Reviewing Top 23 Alternatives to Upfluence
Reviewing Top 23 Alternatives to Upfluence
Upfluence is a noteworthy platform that streamlines influencer marketing campaigns, making it easier for businesses to track, optimize, and make calculated decisions based on data. Operating in a landscape filled with competitors like Mavrck, Buzzoole, and Traackr, Upfluence uniquely provides descriptively rich influencer profiles for better decision-making and drives substantive ROI. The industry is driven by connecting brands with influencers; leveraging this, brands can significantly amplify their reach and influence. The trend seems to be shaping towards more personalised and targeted campaigns, with data-driven decisions being a key determinant of success.
Top 23 Upfluence alternatives
1. Mavrck
- Website: mavrck.co
- Headquarters: Boston, Massachusetts, United States
- Founded: 2014
- Headcount: 51-200
- Latest funding type: Private Equity
Mavrck is a company that specializes in influencer marketing, offering a platform for agencies and influencers to connect and collaborate. Through their platform, they provide solutions and capabilities for agencies to effectively manage influencer campaigns and measure their impact. Mavrck serves a diverse range of customer groups, including agencies, influencers, and brands looking to harness the power of influencer marketing. They offer a variety of services and features, such as thought leadership, case studies, and professional services, to support their clients' influencer marketing efforts. Mavrck operates in the digital marketing industry and their customers include agencies, influencers, and brands.
2. Buzzoole
- Website: buzzoole.com
- Headquarters: Napoli, Campania, Italy
- Founded: 2013
- Headcount: 51-200
- Latest funding type: Series B
Buzzoole is a technology-driven influencer marketing platform that offers a 360-degree solution for brands, agencies, and media partners. It provides a comprehensive strategy for influencer marketing that works for every business. With its advanced technology, Buzzoole helps brands connect with the right influencers, measure their influence and audience, and run successful social media campaigns.
3. Traackr
- Website: traackr.com
- Headquarters: San Francisco, California, United States
- Founded: 2009
- Headcount: 51-200
- Latest funding type: Debt Financing
Traackr is a data-driven influencer marketing software that helps brands build awareness and drive sales through smart partnerships. They provide solutions for influencer discovery and vetting, coordination and visibility, investment optimization, and measurement standardization.
4. Julius Influencer Marketing
- Website: juliusworks.com
- Headquarters: New York, New York, United States
- Founded: 2012
- Headcount: 11-50
- Latest funding type: Acquired
Julius is a platform that offers tools for streamlining influencer marketing campaigns. It allows users to save time by activating campaigns, calculating ROI, and tracking success in one convenient platform.
5. HypeAuditor
- Website: hypeauditor.com
- Headquarters: Indianapolis, Indiana, United States
- Founded: 2017
- Headcount: 51-200
- Latest funding type: Undisclosed
HypeAuditor.com is an AI-powered influencer marketing platform that provides trend and ranking analytics. With over 69M influencers in its database, the platform offers a full stack of solutions for managing and monitoring influencer marketing campaigns. HypeAuditor sets a standard in Instagram, YouTube, TikTok, and Twitch account analytics to make influencer marketing transparent, fair, and effective.
6. Awin Global
Awin is a global affiliate marketing network that offers a platform for businesses to partner with publishers and promote their products or services. Through Awin, companies can leverage the power of affiliate marketing to drive traffic, increase sales, and expand their reach.
7. Klear
- Website: klear.com
- Headquarters: New York, New York, United States
- Founded: 2012
- Headcount: 1001-5000
- Latest funding type: Acquired
Klear.com is an influencer marketing platform that offers advanced filters for influencer discovery. With their smart tool, users can easily identify influencers by category and location. They provide influencer analytics, relationship management, and campaign measurement. Klear.com works with various social media platforms like Instagram, YouTube, and TikTok.
