The health insurance industry in Michigan consists of several reputed companies providing comprehensive healthcare policies to individuals. These companies offer a variety of plans tailored to meet different demographics and financial preferences, helping residents secure their healthcare needs. From flexible Medicare, Medicaid, to custom insurance solutions for families and businesses, these companies cater to a wide range of consumers. As healthcare costs continue to rise, these companies strive to offer affordable and effective solutions. Looking forward, the industry may see increased online presence, digitization of services and personalized offerings to meet unique consumer needs.


Top 20 individual health insurance companies in Michigan

1. Priority Health

  • Website: priorityhealth.com
  • Headquarters: Grand Rapids, Michigan, United States
  • Founded: 1986
  • Headcount: 1001-5000
  • Latest funding type: Grant
  • LinkedIn

Priority Health is a nationally recognized nonprofit health benefits company in Michigan. They offer affordable health coverage for individuals, families, and businesses. Their plans include Medicare, Medicaid, and employer solutions. Priority Health is committed to improving the health and lives of their one million members.


2. Health Alliance Plan

  • Website: hap.org
  • Headquarters: Detroit, Michigan, United States
  • Founded: 1960
  • Headcount: 501-1000
  • LinkedIn

HAP.org provides individual and family health insurance plans with nationwide and worldwide coverage. They offer Medicare plans and employer-sponsored insurance options. They also offer Medicaid and MI Health Link plans. HAP.org provides resources and services for members to manage their healthcare and find doctors.


3. Messa

  • Website: messa.org
  • Headquarters: East Lansing, Michigan, United States
  • Founded: 1960
  • Headcount: 201-500
  • LinkedIn

MESSA is a company offering health insurance services. They provide various plans for individuals and families, covering medical expenses such as office visits, surgeries, and prescriptions. The company aims to help individuals manage their healthcare costs effectively.


4. McLaren Health Plan, Inc.

McLaren Health Plan is a healthcare company that offers a range of health insurance plans and services. They aim to provide the best value in healthcare by ensuring quality outcomes and cost-effectiveness. Their plans cater to individuals, small groups, and large group employers, with options for Medicaid, Medicare, and commercial coverage.


5. Total Health Care

  • Website: thcmi.com
  • Headquarters: Detroit, Michigan, United States
  • Founded: 1973
  • Headcount: 51-200
  • LinkedIn

Total Health Care is a healthcare company located in Southfield, MI. They offer a range of health insurance plans and services to both small and large businesses, individuals, and families. With a focus on providing quality care, Total Health Care aims to be there for their members every step of the way.


6. Security First Benefits Corporation

Security First Benefits Corporation is an insurance agency based in Flint, MI. They offer a wide range of employee benefits and individual insurance coverage, including health, life, Medicare, and supplemental insurance. With over 30 years of experience, they provide exceptional customer service and assist clients with claims, prior authorization, and year-round support.


7. Austin Benefits Group

Austin Benefits Group is a premier employee benefits consulting agency based in Michigan. They offer a range of services including benefits consulting, employee communications, corporate wellness programs, health care reform compliance, individual health insurance, plan administration, mergers and acquisitions, and benefits technology. Their team of insurance professionals is dedicated to providing the best employee benefits with unparalleled service.


8. Hemlock Insurance Group

  • Website: hemlockins.com
  • Headquarters: Whitmore Lake, Michigan, United States
  • Founded: 2020
  • Headcount: 11-50
  • LinkedIn

Hemlockins.com is an independent insurance agency offering a wide range of coverages including business insurance, personal insurance, group and individual health, life insurance, commercial bonds, and special event insurance. They provide proactive education, consultative conversations, and access to coverage options to help clients manage their risks.


9. The Benefits Group

The Benefits Group is an insurance agency specializing in group and individual insurance plans, including health, dental, and vision coverage. They work with clients to find the best benefit solutions for their employees and budgets.


10. Professional Insurance Associates

Professional Insurance Associates offers insurance protection for homes, rental homes, businesses, organizations, and individuals. They represent various companies with excellent financial strength and stability and provide multi-year coverage terms in most states.


11. Acson Insurance Services

Acson Insurance Services is a company that offers customized and flexible solutions for employee benefit plans, including health, dental, vision, and life insurance.


12. Blue Cross Blue Shield of Michigan

  • Website: bcbsm.com
  • Headquarters: Detroit, Michigan, United States
  • Founded: 1938
  • Headcount: 5001-10000
  • LinkedIn

BCBSM.com is the website for Blue Cross Blue Shield of Michigan (BCBSM), a leading healthcare insurance provider. They offer a range of health insurance plans and services to individuals, families, and businesses. With a focus on quality healthcare, BCBSM aims to provide comprehensive coverage and support for their customers' medical needs.


13. Upper Peninsula Health Plan (UPHP)

  • Website: uphp.com
  • Headquarters: Marquette, Michigan, United States
  • Founded: 1998
  • Headcount: 51-200
  • LinkedIn

UPHP is a healthcare company offering services and coverage in the Upper Peninsula region of Michigan. They provide healthcare plans, including Medicaid, Medicare, and MI Health Link, to individuals and communities. UPHP aims to advance the health and well-being of the communities they serve.


14. American Health Plans

American Health Plans is dedicated to providing quality health insurance at the lowest price. They offer fast and easy insurance options for individuals, families, and businesses across the United States.


15. YourLowestQuote.com

YourLowestQuote.com offers affordable health insurance plans. They provide a variety of options to cover your family's healthcare needs at the lowest possible price. Their licensed advisors offer free assistance to help you find the right coverage.


16. Custom Insurance Agency Inc

Custom Insurance Agency Solutions is a professional organization dedicated to providing the best insurance protection at the most reasonable price to as many people as possible.


17. Insurance Marketing Corporation

Insurance Marketing Corporation provides innovative health insurance plan solutions to protect the health and financial well-being of individuals and employer groups.


18. Oakes Agency Inc

The Oakes Agency is a full-service, independent insurance agency located in Grand Haven, Michigan. They have been serving their community for over a century, offering personal, business, life, and health insurance coverage tailored to fit specific needs. With a commitment to customer satisfaction, they help navigate the complex world of insurance plans to protect against unforeseen events.


19. ADN Administrators

  • Website: adnadmin.com
  • Headquarters: Southfield, Michigan, United States
  • Founded: 1995
  • Headcount: 11-50
  • LinkedIn

ADN Administrators specializes in employee benefit programs that provide quality benefits to employers, unions, and associations. They offer dental, legacy, and Medicare solutions, focusing on reducing fixed costs while maintaining required benefit levels. With a focus on listening to customer needs, ADN Administrators develops creative and useful solutions to meet those needs.


20. Altruis Benefit Consulting

Altruis Benefit Consulting provides creative benefits programs leveraging relationships with top insurance carriers. They offer options and educate clients on benefit consulting, building trust and delivering expert advice.


Want to find more individual health insurance companies?


If you want to find more companies that provide categories of health insurance plans you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


With Inven you'll also get to know the company's:


  • Ownership: Which of these are private equity backed? Which are family-owned?
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...and a lot more!