The world of market research is a dynamic and data-driven industry. Companies concentrated in Virginia offer an array of services from in-depth consumer behavior analysis to innovative data-as-a-service solutions. These companies excel in harnessing the power of data, carefully analyzing structures, patterns, and trends to provide the most valuable insights. Looking forward, the role of market research companies will likely continue to expand as the need for actionable data and consumer insights grows. The industry aims to continually evolve their methods and tools to properly understand and predict the behaviors of an ever-changing consumer market.


Top 24 market research companies in Virginia

1. Fors Marsh

Fors Marsh Group is a research and strategy firm that combines behavioral science and data analysis to tackle societal challenges and help people make better choices. They offer services in market research, consumer behavior analysis, and campaign activation.


2. SoGoSurvey

SogoSurvey is a web-based software company that provides online survey and research solutions. Their platform allows businesses and organizations to create and distribute surveys, analyze data, and gain valuable insights.


3. Gravy Analytics - Real-World Location Intelligence

  • Website: gravyanalytics.com
  • Headquarters: Dulles, Virginia, United States
  • Founded: 2011
  • Headcount: 51-200
  • Latest funding type: Debt Financing
  • LinkedIn

Gravy Analytics is a company that provides data-as-a-service solutions for location intelligence. They offer a platform that collects billions of daily location signals from mobile devices to analyze consumer behavior trends and provide insights to businesses. Their services include data enrichment, audience segmentation, privacy protection, and competitive intelligence.


4. Knowledge Excel

KnowledgeExcel is an established brand in the field of market research, offering innovative solutions to clients worldwide. Their technology-driven and scalable solutions allow for quick implementation, whether it's a conjoint project, customer segmentation exercise, or Maxdiff analysis. With expertise in research execution and a focus on delivering projects faster, they aim to be the most reliable and innovative brand in the market research industry.


5. Global Wireless Solutions, Inc.

Global Wireless Solutions (GWS) is a wireless network testing and consumer research company. They measure and evaluate network performance through controlled, scientific tests. GWS collects device, behavioral, and perception data directly from consumers in various environments. Their services are available worldwide.


6. Intrics

  • Website: intrics.io
  • Headquarters: Glen Allen, Virginia, United States
  • Founded: 2021
  • Headcount: 51-200
  • LinkedIn

Intrics is a retail intelligence company that offers turnkey program development and implementation, data collection and aggregation, and platform solutions. They specialize in capturing vast amounts of data, both online and in-store, and processing it to provide accurate insights for businesses. Their interactive platforms are easy to implement and their team of expert consultants helps find tailored solutions for each customer. With a focus on operational efficiency and privacy, Intrics empowers retailers to stay ahead of the competition.


7. Nailbiter

  • Website: nailbiter.com
  • Headquarters: Herndon, Virginia, United States
  • Founded: 2015
  • Headcount: 51-200
  • LinkedIn

Nailbiter.com is a market research company that offers quant behavioral approach for innovation testing using AR and Videometrics. They connect the execution of marketing campaigns with the impact on shopper Notice and Conversion to measure the ROI. Their technology platform allows manufacturers and researchers to 'see' and 'hear' consumers' product decisions in-store and online.


8. ArchIntel

  • Website: archintel.com
  • Headquarters: Tysons Corner, Virginia, United States
  • Founded: 2017
  • Headcount: 51-200
  • LinkedIn

ArchIntel is a competitive intelligence company that offers customized reports and briefings to help businesses gain an edge in their industry. They provide actionable daily intelligence reports that are tailored to each customer's specific needs. ArchIntel's services include strategic executive briefings, board reports, and white label solutions.


9. BioInformatics Inc.

  • Website: bioinfoinc.com
  • Headquarters: Arlington, Virginia, United States
  • Founded: 1994
  • Headcount: 11-50
  • Latest funding type: Series B
  • LinkedIn

BioInformatics Inc. is a market research company specializing in the analytical and life science instruments markets. They provide decision-makers with the latest industry insights, trends, and data analysis through their newsletter, Instrument Business Outlook. With a team of experts and over 40,000 scientists in their network, they offer custom research and consulting services to help businesses understand their customers' needs and grow. Their reports cover market size, forecasts, vendor market share, and regional breakouts. They are known as the Wall Street Journal of the analytical instruments industry.


