The sports marketing industry is a niche field that integrates the worlds of sports and marketing. Companies operating in this space, like those in Massachusetts, provide a wide array of services from partnership sales, consulting, event management to digital media services. They play the critical role of promoting sports teams, individual athletes, and sporting events, helping them garner the public attention and fan engagement they need to thrive. Given the rise of digital media and changing viewer habits, the industry is increasingly leaning towards innovative online strategies and cross-channel customer engagement. In this fast-paced, eventual field, Massachusetts boasts some notable companies transforming the landscape.


Top 21 sports marketing companies in Massachusetts

1. Kraft Sports + Entertainment

  • Website: kraftse.com
  • Headquarters: Foxborough, Massachusetts, United States
  • Headcount: 1001-5000
  • LinkedIn

Kraft Sports + Entertainment, a division of The Kraft Group, oversees marketing, sales, content development, and event operations for the New England Patriots, the New England Revolution and Gillette Stadium.


2. Fenway Sports Management (FSM)

Fenway Sports Management is a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences.


3. Tcaa

  • Website: tcaausa.com
  • Headquarters: Dedham, Massachusetts, United States
  • Founded: 1989
  • Headcount: 11-50
  • LinkedIn

TCAA is an independent, full-service advertising agency specializing in media planning, media buying, and digital media. With over two decades of experience, we generate cross-channel customer engagement, deliver remarkable results, and drive revenue for our clients. We pride ourselves on our 100% client retention rate over the past 24 years.


4. Sundin Sports Marketing

Full-service sports marketing and advertising agency putting your ideas into action.


5. Inphantry

  • Website: inphantry.com
  • Headquarters: Boston, Massachusetts, United States
  • Founded: 2011
  • Headcount: 1-10
  • LinkedIn

Inphantry is a digital experience agency that unites creativity and technology to create emotionally resonant and contextually relevant experiences for businesses.


6. AMP Agency

  • Website: ampagency.com
  • Headquarters: Boston, Massachusetts, United States
  • Founded: 1995
  • Headcount: 201-500
  • LinkedIn

AMP Agency is a multi-disciplinary lead agency that specializes in designing better customer experience (CX) ecosystems for brands. They offer a range of services including integrated marketing, digital products, experiential marketing, and more. With a focus on total experience management, AMP Agency helps businesses grow by creating cohesive brand ecosystems.


7. Elevate Communications

  • Website: elevatecom.com
  • Headquarters: Boston, Massachusetts, United States
  • Founded: 2003
  • Headcount: 11-50
  • LinkedIn

Elevate Communications is a company offering strategic communications and public relations solutions. They specialize in helping brands develop and execute effective marketing strategies to reach their target audience.


8. Social Mavens

Social Mavens is a marketing agency that offers strategic guidance and creative services to businesses. They focus on social media, branding, messaging, and web design to help their clients succeed.


9. Mon Ethos Pro

  • Website: monethos.com
  • Headquarters: Boston, Massachusetts, United States
  • Founded: 2017
  • Headcount: 11-50
  • LinkedIn

Mon Ethos Pro Consulting is a brand management agency that works with athletes and talents to help them grow their platform and fanbase through digital branding and high-quality content creation.


10. Gaslight Marketing & Communications

Gaslight Studios is a full-service, integrated marketing and branding agency with locations in Boston, New York City, and Los Angeles, that partners with clients to craft their messages, build and grow brands, engage target audiences, and achieve business goals.


11. Pentagon Sports, Inc.

Mental Skills Training Sports Agent Advisor Our Goal & Mission: At Pentagon Sports, Inc., we care about our clients’ success. Our approach is to understand their goals and vision deeply in order to craft successful media and outreach campaigns. Contact us today to learn how we can help. Help Athletes Become Top Performers. Be Their Best On And Off The Field. Peak Performance is not the Goal, But The Expectation!


12. Tracs

  • Website: tracs.net
  • Headquarters: Watertown, Massachusetts, United States
  • Founded: 1983
  • Headcount: 11-50
  • LinkedIn

Tracs is a sports marketing firm that strategically designs, builds, and manages branded engagements to inspire people and deliver results. They specialize in creating unique, international events in culturally diverse regions. With over 30 years of experience, Tracs provides strategic insights to achieve world-class outcomes.


