The auto insurance industry in Wisconsin comprises numerous companies providing varying insurance options to motorists. Compact car owners, SUV drivers, and commercial truck operators turn to these companies for protection against different risks on the road. Tailored coverage options extend to collision damage, liability for bodily injury, and protection against uninsured or underinsured motorists. While each insurance company provides core auto insurance policies, differentiation comes in auxiliary customer services, discounts, and pricing. As the auto industry progressively embraces technology and sustainability, insurance companies anticipate trends like car sharing, electric vehicles, and autonomous driving, gradually influencing policy adjustments in the future.


Top 25 auto insurance companies in Wisconsin

1. TRICOR Insurance

  • Website: tricorinsurance.com
  • Headquarters: Lancaster, Wisconsin, United States
  • Founded: 1945
  • Headcount: 201-500
  • Latest funding type: Private Equity
  • LinkedIn

TRICOR Insurance is a leading nationwide insurance agency offering a range of insurance products including car insurance, business insurance, and home insurance. They provide personalized coverage options tailored to individual needs, ensuring comprehensive protection for both personal and business assets. With a collaborative approach and a focus on proactive communication, TRICOR Insurance strives to deliver value to their clients and help them plan for the future.


2. Badger Mutual Insurance Company

Badger Mutual is an insurance company that offers personal and commercial insurance policies. They specialize in protecting individuals and businesses by providing tailored coverage options for their properties, vehicles, and liability. With a focus on customer satisfaction, Badger Mutual has been in the insurance industry since 1887 and continues to prioritize the needs of their clients.


3. Schwarz Insurance

  • Website: schwarzins.com
  • Headquarters: Prairie Du Sac, Wisconsin, United States
  • Founded: 1923
  • Headcount: 51-200
  • LinkedIn

Schwarz Insurance is a full-service insurance agency offering a wide range of insurance solutions for individuals and businesses. With over 90 years of experience and seven locations throughout Wisconsin, they administer over $100 million in premiums. Their offerings include auto, home, health, business, agribusiness, farm, dental, vision, and life insurance, as well as employee benefits and travel insurance.


4. Rk Agencies Inc

RK Agencies Inc. offers comprehensive insurance services to meet the unique needs of its customers. They provide coverage for auto, motorcycle, mobile home, RV, homeowners, renters, life, health, and umbrella insurance. With a focus on financial protection, they offer preferred rates for good drivers and additional layers of financial protection through umbrella insurance.


5. Couri Insurance Agency

  • Website: couri.com
  • Headquarters: Waukesha, Wisconsin, United States
  • Founded: 1970
  • Headcount: 11-50
  • LinkedIn

Couri Insurance Agency is a full-service insurance agency that offers a comprehensive range of insurance plans to individuals and businesses. With a focus on personalized service and competitive rates, they provide coverage for auto, home, business, health, and more.


6. Vincent, Urban, Walker & Associates

  • Website: vuw4ins.com
  • Headquarters: Green Bay, Wisconsin, United States
  • Founded: 1961
  • Headcount: 11-50
  • LinkedIn

vuw4ins.com is an insurance agency based in Green Bay, WI. They offer a wide range of insurance products including auto, home, life, renters, motorcycle, and umbrella insurance. They also provide commercial insurance solutions for businesses, such as business liability insurance, cyber liability insurance, and bonds.


7. R&R Insurance Services Inc.

My Knowledge Broker is a company that offers various types of insurance and financial services. They provide personal and business insurance policies, including home, auto, flood, and cyber insurance. Additionally, they offer services related to health insurance, employee benefits, and risk management. With a focus on protecting individuals and businesses from potential risks and providing reliable coverage, My Knowledge Broker is a trusted partner in insurance and financial services.


8. Family Insurance Center, LLC

Family Insurance Center is an independent insurance agency that provides a wide variety of personal and business insurance products. They offer general liability, professional liability, commercial automobile, workers compensation, and farm insurances. Their experienced agents assist in developing customized plans and provide support after the sale.


9. The Starr Group

  • Website: starrgroup.com
  • Headquarters: Greenfield, Wisconsin, United States
  • Founded: 1956
  • Headcount: 11-50
  • LinkedIn

The Starr Group is a business that provides customized, convenient, and fast insurance coverage for businesses. They offer a wide range of products/services, including employee benefits, risk reduction services, and bonds.


10. McNamara & Thiel Insurance Agency

  • Website: mtins.net
  • Headquarters: Fond Du Lac, Wisconsin, United States
  • Founded: 1974
  • Headcount: 11-50
  • LinkedIn

McNamara & Thiel Insurance Agency sources local, regional, and national insurance companies to find you the best value between your insurance coverage and price.


