Email marketing, the industry that these companies operate in, continues to evolve as an essential tool for businesses in the digital age. Presently, companies are leveraging more tailored and intelligent systems to interact with customers. With services ranging from data-driven personalised campaigns, A/B testing, live event control, optimization, campaigns direct mail, the email marketing companies in California ensure customer engagement and conversion. These companies integrate innovative technology to send the right content at the right time and place. As market competitiveness increases in California, email marketing companies are essential in influencing the direction businesses head, especially in terms of customer reach and engagement.

Top 20 email marketing companies in California

1. Lob

• Website: lob.com
• Headquarters: San Francisco, California, United States
• Founded: 2013
• Headcount: 201-500
• Latest funding type: Series C
• LinkedIn

Lob.com offers a no-code platform that enables users to create hyper-personalized and optimized direct mail campaigns at any scale. The platform integrates with various applications like Salesforce and Marketo, allowing for seamless execution of direct mail workflows. Lob's sustainable mail solution minimizes environmental impact through carbon neutral mail. With a nationwide print delivery network and deliverability intelligence, Lob helps businesses reduce wastage and optimize ROI. The company serves a diverse range of industries and has a customer base of over 12,000 innovative companies.

2. Leanplum (a CleverTap company)

• Website: leanplum.com
• Headquarters: San Francisco, California, United States
• Founded: 2012
• Headcount: 51-200
• Latest funding type: Acquired
• LinkedIn

Leanplum is a company that offers solutions for email, mobile, and web marketing to ensure customer conversion. They provide tools for lifecycle marketing, live event control, data management, engagement optimization, and A/B testing.

3. WayMore

• Website: waymore.io
• Headquarters: San Francisco, California, United States
• Founded: 2015
• Headcount: 201-500
• LinkedIn

Waymore.io is an eCommerce professional platform that allows users to reach their customers on the go. They offer various tools for sales, marketing, and engagement, including SMS marketing, email marketing, push notifications, and chatbots. With a focus on customer satisfaction and conversions, Waymore.io helps businesses deliver the right content at the right time and engage with customers across multiple channels.

4. OneSignal

• Website: onesignal.com
• Headquarters: San Mateo, California, United States
• Founded: 2014
• Headcount: 51-200
• Latest funding type: Series C
• LinkedIn

OneSignal is a market-leading self-serve customer engagement solution that offers Push Notifications, Email, SMS, and In-App messaging. With OneSignal, businesses can stay in front of their customers even after they leave their site, reach customers directly on their phone, and deliver highly relevant content. The platform integrates with leading analytics, CMS, and eCommerce solutions.

5. Sendlane

• Website: sendlane.com
• Headquarters: San Diego, California, United States
• Founded: 2013
• Headcount: 51-200
• Latest funding type: Series A
• LinkedIn

Sendlane is a unified email and SMS marketing platform for eCommerce businesses. They offer customizable automation funnels, deep-data integrations, multivariable segmentation, real-time analytics, and multivariate testing. With their platform, businesses can send tailored messages to high-intent visitors based on their website activity and engagement to drive conversions. Sendlane's goal is to help eCommerce brands create personalized experiences, increase revenue, and maximize store growth.

6. AdvantageColorgraphics

• Website: advantageinc.com
• Headquarters: Anaheim, California, United States
• Founded: 1994
• Headcount: 201-500
• LinkedIn

Advantage Inc is a company that offers automated mailing, printing, marketing, and fulfillment services. They provide a single source solution for designing and creating stunning materials to support marketing goals. With expertise in fulfillment and data profiled direct mail, they navigate complex postal requirements and streamline costs.

7. Lyris

• Website: lyris.com
• Headquarters: Emeryville, California, United States
• Founded: 1994
• Headcount: 51-200
• Latest funding type: Acquired
• LinkedIn

Lyris.com is a company that offers software and solutions for email marketing campaigns. They provide a platform that helps businesses manage and track their email marketing efforts, including analytics and reporting.

8. Swrve

• Website: swrve.com
• Headquarters: San Francisco, California, United States
• Founded: 2011
• Headcount: 51-200
• Latest funding type: Acquired
• LinkedIn

Swrve is a behavioral insights marketing cloud platform that offers products like open data architecture, intelligent integration APIs, and real-time triggering for personalized customer experiences. With connectors to Oracle Marketing Cloud and Salesforce Marketing Cloud, Swrve enables brands to create and deliver engaging and relevant messaging across multiple channels. Their offerings include AI predictive decisioning, UX optimization, and personalized push notifications.

9. BlueHornet

• Website: bluehornet.com
• Headquarters: San Diego, California, United States
• Founded: 2000
• Headcount: 51-200
• Latest funding type: Acquired
• LinkedIn

BlueHornet is a company that offers email marketing services to businesses. With a focus on delivering personalized and targeted email campaigns, BlueHornet helps businesses effectively engage with their customers and drive conversion. Their platform provides advanced tools for segmenting audiences, creating dynamic content, and measuring campaign performance.

