The market research industry in New York is characterized by firms specializing in data collection, analysis, and presentation to aid informed decision-making. These companies offer a comprehensive range of services, from data analytics, industry expertise, consumer behavior insights, to financial market research. They serve a variety of sectors such as investment banking, digital marketing, retail, and more. With the rise of digitalization, these firms are increasingly leveraging advanced technologies to provide precise, real-time, and actionable insights, indicating an industry trend towards more digital and predictive analytics.


Top 21 market research companies in New York

1. S&P Global

  • Website: spglobal.com
  • Headquarters: New York, New York, United States
  • Founded: 1860
  • Headcount: 10001+
  • Latest funding type: Acquired
  • LinkedIn

S&P Global is a global financial information and analytics company. It offers a wide range of data, research, and ratings to help investors make informed decisions. With a focus on providing insights and solutions for financial markets, S&P Global is a trusted source of information for professionals in the investment banking industry.


2. The NPD Group

  • Website: npd.com
  • Headquarters: Port Washington, New York, United States
  • Founded: 1966
  • Headcount: 1001-5000
  • Latest funding type: Acquired
  • LinkedIn

NPD is a global market research company that offers data, industry expertise, and prescriptive analytics to help businesses grow in a changing world. With operations across the Americas, Europe, and APAC, NPD helps companies measure, predict, and improve performance across all channels.


3. Similarweb

  • Website: similarweb.com
  • Headquarters: New York, New York, United States
  • Founded: 2007
  • Headcount: 1001-5000
  • Latest funding type: Ipo
  • LinkedIn

Similarweb is a digital intelligence company that provides insights and data about website traffic and online consumer behavior.


4. Moody's Investors Service

  • Website: moodys.com
  • Headquarters: New York, New York, United States
  • Founded: 1900
  • Headcount: 1001-5000
  • LinkedIn

Moody's is a leading provider of credit ratings, research, and data for global capital markets. They offer comprehensive insights and analysis to help investors, corporates, and governments make informed financial decisions.


5. Transparency Market Research

Transparency Market Research is a company that offers market analysis, benchmarking, corporate intelligence, and technological intelligence services. They provide customized reports to meet specific requirements in a dynamic business environment.


6. Suzy

  • Website: suzy.com
  • Headquarters: New York, New York, United States
  • Founded: 2017
  • Headcount: 201-500
  • Latest funding type: Series D
  • LinkedIn

Suzy is a company that offers market research and consumer insights solutions. They provide businesses with valuable data and analysis to make informed decisions.


7. Strategic Insight

  • Website: strategic-i.com
  • Headquarters: New York, New York, United States
  • Founded: 1989
  • Headcount: 501-1000
  • Latest funding type: Acquired
  • LinkedIn

Strategic-i.com is a company that provides strategic intelligence and conducts research to help businesses make informed decisions and stay ahead in the market. They offer a range of services and tools to analyze market trends, competitive landscapes, and customer insights.


8. Digimind - an Onclusive company

  • Website: digimind.com
  • Headquarters: New York, New York, United States
  • Founded: 1998
  • Headcount: 201-500
  • Latest funding type: Acquired
  • LinkedIn

Digimind is a market intelligence platform that collects and analyzes billions of content pieces to provide up-to-date analysis. They offer solutions for brand reputation, competitive intelligence, consumer insights, influencer identification, trend tracking, and campaign analysis.


9. Unimrkt Research

  • Website: unimrkt.com
  • Headquarters: New York, New York, United States
  • Founded: 2009
  • Headcount: 201-500
  • LinkedIn

Unimrkt.com is a leading market research agency offering comprehensive research services. With state-of-the-art technology and expertise, we perform primary research, including in-depth interviews and focus group discussions, to ensure the success of our clients. Our global coverage spans across industries in over 90 countries and 22 languages, making us a reliable choice for businesses seeking thorough market research. Connect with us to experience our commitment to excellence.