10. Analyze Corporation

  • Website: analyzecorp.com
  • Headquarters: Fairfax, Virginia, United States
  • Founded: 2013
  • Headcount: 11-50
  • Latest funding type: Series Unknown
  • LinkedIn

AnalyzeCorp.com offers advanced insights and analytics to transform customer or marketing lists into valuable information. With consumer segmentation insights, businesses can evolve their marketing strategy and connect with their audience. They provide segmentation, sociometric, and psychographic analytics, as well as reporting services. Their clients rave about the competitive edge gained through the premium access offered. The company emphasizes the unique aspects that set them apart from larger corporations.


11. Rockbridge Associates

Rockbridge Associates is a research solution provider that helps businesses gain insights and achieve their desired outcomes. They offer a range of services, including survey design and analysis, focus groups, and in-depth interviews. Through their TechQual® solution, they help businesses understand their customers' readiness to adopt new products and experiences. With their expertise in market segmentation and artificial intelligence, they assist companies in making informed decisions and enhancing their performance.


12. BioInformant, Your Global Leader in Stem Cell Industry Data

BioInformant is a leading market research firm that specializes in providing comprehensive and unbiased data on the stem cell industry. Their high-quality content provides valuable insights on industry trends, key players, and growth opportunities.


13. CIG: Consumer Insights Group

CIG Research offers a range of cutting-edge research to help businesses gain insights into their customers and industry, including digital research, field research, and neural tracking.


14. Natural Gas Intelligence

Naturalgasintel.com is a company that provides information and analysis on the natural gas industry. They offer insights on prices, market trends, and industry news to help investors and professionals make informed decisions.


15. Hanover Research

Hanover Research is a company specializing in providing research and consulting services to various industries. They offer insights and strategic recommendations to help businesses make informed decisions and achieve their goals.


16. i360

  • Website: i-360.com
  • Headquarters: Arlington, Virginia, United States
  • Founded: 2009
  • Headcount: 51-200
  • LinkedIn

i-360.com offers Data Science as a Service, delivering solutions to help organizations scale their voter contact programs, make data-driven decisions, and save time. They provide independently sourced voter and multi-sourced consumer data.


17. Heart+Mind Strategies

Heart+Mind Strategies is a company that specializes in providing strategic insights and consulting services to help businesses understand and connect with their target audiences.


18. Pointe Advisory

Pointe Advisory is an evidence-based strategic advisory firm providing research-intensive market modeling and strategy development support for global corporations, private equity groups, portfolio management firms, hedge funds, and institutional investors.


19. Franchise Insights

Franchiseinsights.com provides monthly Small Business Startup Sentiment Index (SSI) that evaluates entrepreneurs' optimism about starting their own businesses, particularly franchises, and provides data and benchmarks on startup trends and demographics.


20. BARE International

BARE International is a customer experience research company that offers various services such as mystery shopping, customer surveys, online reputation management, and quality assurance. They provide customized deep dives to identify issues and offer strategic insights to enhance the overall shopping experiences. With a global evaluator workforce, they help businesses improve their customer engagement and make data-driven decisions.


21. Anomaly Six

Anomaly Six is a company that provides data processing and analysis services to organizations seeking to better understand their customers, competitors, and markets.


22. BIA/Kelsey

  • Website: bia.com
  • Headquarters: Chantilly, Virginia, United States
  • Founded: 1983
  • Headcount: 51-200
  • LinkedIn

BIA is a company providing advisory and research services for small and medium businesses in the local commerce industry.


23. CFRA Research

  • Website: cfraresearch.com
  • Headquarters: Charlottesville, Virginia, United States
  • Founded: 1994
  • Headcount: 51-200
  • Latest funding type: Private Equity
  • LinkedIn

CFRA Research is an independent investment research firm that provides corporate executives, investors, and financial professionals with comprehensive analysis and insights into industries and companies of interest. They offer a range of solutions including fundamental equity research, market data and research solutions, forensic research, legal edge, and more.


24. Idea Consult

Idea Consult is a platform that provides real-time, actionable data and insights for entrepreneurs, start-ups, and consultants to equip them with a winning business strategy.


Want to find more market research companies?


If you want to find more companies that provide pivotal services such as consumer behavior analysis you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


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  • Ownership: Which of these are private equity backed? Which are family-owned?
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...and a lot more!