Top 21 Market Research Firms in France
Top 21 Market Research Firms in France
Market research companies in France operate within a rapidly evolving industry, offering data-driven solutions to facilitate business decisions. From global consumer insights to specialized research in areas like cyber security, these firms provide a comprehensive view of prevailing market trends, consumer behavior, and operational efficacies. Driven by a blend of data science and human sciences, they cater to diverse sectors including corporates, educational institutions, and non-profit organizations. As the digital landscape continues to expand, these companies are focusing on real-time data visualization and analysis, thereby providing dynamic, actionable insights.
Top 21 market research companies in France
1. Ipsos
- Website: ipsos.com
- Headquarters: Paris, Ile-De-France, France
- Founded: 1975
- Headcount: 10001+
- Latest funding type: Ipo
Ipsos is a company that conducts surveys and research to help organizations learn about cyber security issues. They work with businesses, charities, and educational institutions and provide up-to-date findings on how organizations approach cyber security. Participation in their surveys is confidential and they reassure participants through their cookie policy. They invite senior individuals with knowledge or responsibility for cyber security to take part in telephone interviews that last around 20 minutes.
2. Toluna Corporate
- Website: tolunacorporate.com
- Headquarters: Norwalk, Connecticut, France
- Founded: 2000
- Headcount: 1001-5000
- Latest funding type: Series Unknown
Toluna Corporate is a leading global consumer insights company that provides interactive, real-time data visualization and analysis solutions. With over 20 years of expertise, Toluna offers a wide range of market research services including concept testing, package testing, advertising testing, and brand health measurement.
3. Bva
- Website: bva-group.com
- Headquarters: Paris, Île-De-France, France
- Founded: 1970
- Headcount: 501-1000
- Latest funding type: Acquired
BVA Group is a research and consulting company specializing in data sciences and human sciences. They offer innovative solutions and expertise in various sectors such as market trends, customer experience, and behavioral insights. BVA Group combines data analytics with social science research to provide valuable insights and help businesses make informed decisions.
4. Mediametrie
- Website: mediametrie.fr
- Headquarters: Levallois, Ile-De-France, France
- Founded: 1985
- Headcount: 501-1000
Médiamétrie is a company that conducts market research studies on media consumption and digital leisure activities. They contact individuals through various channels like phone, email, and mail to gather information about their habits and preferences. The company ensures data protection and adheres to relevant privacy regulations. Their goal is to provide aggregated and anonymous insights to their clients, who can use these findings to understand consumer behavior and make informed decisions.
5. Groupe Ifop
IFOP is a company that offers market research and opinion polling services. They provide companies and organizations with valuable insights into consumer behavior and market trends.
6. Linkfluence - a Meltwater Offering
- Website: linkfluence.com
- Headquarters: Paris, Oslo, France
- Founded: 2006
- Headcount: 201-500
- Latest funding type: Acquired
Linkfluence is a consumer insights platform that helps businesses understand their customers better by combining AI with market research expertise. They offer a unified social data-stream to measure campaign performance and brand equity through spontaneous conversations. With real-time data from social media, online news, and more, Linkfluence provides actionable insights for marketing professionals, brand managers, and PR consultants.
7. Callson
- Website: callson.fr
- Headquarters: Paris, Ile-De-France, France
- Founded: 2003
- Headcount: 51-200
Callson is a market research and marketing company that offers various services such as interviews, surveys, and data analysis. They provide different methods of conducting interviews, including telephone, web, and face-to-face interactions. Callson specializes in B2B studies and offers expertise in areas such as ERP market analysis and workforce management. They work with a diverse range of customers and aim to deliver high-quality services.
8. CSA (Institut d'Etudes)
CSA is a marketing and opinion research institute specializing in consumer science and analytics. They provide unique targeting and geolocated media planning technology to help businesses understand consumer behavior and make informed marketing decisions.
9. Enov
- Website: enov.fr
- Headquarters: Lyon - Villeurbanne, Rhone Alpes, France
- Founded: 1994
- Headcount: 51-200
ENOV is a company specializing in market research and innovation. They offer services such as understanding consumer markets, customer experience, and brand communication. They help businesses make informed decisions by analyzing consumer expectations and conducting benchmarking. ENOV serves various industries including automotive, banking, retail, and telecommunications.
