Market research companies operate in an intersection of technology, data analytics, and strategic planning, offering invaluable insights for businesses to thrive in the competitive market. These companies range from those specializing in app market intelligence and multifamily property analytics, to others focusing on audience insights in the entertainment industry. Their products assist in optimizing strategies, forecasting trends, and making data-driven investment decisions, thereby enhancing business growth. The industry in California has seen substantial evolution in the recent years and is poised to further innovate with the advancements in AI, big data and machine learning technologies.


Top 23 market research companies in California

1. App Annie

  • Website: appannie.com
  • Headquarters: San Francisco, California, United States
  • Founded: 2010
  • Headcount: 501-1000
  • LinkedIn

App Annie is a leading provider of app market intelligence, delivering insights and data to help businesses optimize their app strategies and drive growth. With a comprehensive suite of products, including analytics, app store optimization, and competitive intelligence, App Annie empowers companies to make data-driven decisions in the highly competitive app market.


2. Yardi Matrix

  • Website: yardimatrix.com
  • Headquarters: Santa Barbara, California, United States
  • Founded: 1982
  • Headcount: 5001-10000
  • LinkedIn

Yardi Matrix is a company that provides comprehensive market intelligence for multifamily, student housing, office, industrial, and self-storage properties across the United States. They offer detailed property-level information, including rent and occupancy forecasts, market reports, and special research bulletins. Their analytics help industry professionals make well-informed investment decisions. They are known for their patented building class and location ratings systems.


3. National Research Group

National Research Group (NRG) is a market research company that specializes in the entertainment industry. They offer a range of services including market analysis, audience insights, and strategic planning to help their clients make informed decisions.


4. Sensor Tower

  • Website: sensortower.com
  • Headquarters: San Francisco, California, United States
  • Founded: 2013
  • Headcount: 201-500
  • Latest funding type: Private Equity
  • LinkedIn

Sensor Tower is a leading provider of mobile app intelligence. They offer accurate and real-time data from the App Store and Google Play, allowing businesses to monitor changes in downloads and installs. With segmentation by country and device, they provide insights on app performance. Sensor Tower also offers revenue metrics and analytics to optimize digital advertising spend. Their platform helps businesses identify and target potential leads, refine marketing strategies, and understand user behavior.


5. Luth Research

Luth Research is a data collection and market research company that provides insightful customer journey and shopper insights. They offer a range of research services, including audience and shopper behavior tracking, ad effectiveness testing, and cross-platform media consumption analysis.


6. Premise

  • Website: premise.com
  • Headquarters: San Francisco, California, United States
  • Founded: 2012
  • Headcount: 201-500
  • Latest funding type: Series E
  • LinkedIn

Premise.com provides in-store insights in minutes, not weeks, using cutting-edge technology. They connect with hard-to-reach populations like rural women in the DRC. With a presence in over 140 countries, Premise measures and monitors various aspects, from advertising campaign effectiveness to vaccine hesitancy reasons.


7. BIS Research

BIS Research is a market intelligence firm specializing in emerging technologies. They provide insights and analysis on various industries including precision medicine, robotics and automation, advanced materials, and more. BIS Research offers custom research reports, industry reports, subscriptions, and expert consultations.


8. MFour Mobile Research

  • Website: mfour.com
  • Headquarters: Irvine, California, United States
  • Founded: 2011
  • Headcount: 51-200
  • Latest funding type: Series B
  • LinkedIn

MFour.com is a market research company that offers a single platform for collecting consumer data. They have a massive, first-party consumer panel and provide both online and in-store data. MFour.com offers full-service market research solutions or allows clients to conduct their own research.


9. mTab

  • Website: mtab.com
  • Headquarters: Anaheim, California, United States
  • Founded: 1987
  • Headcount: 51-200
  • Latest funding type: Acquired
  • LinkedIn

mTab is a solutions company that offers access to thousands of market research reports and datasets. They help businesses stay ahead of market trends, launch new products, and innovate.


10. Interpret

  • Website: interpret.la
  • Headquarters: Culver City, California, United States
  • Founded: 2006
  • Headcount: 51-200
  • LinkedIn

Interpret.la is a company specializing in market research and insights. They offer custom research services and deliver insights on various industries, including gaming, digital entertainment, IoT & Smart Home, esports, mobile & CE, and advertising. They provide resources such as blogs, weekly insights, and industry product videos. The company focuses on determining market trends and consumer interests to help businesses make informed decisions.


11. Exploration

  • Website: exploration.io
  • Headquarters: Santa Monica, California, United States
  • Founded: 2014
  • Headcount: 11-50
  • LinkedIn

Exploration.io is a company that specializes in providing comprehensive market research and data analysis for the music industry. They offer services such as copyright administration, royalty management, and auditing to help artists and music creators maximize their earnings and protect their intellectual property.


