The healthcare industry in Wisconsin is home to a diverse range of health insurance companies. These companies offer various types of policies to cater to the needs of individuals, families, groups, and the elderly. The services include but are not limited to health insurance, Medicare, short-term health plans, and group health coverage. With the evolution in the healthcare sector, these companies are continuously expanding their variety of products, making healthcare more accessible and comprehensive for Wisconsin residents. The potential for innovative, customized solutions and digital transformation are paving the way for a bright future in this industry.


Top 25 health insurance companies in Wisconsin

1. WPS Health Solutions

WPS Health Solutions is a healthcare company that offers health insurance and related services. They provide Medicare supplement plans and work as a partner in health protection and care. Their website provides information on their products, services, and resources for customers.


2. WPS Health Insurance

  • Website: wpshealth.com
  • Headquarters: Madison, Wisconsin, United States
  • Founded: 1946
  • Headcount: 1001-5000
  • LinkedIn

WPS Health is an insurance corporation that offers a variety of health plans for individuals, families, and groups. They provide services such as Medicare supplements, short-term health plans, and group health coverage.


3. Dean Health Plan, Inc.

  • Website: deancare.com
  • Headquarters: Madison, Wisconsin, United States
  • Founded: 1983
  • Headcount: 501-1000
  • LinkedIn

DeanCare is a health insurance company that offers high-quality coverage and enhances the health of its members and community.


4. Network Health WI

Network Health is a health insurance company that offers customized commercial and Medicare plans for employers, individuals, and families in Wisconsin. They provide high-quality, affordable coverage and take extra steps to ensure members receive excellent service.


5. Quartz Health Solutions

Quartz Benefits is a health insurance company that offers individual, family, and Medicare plans. They provide comprehensive coverage, prioritize community engagement, and strive to deliver exceptional service. Discover why Quartz Benefits is different.


6. Security Health Plan

Security Health Plan is a health insurance company that offers a variety of health insurance options for employer groups and individuals and families. They provide coverage for all ages and income levels. Their broad provider network includes doctors and other healthcare professionals.


7. Independent Care Health Plan

  • Website: icarehealthplan.org
  • Headquarters: Milwaukee, Wisconsin, United States
  • Founded: 1994
  • Headcount: 201-500
  • Latest funding type: Acquired
  • LinkedIn

iCare Health Plan specializes in managed care health insurance plans for people at every stage or need in their life.


8. Schwarz Insurance

  • Website: schwarzins.com
  • Headquarters: Prairie Du Sac, Wisconsin, United States
  • Founded: 1923
  • Headcount: 51-200
  • LinkedIn

Schwarz Insurance is a full-service insurance agency offering a wide range of insurance solutions for individuals and businesses. With over 90 years of experience and seven locations throughout Wisconsin, they administer over $100 million in premiums. Their offerings include auto, home, health, business, agribusiness, farm, dental, vision, and life insurance, as well as employee benefits and travel insurance.


9. American Advantage - Lindow Insurance

Lindow Insurance is an insurance company based in Pewaukee, WI that offers a range of insurance solutions for businesses and individuals. They specialize in commercial package, contractors, manufacturers, auto, home, umbrella, life, health, and cybersecurity insurance.


10. RetireCo

  • Website: retireco.com
  • Headquarters: Milwaukee, Wisconsin, United States
  • Founded: 2009
  • Headcount: 201-500
  • LinkedIn

RetireCo is a company offering a wide range of insurance and financial products to individuals and businesses. They provide access to over 500 top-rated carriers across both life + health and property + casualty lines, ensuring clients are never limited in their options. With over 17,000 products from hundreds of carriers, RetireCo aims to tailor custom solutions for clients' needs.


11. Richards Insurance

Richards Insurance is an insurance agency that offers a range of insurance products, including auto, home, personal, business, commercial, employee benefits, individual health and disability, life insurance, farm and crop, financial services, and motorsports coverage. They compare quotes from multiple companies to provide their customers with affordable and personalized solutions. Their goal is to simplify the insurance process and ensure that their clients have the best coverage possible.


12. G2 Insurance Services, Inc

G2 Insurance Services is an insurance company based in Brookfield, WI. They offer a wide range of insurance products including personal, commercial, life, and health insurance. Their goal is to provide quality insurance products that meet the needs of their customers while maintaining positive relationships and excellent customer care.


