Opal is a well-known brand in the realm of marketing planning. Their platform assists brand builders in coordinating and strategizing content, campaigns, and channels. With distinctive features like free-form planning spaces, timely email-based insights, secure user support, and efficiency-oriented solutions, it offers an unrivaled space for enterprise-grade marketing. In this rapidly growing industry, there are numerous other companies offering innovative solutions to boost brand builders' efficiency and success. These platforms range from performance marketing to social media management, and influencer marketing tools. This article will highlight 24 prominent alternatives to Opal.


Top 24 Opal alternatives

1. Madhive

  • Website: madhive.com
  • Headquarters: New York, New York, United States
  • Founded: 2016
  • Headcount: 51-200
  • Latest funding type: Series Unknown
  • LinkedIn

Madhive is a company that specializes in performance marketing on CTV. They offer solutions for broadcasters, agencies, and brands, helping them plan and activate campaigns on the programmatic CTV bid stream. With their modular UI and full-stack platform, Madhive provides a seamless integration of data, order management systems, and deal IDs to optimize ad performance. They aim to bring digital accountability to TV and improve the buying process for their customers.


2. SocialPilot

SocialPilot is a social media management platform that offers solutions for businesses of all sizes. It helps businesses boost their online visibility and provides one-stop social media solutions for marketing agencies and multi-location brands. With SocialPilot, businesses can manage their social media activities on various platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and Google Business Profile. The platform also offers features like detailed analytics, content library, white-label reports, and integrations with apps and extensions.


3. Grin

  • Website: grin.co
  • Headquarters: Sacramento, California, United States
  • Founded: 2014
  • Headcount: 201-500
  • Latest funding type: Series B
  • LinkedIn

GRIN is a Creator Management Platform that specializes in influencer marketing. They help brands partner with content creators who have a strong connection with their audience to increase awareness, improve brand sentiment, and generate honest product endorsements. They offer tools and software for discovery & recruitment, relationship management, product seeding, creator payment, content management, and reporting & analytics.


4. Buffer

  • Website: buffer.com
  • Headquarters: San Francisco, California, United States
  • Founded: 2010
  • Headcount: 51-200
  • Latest funding type: Series Unknown
  • LinkedIn

Buffer is a marketing tools company that offers a comprehensive social media toolkit for small businesses. Their platform allows users to plan, collaborate, and publish engaging content across various social media channels. With features like analytics, engagement management, and AI assistance, Buffer helps businesses save time and optimize their social media presence.


5. Digital Stack

Digital Stack is an all-in-one marketing platform for franchises and multi-location brands. We offer seamless integrations and provide pre-approved photos and videos at national and local levels. Our platform allows collaborative planning and suggestions to make executing marketing strategies straightforward. We also offer a marketing ticketing system to assist locations with special cases.


6. CoSchedule

  • Website: coschedule.com
  • Headquarters: Bismarck, North Dakota, United States
  • Founded: 2013
  • Headcount: 51-200
  • Latest funding type: Series Unknown
  • LinkedIn

CoSchedule is a family of agile marketing products that helps coordinate teams, projects, and processes. It offers content calendars, marketing suite, headline studio, marketing education, and other tools to improve marketing efficiency.


7. Aprimo

  • Website: aprimo.com
  • Headquarters: Chicago, Illinois, United States
  • Founded: 1998
  • Headcount: 201-500
  • Latest funding type: Acquired
  • LinkedIn

Aprimo is a marketing technology company that offers a comprehensive platform for managing digital assets, content operations, and marketing budgets. With solutions tailored to various industries, Aprimo helps businesses streamline their marketing processes, enhance collaboration, and improve overall efficiency.


8. Pepper Content

  • Website: peppercontent.io
  • Headquarters: Mumbai, Maharashtra, India
  • Founded: 2017
  • Headcount: 201-500
  • Latest funding type: Series A
  • LinkedIn

Pepper Content is a Content Marketing Platform that helps marketing teams ideate, create, and distribute content quickly and at scale. They offer data-driven content planning recommendations, streamline content creation and analysis, and drive exponential growth from content strategies empowered by data.


9. MediaMato

Mediamato is a social media automation platform that streamlines social media processes for businesses of all sizes with its intuitive interface, scheduling tool, and performance analytics. It helps teams be more productive, save time to market for their products or services, and optimize social media activities.


10. Superist

  • Website: superist.com
  • Headquarters: Melbourne, Victoria, Australia
  • Founded: 2021
  • Headcount: 1001-5000
  • LinkedIn

Superist.com is a global group of digital agencies that offers top-notch digital marketing services. With their own proprietary technology called SENTR™, they accelerate their clients' success worldwide. They are renowned for creating and executing award-winning digital campaigns for ambitious brands, enabling them to stand out in their markets and make a lasting impact. Partnered with premier companies, Superist.com provides exclusive access to first-in-market media products and collaboration plans, ensuring their clients stay ahead of the competition.


