Primer: 24 Top Companies in Broadcast Advertising
Primer: 24 Top Companies in Broadcast Advertising
The broadcast advertising industry is a dynamic realm embodying the art and science of reaching out to audiences through a large variety of media channels. Comprising companies like iHeartMedia and SiriusXM, the industry specializes in delivering content such as audio, video, and digital messages to attract potential customers. The services include, but are not limited to TV, radio, digital, and social platform advertisements. In recent years, there has been a definitive shift towards digital and social media platforms, maintaining an evolving blend of targeted advertising methods. This shift is reflective of the industry adapting to the ever-changing media consumption habits of the global audience.
Top 24 Broadcast Advertising Companies
1. iHeartMedia
- Website: iheartmedia.com
- Headquarters: New York, New York, United States
- Founded: 1972
- Headcount: 5001-10000
- Latest funding type: Ipo
iHeartMedia is a leading audio and media company that offers a diverse range of audio content, including radio stations, podcasts, and music. With over 167 million registered users and a presence across 250 platforms and over 2,000 connected devices, iHeartMedia provides a convenient and free way for people to access their favorite audio content. The company offers advertising services to help businesses connect with listeners and drive sales through targeted messaging across broadcast, podcast, digital, and social platforms.
2. SiriusXM
- Website: siriusxm.com
- Headquarters: New York, New York, United States
- Founded: 1990
- Headcount: 1001-5000
- Latest funding type: Ipo
SiriusXM is a radio broadcasting company that offers a wide range of exclusive channels and shows. They provide a platform for various genres of music, including pop, rock, country, jazz, and more. In addition, SiriusXM features interviews, podcasts, and sports coverage to cater to diverse entertainment preferences.
3. Nine
- Website: nineforbrands.com.au
- Headquarters: North Sydney, New South Wales, Australia
- Headcount: 1001-5000
Nine for Brands is a platform that offers advertising solutions across various media channels including television, radio, digital, and print. They specialize in crafting brand stories and delivering them to a wide audience during key marketing moments in Australia.
4. Global
- Website: global.com
- Headquarters: London, England, United Kingdom
- Founded: 2007
- Headcount: 1001-5000
Global.com is a leading UK media company offering radio and outdoor advertising. With a reach of 51.7 million individuals across the UK every week, the company entertains and informs listeners through on-air broadcasts, Global Player, and outdoor platforms. They cater to a wide range of customer groups and provide customized advertising solutions to businesses. The company's offerings include radio campaigns, outdoor advertising spaces, and digital marketing services.
5. Cox Media
- Website: coxmedia.com
- Headquarters: Atlanta, Georgia, United States
- Founded: 1981
- Headcount: 501-1000
Cox Media provides multichannel advertising solutions, including TV and digital advertising. They offer research and planning, creative execution, optimization, and reporting services. They work with small and medium businesses, national brands, and agency partners.
6. Red FM
- Website: redfmindia.in
- Headquarters: Noida, Uttar Pradesh, India
- Founded: 2002
- Headcount: 501-1000
Red FM India is a leading FM radio station with a presence in 64 cities, catering to over 40 million listeners. They offer advertising solutions through their multiple verticals, including on-air advertising, Red Live events, brand activation, and digital content production. With a dedicated and creative team, they provide unique and innovative ideas to help clients stand out in the market.
7. Katz Media Group
- Website: katzmedia.com
- Headquarters: New York, New York, United States
- Founded: 1888
- Headcount: 1001-5000
Katz Media Group is the nation's largest media representation company, providing advertising solutions for over 3,400 radio stations, 800 TV stations, and reaching an audience of 275,000,000 consumers.
8. Beasley Media Group
- Website: bbgi.com
- Headquarters: Naples, Florida, United States
- Founded: 1961
- Headcount: 501-1000
- Latest funding type: Post Ipo Debt
Beasley Media Group is a media company offering music, news, sports commentary, and entertainment to over 20 million listeners weekly. With 61 stations in fifteen markets across the United States, Beasley aims to provide the best radio experience to both listeners and advertisers.
9. Westwood One
- Website: westwoodone.com
- Headquarters: New York, New York, United States
- Founded: 1985
- Headcount: 501-1000
- Latest funding type: Acquired
Westwood One is the largest audio network in America, offering premium content in music, entertainment, news/talk, and sports. They connect listeners with their passions through diverse programs and platforms.
10. Alpha Media USA
- Website: alphamediausa.com
- Headquarters: Portland, Oregon, United States
- Founded: 2009
- Headcount: 1001-5000
- Latest funding type: Private Equity
Alpha Media USA LLC is a company that owns and operates 207 radio stations across 44 regional markets. They deliver quality content across music, sports, and news formats.
11. Grupo ACIR S.A. de C.V.
- Website: grupoacir.com.mx
- Headquarters: Miguel Hidalgo, Cdmx, Mexico
- Headcount: 501-1000
Grupo ACIR is a leading media company in Mexico, specializing in radio broadcasting. With a focus on connecting with their audience and advertisers, they offer high-quality and effective entertainment and advertising options through their radio stations, digital platforms, and events. Their stations cover a wide range of formats, including regional Mexican music, news, pop music, and romantic music. They have a loyal and diverse audience, including families, music lovers, and business professionals.
