Market research companies provide crucial insights and data for businesses seeking to understand their customers and markets. These firms specialize in gathering and analyzing data related to consumer behavior, product trends, and industry dynamics. There is a wide array of Massachusetts-based market research companies, offering services spanning tech, healthcare, insurance, and more. As more industries recognize the importance of data-based strategies, the future likely holds increased demand for these firms' deep expertise and innovative analytics solutions.


Top 25 market research companies in Massachusetts

1. Idc

  • Website: idc.com
  • Headquarters: Needham, Massachusetts, United States
  • Founded: 1964
  • Headcount: 1001-5000
  • LinkedIn

IDC is a global market intelligence firm that offers subscription research, data and analytics solutions, and custom solutions for tech suppliers and buyers. They provide industry insights, advisory services, and investment research for IT executives. IDC is headquartered in the USA and has offices worldwide.


2. Definitive Healthcare

  • Website: definitivehc.com
  • Headquarters: Framingham, Massachusetts, United States
  • Founded: 2011
  • Headcount: 501-1000
  • Latest funding type: Ipo
  • LinkedIn

Definitive Healthcare is a healthcare commercial intelligence company that transforms data, analytics, and expertise into valuable insights. They help clients identify markets, opportunities, and key stakeholders in the healthcare industry, empowering them to shape the future of healthcare. Their SaaS platform enables companies to make informed decisions and discover new paths to success.


3. Mib

  • Website: mibgroup.com
  • Headquarters: Braintree, Massachusetts, United States
  • Founded: 1902
  • Headcount: 51-200
  • LinkedIn

MIB Group is a company that provides insights into trends in application activity for individually underwritten life insurance. They offer monthly reports on life insurance application activity, covering both the U.S. and Canada. The company focuses on providing valuable data and analysis to help insurers and industry professionals make informed decisions.


4. Strategy Analytics

Strategy Analytics is a market research and consulting firm specializing in the technology and media industries. They provide insights and forecasting expertise to help businesses make strategic decisions that drive success.


5. FeedbackNow by Forrester

  • Website: feedbacknow.com
  • Headquarters: Cambridge, Massachusetts, United States
  • Founded: 2011
  • Headcount: 1001-5000
  • LinkedIn

FeedbackNow is a company that offers products and services for measuring and analyzing customer feedback to improve customer satisfaction and deliver better customer experiences.


6. Burning Glass Technologies (merged w/ Emsi)

Burning Glass Technologies is a company that provides labor market analytics and job market data. They offer solutions to understand market trends, identify talent gaps and make data-driven decisions. They specialize in collecting and analyzing job postings and offer insights to employers, educational institutions, and government agencies.


7. Apptopia Inc.

  • Website: apptopia.com
  • Headquarters: Boston, Massachusetts, United States
  • Founded: 2011
  • Headcount: 11-50
  • Latest funding type: Series C
  • LinkedIn

Apptopia is a leading provider of competitive intelligence for the mobile apps market. They offer insights on paid and organic search results, app downloads, revenue, and usage, as well as performance benchmarks and ad creative strategies. Their solutions help brands, publishers, sales teams, public finance, and private equity firms make data-driven decisions, track competitors, identify investment opportunities, and drive growth.


8. Opensignal US

  • Website: opensignal.com
  • Headquarters: Boston, Massachusetts, United States
  • Founded: 2010
  • Headcount: 51-200
  • Latest funding type: Acquired
  • LinkedIn

Opensignal is a company that provides data and insights to operators, regulators, and analysts, helping them make informed decisions and investments to maximize results. They offer solutions for operators, regulators, and analysts to understand network experience and market dynamics. Opensignal is proudly independent and does not offer other services to operators, ensuring unbiased reporting. They unlock a clear view of network and market strengths, opportunities, and priorities for improvement at local, regional, and national levels.


9. Chadwick Martin Bailey (CMB)

  • Website: cmbinfo.com
  • Headquarters: Boston, Massachusetts, United States
  • Founded: 1984
  • Headcount: 51-200
  • Latest funding type: Acquired
  • LinkedIn

CMB is a market research and consulting company that offers deep insights and innovative strategies to help businesses grow and succeed. With a focus on advanced analytics and qualitative research, CMB helps clients uncover human truths and transform them into actionable solutions.


10. CoStar Portfolio Strategy

  • Website: costar.com
  • Headquarters: Boston, Massachusetts, United States
  • Founded: 1994
  • Headcount: 11-50
  • LinkedIn

CoStar is a company that offers real estate and property information services. They provide industry-leading data analytics and news for commercial real estate professionals. CoStar helps investors make informed decisions by analyzing market trends and offering comprehensive property listings.


