The nutritional supplement industry in California is a thriving marketplace filled with companies focusing on a diverse range of wellness products. These brands offer everything from vitamins and minerals to herbal remedies and protein supplements, accommodating a spectrum of dietary and health needs. This sector, integral to California's economy, is anticipated to grow as people continue prioritizing health and wellness. Many companies are adapting a direct-selling approach, enabling them to provide personalized nutritional solutions while also offering economic opportunities to individuals worldwide.


Top 21 nutritional supplement companies in California

1. Herbalife Nutrition

Herbalife Nutrition is a company dedicated to improving lives through good nutrition and providing economic opportunities. With a focus on personalized approach to nutrition, they offer a range of products including meal replacements, protein snacks, tea, aloe, and nutritional supplements. Through their direct selling business model, they have helped millions around the world lead healthier lifestyles and become entrepreneurs.


2. iHerb, LLC

  • Website: iherb.com
  • Headquarters: Irvine, California, United States
  • Founded: 1996
  • Headcount: 1001-5000
  • LinkedIn

iHerb.com is an online retailer that offers a wide range of vitamins, supplements, natural health products, beauty and personal care items, grocery products, sports nutrition, and baby and kids products. With over 2000+ immunity boosters and 100+ K-beauty brands, iHerb.com provides convenient access to high-quality products for customers worldwide.


3. Shaklee Corporation

  • Website: shaklee.com
  • Headquarters: Pleasanton, California, United States
  • Founded: 1956
  • Headcount: 201-500
  • LinkedIn

Shaklee is a company offering a wide range of nutrition, personal care, and home products. With a commitment to green living and customer satisfaction, Shaklee provides high-quality items to support wellness and a healthy lifestyle.


4. Pharmavite

  • Website: pharmavite.com
  • Headquarters: West Hills, California, United States
  • Founded: 1971
  • Headcount: 1001-5000
  • LinkedIn

Pharmavite is a leader in the health and wellness industry, trusted by consumers, healthcare professionals, and retailers for 50 years. They are committed to bringing the gift of health to life and helping people achieve a healthier way of living. Their products include vitamins, minerals, and supplements.


5. Metagenics

  • Website: metagenics.com
  • Headquarters: Aliso Viejo, California, United States
  • Founded: 1983
  • Headcount: 501-1000
  • Latest funding type: Acquired
  • LinkedIn

Metagenics is a health supplement company that offers practitioner-exclusive supplements and services. They believe that health is more than just the absence of disease and focus on holistic approaches to wellness. Their products are backed by scientific research and are intended for use under the supervision of healthcare practitioners.


6. Nordic Naturals

Nordic Naturals is a company that offers a wide range of supplements and health products. They focus on providing high-quality, natural and sustainable solutions for maintaining overall health and well-being.


7. Robinson Pharma, Inc.

Robinson Pharma, Inc. is a supplement manufacturing company that offers a total solution for its customers. With over 30 years of experience, they formulate, create, package, label, and ship a wide range of product types (gels, capsules, tablets, powders, liquids, and more) to meet their customers' needs. They provide private labeling, custom formulation, and contract manufacturing services. Their facilities are located in the USA and they distribute globally.


8. Santa Cruz Nutritionals

Santa Cruz Nutritionals is a leading contract manufacturer specializing in the production and packaging of nutraceutical products, including gelatin gummies, pectin gummies, and jelly beans. With extensive expertise in custom formulations, high-quality standards, and state-of-the-art manufacturing operations, we offer private label manufacturing solutions to help brands stand out in the market. Our commitment to natural ingredients and innovation has made us the preferred partner for many leading nutraceutical brands in the US and Canada.


9. Nutrition Express Corporation

NutritionExpress.com is an online retailer that offers a wide range of discount vitamins, supplements, and bodybuilding products. They provide high-quality health products at affordable prices.


10. Natrol LLC

  • Website: natrol.com
  • Headquarters: Chatsworth, California, United States
  • Founded: 1980
  • Headcount: 201-500
  • Latest funding type: Acquired
  • LinkedIn

Natrol is a company that specializes in vitamins, minerals, and supplements. They offer a wide range of products for sleep, mood and stress, brain health, and general health. With a focus on natural ingredients, Natrol provides quality supplements to support overall well-being.


