The native advertising software industry is an evolving technological sector that supports digital marketing, helping businesses connect with their customers in a more personalized and engaging manner. The companies within this landscape, like Simpli.fi and RevContent, use advanced techniques and tools to offer solutions that align with the ethos of the web content, creating a non-disruptive user experience. They provide a range of services from high-quality inventory access, behavioral targeting, to monetizing online presence. The industry is on an upward trajectory, with companies constantly innovating to stay ahead of consumer trends and maximize the impact of their clients' ads.


Top 24 Native Advertising Software Companies

1. Simpli.fi

  • Website: simpli.fi
  • Headquarters: Fort Worth, Texas, Finland
  • Founded: 2010
  • Headcount: 201-500
  • Latest funding type: Private Equity
  • LinkedIn

Simpli.fi is a highly automated Demand Side Platform (DSP) that offers a comprehensive advertising automation platform. They provide access to high-quality inventory through the largest exchanges and private marketplace deals. Simpli.fi enables marketers to achieve increased performance and deeper campaign insights by retargeting website visitors and delivering ads to the right consumer using keyword-level behavioral targeting. They also offer software solutions for workflow management and resource tracking.


2. RevContent

  • Website: revcontent.com
  • Headquarters: Sarasota, Florida, United States
  • Founded: 2013
  • Headcount: 51-200
  • Latest funding type: Acquired
  • LinkedIn

RevContent is a native advertising platform that helps advertisers and publishers reach their goals through interactive, human-centric ads. They offer effective and trustworthy advertising solutions to monetize online presence and generate new revenue.


3. Mgid Ru

  • Website: mgid.com
  • Headquarters: Santa Monica, California, United States
  • Founded: 2008
  • Headcount: 501-1000
  • Latest funding type: Series Unknown
  • LinkedIn

MGID is a global pioneer in native advertising, offering innovative solutions that drive revenue growth for all participants in the advertising ecosystem.


4. Nativo Inc

  • Website: nativo.com
  • Headquarters: El Segundo, California, United States
  • Founded: 2010
  • Headcount: 51-200
  • Latest funding type: Series B
  • LinkedIn

Nativo is a company that has developed and patented technology for native advertising. They offer a storytelling platform that allows ads to seamlessly display in a publisher environment. Nativo provides non-intrusive integration of ads that match the look and feel of each publisher's content.


5. DanAds

  • Website: danads.com
  • Headquarters: New York, New York, Sweden
  • Founded: 2013
  • Headcount: 201-500
  • Latest funding type: Series Unknown
  • LinkedIn

DanAds is a complete native advertising solution that helps businesses reduce operating costs and scale their ad sales, operations, and creative management. With DanAds, advertisers can create and customize their own native ads using pre-defined templates, leading to improved bookings and results. The platform offers detailed, real-time reports for campaign performance and automated billing and refunds. DanAds has helped The Washington Post launch Zeus Prime, a self-serve ads network for news publishing.


6. Epom

  • Website: epom.com
  • Headquarters: Roseau, Kyyivs&S;Ka Oblast&S;, Ukraine
  • Founded: 2010
  • Headcount: 51-200
  • Latest funding type: Series Unknown
  • LinkedIn

Epom is an ad serving software company that offers solutions for ad operations and optimization. They provide automated and data-driven optimization for click-through rates, impressions, and eCPM. Epom offers a range of ad server products including native, mobile, in-app, display, video, and white-label ad servers. They also offer a white-label DSP product and provide pricing and product options for ad servers. Epom serves publishers and ad networks and offers customizable features to fit individual brand identities.


7. Adsterra

  • Website: adsterra.com
  • Headquarters: Nicosia, Agios Andreas, Cyprus
  • Founded: 2013
  • Headcount: 51-200
  • LinkedIn

Adsterra.com is a global advertising and CPA affiliate network offering advanced traffic solutions for advertisers and publishers. They help advertisers meet their KPIs and maximize ROI while enabling publishers to increase eCPM. With a unique Partner Care approach, Adsterra provides scalable and optimized campaign management. Their offerings include popunder ads, in-page push ads, native advertising, display banners, and VAST video ads in various verticals such as games, e-commerce, sweepstakes, VPN, utility, and software.


8. Ad.Style

  • Website: ad.style
  • Headquarters: Boca Raton, Florida, United States
  • Founded: 2015
  • Headcount: 11-50
  • LinkedIn

Ad.style is a native advertising platform that offers a leading solution for publishers, marketers, and brands. They provide auto-optimizing lookalike audiences and a seamless ad experience that matches the look, feel, and functionality of the media source. With more natural ad formats and better relevance, Ad.style helps publishers and advertisers build their online presence.


9. Maximus

  • Website: maximusx.com
  • Headquarters: Miami Beach, Florida, United States
  • Founded: 2017
  • Headcount: 11-50
  • LinkedIn

Maximus is a native advertising automation platform that helps marketers optimize their campaigns across major advertising networks. With its tracking capabilities and real-time reporting, Maximus streamlines the campaign management process. The platform also offers features such as auto-scaling and auto-optimization to maximize ROI. Maximus is built with high-reliability cloud architecture, ensuring 99.9% uptime. It supports multiple currencies and languages, making it suitable for global campaigns.


10. AdCellerant

AdCellerant is a full-stack, white-label digital marketing software solution that offers a suite of tools to meet all your marketing needs. From full-funnel marketing to Programmatic Native Advertising, we help leading organizations optimize their digital campaigns to increase revenue and boost their business.


