Top 25 Comprehensive Market Research Firms in Germany
Top 25 Comprehensive Market Research Firms in Germany
Market research companies in Germany play a vital role in shaping successful business strategies. They delve into consumer insights, sales forecasting, and competitive analysis, offering vital data to businesses to make informed decisions. Their proficiency in utilizing AI for market intelligence enhances their ability to provide actionable insights for marketing and sales. With the digital transformation in market research, they seamlessly blend information and technology to unearth facts that aid in driving sustainable growth and profitability. These companies are instrumental in transforming data into meaningful narratives that resonate with business needs.
Top 25 market research companies in Germany
1. GfK
- Website: gfk.com
- Headquarters: Nuremberg, Bavaria, Germany
- Founded: 1934
- Headcount: 5001-10000
- Latest funding type: Acquired
GfK is a global company that provides consumer insights and market data to help businesses improve their brand experience and maximize their sales. With weekly data and analytics, GfK helps companies adjust forecasts, plan promotions, and make informed decisions based on real-time information. Their AI-powered market intelligence and consulting service offers actionable recommendations for marketing, sales, and organizational effectiveness.
2. TNS Infratest
- Website: tns-infratest.com
- Headquarters: Munich, Bayern, Germany
- Founded: 1947
- Headcount: 1001-5000
TNS Infratest is a company that offers research and consulting services to businesses. They help companies gain insights into their customers, markets, and competitors through market research and analysis. Their services include survey design, data collection, data analysis, and strategic consulting.
3. Market Logic Software
- Website: marketlogicsoftware.com
- Headquarters: Berlin, Berlin, Germany
- Founded: 2006
- Headcount: 201-500
- Latest funding type: Private Equity
Market Logic is a company that helps turn insights experts into storytellers by providing collaborative knowledge zones. Their platform allows insights professionals to create compelling insights that increase the usage of consumer insights in decision making. They aim to inform, align, and inspire businesses by sharing vast amounts of data in a memorable and actionable way. Market Logic's solutions help improve connections and overcome the insights-to-action disconnect.
4. Value Ag
Value AG is a company that specializes in market data and analysis for the real estate industry. They offer insights and trends on property prices, rentals, and market developments. With a focus on digitalization, Value AG assists clients in making informed decisions and optimizing their real estate strategies.
5. VICO Research & Consulting GmbH
- Website: vico-research.com
- Headquarters: Leinfelden-Echterdingen, Baden-Wurttemberg, Germany
- Founded: 2005
- Headcount: 51-200
VICO Research is a company that helps businesses generate and integrate insights through the use of social listening, analytics, and reporting. They offer services such as social media monitoring, reviews and ratings analysis, AI integration, and visualization. Their goal is to drive product success and improve communication strategies through data-driven approaches.
6. Innofact Ag
- Website: innofact-marktforschung.de
- Headquarters: Düsseldorf, Nordrhein-Westfalen, Germany
- Founded: 2001
- Headcount: 51-200
INNOFACT is a full-service market research company that provides comprehensive market research services for Germany, Europe, and the world.
7. Forschungsgruppe g/d/p
- Website: gdp-group.com
- Headquarters: Hamburg, Hamburg, Germany
- Founded: 1977
- Headcount: 51-200
g/d/p is a market and social research company based in Hamburg. They offer services in marketing and communication, innovation and product research, customer relations and experience, shopper and retail research, healthcare market research, and social research. With a strong focus on providing insights and consulting, g/d/p is a trusted partner for businesses in various industries.
8. Dcmn
- Website: dcmn.com
- Headquarters: Berlin, Berlin, Germany
- Founded: 2010
- Headcount: 51-200
- Latest funding type: Debt Financing
DCMN is a market research and brand solutions company that helps digital brands and startups track and measure their brand awareness. They offer a digital brand tracker that provides data-backed insights and reports about brand perception and competition. Their flexible and affordable subscription model customizes reports to meet specific needs.
9. TD Reply
- Website: tdreply.de
- Headquarters: Berlin, Berlin, Germany
- Founded: 1999
- Headcount: 51-200
TD Reply is a data-driven trend research and expert listening tool developed in collaboration with the German Research Center for Artificial Intelligence (DFKI). It offers unique, data-based trend and innovation research approaches to help businesses prepare for the next big thing. The company's interdisciplinary teams of marketing specialists, strategy consultants, data scientists, and UX/CX specialists have extensive experience working with renowned brands.
10. Symanto
- Website: symanto.com
- Headquarters: Nuremberg, Bavaria, Germany
- Founded: 2010
- Headcount: 51-200
Symanto is a company that offers AI-powered solutions for market insights and brand health. They provide products and services for commercial due diligence, voice of customer analysis, and human resources optimization.
11. Markt-pilot
- Website: markt-pilot.com
- Headquarters: Esslingen Am Neckar, Baden Württemberg, Germany
- Founded: 2020
- Headcount: 51-200
- Latest funding type: Seed
MARKT-PILOT GmbH is a company that offers market research and consulting services to various industries. They provide valuable insights and strategic recommendations to help businesses make informed decisions and achieve their goals.
12. Management Services Helwig Schmitt GmbH
- Website: manserv.com
- Headquarters: Hofgeismar, Hessen, Germany
- Founded: 1983
- Headcount: 51-200
Management Services Helwig Schmitt GmbH is a company that offers services for market analysis, sales, and after-sales support. They provide solutions for understanding and conquering the market through their tailored systems, such as MIS and OPTINET. Their expertise helps businesses build and optimize their sales and service networks to meet customer demands. With a focus on customer satisfaction and maximizing profits, they assist companies in gaining a competitive edge in the market.
