Market research is a critical and dynamic industry in Texas. It involves companies, like Dynata and Research Now SSI, that collect, analyze, and interpret information about market environments, competitors, and consumers. They offer insights into market trends, consumer behaviors, and industry outlook, critical for strategic business decisions. Often, these firms use varied methodologies, including surveys, interviews, social media analysis, and more. As we plunge into the data-driven age, these companies are evolving and expanding their services to incorporate burgeoning technologies such as AI and big data analytics, aiming towards predictive and prescriptive insights.


Top 23 market research companies in Texas

1. Dynata

  • Website: dynata.com
  • Headquarters: Plano, Texas, United States
  • Founded: 1999
  • Headcount: 5001-10000
  • Latest funding type: Private Equity
  • LinkedIn

Dynata is the world's largest first-party data company, providing insights, activation, and measurement solutions for businesses. With over 6000 customers in various industries, Dynata connects its high-quality data with clients' own sources to deliver a holistic view of customers and markets. Their platform offers services for data enrichment, connection, and activation. Dynata's robust methodology and insightful analytics enable businesses to make smarter decisions based on accurate insights.


2. Research Now SSI

  • Website: researchnow.com
  • Headquarters: Plano, Texas, United States
  • Founded: 1999
  • Headcount: 1001-5000
  • Latest funding type: Acquired
  • LinkedIn

ResearchNow.com is an online market research company that specializes in optimizing market research and decision-making for businesses. They provide rigorous consumer and B2B data collection, robust panel sampling, integrated data solutions, and unique methodologies to help businesses make informed decisions based on reliable insights.


3. Industrial Info Resources

IndustrialInfo.com is a global provider of market intelligence and data analytics for the industrial manufacturing sector. They offer comprehensive information on plant spending, market trends, and industry insights. Their services include a GMI database, project coverage, unit maintenance events, and supply-demand analysis.


4. ReconMR

  • Website: reconmr.com
  • Headquarters: San Marcos, Texas, United States
  • Founded: 2012
  • Headcount: 1001-5000
  • LinkedIn

Reconnaissance Market Research is an experienced survey research company that specializes in delivering high-quality data collection services. With decades of experience in telephone data collection, they consistently produce accurate research data for clients. With a total capacity of 700+ across their 4 call centers, they can easily accommodate telephone data collection needs. They also assist national, state, and local government agencies with their research needs.


5. Decision Analyst

Decision Analyst is a marketing research and advanced analytics company that provides qualitative explorations, quantitative research, analytics, and modeling to help companies improve their marketing strategies, optimize customer experiences, and accelerate new product development.


6. M/A/R/C Research

M/A/R/C Research is a market research company that offers a range of services to help clients make informed marketing decisions. With over 30 years of experience, they provide expert consultation and innovative solutions across various industries. Their team of experienced researchers specializes in qualitative and quantitative research methodologies, delivering actionable insights and efficient analysis.


7. Infinium Global Research LLP

Infinium Global Research is a consulting firm offering research studies in the consumer goods industry. They provide comprehensive reports on consumer behavior, market trends, and strategies of leading companies.


8. RnR Market Research

RnR Market Research is a global market research company providing insights and reports on various industries. They specialize in tobacco products and electronic hookahs, offering market size analysis, current insights, and development trends. Their reports cover topics such as technological innovation, customer preference analysis, and market dynamics. With a focus on the global tobacco market, they provide valuable information on smoking rates, consumer behavior, and industry developments. RnR Market Research helps businesses make informed decisions and stay abreast of market trends.


9. Lucintel

  • Website: lucintel.com
  • Headquarters: Irving, Texas, United States
  • Founded: 1998
  • Headcount: 51-200
  • LinkedIn

Lucintel is a leading market research and management consulting firm offering comprehensive solutions to clients across various industries. They provide valuable insights, strategic recommendations, and market intelligence to help businesses make informed decisions and achieve sustainable growth.


10. Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. With expertise in areas like home security, streaming video, broadband, and connected health, Parks Associates provides business intelligence and research services to industries including consumer electronics, energy management, and commercial building markets. The company hosts annual executive research and strategy conferences and brings together industry leaders through webinars and events.