11. Soylent

  • Website: soylent.com
  • Headquarters: Los Angeles, California, United States
  • Founded: 2013
  • Headcount: 51-200
  • Latest funding type: Acquired
  • LinkedIn

Soylent is a nutrition company that offers a range of products, including shakes, bars, and powders. Their products are designed to fill nutritional gaps in various lifestyles, such as plant-based diets and weight management. They believe in making nutritious meals affordable and accessible to all.


12. Olly Pbc

  • Website: olly.com
  • Headquarters: San Francisco, California, United States
  • Founded: 2013
  • Headcount: 51-200
  • Latest funding type: Acquired
  • LinkedIn

OLLY.com is a health and wellness company that offers a wide range of products to support overall wellness, including vitamins, supplements, and gummy rings. Their products are designed to promote good sleep, metabolism, brain health, beauty, gut health, and immunity.


13. Modere

  • Website: modere.com
  • Headquarters: Newport Beach, California, United States
  • Founded: 2013
  • Headcount: 201-500
  • LinkedIn

Modere.com is a company that offers a range of lifestyle products and services. They provide high-quality, innovative, and safe products for personal care, health, wellness, and household purposes. Their offerings include beauty and skincare products, nutritional supplements, weight management solutions, and eco-friendly home goods.


14. New U Life

  • Website: newulife.com
  • Headquarters: Pleasant Hill, California, United States
  • Founded: 2017
  • Headcount: 51-200
  • LinkedIn

New U Life is a corporation focused on empowering individuals and families to achieve whole-body health through innovative supplements. Their products preserve youth and maximize the body's efficiency in a natural way, leading to healthy and fulfilling lives.


15. BioReigns

  • Website: bioreigns.com
  • Headquarters: Tustin, California, United States
  • Founded: 2017
  • Headcount: 201-500
  • LinkedIn

bioReigns is a company that offers a wide range of health and wellness products. Their products feature the exclusive water-based RapidCell Technology, which maximizes the potential benefits to your health and wellness.


16. Lassens Natural Foods & Vitamins, LLC

  • Website: lassens.com
  • Headquarters: Ventura, California, United States
  • Founded: 1971
  • Headcount: 201-500
  • LinkedIn

Lassens is a natural foods and vitamins company that prioritizes the health and well-being of its customers. They offer a wide range of organic and natural products to support a healthy lifestyle.


17. Earthbar

  • Website: earthbar.com
  • Headquarters: Los Angeles, California, United States
  • Founded: 1971
  • Headcount: 201-500
  • LinkedIn

Earthbar is a wellness company that offers a range of products for holistic wellbeing. They provide smoothies, juices, supplements, and pantry items to nourish health-conscious individuals. Earthbar aims to support boosted immunity and overall wellness.


18. Goli Nutrition

  • Website: goli.com
  • Headquarters: California, California, United States
  • Headcount: 201-500
  • LinkedIn

Goli.com offers a range of health-focused gummy supplements, including Apple Cider Vinegar Gummies, Supergreens Gummies, and Dreamy Sleep Gummies. These vegan-friendly gummies are made with high-quality ingredients and aim to support various aspects of health and wellness.


19. Specialty Brands

Specialty Brands Inc. is a US-based company that specializes in the manufacturing, marketing, and distribution of health and wellness products.


20. The Garmon Corporation | NaturVet

  • Website: naturvet.com
  • Headquarters: Temecula, California, United States
  • Founded: 1994
  • Headcount: 51-200
  • LinkedIn

NaturVet is a company that specializes in providing top-quality pet supplements and products. With over 25 years of experience in the industry, NaturVet offers a wide range of all-natural and effective solutions for various pet health issues. Their product line includes vitamins, immune support, allergy care, calming aids, dental care, joint health, and more. Dedicated to the well-being of pets, NaturVet ensures the highest quality and customer satisfaction with their carefully tested and certified ingredients.


21. Irwin Naturals

  • Website: irwinnaturals.com
  • Headquarters: Los Angeles, California, United States
  • Founded: 1994
  • Headcount: 51-200
  • Latest funding type: Post Ipo Debt
  • LinkedIn

Irwin Naturals is a company that offers a wide range of vitamins and supplements, including CBD products. They provide plant-derived, lab-tested products to support various aspects of health, such as better sleep, brain health, stress management, and immune support.


Want to find more nutritional supplement companies?


If you want to find more companies that provide an array of vitamins, health-boosting supplements, and wellness products you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


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...and a lot more!