8. CreatorIQ
- Website: creatoriq.com
- Headquarters: Culver City, California, United States
- Founded: 2017
- Headcount: 201-500
- Latest funding type: Series D
CreatorIQ is an influential marketing software platform that helps brands grow, manage, scale, and measure their creator programs.
9. Collabary by Zalando Marketing Services
- Website: collabary.com
- Headquarters: Berlin, Berlin, Germany
- Founded: 2016
- Headcount: 51-200
Collabary is a platform that connects brands with influencers who can create engaging content and generate buzz for their products or collections. With unlimited access to over 500,000 influencer profiles, Collabary offers brands the opportunity to find the right fit and breathe new life into their influencer content. The platform also provides tools for managing campaigns, measuring performance, and even handling payments to influencers.
10. AspireIQ
- Website: aspireiq.com
- Headquarters: San Francisco, California, United States
- Founded: 2013
- Headcount: 51-200
AspireIQ is a company that offers a platform for creating and managing influencer marketing campaigns. Their platform enables businesses to connect with influencers and run effective marketing campaigns to increase brand awareness and drive sales.
11. Captiv8
- Website: captiv8.io
- Headquarters: San Francisco, California, United States
- Founded: 2015
- Headcount: 51-200
- Latest funding type: Series Unknown
Captiv8 is a one-stop-shop solution for influencer marketing, combining data intelligence and trusted voices to create meaningful connections with customers and creators. They offer an influencer marketing suite, social insights, discovery workflow, amplification, measurement, creator collective, affiliate commerce integrations, and talent management portal.
12. Find Your Influence, Inc
- Website: findyourinfluence.com
- Headquarters: Scottsdale, Arizona, United States
- Founded: 2013
- Headcount: 11-50
Find Your Influence is an all-in-one influencer marketing solution powered by proprietary technology. The FYI platform allows brands to identify influencers, launch campaigns, track performance, and report results.
13. Linqia
- Website: linqia.com
- Headquarters: San Francisco, California, United States
- Founded: 2012
- Headcount: 51-200
- Latest funding type: Series A
Linqia.com is an influencer marketing platform that provides end-to-end personalized service and support. They offer a platform for brands and agencies to connect with content creators and manage influencer marketing campaigns. With a focus on high-quality capabilities throughout the chain, Linqia helps increase brand awareness and customer engagement.
14. Popular Pays, a Lightricks Company
- Website: popularpays.com
- Headquarters: Chicago, Illinois, United States
- Founded: 2013
- Headcount: 11-50
- Latest funding type: Acquired
Popular Pays is a platform that supports collaboration for influencer or content creation strategies. It caters to emerging or enterprise brands, and offers features like vetting influencers, managing relationships, collaborating at scale, and tracking content performance.
15. NeoReach
- Website: neoreach.com
- Headquarters: San Francisco, California, United States
- Founded: 2014
- Headcount: 51-200
- Latest funding type: Series Unknown
NeoReach is a leading global influencer platform that enables world-class original influencer campaigns for leading brands and Global Fortune 500 companies. With a connected network of influencers, our team collaborates with yours to create authentic, data-driven campaigns that align with your brand story. We specialize in infusing core messaging into creative content, optimizing it for distribution and promotion.
16. SocialBook
- Website: socialbook.io
- Headquarters: Foster City, California, United States
- Founded: 2019
- Headcount: 11-50
SocialBook is a platform that helps brands and social media influencers connect and collaborate. It offers tools for influencers to gauge their worth, find brand deals, and increase their influence. For brands, SocialBook provides campaign management and reporting systems, allowing them to find ideal influencers from a real-time database of 8 million influencers. The platform also offers various tools for content creation and social media analytics, making it a comprehensive solution for influencer marketing.
