Top 25 Michigan-Based Market Research Providers
Top 25 Michigan-Based Market Research Providers
Market research is a pivotal industry that provides vital information to various segments. It ventures into understanding consumer, market trends, and economies. Companies in this industry like J.D. Power, Cerved Group Spa and Second To None provide a multitude of services ranging from consumer insights, business information to customer experience consulting. The services offered aids businesses in making informed decisions, strategizing and managing risks effectively, thereby propelling their success and loyalty. It leverages advanced technologies such as big data, AI, and sophisticated analytics to extract meaningful insights. The future of this industry seems promising with the continuous evolution of technology and an increasing need for deep industrial intelligence.
Top 25 market research companies in Michigan
1. J.D. Power
- Website: jdpower.com
- Headquarters: Troy, Michigan, United States
- Founded: 1968
- Headcount: 501-1000
- Latest funding type: Acquired
J.D. Power is a global leader in consumer insights, advisory services, and data and analytics. They utilize big data, artificial intelligence, and algorithmic modeling to understand consumer behavior. With over 50 years of experience, they provide industry intelligence on customer interactions with brands and products. Trusted by leading businesses, J.D. Power guides customer-facing strategies across major industries.
2. Cerved Group Spa
- Website: cerved.com
- Headquarters: San Donato Milanese, Michigan, United States
- Founded: 1974
- Headcount: 1001-5000
Cerved is a company that offers business information, credit management, risk intelligence, and advisory solutions. They provide services such as credit rating, compliance, anomaly detection, and consumer information collection. With advanced analytics and expertise in various industries, Cerved helps businesses make strategic decisions and manage risks effectively.
3. Second To None
- Website: second-to-none.com
- Headquarters: Ann Arbor, Michigan, United States
- Founded: 1989
- Headcount: 51-200
Second To None is a customer experience consulting and mystery shopping company that helps businesses improve their brand experiences. They offer services such as CX strategy consultation, mystery shopping, brand reputation monitoring, and CX analytics. They work with various industries including retail, eCommerce, restaurants, financial services, healthcare, and consumer products/services. Their focus is on delivering human-centered customer experiences to enhance business success and loyalty.
4. The Martec Group
- Website: martecgroup.com
- Headquarters: Royal Oak, Michigan, United States
- Founded: 1984
- Headcount: 51-200
Martec Group is a market research and strategic consulting company that provides business intelligence to drive change and improve performance. They offer services like market size analysis, conjoint analysis, competitive intelligence, customer intelligence, and emotion intelligence.
5. Ducker
- Website: ducker.com
- Headquarters: Troy, Michigan, United States
- Founded: 1961
- Headcount: 51-200
- Latest funding type: Acquired
Ducker is a global market research, strategy consulting, and transaction advisory firm. They provide insights, analysis, and solutions to help companies optimize their product/market strategies and drive growth. With expertise in industries such as automotive, transportation, heavy equipment, materials & chemicals, healthcare, and more, Ducker delivers clear insights for superior outcomes.
6. Roadmap Market Research
- Website: roadmapresearch.com
- Headquarters: Dearborn, Michigan, United States
- Founded: 2006
- Headcount: 51-200
Roadmap Market Research provides end-to-end services for research needs, from conception to insights and recommended actions implementation.
7. Clear Seas Research
- Website: clearseasresearch.com
- Headquarters: Troy, Michigan, United States
- Founded: 2006
- Headcount: 11-50
Clear Seas Research offers market research services, including custom research solutions, off-the-shelf industry reports, and access to industry professionals for research recruiting. The company specializes in data analytics, video surveys, and voice of the customer research.
8. Cherry Research Committee
- Website: cherryresearch.com
- Headquarters: Dewitt, Michigan, United States
- Headcount: 51-200
Cherry Research is a company that offers market research and analysis services to businesses, helping them make informed decisions about their products and services.
9. Business Research Group
- Website: businessresearchgroup.net
- Headquarters: Bloomfiled Hills, Michigan, United States
- Founded: 1986
- Headcount: 11-50
Business Research Group provides custom research solutions to B2B and consumer organizations since 1998. Their experienced professionals design research solutions that identify underlying motivations and behaviors of respondents.
10. Aha! Insights Technology
- Website: ahaonlineresearch.com
- Headquarters: Detroit, Michigan, United States
- Founded: 2013
- Headcount: 11-50
ahaonlineresearch.com is an online market research platform that allows insight teams and market researchers to design amazing qualitative or qual/quant consumer and B2B online studies. They offer a suite of qual and quant tools to design asynchronous mobile and video-friendly digital ethnographies, live online focus groups and IDIs, concept tests, home use tests, custom communities, multi-market global studies, and much more.
11. Clued In
- Website: youarecluedin.com
- Headquarters: Grand Rapids, Michigan, United States
- Founded: 2012
- Headcount: 11-50
Clued In is a team of dedicated researches who help move clients from DATA to DECISIONS by providing customized data and insights. They specialize in providing investment research, data management, marketing research, and business strategy services to clients across multiple industries.
12. Statistical Surveys
- Website: statisticalsurveys.com
- Headquarters: Grand Rapids, Michigan, United States
- Founded: 1958
- Headcount: 11-50
Statistical Surveys is a trusted market share data resource for various industries. They provide accurate and up-to-date data on retail and marine industries, manufactured housing, and recreational vehicles. By delivering comprehensive reports, they help businesses make informed decisions and understand their market position.
13. American Customer Satisfaction Index (ACSI)
- Website: theacsi.org
- Headquarters: Ann Arbor, Michigan, United States
- Founded: 1994
- Headcount: 11-50
The American Customer Satisfaction Index (ACSI) is a national indicator of the quality of economic output for goods and services as experienced by consumers. It provides detailed insights for improving the customer experience and has a significant impact on business objectives such as customer retention, profitability, and stock performance.
