The auto insurance industry in Michigan is diverse and dynamic, with companies offering an array of coverage options to meet various customer needs. From personal auto insurance plans to business auto insurance solutions, these firms provide essential protection for motor vehicles against potential unexpected costs resulting from accidents or damages. With flexible plans, competitive rates, and superior customer service, these Michigan-based companies cater to the specific requirements of drivers in the state. Also, the industry is continuously evolving, exploring innovative offerings and integrating digital solutions for improved customer experience, making it easier for clients to manage policies and claims.


Top 24 auto insurance companies in Michigan

1. E. W. Smith Insurance Agency

  • Website: ewsmith.com
  • Headquarters: Wyandotte, Michigan, United States
  • Founded: 1917
  • Headcount: 51-200
  • LinkedIn

E.W. Smith Insurance Agency is Michigan's top insurance agency, offering auto, home, business, life, motorcycle, and boat insurance. With three locations, they provide personalized service and help customers find the best coverage at competitive prices. They represent trusted insurance companies like Auto-Owners, Citizens, AAA, Frankenmuth, Progressive, and The Hartford.


2. Crosby & Henry, INC.

Crosby & Henry Inc. is an insurance company based in Grand Rapids, MI. They offer a wide range of insurance solutions for individuals and businesses, including auto, home, commercial, recreational vehicle, and watercraft insurance. With a history dating back to 1858, they have been providing risk and insurance solutions to their customers for over a century. Their website provides resources and tools to easily manage policies, request ID cards, and access important insurance information.


3. Elder Agency Inc

Elder Agency is an insurance company that provides customizable insurance plans for both personal and business needs. With a team of specialist insurance staff representing multiple carriers, they offer expertise in all areas of the insurance industry. Their goal is to help clients find the best rates and options for auto, home, life, and business insurance.


4. Doyle & Ogden Insurance

Doyle & Ogden is an insurance company offering a range of insurance solutions for individuals and businesses. With over 10 companies to choose from, they provide the best coverage for the right price. Their services include home insurance, auto insurance, boat insurance, motorcycle insurance, and more.


5. Aaa

  • Website: aaa.com
  • Headquarters: Dearborn, Michigan, United States
  • Founded: 1902
  • Headcount: 5001-10000
  • LinkedIn

AAA.com offers a range of products and services including road service, insurance, travel assistance, and discounts. They provide car battery services, insurance guides, and driver improvement courses. AAA serves members in Washington & Northern Idaho.


6. Al Bourdeau Insurance Agency

Al Bourdeau Insurance Agency is a leading insurance agency in Michigan, offering high-quality and affordable insurance solutions for home, vehicle, health, and business needs. With over 85 years of success and a customer-centric approach, we make the insurance buying experience easy and hassle-free. Our dedicated service team ensures a 'no-problem' attitude, providing exceptional customer service. We are committed to meeting the insurance needs of individuals, families, and businesses, providing peace of mind and financial protection.


7. Meadowbrook Insurance Agency

Meadowbrook Agency is an insurance company that has been offering customer service and insurance solutions since 1955. They provide a wide range of insurance coverages for businesses and individuals, including auto, home, health, and property insurance. With a focus on serving various industries such as healthcare, manufacturing, and municipalities, Meadowbrook Agency aims to protect their clients' assets and provide personalized insurance solutions.


8. Fremont Insurance Company

  • Website: fmic.com
  • Headquarters: Fremont, Michigan, United States
  • Founded: 1876
  • Headcount: 51-200
  • LinkedIn

Fremont Insurance is a company that offers personal and business insurance solutions. With over 145 years of experience, they are committed to providing the best service and value to their customers. They offer a range of insurance coverages and savings tailored to different industries.


9. L.A. Insurance

LA Insurance is a recognized leader of Coverage Solutions in the Non-Standard Insurance marketplace today. With broad, simple to understand, innovative solutions, LA Insurance plans deliver cost effective coverage solutions that eliminate the often confusing, inflexible and expensive demands of traditional Insurance Carriers found in the marketplace today. Following the mantra of “We’ve Got You Covered,” LA Insurance offers coverage plans for everyday life that include Auto, Boat, Motorcycle, and Renters protection. Crafting unique solutions that meet the unique demands imposed by life, LA Insurance solutions deliver the Coverage, Time and Budget options that life requires, and budgets allow.