10. ReSci (Retention Science)

• Website: retentionscience.com
• Headquarters: Santa Monica, California, United States
• Founded: 2011
• Headcount: 51-200
• Latest funding type: Series A
• LinkedIn

Retention Science is a predictive ecommerce automation platform that helps increase email engagement rates and purchase rates for clients. It delivers targeted and personalized communications to customers throughout their lifecycle, driving more sales in less time.

11. Friendbuy

• Website: friendbuy.com
• Headquarters: Los Angeles, California, United States
• Founded: 2010
• Headcount: 11-50
• Latest funding type: Debt Financing
• LinkedIn

Friendbuy is a referral and loyalty platform that helps businesses grow by accelerating customer acquisition and increasing customer lifetime value. It offers simple and effective integrations, automated emails, and personalized rewards to incentivize customers. Friendbuy's technology seamlessly incorporates referral and loyalty programs into the customer journey, allowing brands to scale the power of word-of-mouth marketing.

12. Autobound

• Website: autobound.ai
• Headquarters: San Francisco, California, United States
• Founded: 2018
• Headcount: 11-50
• Latest funding type: Seed
• LinkedIn

Autobound is a sales acceleration company that uses AI to generate personalized, relevant sales emails. By automating the prospecting process, Autobound increases email reply rates and saves time for sales teams.

13. Pinpointe On-Demand

• Website: pinpointe.com
• Headquarters: Pleasanton, California, United States
• Founded: 2010
• Headcount: 11-50
• Latest funding type: Angel
• LinkedIn

Pinpointe is an email marketing service that offers powerful automated email campaigns and trigger campaigns. They provide super-flexible autoresponder campaigns and allow you to send emails based on your prospect's behavior. With Pinpointe, you can improve your email marketing with A/B split testing and increase marketing efficiency. They also offer opt-in email marketing for enterprises and agencies.

14. Clixlo

• Website: clixlo.com
• Headquarters: Los Angeles, California, United States
• Founded: 2017
• Headcount: 51-200
• LinkedIn

Clixlo is an all-in-one marketing platform for small businesses that offers various tools including email marketing, customer relationship management, website building, billing, and automation workflows.

15. QeInbox - Email Marketing Handyman

• Website: qeinbox.com
• Headquarters: Woodland Hills, California, United States
• Founded: 1997
• Headcount: 51-200
• LinkedIn

QeInbox is an email marketing service that provides resources for designing email templates, testing campaigns, validating and verifying email addresses, performing email list verification, and delivering newsletters.

16. ClickMail Marketing

• Website: clickmail.com
• Headquarters: San Mateo, California, United States
• Founded: 2000
• Headcount: 11-50
• LinkedIn

ClickMail is a company that offers powerful email marketing solutions. They provide enterprise ESPs (Email Service Providers) and customize them to meet the specific needs of businesses. Their services include optimizing email campaigns for better results, automating processes, integrating with other systems, and delivering higher-performance campaigns. ClickMail helps businesses tailor their technology for more relevance and ROI, and offers actionable analytics to analyze and optimize email campaigns.

17. Ryzeo

• Website: ryzeo.com
• Headquarters: Sacramento, California, United States
• Founded: 2017
• Headcount: 11-50
• LinkedIn

Ryzeo is an ecommerce marketing automation solution that offers browse abandonment campaigns, email automations, copy, and templates customized for ecommerce sites to increase conversions and revenue.

18. Velvet Media & Marketing

• Website: velvetmm.com
• Headquarters: West Hollywood, California, United States
• Founded: 2016
• Headcount: 11-50
• LinkedIn

Velvet offers premium digital strategy training courses, website design and development, email marketing, social media management and advertising services.

19. Facemail

• Website: facemail.click
• Headquarters: Menlo Park, California, United States
• Founded: 2015
• Headcount: 11-50
• LinkedIn

Facemail.click is a company that offers email marketing solutions to businesses to reach their target audience through personalized emails.

20. Voyage SMS

• Website: voyagesms.com
• Headquarters: Santa Monica, California, United States
• Founded: 2019
• Headcount: 51-200
• Latest funding type: Series Unknown
• LinkedIn

Voyage SMS is a compliance-verified platform that provides smarter SMS solutions. The platform helps businesses stay compliant with text messaging regulations and offers best-in-class customer service. With Voyage, businesses can quickly scale their SMS subscriber list, drive revenue with versatile campaigns and automations, and gain actionable insights about their subscribers.

Want to find more email marketing companies?

If you want to find more companies that provide diverse services including email campaigns, customer engagement optimization, and direct mail solutions you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.

With Inven you'll also get to know the company's:

• Ownership: Which of these are private equity backed? Which are family-owned?
• Contact data: Who are the owners and CEO's? What are their emails and phone numbers?
• Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!