11. Northern Light SinglePoint, LLC

Northern Light is an AI-powered enterprise portal platform that offers market research and competitive intelligence solutions to complex global organizations. Their platform, SinglePoint, optimizes knowledge management without burdening IT departments. It provides access to industry-specific collections, insights, success stories, and resources not available elsewhere.


12. American Healthcare Staffing, LLC.

  • Website: ahslp.com
  • Headquarters: Salem, Massachusetts, United States
  • Founded: 2016
  • Headcount: 51-200
  • LinkedIn

AHSLP is a company that provides analytics and insights based on the shopping behavior of over 500 million global shoppers. They offer comprehensive reports and analysis on various aspects of e-commerce, including mobile order and traffic growth, personalized search impact, customer demographics, and shopping trends. AHSLP's data-driven approach helps businesses optimize their online strategies and drive revenue growth.


13. Compete, Inc.

  • Website: compete.com
  • Headquarters: Boston, Massachusetts, United States
  • Founded: 2000
  • Headcount: 51-200
  • LinkedIn

Compete.com is a company that provides insights and analysis on website traffic and online consumer behavior. They offer data-driven solutions to help businesses understand their digital competition and make informed decisions for marketing and business development.


14. Jibunu

  • Website: jibunu.com
  • Headquarters: Fitchburg, Massachusetts, United States
  • Founded: 2003
  • Headcount: 11-50
  • LinkedIn

Jibunu is an online survey programming company that specializes in providing advanced research methodologies and custom development solutions. They offer a range of services including survey programming, virtual shopping, video response capturing, conversational/chat bot surveys, and reporting and data customization. Jibunu aims to help their clients create interactive surveys, capture the power of video responses, and determine the right survey incentives.


15. OnSite Medical Imaging

  • Website: mmdsboston.com
  • Headquarters: Newton, Massachusetts, United States
  • Founded: 2006
  • Headcount: 11-50
  • LinkedIn

MMDS Boston is a company that specializes in studies and research. They offer a wide range of services to help clients gather and analyze data. With their expertise in the field, they provide valuable insights and recommendations to support business decision-making.


16. Survey.com

  • Website: survey.com
  • Headquarters: Boston, Massachusetts, United States
  • Founded: 1991
  • Headcount: 51-200
  • Latest funding type: Acquired
  • LinkedIn

Survey.com is a market research platform that provides businesses with consumer insights through targeted surveys and data analysis.


17. Starlight Research Group

Starlight Research Group is a boutique market research firm providing comprehensive data and unbiased analysis on industry sectors to help businesses benchmark their performance and answer critical questions.


18. Cip Her Bio

CipherBio is a life science funding insights platform that provides detailed data and analysis on life science companies, their products, and the funding they receive from investors.


19. Kantar Consulting

Kantar Consulting is a leading global strategic advisory firm, helping clients in the CPG, retail, health and pharma industries grow by understanding and identifying consumer and shopper needs, developing business strategies and activating brands.


20. Gemini Research

Gemini Research provides businesses with in-depth market analysis and strategic insights to drive growth and enhance their competitive advantage.


21. Fuld & Company

  • Website: fuld.com
  • Headquarters: Boston, Massachusetts, United States
  • Founded: 1979
  • Headcount: 51-200
  • LinkedIn

Fuld & Company is a strategic consulting firm with over four decades of experience. We provide competitive intelligence and research services to Global Fortune 1000 firms, Corporates, Private Equity and Investment Banks, Asset Managers, and Broker/Dealers. Our experts analyze external forces affecting businesses and deliver insights and customized decision support to create robust competitive strategies.


22. Boston Analytics

Boston Analytics is a strategy consulting firm that provides powerful insights from data to Fortune 1000 clients, helping them make informed strategic decisions for growth.


23. Fastmarkets RISI

  • Website: risiinfo.com
  • Headquarters: Burlington, Massachusetts, United States
  • Founded: 1985
  • Headcount: 51-200
  • Latest funding type: Acquired
  • LinkedIn

Risi Inc. is a provider of actionable insights and intelligence for the pulp, paper, and wood products industry.


24. CIDARE, Inc

  • Website: cidare.com
  • Headquarters: Woburn, Massachusetts, United States
  • Founded: 2019
  • Headcount: 11-50
  • LinkedIn

CIDARE is a company that offers data collection services with a focus on statistical analysis and customer insights.


25. REIndicator

REindicator is a platform that helps property investors discover emerging real estate markets.


Want to find more market research companies?


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...and a lot more!