10. eMarketer

  • Website: emarketer.com
  • Headquarters: New York, New York, United States
  • Founded: 1998
  • Headcount: 201-500
  • Latest funding type: Acquired
  • LinkedIn

eMarketer is a company that provides insights, data, and analysis on digital marketing, media, and commerce. They offer research reports, articles, and forecasts to help businesses make informed decisions and stay competitive in the ever-changing digital landscape.


11. Insider Intelligence

Insider Intelligence is a research and analysis firm, providing data and insights on marketing and consumer behavior in the digital world. They offer a wide range of research products, including forecasts, analyst reports, and market data, to help companies succeed in the competitive digital economy.


12. SIS International Research

SIS International is a market research company that offers data analytics and consulting services. They provide clear and easily digestible reports to help clients track market performance. SIS Research has experienced agents that gather and analyze data quickly, making them a reliable partner for data science and analytics projects. They also assist with logistical challenges when entering foreign markets and offer strategy consulting to understand target markets. SIS International conducts international market research, helping companies identify growth opportunities, make informed investment decisions, and mitigate risks.


13. Phoenix Marketing International

  • Website: phoenixmi.com
  • Headquarters: Rhinebeck, New York, United States
  • Founded: 1999
  • Headcount: 51-200
  • Latest funding type: Acquired
  • LinkedIn

Phoenix Marketing International is a global research firm providing holistic and meaningful insights to global brands, ad agencies, and media outlets. They offer intelligence-building services for informing future campaigns, from strategy setting through in-market monitoring.


14. MarketResearch.Biz

MarketResearch.biz provides market research reports and insights on various industries including technology and media, healthcare, consumer goods, and more.


15. SPEEDA Edge

  • Website: sp-edge.com
  • Headquarters: New York, New York, United States
  • Founded: 2020
  • Headcount: 11-50
  • LinkedIn

SP Edge is a company that provides industry analytics, daily news updates, and risk analysis for various sectors. They specialize in offering insights and research on emerging industries, disruptive technologies, and market size estimates. Their team is dedicated to helping businesses stay informed about the next big areas of opportunity.


16. YPulse, Inc.

  • Website: ypulse.com
  • Headquarters: New York, New York, United States
  • Founded: 2004
  • Headcount: 11-50
  • LinkedIn

YPulse is a global leader in thought leadership and offers comprehensive youth brand tracking. They provide actionable insights and analytics on young consumers' affinity for over 1,400 brands. Their youth-specific diagnostics help brands understand the drivers behind youth purchases.


17. A Global Market Research

Aglobalmarketresearch.com is a company that offers comprehensive market research solutions across diverse industries and geographies, helping clients make informed and evidence-based strategic decisions.


18. RiverPark Research

RiverPark Research is a company that offers market research solutions in various industries. They specialize in providing customized reports and insights to help clients make informed business decisions.


19. Springboard Futures

Springboard Futures is a leading trend services firm focusing on home style and consumer trend insights tailored to the needs of the Home & Housewares industry.


20. Datos Inc

  • Website: datos.live
  • Headquarters: New York, New York, United States
  • Founded: 2019
  • Headcount: 11-50
  • LinkedIn

Datos.live offers access to clean and easy-to-understand data feeds of desktop and mobile browsing activity for millions of opt-in users globally. They provide behavioral data to empower products and insights, catering to a wide range of industries.


21. National Consumer Panel

  • Website: ncppanel.com
  • Headquarters: Syosset, New York, United States
  • Founded: 2010
  • Headcount: 51-200
  • LinkedIn

National Consumer Panel (ncppanel.com) is a company that offers a platform for consumers to share their shopping opinions and earn points for rewards. They provide comprehensive insights into consumer purchase behavior.


Want to find more market research companies?


If you want to find more companies that offer services ranging from data analysis to consumer behavior insights you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


With Inven you'll also get to know the company's:


  • Ownership: Which of these are private equity backed? Which are family-owned?
  • Contact data: Who are the owners and CEO's? What are their emails and phone numbers?
  • Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!