13. CRW Insurance & Financial Services (Business Ins | Workers Comp | Personal Ins | Health & Benefits

CRW Insurance is a company that offers various insurance solutions to individuals and businesses. They provide coverage for auto, home, health, and business insurance needs.


14. Holden Insurance Agency, Inc.

Holden Insurance Agency, Inc. is an independent insurance agency providing auto, home, business, life, and health insurance in Wisconsin, Minnesota, and Michigan.


15. Town &a; Country Insurance

  • Website: tcins1.com
  • Headquarters: Blanchardville, Wisconsin, United States
  • Headcount: 11-50

Town & Country Insurance Services is an independent insurance agency that offers a comprehensive range of insurance products to meet the needs of individuals, families, and businesses across Wisconsin, Illinois, and Iowa.


16. American Family Insurance

  • Website: amfam.com
  • Headquarters: Madison, Wisconsin, United States
  • Founded: 1927
  • Headcount: 10001+
  • LinkedIn

American Family Insurance is a company that offers home insurance, renters insurance, condo insurance, manufactured home insurance, farm & ranch insurance, business insurance, life insurance, umbrella insurance, identity theft insurance, credit monitoring, health insurance, travel insurance, vehicle insurance, and various programs and discounts.


17. Group Health Cooperative of South Central Wisconsin

  • Website: ghcscw.com
  • Headquarters: Madison, Wisconsin, United States
  • Founded: 1976
  • Headcount: 501-1000
  • LinkedIn

Group Health Cooperative of South Central Wisconsin (GHC-SCW) is a healthcare provider offering primary care, specialty care, ancillary services, behavioral health, chiropractic, clinical health education, dermatology, eye care, laboratory services, partner specialists, physical and occupational therapy, podiatry, radiology, sports medicine, pharmacy, and wellness programs.


18. Procter Insurance Agency

Procter Insurance Agency is an independent insurance agency located in South Milwaukee, Wisconsin. With a goal to assist customers in all their insurance needs, they offer a variety of insurance products to choose from. Their dedicated staff works on the customers' side to ensure fair and prompt payment and service. Procter Insurance represents a selected group of reputable insurance companies, providing customers with the best coverage at competitive prices.


19. Synergy Massage

SYNERGY Wellness Studio is a massage therapy practice in Tacoma, WA, focused on improving and sustaining optimum individual health and wellness goals. They offer tailored treatments by appointment and accept most major insurance carriers.


20. R&R Insurance Services Inc.

My Knowledge Broker is a company that offers various types of insurance and financial services. They provide personal and business insurance policies, including home, auto, flood, and cyber insurance. Additionally, they offer services related to health insurance, employee benefits, and risk management. With a focus on protecting individuals and businesses from potential risks and providing reliable coverage, My Knowledge Broker is a trusted partner in insurance and financial services.


21. National General Benefits Solutions

National General Benefits Solutions is a provider of innovative employee benefit solutions, helping small-to-mid sized employers with health-benefit options and extra coverage for out-of-pocket expenses resulting from unpredictable events.


22. Common Ground Healthcare Cooperative

Common Ground Healthcare Cooperative is a nonprofit cooperative dedicated to delivering quality, comprehensive health insurance.


23. The Insurance Center

The Insurance Center is an insurance company based in Onalaska, WI. They offer a wide range of insurance products, including commercial property and casualty, corporate benefits, auto, home, health, life, and farm & ag insurance.


24. Nurse On Call

  • Website: nurseoncall.com
  • Headquarters: Milwaukee, Wisconsin, United States
  • Headcount: 1001-5000

Nurse On Call provides home healthcare services such as skilled nursing, physical and occupational therapy, and social services to people who qualify. The company offers individualized care to patients, aiming to keep them on the path to recovery and wellness.


25. Wps Insurance Corporation

  • Website: wpsic.com
  • Headquarters: Madison, Wisconsin, United States
  • Founded: 1946
  • Headcount: 1001-5000
  • LinkedIn

Wisconsin Physicians Service Insurance Corporation (WPSIC) is a health insurance provider for Medicare supplement plans. They offer policies during the open enrollment period and comply with applicable federal civil rights laws.


Want to find more health insurance companies?


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