The sports marketing industry is a vibrant sector that offers engaging promotional services to keep sports businesses in the limelight. At its core, this industry encompasses companies that merge traditional marketing techniques with sports to maximize visibility and profits. Companies in this industry specialize in areas like contract negotiation, public relations, managing sponsorship rights, and brand activations, among others. With a growing adoption of digital strategies, these companies are evolving to enhance fan engagement and create partnerships that use sports to promote products and brands. The sports marketing firms in New Jersey are innovative leaders in this transformative business landscape.


Top 22 sports marketing companies in New Jersey

1. The Gazelle Group

The Gazelle Group is a comprehensive service provider for clients in the sports industry, offering contract negotiation, sales and marketing, media and public relations, and financial advisor selection. They create opportunities for endorsements, public appearances, speaking engagements, and autograph signings.


2. Sports Systems

  • Website: sportssystems.com
  • Headquarters: Fort Lee, New Jersey, United States
  • Founded: 1986
  • Headcount: 11-50
  • Latest funding type: Acquired
  • LinkedIn

Sports Systems provides a customized and private portal for managing valuable sponsorship rights and assets. With easy access to up-to-date details, costs, and marketing rights, event teams can effectively communicate and improve the usage of sponsorships and events.


3. Gilly Group

The Gilly Group is a marketing and PR agency that specializes in sports marketing and brand activation. They help their clients increase exposure and communicate better with their players regarding championship activities.


4. Iron Horse Marketing

Iron Horse Marketing is a strategic consulting firm that specializes in sports marketing and innovation. With over three decades of experience, Iron Horse Marketing provides breakthrough marketing solutions to deliver profitable growth and brand building strategies.


5. Blake Sports Group

Blake Sports Group offers event management, athlete representation, sports concierge and corporate consulting services to clients of all sizes. They specialize in creating customized events to meet specific marketing goals and objectives.


6. Synergy

Synergy, an LG&P Company, provides integrated retail and experiential solutions to industry-leading companies, giving brands and retailers a single resource to engage their shoppers where they are.


7. Advantage Business Marketing

Advantage Biz Marketing is a team of marketers, designers, and project managers who believe in the power of creativity. They offer marketing and design services to businesses, focusing on enhancing brand presence and driving growth.


8. The Macallan Group

  • Website: themg.co
  • Headquarters: Hoboken, New Jersey, United States
  • Founded: 2011
  • Headcount: 11-50
  • LinkedIn

The company specializes in solving problems through intelligent designs and delivering engaging experiences that foster meaningful connections.


9. LPGA Cognizant Founders Cup

The website lpgafounderscup.com provides information about the Cognizant Founders Cup golf tournament, its history, and future events.


10. Source Communications

  • Website: sourcead.com
  • Headquarters: Hackensack, New Jersey, United States
  • Founded: 1983
  • Headcount: 51-200
  • LinkedIn

Source Communications is a creative advertising agency that specializes in brand development and communication management. They offer a range of services including logo design, brand guidelines, messaging maps, and content creation. With expertise across all marketing disciplines, they provide holistic solutions for B2B, B2C, and B2BC integration.


11. Playbook Sports

Playbook is a company that offers mobile-friendly website design combined with all-in-one management software. They provide powerful features for summer camps, after-school programs, leagues, tournaments, teams, clubs, coaches, trainers, and youth activity businesses. With Playbook, organizations can grow their programs and simplify their operations using advanced automation, marketing tools, and registration management. They also collaborate with organizations to sponsor camps with professional athletes, creating unique experiences for sports teams and youth programs.


12. Bauman Research & Consulting, LLC

We design and conduct custom market research studies that deliver the consumer insights and intelligence companies need to make impactful business and brand decisions. Using innovative technologies and hybrid quali-quant methodologies, our tailored approaches provide research solutions for marketing communications issues related to branding and positioning, messaging, voice of the customer, new product development, strategy development, concept testing and employee engagement. Expertise includes surveys (Internet, phone, mail), focus groups, in-depth interviews, quali-quant, ethnography, collaborative strategy development, technology-assisted and online groups, Web site usability, and secondary research.


13. Valencia Media Group

Valencia Media Group, LLC is a marketing consultancy specialized in mobile, social media, celebrity acquisition, property representation, sponsorship evaluation, strategic consulting, and multicultural marketing.


14. Barwick Group

Barwick Group is an event marketing and management company that specializes in providing marketing and promotion services, event production, and registration management for its clients.


15. Revolution Digital

Revolution Digital is a marketing and advertising agency based in New Jersey. They specialize in digital marketing, advertising, and social media services.


16. The S3 Agency

  • Website: s3.agency
  • Headquarters: Boonton, New Jersey, United States
  • Founded: 2001
  • Headcount: 11-50
  • LinkedIn

The S3 Agency is a brand-first digital marketing agency that helps brands uncover and amplify who they are, offering differentiated and authentic solutions to their target market. With a focus on increasing awareness, engagement, sales, and loyalty, they have been recognized as New Jersey's top advertising and public relations agency.


17. Sports, Sponsorships and Events Consulting, LLC

GO Sponsorship is a full-service sponsorship marketing agency that specializes in developing media & brand-building deals, and creating sponsorship opportunities for sports and event clients.


18. GoDigital World-Marketing Agency

Go Digital World is a digital marketing agency that offers a range of services, including web development, SEO, social media marketing, and digital marketing performance. With a highly professional team, they are dedicated to providing clients with innovative ideas for attracting customers and building digital solutions.


19. Joe 2 Joe | Creative Studio | Digital Marketing | Build Trust & Transparency

  • Website: joe2joe.com
  • Headquarters: Clinton, New Jersey, United States
  • Founded: 2018
  • Headcount: 11-50
  • LinkedIn

Joe 2 Joe is a creative marketing agency that delivers innovative and result-driven solutions for businesses. They specialize in branding and identity, web and app development, content creation, lead generation, and video and audio production.


20. Wolony Digital Marketing Agency

  • Website: wolony.com
  • Headquarters: Clifton, New Jersey, United States
  • Founded: 2013
  • Headcount: 11-50
  • LinkedIn

Wolony is a digital marketing agency that specializes in design, communication, and marketing services for businesses.


21. REALITYRx Communication

  • Website: realityrx.com
  • Headquarters: Somerset, New Jersey, United States
  • Founded: 2008
  • Headcount: 11-50
  • LinkedIn

REALITYRx communication is a global healthcare agency that offers marketing and advertising services for pharmaceutical, biotech, diagnostic, and medical device industries. They provide personalized integrated solutions, driving market share and growth for brands.


22. NJ Ad Club

  • Website: njadclub.org
  • Headquarters: North Arlington, New Jersey, United States
  • Founded: 1958
  • Headcount: 1-10
  • LinkedIn

The NJ Ad Club seeks to recognize and celebrate creative excellence in advertising and marketing across New Jersey with awards, events, and networking opportunities.


Want to find more sports marketing companies?


If you want to find more companies that offer array of services ranging from sponsorship management to brand activations you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


With Inven you'll also get to know the company's:


  • Ownership: Which of these are private equity backed? Which are family-owned?
  • Contact data: Who are the owners and CEO's? What are their emails and phone numbers?
  • Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!