14. Gongos, Inc.
- Website: gongos.com
- Headquarters: Royal Oak, Michigan, United States
- Founded: 1991
- Headcount: 51-200
- Latest funding type: Acquired
Gongos is a research and insights company specializing in customer-centric efforts. They help businesses understand the outcomes valued by customers and achieve growth by delivering on these outcomes.
15. Localogy
- Website: localogy.com
- Headquarters: Troy, Michigan, United States
- Founded: 1975
- Headcount: 11-50
Localogy is a platform that provides research, insights, and connections to empower businesses in the local ecosystem. They create and curate educational content, thought leadership, and events to help leaders navigate the local market.
16. ForeSee (acquired by Verint)
- Website: foresee.com
- Headquarters: Ann Arbor, Michigan, United States
- Founded: 2001
- Headcount: 201-500
Verint ForeSee is a customer experience management company that helps businesses measure and improve customer satisfaction and loyalty. Their Experience Quality framework consolidates and analyzes CX data to drive fast, smart decisions and improve bottom-line results.
17. Intellitrends
- Website: intellitrend.com
- Headquarters: Clarkston, Michigan, United States
- Founded: 1989
- Headcount: 1-10
As a leading international Market Research firm, Intellitrends LLC, headquartered in Southeast Michigan, is committed to working closely with clients to achieve continuous competitive advantage through decision-focused, quality-driven market research that provides a fact-based foundation. Intellitrends conducts thousands of world-wide business and consumer research studies in multiple languages each year, employing a multitude of methodologies including one-on-one interviews and both web- and telephone-based surveys. Our state of the art technology and highly trained personnel effectively gather relevant data for our insightful analysis. We take pride in our ability to provide clear and concise reports to our clients that include “what does it mean” analysis and recommendations on how to effectively use the information strategically. In addition, Intellitrends provides a unique process of understanding our clients’ position in the marketplace by conducting a thorough review and analysis of the competitive landscape. Utilizing our proprietary Competitive and Positioning Radar (itCAPR) process model, we provide our clients with an accurate view of their relationship and position in regards to their target market space. Our reports include financials, market position, product position, product lifecycle, product component details, competitive organizational levels and many other valuable attributes. Using time tested, accurate primary and secondary market research methods, Intellitrends serves a cross section of the industry such as: fast food providers, manufacturing, automotive suppliers, Automotive OEM’s, faith based and non-profit organizations, associations, school districts, counties, banking, retail, high technology, public relations companies, and consumer products. Intellitrends is a certified Women Owned Business Enterprise with certification in PRC and QRCA.
18. Escalent
- Website: escalent.co
- Headquarters: Livonia, Michigan, United States
- Founded: 1975
- Headcount: 501-1000
- Latest funding type: Acquired
Escalent is a data analytics company providing operational analytics, business analytics, and financial planning & analysis services. They help businesses optimize their customer journey and path to purchase for better customer growth.
19. Vedrai
- Website: vedrai.com
- Headquarters: Milano, Michigan, United States
- Founded: 2020
- Headcount: 51-200
- Latest funding type: Series A
Vedrai.com is an artificial intelligence company that offers data intelligence solutions to businesses. Their software, including James™ and Becky™, helps companies optimize their purchasing strategy, predict market trends, and make data-driven decisions. With their advanced algorithms and real-time market data analysis, Vedrai.com enables businesses to maximize efficiency, increase sales, and maximize profit margins.
20. Petram Analytics
- Website: petramanalytics.com
- Headquarters: Detroit, Michigan, United States
- Founded: 2018
- Headcount: 11-50
Petram Analytics is a data analytics consultancy that provides bespoke engagements outperforming other agencies. They leverage an expert advisory board, social listening, and data enrichment partners to help their clients grow their business and optimize their marketing strategy.
21. WardsAuto
- Website: wardsauto.com
- Headquarters: Southfield, Michigan, United States
- Founded: 1924
- Headcount: 11-50
WardsAuto is a company that provides news, analysis, and insights on the automotive industry. It offers information on vehicles, dealerships, engines, propulsion systems, interiors, and user experiences. With a focus on industry trends, WardsAuto keeps its audience updated on the latest news and developments in the automotive sector.
22. ZeroSum
- Website: zerosum.ai
- Headquarters: Grand Rapids, Michigan, United States
- Founded: 2007
- Headcount: 51-200
ZeroSum.ai is a modern automotive marketing company that provides pricing, market share, and model velocity data to help car dealers and auto agencies optimize their marketing campaigns. They offer solutions like AI-driven advertising, data analysis, and real-time insights to ensure vehicles are consistently in front of potential buyers.
23. Stone World Magazine
- Website: stoneworld.com
- Headquarters: Troy, Michigan, United States
- Founded: 1987
- Headcount: 51-200
Stoneworld.com is an online resource for stone industry professionals providing news, market research, industry insights, and education.
24. WebLocal, Inc.
- Website: weblocalinc.com
- Headquarters: Lansing, Michigan, United States
- Founded: 2010
- Headcount: 11-50
WebLocal, Inc. offers digital marketing and advertising solutions including web development, SEO, SEM, social media, video marketing, content development, and market research. They help businesses improve their online visibility and accomplish their objectives.
25. Jacobs Media Strategies
- Website: jacobsmedia.com
- Headquarters: Bingham Farms, Michigan, United States
- Founded: 1983
- Headcount: 11-50
Jacobs Media Strategies is a research and consulting company that provides strategic guidance to media companies. They specialize in digital media, broadcasting, and technology, offering services such as custom studies, consulting, and webinars. With nearly 40 years of experience, they help clients navigate the challenges of the digital age.
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