13. 360PRplus

  • Website: 360pr.plus
  • Headquarters: Boston, Massachusetts, United States
  • Founded: 2001
  • Headcount: 11-50
  • LinkedIn

360PR+ is a leading independent agency known for its bold and conversation-driving campaigns for global brands and innovative challengers.


14. KHJ Brand Activation

  • Website: khj.com
  • Headquarters: Boston, Massachusetts, United States
  • Founded: 1986
  • Headcount: 11-50
  • LinkedIn

KHJ is a full-service marketing agency specializing in brand activation. They have expertise across various categories and help clients uncover, express, and ignite the soul of their brands. They offer services for both B2B and healthcare sectors, focusing on growth, loyalty, purpose, and alignment.


15. Stark / Raving Branding + Digital Marketing

Stark / Raving is a branding and marketing agency that works with innovative companies looking to launch, grow or reimagine their brands. They offer results-focused strategies, engaging content, sophisticated design, and exceptional digital experiences.


16. Gray Rambusch Inc

Gray Rambusch is a B2B advertising and marketing agency with over 18 years of experience in producing results-driven campaigns for businesses. They recently branched out into sports marketing, showcasing their passion for sports.


17. Factory 63

Factory63 is an idea factory for the sports & media industry, offering innovative solutions tailored to the needs of its clients.


18. The Areli Group

  • Website: areli.com
  • Headquarters: Somerville, Massachusetts, United States
  • Founded: 2010
  • Headcount: 11-50
  • LinkedIn

Areli Group is a digital agency that offers design, development, and custom software solutions to clients. They collaborate with existing teams to offer a full collaborative experience and help clients design and develop better apps, websites, and software solutions.


19. In-House Agency Forum (IHAF)

  • Website: ihaforum.org
  • Headquarters: Boston, Massachusetts, United States
  • Founded: 2005
  • Headcount: 1-10
  • LinkedIn

IHAF is a professional association for in-house agencies. It provides year-round online and in-person events, content creation on advertising, marketing, management, and agency operations, tools and templates, performance evaluation for in-house agencies and research data to benchmark their operations.


20. Kreative Dezign Studio

These days, small business owners have so many decisions to make… What’s the best way to reach your public? How can you put your best foot forward and be the top-of-mind choice? In a market constantly changing and flooded with competition, strong branding is more important than ever. How can you stand out, be memorable and convince potential customers that you mean business? Is there a hassle-free way to answer these questions on a budget? Kreative Dezign, KD Linked and the North Central Community Business Directory have combined forces to do just that. Three top-quality, trusted and passionate service businesses, coming together under one roof in Leominster, MA. Since we are all driven to provide the best value (and least headaches) possible to the small business owner, it made sense for us to work together. Our teamwork is your good fortune. We believe in the small business model. We admire your drive to succeed. We understand the challenges you face. We want to help. With decades of experience getting results, we have the tools, skills and knowledge to get your business where you want it to be. Customer service is our strong point, and our clients can tell you of the countless frustrations they avoided by coming to us first. Your time is important. Make one stop, sit back and watch as we create the response you are looking for. We now offer specials across all four businesses, allowing you the freedom and frugality of picking and choosing as much or as little as you need. Maybe you have a current provider helping with an element of your business but need something they don’t have. Maybe you’re in the planning phase, just opening your doors or looking for a refreshing new look.


21. Taan Worldwide

  • Website: taan.org
  • Headquarters: Newton, Massachusetts, United States
  • Founded: 1936
  • Headcount: 1-10
  • LinkedIn

Taan Worldwide is a global network of independent communications agencies that offers its members the opportunities and knowledge to extend their client’s brand around the world. It provides a growth incubator for independent marketing agencies and allows members to learn from each other's experiences.


Want to find more sports marketing companies?


If you want to find more companies that provide services like partnership sales, event management, media planning and digital advertising you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


With Inven you'll also get to know the company's:


  • Ownership: Which of these are private equity backed? Which are family-owned?
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...and a lot more!