11. Bench

  • Website: benchmedia.com
  • Headquarters: Sydney And Singapore, New South Wales, Australia
  • Founded: 2012
  • Headcount: 51-200
  • LinkedIn

Benchmedia.com is a market-leading digital media management technology company that offers complete digital media planning, buying, and analytics solutions. They provide superior services and unique technology design for media teams, with access to over 35+ media integrations. Their programmatic branding channels combined with paid search/social campaigns can significantly increase conversion rates. They empower better marketing and advertising through marketing intelligence software, expert services, and strategic advice.


12. Boundless

Boundless is a digital advertising company that offers a comprehensive advertising platform for both domestic and international markets. With their own DSP and SSP platforms, they provide solutions for advertisers and media companies, including display, native, connected TV, and digital out-of-home advertising. They partner with influential media outlets to maximize reach and deliver targeted messages to a wide audience. Boundless also supports overseas advertising promotions through their global ad platform and diverse media brands in over 30 countries and regions.


13. iPromote

  • Website: ipromote.com
  • Headquarters: San Luis Obispo, California, United States
  • Founded: 2004
  • Headcount: 11-50
  • Latest funding type: Private Equity
  • LinkedIn

iPromote is an automated ad creation solutions provider that offers industry-leading digital advertising solutions. They specialize in helping enterprise resellers sell and manage SMB advertisers of any budget size at scale.


14. Prezna

  • Website: prezna.com
  • Headquarters: Edmonds, Washington, United States
  • Founded: 2016
  • Headcount: 11-50
  • LinkedIn

Prezna is an advertising optimization platform that helps businesses improve their digital campaigns. With Prezna, users can easily block unwanted publishers, clone successful campaigns, and make bulk changes to optimize their advertising. The platform offers automation rules, unified reporting, and real-time insights to help businesses achieve their advertising goals.


15. Djax adserver

dJAX provides programmatic ad serving solutions that automate ad serving and enhance business reach to the right people, enabling optimal levels of return on investment.


16. Coinis Ltd

  • Website: coinis.com
  • Headquarters: Podgorica, Montenegro, Montenegro
  • Founded: 2012
  • Headcount: 51-200
  • LinkedIn

Coinis is an affiliate marketing company that offers traffic monetization for publishers, affiliates, and advertisers. They provide an advertising platform and solutions for publishers, along with affiliate programs, search SDK, and contextual ads. With a focus on antivirus promotion and global coverage, Coinis aims to help brands optimize their campaigns for maximum revenue and reduce expenses.


17. BeneQuire

  • Website: benequire.ru
  • Headquarters: Москва, Moscow, Russian Federation
  • Founded: 2011
  • Headcount: 51-200
  • LinkedIn

BeneQuire is a company that offers exclusive digital technologies and solutions for business. They provide ready-made advertising campaigns and a secure platform for team collaboration.


18. Callbox Singapore

Callbox is an industry award-winning full service sales and marketing firm. With more than a decade of sales and marketing experience under its belt, Callbox has been consistently recognized as a leader in providing global market access via direct marketing, web marketing, sales support, database services and advanced salesforce management.


19. MOTHERSHIP Marketing GmbH

  • Website: mothersh1p.de
  • Headquarters: Cologne, Nordrhein-Westfalen, Germany
  • Founded: 2013
  • Headcount: 11-50
  • LinkedIn

MOTHERSHIP is a leading full-service marketing agency for the digital culture, specializing in games, apps, software, music, video, and the sharing economy. They offer integrated digital marketing services to help brands reach new audiences, monetize users, and increase commitment. With a team of 22 marketing professionals, each expert in influencer marketing, social media, search, performance, PR, native advertising, and programming, MOTHERSHIP is dedicated to driving business growth across paid, owned, and earned media channels globally and across all platforms.


20. 180Vita Ltd

  • Website: 180vita.com
  • Headquarters: London, England, United Kingdom
  • Founded: 2008
  • Headcount: 11-50
  • LinkedIn

180Vita is a software and web development company that specializes in online gaming and finance. They operate leading websites in these sectors and generate revenue through performance-based marketing campaigns and native advertising. They also offer website management and iteration services through their in-house operations system.


21. Cinema8

  • Website: cinema8.com
  • Headquarters: London, London, United Kingdom
  • Founded: 2018
  • Headcount: 11-50
  • LinkedIn

Cinema8 is an award-winning interactive video platform that allows users to create stunning interactive videos in minutes. With drag and drop video production, users can easily create professional interactive videos without any prior experience.


22. Vuukle - Publisher Monetization Workspace

  • Website: vuukle.com
  • Headquarters: New York, New York, India
  • Founded: 2011
  • Headcount: 11-50
  • LinkedIn

Vuukle is a publisher monetization platform that helps website owners increase their revenue through various monetization strategies. With Vuukle, publishers can easily display relevant ads, sponsored content, and native ads on their websites, maximizing their earning potential.


23. DecenterAds

DecenterAds is a platform connected to Adjust and AppsFlyer services that helps users achieve their goals with detailed analytics. It offers convenient payment options and optimizes ad campaigns across multiple formats. The platform supports banner, video, CTV, native, and audio ad formats, covering all traffic types for maximum efficiency.


24. Influee

  • Website: influee.co
  • Headquarters: New York, New York, United States
  • Founded: 2017
  • Headcount: 11-50
  • LinkedIn

Influee is a creative engine for eCom brands, offering templates and a Smart UGC Ad Creator for creating native ads on platforms like Tiktok and Instagram.


Want to find more native advertising software companies?


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