24 Superlative Alternatives to Supermetrics
24 Superlative Alternatives to Supermetrics
Supermetrics is a leading marketing data platform empowering businesses to transform their data into actionable insights. Operated across diverse platforms and sources, Supermetrics' solutions facilitate data connectivity and analysis. In this domain, there are numerous competitive players such as Funnel, Improvado, and Adloop, each offering unique solutions for data collection, marketing reporting, and data management. This industry has seen rapid growth, fuelled by the increasing demand for coherent, multi-source data insights to drive business decisions and ROI. This article will delve into 24 other options available, highlighting the unique selling points of each, providing organizations an informed perspective as they navigate the complex and growing landscape of marketing data platforms.
Top 24 Supermetrics alternatives
1. Funnel
- Website: funnel.io
- Headquarters: Stockholm, Stockholm County, Sweden
- Founded: 2014
- Headcount: 201-500
- Latest funding type: Series C
Funnel.io is an automated data collection and marketing reports platform that enables marketing organizations to generate insights and data visualizations for a wide array of use cases. Trusted by over 1000 of the world's most data-driven companies, Funnel gathers data from 500+ apps and platforms, cleans and harmonizes the data, and visualizes it where users want it.
2. Improvado
- Website: improvado.io
- Headquarters: San Diego, California, United States
- Founded: 2015
- Headcount: 51-200
- Latest funding type: Series A
Improvado.io is an enterprise revenue data platform that automates the manual aspects of data management. They help marketers centralize and integrate data from various sources to provide insights and make informed decisions. With Improvado, companies can streamline their marketing reporting process and achieve their revenue goals faster.
3. Adloop
- Website: adloop.co
- Headquarters: Paris, Ile-De-France, France
- Founded: 2015
- Headcount: 11-50
- Latest funding type: Seed
Adloop.co is a data analytics company specializing in normalized marketing data automation. They offer next-generation tools to help businesses grow faster and achieve success. With their comprehensive marketing analytics platform, businesses can centralize their marketing data, reduce administrative time and costs, and generate new levels of return on advertising spend (ROAS).
4. Adverity
- Website: adverity.com
- Headquarters: Vienna, Wien, Austria
- Founded: 2015
- Headcount: 201-500
- Latest funding type: Series D
Adverity is a data integration and analytics platform that frees up 80% of the time spent on data integration, mapping, and cleansing. Trusted by leading agencies and brands, Adverity offers a fully-integrated data platform for teams that run on data, with visualizations and proactive analytics features.
5. Wizaly
- Website: wizaly.com
- Headquarters: Paris, Ile De France, France
- Founded: 2014
- Headcount: 11-50
- Latest funding type: Series Unknown
Wizaly is an algorithmic attribution solution that optimizes media mix based on a data-driven view of marketing channel performance.
6. TapClicks
- Website: tapclicks.com
- Headquarters: San Jose, California, United States
- Founded: 2009
- Headcount: 51-200
- Latest funding type: Series Unknown
TapClicks is a marketing operations platform that helps businesses analyze performance and automate their workflow. It offers solutions for data analytics, competitive intelligence, and order entry, catering to media companies, agencies, brands, franchises, and healthcare providers.
7. DashThis
- Website: dashthis.com
- Headquarters: Québec, Québec, Canada
- Founded: 2011
- Headcount: 11-50
DashThis is a digital marketing reporting dashboard software that helps businesses scale their operations with time-saving, good-looking, and powerful reports. It offers customizable widgets, preset color themes, section headers, and comment boxes to create custom reporting dashboards. The software integrates with various data sources like Google Analytics, Google Search Console, social media platforms, and more, allowing businesses to track and analyze their marketing efforts.
8. Nexoya
- Website: nexoya.com
- Headquarters: Zurich, Zurich, Switzerland
- Founded: 2018
- Headcount: 11-50
- Latest funding type: Seed
Nexoya is a marketing analytics platform that helps businesses automate and optimize their advertising budgets across multiple channels. By integrating a wide variety of marketing tools, Nexoya enables users to collect and analyze key performance indicators (KPIs) in a user-friendly way. With data aggregation, reporting, and predictive capabilities, Nexoya empowers marketers to make data-driven decisions and improve their campaign performance.