11. Midwest Select Insurance Group LLC

  • Website: ms-ig.com
  • Headquarters: Eau Claire, Wisconsin, United States
  • Founded: 2012
  • Headcount: 11-50
  • LinkedIn

MSIG is an independent insurance agency offering affordable rates and enhanced protection. We provide a range of insurance products, including general liability, workers' comp, car insurance, homeowners insurance, and more.


12. American Advantage - Petersen Group

American Advantage Petersen Group is an independent insurance agency that offers a range of insurance services for families and businesses. With a team of dedicated professionals, they provide personalized solutions and strive to ensure the best coverage at affordable prices.


13. Leonard Insurance

Leonard Insurance Services is an insurance agency that provides personalized and caring attention to their clients. They offer a variety of insurance options and strive to find the best rates for their customers.


14. Fleis Insurance Agency

Fleis Insurance Agency is an independent insurance agency based in Onalaska, Wisconsin. They offer a wide range of personal and commercial insurance options, including Boat & Watercraft, Auto Insurance, Individual Disability, Homeowners Insurance, and Individual Life Insurance. They provide dedicated experts who work together to address all their clients' concerns.


15. Partners Mutual Insurance Company

Partners Mutual is an insurance company that offers a range of coverage options for individuals and businesses. They provide personalized and competitive insurance solutions with exceptional customer service.


16. The Trottier Insurance Group

The Trottier Insurance Group is an independent insurance agency located in Kenosha Wisconsin. Trottier is committed to creating both professional and personal relationships with their clients with Auto, Home, Life/Health and Business Insurance. Trottier has been a leader in local Kenosha Insurance sales since 1963.


17. SIA Insurance Services

SIA Insurance Services is a full-service independent insurance agency. They offer a wide range of insurance products including individual disability insurance, key person/employee insurance, Medicare supplements, individual dental insurance, individual vision insurance, and more. With almost 100 years of experience, SIA Insurance Services has established long-term relationships with reputable insurance companies and is dedicated to providing insurance value and customer satisfaction.


18. BWO Insurance

BWO Insurance is an independent agency that helps people in the Midwest find affordable and reliable insurance products. They work with trusted carriers to offer personalized coverage options to meet individual needs.


19. Herrling Clark Law Firm

Herrling Clark is a law firm specializing in estate planning, probate, and personal injury cases. With a team of experienced attorneys, they assist clients in creating wills and trusts, providing representation in probate and estate administration cases, and handling personal injury claims. They also offer legal services in business succession planning, powers of attorney, health care directives, and more. Their goal is to protect families' financial security and ensure that their clients' wishes are carried out correctly.


20. B & J Insurance

B&J Insurance Agency Inc offers insurance policies for families and businesses, with a team of skilled professionals providing best coverage at the lowest premium. They have a user-friendly website that offers instant quotes for multiple carriers.


21. Wisconsin Financial Services

Wisconsin Financial Services is an independent insurance agency offering insurance, financial, and tax services to clients. They provide personalized attention to each client's needs and offer services including auto insurance, rental insurance, income tax preparation, and IRS tax resolution.


22. Hillside Insurance

Hillside Insurance is an insurance brokerage company based in Dallas, Texas that offers a variety of insurance products including car, home, life, and business insurance. They are committed to providing their clients with the highest quality insurance plans available combined with some of the lowest possible rates.


23. St Croix Valley Insurance Svc

St. Croix Valley Insurance specializes in providing insurance products to businesses and individuals. Their services include areas such as commercial property insurance, cybersecurity insurance, business liability insurance, classic car insurance, and workers compensation insurance.


24. Mauck Insurance

Mauck Insurance Agency provides insurance solutions to the forest products community in Michigan & Wisconsin. They offer complete insurance solutions for retail, wholesale, trucking, manufacturing, service, and hospitality industries.


25. Dairyland Cycle Insurance

Dairyland provides insurance coverage for automobiles, motorcycles, off-road vehicles, and renters in select states. The company offers money-saving discounts, affordable plans, and SR-22 certificates.


Want to find more auto insurance companies?


If you want to find more companies that offer competitive coverage solutions protecting motorists from varied risks you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


With Inven you'll also get to know the company's:


  • Ownership: Which of these are private equity backed? Which are family-owned?
  • Contact data: Who are the owners and CEO's? What are their emails and phone numbers?
  • Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!