11. Plann

Plann is an all-in-one social media tool that helps businesses plan and automate their content across platforms like Instagram, Pinterest, Facebook, TikTok, and LinkedIn.


12. ThisPlay Group

ThisPlay Group is an event planning and marketing agency that provides end-to-end solutions for creating and managing virtual and in-person events. Their team combines technology and creative thinking to produce innovative brand experiences.


13. Event Marketing Partners

Event Marketing Partners is a team of dedicated and skilled event marketers who specialize in crafting brand experiences to exceed unique business objectives.


14. Attri

  • Website: attri.com.br
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded: 2011
  • Headcount: 51-200
  • LinkedIn

attri.com.br is a technology and usability company with a presence in over 11 cities in Brazil. They create digital experiences with the audience and business objectives in mind, designing interfaces, content, and interactions that drive fan engagement, leads, and conversions.


15. Planoly

  • Website: planoly.com
  • Headquarters: Austin, Texas, United States
  • Founded: 2015
  • Headcount: 11-50
  • Latest funding type: Acquired
  • LinkedIn

PLANOLY is a social media planning platform that offers a suite of planning and scheduling features for organizing ideas, repurposing content, and visually planning social media grids. It provides customizable templates, captions, and hashtags ready to post in minutes, as well as the ability to transform a single link into a digital storefront.


16. Mediatool

  • Website: mediatool.com
  • Headquarters: Stockholm, Stockholm County, Sweden
  • Founded: 2012
  • Headcount: 11-50
  • Latest funding type: Seed
  • LinkedIn

Mediatool is a collaborative marketing management platform that allows marketers to create impactful campaigns, generate custom reports, and prove the business value of their marketing efforts. It is a perfect fit for any company looking to improve their marketing campaign performance and make insight-driven decisions faster.


17. MediaCom

  • Website: mediacom.com
  • Headquarters: London, England, United Kingdom
  • Founded: 1988
  • Headcount: 5001-10000
  • LinkedIn

MediaCom is a digital and technology-focused company that provides consistent, data-led solutions for clients. They leverage their relationships with technology partners to create campaigns that deliver unrivalled results.


18. Within

  • Website: within.co
  • Headquarters: Long Island City, New York, United States
  • Founded: 2015
  • Headcount: 51-200
  • LinkedIn

within.co is a company that offers integrated media marketing solutions. They provide creative and innovative strategies to help businesses reach their target audience and achieve their marketing goals.


19. Rocket Digital Canada

Rocket Digital is a digital marketing agency specializing in marketing automation, web presence, digital marketing, content marketing, social media, lead management, and automation. They help businesses reach their customers with impactful content and strategies that drive results.


20. Serino Coyne

  • Website: serinocoyne.com
  • Headquarters: New York, New York, United States
  • Founded: 1977
  • Headcount: 51-200
  • Latest funding type: Acquired
  • LinkedIn

SERINO COYNE is a one-stop innovation shop that specializes in event planning, production, broadcast video, animation, UX/UI design, and creative development. They offer a wide range of services and have a team of talented professionals who can help clients with brand development, marketing strategy, content creation, and consumer behavior research.


21. Seeed

  • Website: seeed.us
  • Headquarters: Coral Gables, Florida, United States
  • Founded: 2011
  • Headcount: 11-50
  • LinkedIn

Seeed is a digital transformation agency specializing in app development, omnichannel, headless eCommerce, cloud transformation, and DevSecOps. They partner with businesses to unleash growth and help them stand out from competitors.


22. Oxigeno

  • Website: oxigeno.it
  • Headquarters: Desenzano Del Garda, Brescia, Italy
  • Founded: 2008
  • Headcount: 1-10
  • LinkedIn

Oxigeno.it is a company that specializes in marketing social and events. They offer services to help businesses promote themselves through social media and organize successful events.


23. Redfeets Creative Lab

RedfeetSocial is a social media management platform that provides tools for content planning, scheduling, publishing, and posting across multiple networks. It also offers analytics and automation features for ads management and customer support.


24. Impakt Commerce Agency

Impakt Agency is a commerce agency that specializes in marketing performance, media planning and buying, content strategy, data auditing, social media platform management, and mobile marketing. They offer data-driven solutions to help businesses achieve their marketing goals.


Want to find more Opal alternatives?


If you want to find more companies like Opal that offer robust marketing and brand-building solutions you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


With Inven you'll also get to know the company's:


  • Ownership: Which of these are private equity backed? Which are family-owned?
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...and a lot more!