9. Swydo
- Website: swydo.com
- Headquarters: Hilversum, North Holland, Netherlands
- Founded: 2013
- Headcount: 11-50
- Latest funding type: Acquired
Swydo is a reporting and monitoring platform for online marketers. It offers features like automated reporting, dashboarding, and integration with various data sources such as Google Ads, Facebook Ads, and Google Analytics. The platform helps agencies and franchisors improve productivity, track KPIs, and show the impact of their marketing efforts on ROI. Swydo's easy-to-use interface allows users to create comprehensive and customized reports in minutes, saving time and effort. With unlimited users and pay-per-data-source pricing, Swydo is a valuable tool for managing multiple clients and scaling reporting processes.
10. Funnelytics
- Website: funnelytics.io
- Headquarters: Toronto, Ontario, Canada
- Founded: 2018
- Headcount: 11-50
- Latest funding type: Seed
Funnelytics.io is an analytics platform that helps businesses understand and optimize their marketing funnels. With Funnelytics, businesses can track their website's performance, identify bottlenecks, and make data-driven decisions to improve conversions. The platform offers visual analytics, customer journey mapping, and insights into customer behavior. Funnelytics is mainly targeted towards agencies, consultants, and companies in online education, SaaS, and e-commerce industries.
11. Marchex
- Website: marchex.com
- Headquarters: Seattle, Washington, United States
- Founded: 2003
- Headcount: 201-500
- Latest funding type: Ipo
Marchex is a company that offers conversation intelligence software. They provide solutions for sales and marketing functions, with a focus on industries such as automotive, home services, senior living, and healthcare. Their products include Marchex Marketing Edge, Marchex Call Analytics, Marchex Sonar Business Text Messaging, and Marchex Engage for Automotive. Through their platform services and integrations, Marchex helps businesses improve their sales team efficiency, effectiveness, and accountability. They have received awards and recognition for their innovative solutions.
12. Sensor Tower
- Website: sensortower.com
- Headquarters: San Francisco, California, United States
- Founded: 2013
- Headcount: 201-500
- Latest funding type: Private Equity
Sensor Tower is a leading provider of mobile app intelligence. They offer accurate and real-time data from the App Store and Google Play, allowing businesses to monitor changes in downloads and installs. With segmentation by country and device, they provide insights on app performance. Sensor Tower also offers revenue metrics and analytics to optimize digital advertising spend. Their platform helps businesses identify and target potential leads, refine marketing strategies, and understand user behavior.
13. Skai
- Website: skai.io
- Headquarters: San Francisco, California, United States
- Founded: 2006
- Headcount: 501-1000
- Latest funding type: Series Unknown
Skai.io is a platform that enables brands to create and manage campaigns across various digital media channels such as search, social, retail media, and apps. With a focus on data-driven decision-making, Skai.io provides measurement and incrementality experiments, cross-channel attribution, and secure data architecture. The company is dedicated to empowering brands to reach their full potential through technology and insights.
14. Aurora Advanced Healthcare
Sitecore is a platform that helps marketers improve customer experience by providing a single connected platform that integrates with other customer-facing platforms. With Sitecore, marketers can gain a complete view of their customers in a big data marketing repository and eliminate complexities that hindered them before. It offers integrated tools and automation capabilities to engage customers throughout their lifecycle.
15. Traackr
- Website: traackr.com
- Headquarters: San Francisco, California, United States
- Founded: 2009
- Headcount: 51-200
- Latest funding type: Debt Financing
Traackr is a data-driven influencer marketing software that helps brands build awareness and drive sales through smart partnerships. They provide solutions for influencer discovery and vetting, coordination and visibility, investment optimization, and measurement standardization.
