Top 23 Website Analytics Providers: Unveiling the Leaders in Analyzing Online Performance
Top 23 Website Analytics Providers: Unveiling the Leaders in Analyzing Online Performance
The website analytics industry is the field in which companies provide solutions for businesses to track and analyze their website performance. These companies offer various tools, insights, and metrics to help businesses understand their online audience, optimize their website, and improve their marketing strategies. Website analytics companies collect and analyze data on website traffic, user behavior, conversion rates, and other key metrics to provide businesses with valuable insights that can drive decision-making and lead to improved performance. With the increased importance of online presence and digital marketing, the website analytics industry has witnessed significant growth. As technology continues to advance, the industry is expected to evolve with more advanced analytics tools, increased integration with other marketing platforms, and a focus on real-time data analysis.
Top 23 Website Analytics Companies
1. Coremetrics
- Founded: 1999
- Headcount: 10001+
Coremetrics.com is a digital analytics company that specializes in providing advanced analytics solutions for businesses. They offer a range of data-driven insights, metrics, and reporting tools to help businesses optimize their online performance and enhance their customer experience.
2. Amplitude
- Headquarter: San Francisco, California, United States
- Founded: 2012
- Headcount: 501-1000
- Latest funding type: Series Unknown
Amplitude is a digital analytics platform that helps businesses unlock the power of their products. With their Behavioral Graph, they provide reliable data and actionable insights to drive growth. They offer a range of products including Amplitude Analytics, Amplitude Experiment, and Amplitude CDP.
3. Segment
- Headquarter: San Francisco, California, United States
- Founded: 2012
- Headcount: 501-1000
- Latest funding type: Secondary Market
Segment is a customer data platform that helps businesses collect, analyze, and activate their customer data. With a single API, Segment allows companies to standardize their data collection across multiple platforms and channels. It provides real-time integrated data flows and offers a unified view of the customer, enabling personalized marketing campaigns and data-driven decision-making.
4. Mixpanel
- Headquarter: San Francisco, California, United States
- Founded: 2009
- Headcount: 201-500
- Latest funding type: Series C
Mixpanel is a powerful analytics platform that allows businesses to build funnels, analyze user flows, create cohorts, and make data-informed decisions. With Mixpanel, users can easily track and understand user behavior, retention rates, and conversion rates. The platform offers interactive reports, limitless segmentation, and scalable infrastructure to help businesses measure and improve their performance.
5. Frankfurt Zoological Society / Zoologische Gesellschaft Frankfurt
- Headquarter: Frankfurt, Germany
- Founded: 1858
- Headcount: 201-500
Fzs.org is a company providing web analytics solutions for businesses. They help companies analyze and track website traffic, user behavior, and conversion rates to optimize their online presence and improve marketing strategies.
6. Lead Forensics
- Headquarter: London, England, United Kingdom
- Founded: 2009
- Headcount: 201-500
Lead Forensics is a company that provides marketing, sales, and account management teams with real-time alerts about live-viewing website prospects. They offer a platform that helps capture website demand and enables B2B marketing teams to deliver better results by focusing on valuable opportunities.
7. Heap
- Headquarter: San Francisco, California, United States
- Founded: 2013
- Headcount: 201-500
- Latest funding type: Series D
Heap.io is a leading digital insights platform that combines quantitative and qualitative analytics for a comprehensive view of the customer journey. With Heap, businesses can see, understand, and act on every action taken by users on their product or site, enabling them to make data-driven improvements that drive business success.
8. Insperity OrgPlus
- Headquarter: Kingwood, Texas, United States
- Founded: 1986
- Headcount: 1001-5000
OrgPlus.com provides organizational chart software and employee analytics tools to help businesses track and measure key employee metrics. It offers critical insight into company data and enables smarter workforce decisions. Additionally, it allows users to easily publish org charts and offers online collaboration and customizable views.
9. Adverity
- Headquarter: Vienna, Austria
- Founded: 2015
- Headcount: 201-500
- Latest funding type: Series D
Adverity is a data integration and analytics platform that frees up 80% of the time spent on data integration, mapping, and cleansing. Trusted by leading agencies and brands, Adverity offers a fully-integrated data platform for teams that run on data, with visualizations and proactive analytics features.
10. Nabler (now Brainlabs)
- Headquarter: New York, New York, United States
- Founded: 2004
- Headcount: 201-500
Nabler is a data analytics company that specializes in creating testing strategies and designs, platform configurations, and post-test analyses. They offer award-winning data experiences beyond reporting automation, such as ROAS for online campaigns and media mix modeling. They also provide solutions in data science and data engineering, digital analytics platforms, and customer journey analytics. Nabler works with various industries, including healthcare, and offers services like conversion rate optimization and user experience research. They are known for their expertise in Google Analytics and Adobe Analytics.