12. Pattison Media
- Website: pattisonmedia.com
- Headquarters: Kamloops, British Columbia, Canada
- Founded: 1965
- Headcount: 501-1000
Pattison Media is a full-service integrated media company specializing in the creation and distribution of locally relevant content across radio, television, and digital platforms. They offer web design services, digital marketing, podcasting, and advertising strategy to businesses of all sizes. Known as Canada's largest western-based media company, they help businesses connect with engaged listeners, viewers, and readers through various media channels.
13. Tf1 Pub
TF1 Pub is a plurimedia advertising agency that offers TV, digital, and cross-media advertising solutions. They provide commercial offers for small and medium-sized businesses, including opportunities for sponsoring and digital campaigns. TF1 Pub specializes in creating effective advertising strategies for various brands and industries.
14. Curtis Media Group
- Website: curtismedia.com
- Headquarters: Raleigh, North Carolina, United States
- Founded: 1968
- Headcount: 201-500
Curtis Media Group is a marketing company powered by radio and digital assets. They provide fully integrated marketing solutions through connecting on-air messaging with digital properties. They strategically plan and execute marketing initiatives to get results for their clients.
15. Grupa RMF
- Website: gruparmf.pl
- Headquarters: Warszawa, Mazowieckie, Poland
- Founded: 1990
- Headcount: 501-1000
Grupa RMF is a media company offering advertising solutions through its radio stations (RMF FM, RMF Classic, and RMF MAXX) and online platform (RMFON.pl). They specialize in selling advertising airtime and provide a diverse range of thematic online radio channels. With a strong market presence and a wide listenership, Grupa RMF ensures effective and efficient promotion of campaigns.
16. Stephens Media Group
- Website: smgok.com
- Headquarters: Tulsa, Oklahoma, United States
- Founded: 2008
- Headcount: 201-500
SMGOK.com is a privately owned company that specializes in radio and digital advertising. They help local businesses generate revenue by communicating the right message to the right audiences, resulting in new customers. Their services include radio advertising, digital advertising, and audience targeting.
17. Media Marketing Services a.s.
- Website: mms.cz
- Headquarters: Praha, Hlavni Mesto Praha, Czechia
- Founded: 1995
- Headcount: 501-1000
Media Marketing Services (MMS) is a company that specializes in radio advertising and marketing solutions. They offer comprehensive services in the field of radio advertising, including planning and executing local, regional, and nationwide campaigns. MMS helps businesses reach a wide range of target audiences through the powerful medium of radio.
18. Cadena RASA
- Website: cadenarasa.com
- Headquarters: Cdmx, Yucatán, Mexico
- Founded: 1945
- Headcount: 201-500
Cadenarasa.com is a radio network with over 60 years of experience representing over 50 broadcasting stations nationwide. They produce radio content, commercial campaigns, and promote prestigious brand advertisements. They offer advertising and production services to clients nationwide and provide services to radio broadcasters and advertising media.
19. Ster
- Website: ster.nl
- Headquarters: Hilversum, Noord-Holland, Netherlands
- Founded: 1965
- Headcount: 51-200
Ster.nl is a media advertising company that offers advertising services on radio, television, and online platforms. They help businesses reach a large audience through their NPO channels, which have millions of viewers and listeners each week. With affordable prices and a wide range of program options, Ster.nl is a trusted partner for organizations looking to promote their products or services.
20. Nrj Global
- Website: nrjglobal.com
- Headquarters: Paris, Auvergne-Rhone-Alpes, France
- Headcount: 201-500
NRJ Global is a media advertising company that offers a range of creative solutions in the audio and video production space. They provide advertising options across various platforms including radios, TV channels, digital audio, and podcasts. With a diverse portfolio of brands like NRJ, Nostalgie, Chérie FM, and Rire & Chansons, NRJ Global caters to a wide audience and helps businesses create impactful ad campaigns.
21. Coast Radio Group
- Website: coastradiogroup.com
- Headquarters: Gulfport, Mississippi, United States
- Founded: 1959
- Headcount: 11-50
Coast Radio Group is a local radio group based in Gulfport, MS. They offer advertising services to businesses, helping them reach hundreds of thousands of weekly radio listeners. With a team of experienced market strategists and production experts, they create impactful commercials that amplify business results. Their seven powerful radio stations cover a wide range of genres, providing advertisers with a variety of audiences to target.
22. Reef Broadcasting
- Website: reefbroadcasting.com
- Headcount: 11-50
Reef Broadcasting is a radio company providing streaming and broadcasting services to its customers in St. Kitts Nevis and US Virgin Islands. It broadcasts on various platforms like 90.7 FM, 103.5 FM and 1620 AM and offers commercial booking services.
23. North Star Media Group
- Website: northstarmediagroup.com
- Headquarters: Braintree, Massachusetts, United States
- Headcount: 11-50
North Star Media Group is a full service advertising and media buying agency that specializes in strategic planning and placement of radio commercials, programs, and print advertising both locally and nationally.
24. BRsound
- Website: brsound.co.kr
- Headquarters: Korea (the Republic of)
- Headcount: 11-50
BRsound is a Korean company that offers radio and TV advertising services to SMEs. They provide end-to-end solutions that include creating and producing ads, selecting channels, and monitoring the success of the campaign. Their goal is to help clients launch successful ad campaigns with maximum return on investment.
Want to find more broadcast advertising companies?
If you want to find more companies that provide diverse avenues for targeted advertising you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.
With Inven you'll also get to know the company's:
- Ownership: Which of these are private equity backed? Which are family-owned?
- Contact data: Who are the owners and CEO's? What are their emails and phone numbers?
- Financials: How do these companies perform financially? What are their revenues and profit margins?
...and a lot more!