10. Best Buy Insurance Agency

Best Buy Insurance is an insurance agency that offers a comprehensive range of commercial and contract surety bonds. They provide a full array of insurance products and services to fit the needs of their customers.


11. Rant Insurance Group

Rant Insurance is an independent insurance agency providing a range of insurance products such as car warranty, travel insurance, and home & auto insurance. With locations in Grand Rapids, Montague, and Spring Lake, Michigan, they offer quick quotes and personalized coverage options.


12. Michigan Insurance Group

Michigan Insurance Group offers personalized insurance coverage for home, auto, business, and recreational vehicles. They are committed to providing coverage that fits their customers' lifestyle and protecting what matters most to them.


13. Premier Insurance Agency

Premier Insurance Agency is a reliable insurance service provider with over 11 locations throughout the state of Michigan, offering a range of insurance coverage at competitive rates.


14. J. Jacobs and Associates

J Jacobs Insurance is an independent insurance agency located in Lake Orion, Michigan. They offer a wide range of insurance products to individuals, families, and businesses. Their goal is to help their clients find the best insurance coverage that suits their needs and budget.


15. Ieuter Insurance Group

  • Website: ieuter.com
  • Headquarters: Midland, Michigan, United States
  • Founded: 1940
  • Headcount: 11-50
  • LinkedIn

Ieuter Insurance Group is an independent insurance agency located in Midland, Michigan. We offer a wide range of insurance options and are licensed in nearly every state. With personalized service and coverage tailored to individual needs, we have been a trusted friend to generations of customers since 1940.


16. Oakes Agency Inc

The Oakes Agency is a full-service, independent insurance agency located in Grand Haven, Michigan. They have been serving their community for over a century, offering personal, business, life, and health insurance coverage tailored to fit specific needs. With a commitment to customer satisfaction, they help navigate the complex world of insurance plans to protect against unforeseen events.


17. Gompers, Cornish & Barr

Gompers, Cornish & Barr is an independent insurance agency located in Macomb, Michigan. They offer a wide range of affordable and reliable insurance choices for both personal and business needs.


18. Keller Insurance

Keller Insurance Services is a family-owned insurance agency in South Jersey, providing personal and business insurance coverage. With over 35 years of experience, their team works with highly rated carriers to offer the best insurance offers. They strive to do what’s right for their clients and are always available to provide excellent service.


19. Aitken & Ormond Insurance & Risk Management

Aitken & Ormond Insurance is an insurance agency that offers a wide range of coverage options, including auto insurance, home insurance, life insurance, and specialty insurance. They leverage technology to provide a seamless client and service experience.


20. Hartland Insurance Group

Hartland Insurance Group is an independent insurance agency based in Michigan, serving clients for over 60 years. They provide personalized insurance solutions for individuals, businesses, and professional associations, offering a complete portfolio of competitively priced products such as auto, home, commercial liability, property, and worker's compensation insurance.


21. Hartland Insurance Agency, Inc.

Hartland Insurance is a company based in Hartland, MI that offers a wide range of coverage options for individuals and businesses. They provide auto, homeowners, renters, and flood insurance, as well as business health insurance and liability coverages. With over 40 years of experience, Hartland Insurance is committed to providing the best coverage available to their clients.


22. Select Underwriters, Inc.

Select Underwriters is an independent insurance agency based in Waterford, MI. They offer quality insurance coverage and professional service to individuals and businesses. With access to top insurance companies, they research rates and coverage to find the best options for their clients.


23. Compass Insurance Agency

Compass Insurance Agency is an insurance agency based in Grand Rapids, MI. We offer a wide range of insurance products and services, including auto insurance, home insurance, renters insurance, life insurance, business insurance, and more. Our goal is to provide our customers with the best coverage at the best price.


24. The Dearborn Agency, Inc.

The Dearborn Agency is an insurance agency based in Dearborn, MI. They offer auto, home, and umbrella insurance coverage for individuals and families, as well as business insurance for business owners. The company is known for their exceptional customer service and advocacy in handling insurance claims.


Want to find more auto insurance companies?


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