11. Piwik PRO
- Headquarter: Wroclaw, Poland
- Founded: 2013
- Headcount: 51-200
- Latest funding type: Series A
Piwik PRO is an analytics suite that helps businesses understand customer behavior, optimize campaigns, and personalize customer experiences. With a focus on privacy, Piwik PRO offers a comprehensive set of features to track user interactions across channels and ensure data security.
12. ACD Elektronik GmbH
- Headquarter: Achstetten, Germany
- Founded: 1976
- Headcount: 201-500
ACD-Gruppe is a company that offers web analytics services.
13. Kissmetrics
- Headquarter: San Francisco, California, United States
- Founded: 2008
- Headcount: 11-50
- Latest funding type: Series B
Kissmetrics.io offers marketing analytics services for businesses, helping them track user behavior on websites and apps to accelerate growth and increase conversions. With the ability to track unique events and segment users, Kissmetrics provides valuable insights to improve customer engagement and drive revenue.
14. next layer Telekommunikationsdienstleistungs- und Beratungs GmbH
- Headquarter: Wien, Vienna, Austria
- Founded: 2004
- Headcount: 51-200
Nextlayer.at is a company that offers web analytics services using the Matomo platform.
15. Deep Network GmbH
- Headquarter: München, Germany
- Founded: 2016
- Headcount: 11-50
Deepnetwork.com is a company that offers professional services related to cookies, web pages, and online analytics. They provide essential, functional, and performance cookies to improve the operation and functions of websites. The company also integrates social plug-ins and offers opt-out options for user preferences. They are committed to enhancing the user experience and optimizing online offers through data analysis.
16. e-CENS
- Headquarter: Dubai, Uae, United Arab Emirates
- Founded: 2003
- Headcount: 11-50
e-CENS is a company that specializes in web analytics and mobile app analytics. They help businesses understand their customers, improve user experience, marketing efficiency, and conversion rates. They offer services such as data visualization, customer data platform implementation, conversion rate optimization, and digital transformation strategy. Their clients range from various industries, including hospitality, telecoms, banking, and eCommerce. They provide advanced technologies, analytics, and insights to help businesses grow and gain a competitive advantage.
17. Aukera | Marketing online
- Headquarter: Bilbao, Bizkaia, Spain
- Founded: 2009
- Headcount: 11-50
Aukera is a digital marketing and web analytics agency that offers services such as web and app analytics, migration and implementation of Google Analytics, advanced data visualization and reporting, conversion rate optimization, in-company training, and digital business strategy.
18. Woopra
- Headquarter: San Francisco, California, United States
- Founded: 2012
- Headcount: 11-50
- Latest funding type: Series Unknown
Woopra is redefining how companies understand, analyze, engage and retain their customers. By consolidating an organization’s siloed data within a singular hub - Woopra delivers a holistic, real-time, behavioral view of every prospect and visitor. Translating data-driven intelligence into complete profiles for every customer enables brands to create a more intuitive experience and unparalleled customer service. With Woopra, every team within the organization is empowered with real-time insights. Optimize individual touchpoints, monitor product engagement and transform opinion-driven strategies into data-driven actions. Woopra has acted as the catalyst for thousands of companies seeking to harness the power of their customer data - helping them to increase conversions and accelerate revenue while significantly improving customer satisfaction.
19. Seperia
- Headquarter: Herzliya Pituach, Israel
- Founded: 2003
- Headcount: 11-50
Seperia is a technology company that specializes in data integration and web tracking solutions. They help businesses overcome the challenge of declining cookie acceptance and persistence by offering innovative tracking systems. With a focus on generating high-intent organic and paid search traffic, Seperia assists companies in matching with their most relevant target audiences.
20. Webranking
- Headquarter: Correggio, Italy
- Headcount: 201-500
Webranking.it is a digital marketing company based in Italy. They offer a wide range of services including SEO, digital analytics, paid search, and web development. Their team of experts helps businesses optimize their online presence and increase their visibility and profitability.
21. Leaf
- Headquarter: Newcastle Upon Tyne, England, United Kingdom
- Founded: 2014
- Headcount: 11-50
- Latest funding type: Debt Financing
Leafgrow.io is a technology company that specializes in eCommerce performance marketing services. They solve complex marketing challenges using code, creative, and data, helping clients make smarter decisions and drive material efficiencies on ad spend.
22. Altmetric
- Headquarter: London, London, United Kingdom
- Founded: 2011
- Headcount: 11-50
- Latest funding type: Series A
Altmetric tracks mentions of scholarly works across the social web.
23. webLyzard technology
- Headquarter: Vienna, Vienna, Austria
- Founded: 2008
- Headcount: 11-50
- Latest funding type: Grant
webLyzard.com is a leading big data platform for semantic search and data-driven communication. They offer data services that optimize press releases and web pages, and provide semantic search and visualization services to enhance the impact of online publications. Their success metrics and visual analytics tools track brand reputation, predict upcoming stories, and identify opinion leaders. They help stakeholders understand the effect of publications on perceptions.
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