10. Strategir
- Website: strategir.com
- Headquarters: 33000 Bordeaux, Aquitaine, France
- Founded: 1986
- Headcount: 51-200
Strategir is a market research company that has been at the forefront of the industry since 1986. Passionately curious about people and behavior, they deliver quality data and meaningful insights to help clients identify viable opportunities for growth.
11. Xerfi
- Website: xerfi.com
- Headquarters: Paris, Ile-De-France, France
- Founded: 1993
- Headcount: 51-200
- Latest funding type: Debt Financing
Xerfi is a research and analysis company that provides detailed and comprehensive studies on various industries and market trends. They offer insights and forecasts for businesses to make informed decisions. Xerfi's research data is not shared or sold to third parties for advertising purposes.
12. OpinionWay
- Website: opinion-way.com
- Headquarters: Paris, Ile-De-France, France
- Founded: 2000
- Headcount: 51-200
OpinionWay is an innovative research company specializing in datamining and analytics. They offer solutions and services related to market research, including quantitative and qualitative studies, consultation surveys, and brand studies. With expertise in various sectors such as banking, insurance, finance, and gaming, OpinionWay helps businesses gain market awareness and improve their products and services through data-driven insights.
13. Foxintelligence
- Website: foxintelligence.io
- Headquarters: Paris, Ile-De-France, France
- Founded: 2016
- Headcount: 11-50
- Latest funding type: Acquired
Foxintelligence is a market and consumer intelligence company that provides actionable insights to its clients through the analysis of electronic receipts. They offer a comprehensive platform that allows businesses to monitor their performance, understand consumer behavior, and stay ahead of market trends.
14. Food Service Vision
- Website: foodservicevision.fr
- Headquarters: Lyon, Auvergne-Rhône-Alpes, France
- Founded: 2005
- Headcount: 11-50
Food Service Vision is a company that provides strategic and market analysis services to the food service industry. They offer expertise in understanding customer needs, identifying growth opportunities, and developing effective marketing strategies. Their services include market research, tracking tools, and strategic consulting.
15. Dynvibe
- Website: dynvibe.com
- Headquarters: Bordeaux, Aquitaine, France
- Founded: 2009
- Headcount: 11-50
Dynvibe is a company that specializes in transforming social data. They provide insights and analysis based on consumer mentions gathered from various countries. With their in-house tech and artificial intelligence tool, they filter big data to anticipate trends and detect consumer insights. Their offering includes data collection, analysis, and the delivery of reports to clients.
16. Stephenson Etudes
- Website: stephenson-etudes.fr
- Headquarters: Paris, Ile-De-France, France
- Founded: 1996
- Headcount: 11-50
Stephenson Etudes is a company that specializes in providing market research and consumer insight services. They conduct studies, tests, and surveys across various industries in France. Their national presence allows them to cater to professionals and consumers alike.
17. WinMinute
- Website: winminute.com
- Headquarters: Paris, Île-De-France, France
- Founded: 2013
- Headcount: 11-50
WinMinute is a French expert in crowdsourcing, providing real-time on-the-ground information through their community of reliable consumers. Their data is geolocated and dated, verified by an internal quality process, and accessible in a personalized online platform. They offer services such as store check, mystery shopper, and consumer studies.
18. Episto
Episto.fr is a research institute that offers various types of studies to meet the needs of different types of organizations. They provide services such as brand and image studies, usage and attitude studies, local market analysis, customer satisfaction surveys, concept testing, and pre- and post-advertising tests. With their expertise and intuitive platform, they help clients gather authentic insights for informed decision-making.
19. Fanvoice
- Website: fanvoice.fr
- Headquarters: Paris, Île-De-France, France
- Founded: 2014
- Headcount: 11-50
Fanvoice.fr is a company that offers a platform for engaging with customers and gathering feedback. It provides a space for companies to connect with their audience, conduct surveys, and collect insights to improve their products and services.
20. Marketing Studio Services
- Website: marketing-studio.fr
- Headquarters: Paris, Ile-De-France, France
- Founded: 2006
- Headcount: 11-50
Marketing Studio is a leading market research company that provides innovative solutions for data collection, analysis, and reporting to help businesses make informed decisions. We offer various services including data management, programming, ethnographic studies, and more.
21. Expansion Consulteam
- Website: expansion-consulteam.com
- Headquarters: Paris, Île-De-France, France
- Founded: 2003
- Headcount: 11-50
Expansion Consulteam is a market research and consulting firm offering solutions in user testing, consumer insight, and market analysis.
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