13. GfK Entertainment
- Website: gfk-entertainment.com
- Headquarters: Baden-Baden, Baden-Württemberg, Germany
- Headcount: 51-200
GFK Entertainment is a company that provides data and insights on the entertainment industry. They offer market research and analysis for various sectors, including music, games, and books.
14. respondi
- Website: respondi.com
- Headquarters: Cologne, Nrw, Germany
- Founded: 2005
- Headcount: 51-200
Respondi.com is an international provider of online access panels, digital data collection, and analysis services. With reliable samples, scientific methods, and extensive profile data, we help our clients gain insights into markets and people. Our advanced technology, research expertise, and digital competence enable us to understand and capture a comprehensive and detailed picture of individuals, their desires, and behaviors. We connect our clients with the specific people they want to learn more about, utilizing one of the world's best access panels operated with care on an international scale.
15. concertare Beratungs- und Dienstleistungsgesellschaft mbH
- Website: concertare.de
- Headquarters: Burscheid, Burscheid, Germany
- Founded: 1998
- Headcount: 51-200
concertare.de is a company that specializes in customer surveys and market research. They offer services such as customer feedback analysis, mystery shopping, and process analysis. Their focus is on helping businesses improve their customer experience and optimize their operations.
16. SEMINAL RESEARCH Services Pvt. Ltd.
- Website: seminalresearch.com
- Headquarters: Sector 48, Berlin, Germany
- Founded: 2010
- Headcount: 51-200
Seminal Research is a company that offers tailored services to help businesses achieve higher growth. They provide market research and consultancy, data collection methodologies, research support services, and AI data solutions. Their focus is to provide answers to clients' questions and help shape their future.
17. Medothic GmbH
- Website: medothic.com
- Headquarters: Fürth, Bavaria, Germany
- Headcount: 11-50
Medothic is a market research specialist for the healthcare industry. We offer a comprehensive range of services including designing, conducting, and analyzing market research studies, as well as providing methodological consultation. Our strength lies in our expertise in research methods, deep industry knowledge, and effective advisory services. With our holistic service solutions, we tailor a unique package to meet your specific needs.
18. Frenus GmbH
- Website: frenus.com
- Headquarters: Stuttgart, Baden-Württemberg, Germany
- Founded: 2010
- Headcount: 11-50
Frenus GmbH offers high-end market intelligence and strategic recommendations to empower informed business decisions. They provide customized solutions, including field marketing and account-based marketing services, to help clients transform their businesses. With expertise in corporate strategy, mergers and acquisitions, go-to-market strategy, and innovation and product development, Frenus GmbH delivers actionable insights and cross-industry digital expertise. Trusted by leading companies, they ensure seamless integration through close communication and alignment, and deliver customer-ready deliverables with clear action plans.
19. argusto GmbH
- Website: argusto.de
- Headquarters: Erbendorf, Bayern, Germany
- Founded: 2015
- Headcount: 11-50
Argusto GmbH is a market research company that specializes in providing big-data solutions for the food industry. They offer services to help their clients make informed decisions based on consumer insights and trends.
20. hopp Marktforschung
- Website: hopp-marktforschung.de
- Headquarters: Berlin, Berlin, Germany
- Headcount: 11-50
Hopp Marktforschung is a research consulting firm providing a wide range of services such as customer surveys, market analysis, product testing, and media evaluation to help businesses make informed decisions.
21. DIY International
- Website: diyinternational.com
- Headquarters: Ettlingen, Baden-Württemberg, Germany
- Founded: 1989
- Headcount: 11-50
DIY International+ is a statistics report for the international DIY industry, providing sales trends, location figures and floor space turnover for over 400 retail companies worldwide. The report covers the top 20 DIY companies in detail and includes data on turnover in the DIY and home improvement sector for over 53 national markets.
22. Paskall
- Website: paskall.io
- Headquarters: Magdeburg, Germany
- Founded: 2020
- Headcount: 11-50
PASKALL is a platform that offers current news, insights, and data on the customer experience of the European food retail industry.
23. POSpulse
- Website: pospulse.com
- Headquarters: Berlin, Berlin, Germany
- Founded: 2014
- Headcount: 11-50
- Latest funding type: Series B
POSpulse is a feedback platform that allows businesses to gather real-time feedback from customers through a mobile app. It offers intuitive reports and customizable analytics for businesses to understand customer preferences and optimize their operations.
24. Interrogare GmbH
- Website: interrogare.de
- Headquarters: Bielefeld, Deutschland, Germany
- Founded: 1999
- Headcount: 51-200
Interrogare.de offers a wide range of research and consulting services, specializing in data science, healthcare, communication, and market research. They provide expertise in areas such as customer satisfaction, market analysis, and advertising effectiveness. With a flexible and methodical approach, they cater to the needs of their clients, delivering valuable insights and solutions.
25. SINUS Markt- und Sozialforschung GmbH
- Website: sinus-institut.de
- Headquarters: Heidelberg, Baden-Württemberg, Germany
- Founded: 1978
- Headcount: 11-50
The Sinus-Institut is a research and consulting firm specializing in consumer and market insights. They offer customized research solutions and data analysis to help businesses understand target audiences and market trends. With over 40 years of experience, they have developed the well-known Sinus-Milieus model, which identifies and describes different target groups and their behaviors.
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