16. Sprout Social, Inc.
- Website: sproutsocial.com
- Headquarters: Chicago, Illinois, United States
- Founded: 2010
- Headcount: 501-1000
- Latest funding type: Ipo
Sprout Social is a leading social media management platform that provides businesses with tools and insights to effectively manage their social media presence. With features such as publishing and scheduling, analytics, listening, and employee advocacy, Sprout Social helps businesses streamline their social media efforts and drive better marketing results.
17. Hogwarts
- Website: falcon.io
- Headquarters: København, Hovedstaden, Denmark
- Founded: 2010
- Headcount: 201-500
Falcon.io is a company that provides a comprehensive social media management platform. It offers tools and services for social media listening, engagement, publishing, and analytics. The platform helps businesses effectively manage their social media presence and optimize their social media strategies.
18. Socialbakers
- Website: socialbakers.com
- Headquarters: Prague, Hlavni Mesto Praha, United States
- Founded: 2008
- Headcount: 501-1000
- Latest funding type: Acquired
Socialbakers is a company that provides social media marketing solutions to businesses. Their offerings include analytics, automation tools, and audience insights to help businesses optimize their social media strategies and drive engagement.
19. AdClicks
- Website: adclicks.app
- Headquarters: Miami, Florida, United States
- Founded: 2020
- Headcount: 11-50
AdClicks.app is an online data source that offers accurate data, performance recommendations, and engaging client reporting from a single dashboard. Achieve your business goals with simplified and automated reporting.
20. AdsMediaBrokers
- Website: adsmediabrokers.com
- Headquarters: London, England, United Kingdom
- Founded: 2017
- Headcount: 11-50
Adsmediabrokers.com is a digital marketing agency that specializes in display advertising, cross-channel solutions, and digital campaign creation. They leverage real-time data to exceed customer expectations and increase profits. With their expertise in the complicated space of internet marketing, they help businesses find new digital traffic sources and maximize their CPM. Their services include social media advertising, email marketing, SEO, and paid search.
21. HubSpot
- Website: hubspot.com
- Headquarters: Cambridge, Massachusetts, United States
- Founded: 2006
- Headcount: 1001-5000
- Latest funding type: Ipo
HubSpot is a CRM platform that offers software, integrations, and resources to connect marketing, sales, content management, and customer service. Their products can be used individually, but provide even greater value when used together. They also provide onboarding, consulting, and partnership programs.
22. Sprout
- Website: sproutsend.com
- Headquarters: Australia, United Kingdom, Australia
- Headcount: 11-50
SproutSend is an automation platform that allows marketers, venues, and brands to engage with customers through personalized email and SMS campaigns. It offers features such as automated journey mapping, integrated customer lifecycle tracking, drag-and-drop email editor, and POS integration. SproutSend helps businesses centralize and segment their contacts, capture data through various forms, and create and send beautiful emails. The company provides proactive support and depth of experience to ensure successful marketing outcomes. SproutSend is a subsidiary of Contacta Pty Ltd.
23. Webmarketer
- Website: webmarketer.io
- Headquarters: Mérignac, Nouvelle-Aquitaine, France
- Founded: 2013
- Headcount: 11-50
Webmarketer.io is a marketing analytics platform that helps users track and analyze their online and offline customer journeys, calculate marketing campaign ROI, and optimize ad spending.
24. Adswerve, Inc.
- Website: adswerve.com
- Headquarters: Denver, Colorado, United States
- Founded: 2009
- Headcount: 51-200
- Latest funding type: Private Equity
Adswerve is a data-driven company that offers services and solutions for leveraging data to its fullest potential. They help organizations break down data silos and provide ROI for clients and partners.
Want to find more Supermetrics alternatives?
If you want to find more companies like Supermetrics that provide diversified tools for data collection, reporting, and analysis you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.
With Inven you'll also get to know the company's:
- Ownership: Which of these are private equity backed? Which are family-owned?
- Contact data: Who are the owners and CEO's? What are their emails and phone numbers?
- Financials: How do these companies perform financially? What are their revenues and profit margins?
...and a lot more!
