Market research companies operate in an industry dedicated to gathering, analyzing and interpreting information about a company’s markets, about a product or service to be marketed in these markets, and about the past, present, and potential customers for the product or service. Companies in this industry offer services such as online surveys, focused group discussions, data analysis, and consultancy. These types of firms particularly play a critical role in providing targeted market intelligence to help businesses make informed decisions. In the pace of technology advancements and data-driven strategies, the industry is continuously evolving, with a growing emphasis on digital means and sustainable practices.


Top 20 market research companies in New Jersey

1. Schlesinger Group

  • Website: schlesingergroup.com
  • Headquarters: Iselin, New Jersey, United States
  • Founded: 1966
  • Headcount: 1001-5000
  • Latest funding type: Grant
  • LinkedIn

Schlesinger Group is a global market research company that provides high-quality data collection services for the market research industry. They offer a wide range of services including online surveys, focus groups, in-person interviews, and qualitative research.


2. Kline & Company

  • Website: klinegroup.com
  • Headquarters: Parsippany, New Jersey, United States
  • Founded: 1959
  • Headcount: 201-500
  • LinkedIn

Kline & Company is a leading market research and consulting firm providing insights and expertise in various industries. They offer data-driven analysis, industry reports, and consultancy services to clients seeking accurate market intelligence. With a focus on sustainability and corporate social responsibility, Kline & Company delivers valuable information and innovative solutions to help businesses make informed decisions.


3. Alc

  • Website: alc.com
  • Headquarters: Princeton, New Jersey, United States
  • Founded: 1978
  • Headcount: 51-200
  • LinkedIn

Adstra, Inc. is a company that provides online access to reports and data analysis. They offer a client login area where users can access their reports using a password. If users encounter any issues or need assistance, they can reach out to the support team via email. Adstra focuses on delivering data-driven insights and empowering their clients with valuable information.


4. aytm

  • Website: aytm.com
  • Headquarters: Mt. Laurel, New Jersey, United States
  • Founded: 2009
  • Headcount: 51-200
  • LinkedIn

Aytm is a consumer insights technology company that empowers curiosity by providing valuable data and research solutions. They offer certifications, training, and research best practices to guide users along the path to true insights ownership. With a user-friendly platform and quick results, Aytm helps businesses make informed decisions based on data.


5. KMK Consulting Inc.

KMK Consulting Inc. offers enterprise-level data enrichment solutions and tools to help businesses make smarter decisions. Their products include Vortex Data Management Platform, Business Intelligence Tool, Call Plan Management, Account Planning Tool, and Incentive Compensation Plan. They provide insights from sales data to assist reps in real-time decision-making. KMK consultants understand clients' problems and collaborate on tailored solutions. They specialize in market research, sales force optimization, marketing analytics, and data strategy. KMK has a strong focus on the pharmaceutical industry and partners with pharmaceutical companies throughout the commercialization process.


6. V12, A Porch Company

  • Website: v12data.com
  • Headquarters: Matawan, New Jersey, United States
  • Founded: 1999
  • Headcount: 51-200
  • Latest funding type: Acquired
  • LinkedIn

V12 Data is a company that specializes in data science and measurement for various industries such as retail, home services, furniture retail, financial services, telecom/utilities, insurance, restaurants & hospitality, automotive, agencies/intermediaries, and more. They offer full-service solutions, including email marketing, connected TV advertising, direct mail, media network, customer marketing platform, and data hygiene services. With their expertise in consumer intent marketing and precision audiences, they help businesses reach their target audience and drive sales.


7. MAXimum Research

MAXimum Research, Inc. is a market research firm with a 100 CATI station phone room on-site, in addition to 200+ virtual employees across the US. Founded in 2000, we provide a practical approach to market research at competitive pricing, while offering the capacity for quick turnaround of large studies and the best customer service.


8. Russell Research

Russell Research is a custom market research firm that helps customer-centric companies understand how their target audience manages their world. They provide insights and analysis to support critical business decisions.


9. HCD Research

  • Website: hcdi.net
  • Headquarters: Flemington, New Jersey, United States
  • Founded: 1991
  • Headcount: 11-50
  • LinkedIn

HCD Research is a market research firm specializing in integrating traditional, psychological, behavioral, and neuroscientific tools to better understand consumers. They offer innovative research tools, comprehensive data collection techniques, and interpretive skills to meet clients' market research objectives.


10. Media Dynamics, Inc.

Media Dynamics, Inc. is a research and consulting company specializing in media, advertising, and marketing intelligence. They offer on-demand digital access to their comprehensive research library, including annuals, reports, and white papers. They provide insights and analysis on consumer demographics, TV reach, CPM data, and industry trends.


11. Progresso Research

Progresso Research is a global market research firm that provides qualitative and quantitative research data collection services to a diverse range of clients worldwide.


12. The Center For Client Retention

  • Website: tcfcr.com
  • Headquarters: Berkeley Heights, New Jersey, United States
  • Founded: 1988
  • Headcount: 11-50
  • LinkedIn

The Center for Client Retention (TCFCR) provides customized survey programs to help businesses understand and retain their customers by asking for feedback and using the results to achieve strategic business goals.


13. AskGFK

  • Website: askgfk.com
  • Headquarters: East Hanover, New Jersey, United States
  • Headcount: 11-50

Askgfk.com is a research agency that provides market research to help businesses understand their customers and identify market trends.


14. SDM Northcoast

  • Website: sdmnorthcoast.com
  • Headquarters: Rutherford, New Jersey, United States
  • Headcount: 11-50

SDM Northcoast is a dental industry market research firm providing self-service data portals with over 100 million lines of dental consumable industry data, covering over 90% of domestic dental consumable sales through distribution. They offer data-based consulting services to help customers identify company-specific market share trends, pricing issues, competitive threats, private label trends, and many other risk factors.


15. The Food Institute

The Food Institute is a reliable source for news, data, and trends in the food industry. They provide valuable insights and information to food industry professionals.


16. Capstone Research Inc.

Capstone Research is a full-service marketing research organization based in Fairfield, New Jersey. With over four decades of experience, we offer efficiently designed and timely research solutions that address your business issues. From problem definition and research design to final reports, we provide experienced-based insights throughout the research process.


17. Keypoint Intelligence

Keypoint Intelligence is a company that partners with clients to help them adapt to rapidly changing markets through product testing, thought leadership, and data analytics. They offer insights, research, and consulting services to provide a competitive advantage.


18. NetElixir

  • Website: netelixir.com
  • Headquarters: Princeton, New Jersey, United States
  • Founded: 2004
  • Headcount: 51-200
  • Latest funding type: Angel
  • LinkedIn

NetElixir is a company that specializes in leveraging the power of word-of-mouth and social transmission to help products, services, and ideas become popular. They offer strategies and insights to create contagious content and navigate the changing digital landscape. They provide consumer research, trends, and innovative solutions to enhance revenue for businesses.


19. General Research

General Research is a company that offers a wide range of research services to businesses. They provide valuable insights and analysis to help companies make informed decisions. With expertise in various industries, General Research delivers comprehensive reports and data-driven solutions.


20. Data Intelligence

DataIntelligence LLC is a company that provides data and intelligence solutions to businesses. They offer services such as data collection, analysis, and visualization to help companies make informed decisions.


Want to find more market research companies?


If you want to find more companies that offer services like surveys, data analysis, and consulting you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


With Inven you'll also get to know the company's:


  • Ownership: Which of these are private equity backed? Which are family-owned?
  • Contact data: Who are the owners and CEO's? What are their emails and phone numbers?
  • Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!