17. Tribe
- Website: tribegroup.co
- Headquarters: South Melbourne, Vic, Australia
- Founded: 2013
- Headcount: 51-200
- Latest funding type: Series A
TRIBE is an influencer marketing platform that helps brands and agencies amplify their brand across TikTok, Instagram, and Pinterest. They provide a community of influencers, execute and measure effective influencer campaigns, and offer tailored account planning and business reviews. The platform streamlines tasks by keeping communication, content approvals, legalities, and payments in one central platform. TRIBE empowers marketers to run elite strategies powered by their own community.
18. Izea
- Website: izea.com
- Headquarters: Fully-Remote Workplace, Florida, United States
- Founded: 2006
- Headcount: 201-500
- Latest funding type: Post Ipo Equity
IZEA is an influencer marketing platform that connects brands with creators and helps them run effective campaigns. They offer a Creator Marketplace where brands can quickly find and hire influencers, as well as IZEA Flex, a tool to scale influencer marketing efforts. They provide resources and insights to become an influencer marketing expert.
19. Grin
- Website: grin.co
- Headquarters: Sacramento, California, United States
- Founded: 2014
- Headcount: 201-500
- Latest funding type: Series B
GRIN is a Creator Management Platform that specializes in influencer marketing. They help brands partner with content creators who have a strong connection with their audience to increase awareness, improve brand sentiment, and generate honest product endorsements. They offer tools and software for discovery & recruitment, relationship management, product seeding, creator payment, content management, and reporting & analytics.
20. impact.com
- Website: impact.com
- Headquarters: Santa Barbara, California, United States
- Founded: 2008
- Headcount: 501-1000
- Latest funding type: Private Equity
impact.com is a partnership management platform that handles the entire partnership life cycle across any partnership type. They offer services such as influencer marketing, affiliate marketing, mobile partnerships, business development, analytics, and attribution. With their platform, brands can optimize their partnership strategies and drive growth through partnerships.
21. HYPR Brands - Influencer Marketing Platform
- Website: hyprbrands.com
- Headquarters: Manhattan, New York, United States
- Founded: 2013
- Headcount: 11-50
- Latest funding type: Acquired
HYPR’s mission is to make influencer marketing fully automated and scalable. HYPR’s smart index revolutionizes the way marketers interact with influencers, by allowing them to understand exactly which influencer affects their target audience, on which platform and to what extent. HYPR's tracking tool is the only tool in the world that can provide audience data on a per post or per campaign basis. The HYPR Search Engine is the only platform in the world that provides cross-platform geographic, psychographic and demographic information for over 10 million influencers. HYPR crawls the internet daily, making it easy for brands to reach audiences at scale. Our tools allow brands to automate the manual parts of influencer marketing and focus on being marketers. We pride ourselves on putting brands first, by empowering them to lower their costs and increase ROI – for that reason we do not represent influencers. HYPR clients include over 100 fortune 500 brands as well as the biggest advertising and PR agencies in the world. HYPR is the recipient of the 2017 International Performance Marketing Award for Best Saas/Tracking Platform, the winner of the 2017 MarCom Award for excellence in Print Media / Print Creativity / Editorial, as well as the 2017 Digiday Top Boss Award in the tech industry for CEO Gil Eyal.
22. Sideqik
- Website: sideqik.com
- Headquarters: Atlanta, Georgia, United States
- Founded: 2011
- Headcount: 51-200
- Latest funding type: Acquired
Sideqik is a platform that offers discovery, collaboration, workflow, and engagement tools for various industries including e-commerce, gaming, technology, consumer electronics, agencies, sports, entertainment, fashion, food and beverage, health and fitness, and travel and hospitality.
23. The Cirqle
- Website: thecirqle.com
- Headquarters: Amsterdam, North Holland, Netherlands
- Founded: 2015
- Headcount: 11-50
- Latest funding type: Seed
The Cirqle is a leading creator ads platform trusted by big brands. It offers a software solution for influencer marketing campaigns, providing tools for creator management, content approval, and payments. The platform helps brands achieve high ROI by connecting them with the right creators and content.
Want to find more Upfluence alternatives?
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