11. Illuminas

Illuminas is a global, custom market research firm specializing in the technology industry. With over 20 years of experience, they provide strategic insights to help businesses make confident decisions. Their services include pricing strategy, market sizing and analysis, brand reputation assessment, and customer experience research.


12. Plunkett Research, Ltd.

Plunkett Research is a market research company that provides comprehensive industry analysis and data on various sectors. They offer a wide range of services and resources to help businesses make informed decisions.


13. US-GeoMarket

US Geomarket is a company specializing in providing comprehensive, reliable and up-to-date geographic market analysis reports for better decision making and risk management in investment, construction and real estate sectors.


14. datacenterHawk

  • Website: datacenterhawk.com
  • Headquarters: Dallas, Texas, United States
  • Founded: 2014
  • Headcount: 11-50
  • Latest funding type: Acquired
  • LinkedIn

datacenterHawk is a platform that provides data center industry insights, key trends, and market analysis to help companies make informed decisions about their data center requirements. It offers a comprehensive database of data center providers, facilities, and market rates. By leveraging its advanced search functions and analytical tools, customers can compare and evaluate colocation and cloud solutions, access financial information, and track market transactions.


15. Greenland Market Research & Consultancy

Greenland Market Research is a leading market research company in Dubai that offers customized qualitative, quantitative, healthcare, and mystery shopping research services. They help businesses make critical decisions based on market intelligence and consumer feedback. With a diligent and professional team, they provide top-notch consumer insights that can be trusted. Their services include online surveys, data collection, feasibility studies, and qualitative research. Contact Greenland Market Research today to discuss your research needs.


16. National Public Research

National Public Research offers survey design, data collection, and analysis services for businesses looking to understand their market and respond to it. They offer a wide range of formats including mail, telephone, and virtual research formats to collect market data and engage potential leads. Their expert analysts help clients understand what the results are saying about the market for their products or services allowing them to adapt to the market.


17. Rossa, Rossa & Associates

Rossasurveys is a company that provides surveys and data collection services to businesses and organizations.


18. Plano Research Corporation

Plano Research Corporation is a research and consulting firm that provides data-driven insights and analysis to clients.


19. IndustryEssence

Industryessence is a company that provides business intelligence, market research and strategic consulting services to various industries, helping clients make informed decisions and grow their businesses.


20. OnePulse

  • Website: onepulse.com
  • Headquarters: Austin, Texas, United States
  • Founded: 2013
  • Headcount: 11-50
  • Latest funding type: Series Unknown
  • LinkedIn

OnePulse is a platform that enables instant feedback from your audience. With real-time, real-audience feedback, you can make informed business decisions and improve your messaging. OnePulse empowers anyone in your organization to become an expert and transform decision-making. Start pulsing with OnePulse today.


21. Precision

  • Website: precisioncorp.net
  • Headquarters: Dallas, Texas, United States
  • Founded: 2001
  • Headcount: 11-50
  • Latest funding type: Series Unknown
  • LinkedIn

Precision is a data-driven solutions company that helps B2B suppliers, distributors, and wholesalers uncover growth opportunities, increase revenue, and maximize margin through the power of Big Data and data insights.


22. Fort Worth Research

Fort Worth Research provides high-quality research services to clients through in-depth research and effective recruiting. With over 64 years of experience, the company offers expertise in both qualitative and quantitative methodologies.


23. Sinclair Customer Metrics

Sinclair Customer Metrics is a full-service customer metrics provider that offers a range of services, including mystery shopping, compliance audits, employee surveys, and advanced analytics. They help businesses improve their operations and customer service by providing objective and quantitative data. The company is known for helping clients capture the hearts and minds of consumers and translating data into a better customer experience.


Want to find more market research companies?


If you want to find more companies that offer critical data-driven insights to aid strategic decisions you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


With Inven you'll also get to know the company's:


  • Ownership: Which of these are private equity backed? Which are family-owned?
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  • Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!