12. AlphaDetail

  • Website: alphadetail.com
  • Headquarters: San Mateo, California, United States
  • Founded: 2001
  • Headcount: 51-200
  • Latest funding type: Acquired
  • LinkedIn

AlphaDetail is a company that provides market research and healthcare data analytics solutions. They offer a range of services including market research surveys, data collection, and data analysis. Their expertise in the healthcare industry enables them to deliver actionable insights to pharmaceutical companies and healthcare organizations.


13. Bovitz, Inc.

  • Website: bovitzinc.com
  • Headquarters: Encino, California, United States
  • Founded: 2003
  • Headcount: 11-50
  • LinkedIn

Bovitz, Inc. is a research firm that focuses on understanding people and providing insights for businesses. They believe in putting people first and strive to deliver the truth about what people want and how businesses can meet their needs. With a culture that values individuality and passion, they encourage their team to be authentic and daring. Bovitz invites everyone to share their thoughts and experiences, aiming to create a powerful voice for individuals. Through their work, they help businesses succeed by prioritizing people over profit.


14. methinks

  • Website: methinks.io
  • Headquarters: Mountain View, California, United States
  • Founded: 2015
  • Headcount: 11-50
  • Latest funding type: Series A
  • LinkedIn

methinks.io is a research platform that helps companies gather in-depth insights quickly and cost-effectively. They offer features like remote interviews, screenshare, and surveys to understand customer needs. With their versatile and agile in-house research teams, they provide support from project design to data analysis. methinks.io is trusted by individuals and large corporations alike.


15. SoapBoxSample

  • Website: isacorp.com
  • Headquarters: Van Nuys, California, United States
  • Founded: 2012
  • Headcount: 11-50
  • LinkedIn

ISA Corp is a company that offers a diverse array of approaches and in-house capabilities in the insights industry. They provide research services and expertise in various categories, including automotive research and cannabis research. They have acquired other divisions such as Q-insights, SoapBoxSample, and icanmakeitbetter to expand their offerings.


16. Lundberg Survey Inc

Lundberg Survey, Incorporated is a company that provides surveys and market research services. They specialize in collecting and analyzing data to help businesses make informed decisions. With expertise in various industries, Lundberg Survey offers valuable insights and reports to drive strategic planning and growth.


17. Market Research Media ltd

Market Research Media is a platform that provides market research reports and analysis for businesses and investors worldwide.


18. NetPop Research

  • Website: netpop.com
  • Headquarters: San Francisco, California, United States
  • Founded: 1997
  • Headcount: 11-50
  • LinkedIn

NetPop Research LLC is a market research firm that provides a wide range of services including data analytics, strategic consulting, and qualitative and quantitative research. They offer valuable insights to help businesses make informed decisions.


19. ExperTelligence

  • Website: expertelligence.com
  • Headquarters: Santa Barbara, California, United States
  • Founded: 1980
  • Headcount: 11-50
  • Latest funding type: Series Unknown

Expert Intelligence delivers comprehensive competitive intelligence, market research, and in-depth analyses on multiple industries. Their deep industry expertise and extensive primary and secondary research capabilities help businesses make better informed decisions.


20. MakerSights

  • Website: makersights.com
  • Headquarters: San Francisco, California, United States
  • Founded: 2015
  • Headcount: 51-200
  • Latest funding type: Series B
  • LinkedIn

MakerSights is a consumer insights platform that enables apparel, footwear, and accessories brands to gather feedback at scale, analyze consumer data, and make informed decisions. They help brands reduce costs, increase margins, and inspire brand superfans by delivering efficient and productive assortments at the right prices season after season.


21. Hass Avocado Board

Hassavocadoboard.com is a platform that provides research and insights into the avocado industry, including category performance, shopper drivers, and trends. They offer resources for growers and marketers, such as volume data, projections, and global trade reports. The company focuses on equipping the global avocado industry for success by collecting and distributing investments to maintain and expand demand for avocados in the United States.


22. Davis Research

Davis Research is a consumer research firm that specializes in conducting research projects across various industries. With over 50 years of experience, we offer a wide range of methodologies and tools to gather valuable insights for our clients' businesses.


23. NetBase Solutions, Inc.

  • Website: netbase.com
  • Headquarters: Santa Clara, California, United States
  • Founded: 2004
  • Headcount: 51-200
  • LinkedIn

NetBase Quid is a company that delivers AI-powered consumer and market intelligence to enable business reinvention in a noisy and unpredictable world.


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