bus shelters, and billboards, to help reach target audiences. They provide guidance in developing an appropriate marketing strategy within their clients' budget to achieve all of their marketing goals.


Want to find more sports marketing companies?


If you want to find more companies that offer varied services, like event promotion and talent management you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


With Inven you'll also get to know the company's:


  • Ownership: Which of these are private equity backed? Which are family-owned?
  • Contact data: Who are the owners and CEO's? What are their emails and phone numbers?
  • Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!