The sports equipment industry in Massachusetts is rich and diverse, with companies catering to an array of athletic and recreational needs. From global footwear leaders like New Balance to specialty brands such as Pure Hockey, these companies provide a wide spectrum of products spanning numerous sports. Whether it's running shoes, training gear, basketball apparel or hockey equipment, consumers in Massachusetts find their sports needs met within the state. These firms not only champion quality and craftsmanship but are also committed to enhancing the sports experience and fostering vibrant communities around them. Their presence reflects the state's deep sporting tradition and underlines Massachusetts as a hub for sporting goods.


Top 22 sports equipment companies in Massachusetts

1. New Balance

  • Website: newbalance.com
  • Headquarters: Brighton, Massachusetts, United States
  • Founded: 1906
  • Headcount: 5001-10000
  • Latest funding type: Grant
  • LinkedIn

New Balance is a global athletic footwear and apparel company. They offer a wide range of shoes and clothing for sports such as running, training, tennis, basketball, and more. With a focus on craftsmanship and quality, they strive to empower individuals through sport and create positive change in communities.


2. Olympia Sports

Olympia Sports is a premium athletic specialty brand offering superior customer service and a wide range of premium brands like Nike, Adidas, and Under Armour. With over 70 locations throughout the Northeast, Mid-Atlantic, and Mid-West, they pride themselves on convenient locations staffed by local residents.


3. Pure Hockey

  • Website: purehockey.com
  • Headquarters: Holliston, Massachusetts, United States
  • Founded: 1994
  • Headcount: 1001-5000
  • LinkedIn

Pure Hockey is an online platform dedicated to providing hockey equipment and accessories. Offering a wide range of products for players of all levels, it caters to the needs of hockey enthusiasts. With a focus on quality and customer satisfaction, Pure Hockey ensures a seamless shopping experience.


4. Saucony

  • Website: saucony.com
  • Headquarters: Waltham, Massachusetts, United States
  • Founded: 1898
  • Headcount: 51-200
  • LinkedIn

Saucony is a leading athletic footwear brand offering a wide range of running, hiking, and lifestyle shoes for men, women, and kids. They also provide a selection of clothing and accessories to enhance athletic performance. With a focus on innovative design, comfort, and durability, Saucony products cater to both casual and experienced runners.


5. '47

  • Website: 47brand.com
  • Headquarters: Westwood, Massachusetts, United States
  • Founded: 1947
  • Headcount: 201-500
  • LinkedIn

47brand.com is a website that offers a wide range of sports-related merchandise such as hats, apparel, and accessories. They are known for their high-quality products and a wide selection of teams from various sports leagues.


6. Marathon Sports

  • Website: marathonsports.com
  • Headquarters: Waltham, Massachusetts, United States
  • Founded: 1975
  • Headcount: 51-200
  • Latest funding type: Acquired
  • LinkedIn

Marathon Sports is an online retailer specializing in running/walking shoes, apparel, and accessories. They offer a wide selection of top running shoe brands like New Balance, Puma, Hoka, and Saucony. Customers can also find race-day shoes, trail running shoes, and sports bras. With a focus on quality and performance, Marathon Sports provides gear and products for runners of all levels.


7. Karhu North America

  • Website: karhu.com
  • Headquarters: Beverly, Massachusetts, United States
  • Founded: 1916
  • Headcount: 51-200
  • LinkedIn

Karhu is a Finnish sports brand that offers a variety of sports footwear and apparel for men, women, and kids.


8. Reebok International

  • Website: reebok.in
  • Headquarters: Canton, Massachusetts, United States
  • Founded: 1958
  • Headcount: 5001-10000
  • Latest funding type: Acquired

Reebok is a global athletic footwear and apparel company that offers high quality products to enhance athletic performance.


9. FootJoy

  • Website: footjoy.com
  • Headquarters: Fairhaven, Massachusetts, United States
  • Founded: 1857
  • Headcount: 1001-5000
  • LinkedIn

FootJoy.com is an online store that sells performance golf shoes, apparel, gloves, and gear for men and women. It also offers customization options and gift cards.


10. Charles River Recreation

Paddle Boston offers paddleboard, canoe, and kayak rentals, sales, instruction, guided tours and trips, kids paddling camps, and a wide range of paddling clothing and gear.


11. WeGotSoccer

WeGotSoccer.com is an online retailer specializing in soccer equipment and apparel. They offer a wide range of products including jerseys, shoes, balls, and accessories.


12. TSR Hockey

TSR Hockey/Lacrosse is a company that offers a wide range of hockey and lacrosse products. They sell gloves, apparel, helmets, skates, lacrosse equipment, and other accessories. They are dedicated to keeping customers at the top of their game with high-quality products.


13. Total Performance Sports

Total Performance Sports is a company that offers a wide range of sports-related products and services. They provide high-quality equipment, training programs, and expert advice to help athletes of all levels improve their performance.


14. The Ski Monster

The Ski Monster is a retailer specializing in skiing and snowboarding equipment. They offer a wide range of products including skis, snowboards, jackets, pants, and accessories. With a focus on quality and performance, they provide customers with top-tested gear for the ultimate winter sports experience.


15. Bern Helmets

Bern Helmets is a company that specializes in the design and production of bike, snow, skate, and water helmets. They offer a wide range of helmets for men, women, and youth, providing brain protection without compromising style or comfort.


16. Grogan Marciano Sporting Goods

Grogan Marciano Sporting Goods is a sports equipment retailer that offers a wide range of products for different sports.


17. Baseball Unlimited Inc

Baseball Unlimited is a sports retailer that offers a wide range of baseball equipment and apparel for players of all levels.


18. Hit The Net Sports

Hit the Net Sports is a sports equipment store located in Acton, MA that specializes in providing ice hockey, lacrosse, and field hockey equipment from popular brands like Bauer, CCM, STX, Warrior, Brine, and more.


19. Eastern Boarder

Eastern Boarder is a retailer of skateboard and snowboard equipment, apparel, and accessories.


20. Amesbury Skate & Sport Shop

Amesbury Skate & Sport is a retail store that provides sports equipment and accessories to customers.


21. MRA Multisport

  • Website: mramultisport.com
  • Headquarters: Oxford, Massachusetts, United States
  • Headcount: 51-200

MRAMultisport is a sports equipment provider that offers high-quality gear and apparel to athletes of all skill levels.


22. Nobull

  • Website: nobullproject.com
  • Headquarters: Boston, Massachusetts, United States
  • Founded: 2015
  • Headcount: 51-200
  • Latest funding type: Series Unknown
  • LinkedIn

NOBULL is a training brand that caters to individuals who work hard and value effort over excuses. With millions of athletes from around the world, our community defines training in their own personal way.


Want to find more sports equipment companies?


If you want to find more companies that offer a wide variety of athletic gear and sporting goods you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


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  • Ownership: Which of these are private equity backed? Which are family-owned?
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...and a lot more!