The market research industry in Minnesota is home to diverse and innovative companies. These firms operate in varied niches, offering solutions such as data-driven analysis, customer experience insights, and customer satisfaction surveys. Through these services, the businesses help their clients understand consumers, gain actionable insights, and enhance decision-making processes. The industry landscape is continually evolving, incorporating the advent of digitalization and leveraging technological advancements. As a result, more emphasis is being placed on aspects such as web-based business intelligence platforms and online surveys. Minnesota, with its rich business culture, remains a competitive hub for these forward-thinking market research entities.


Top 25 market research companies in Minnesota

1. Iconoculture

  • Website: iconoculture.com
  • Headquarters: Minneapolis, Minnesota, United States
  • Founded: 1992
  • Headcount: 1001-5000
  • Latest funding type: Series Unknown

Iconoculture is a market research and insights firm offering data-driven analysis, trends, and insights on consumer behavior.


2. BestMark

  • Website: bestmark.com
  • Headquarters: St Louis Park, Minnesota, United States
  • Founded: 1986
  • Headcount: 51-200
  • Latest funding type: Seed
  • LinkedIn

BestMark offers customer experience insights solutions to help businesses measure, understand, and improve physical and digital customer interactions. Their proprietary web-based business intelligence platform, BestMetrix, provides real-time access to reporting and analytics tools. BestMetrix, combined with their customer-experience-enhancing methodologies, delivers actionable insights to meet client objectives.


3. Service 800

  • Website: service800.com
  • Headquarters: Minneapolis, Minnesota, United States
  • Founded: 1989
  • Headcount: 201-500
  • LinkedIn

SERVICE 800 offers fully managed services to improve customer experiences. They provide customer satisfaction surveys, phone and web surveys, benchmarking, and real-time alerts. With over 30 supported languages, they can collect feedback in the customers' preferred language. They help businesses gather valuable and actionable feedback to drive higher retention and revenue.


4. Deft Research

  • Website: deftresearch.com
  • Headquarters: Minneapolis, Minnesota, United States
  • Founded: 2005
  • Headcount: 11-50
  • Latest funding type: Acquired
  • LinkedIn

Deft Research is a leading market research company specializing in the healthcare industry. They offer insightful studies and reports on topics such as ACA consumer behavior, Medicare products market assessment, and individual and family plan shopping and switching patterns. With a focus on providing accurate data and actionable insights, Deft Research helps industry stakeholders navigate the evolving healthcare landscape.


5. ANA Research | Anderson, Niebuhr & Associates, Inc.

  • Website: ana-inc.com
  • Headquarters: Minneapolis, Minnesota, United States
  • Founded: 1974
  • Headcount: 11-50
  • LinkedIn

ANA Research is a market research company that specializes in conducting custom research studies for healthcare organizations and Fortune 500 companies. They offer a range of services and expertise to provide valuable insights for their clients.


6. Barlow Research Associates, Inc.

Barlow Research is a market research consulting firm specializing in providing insights and analysis for the financial services industry. Their services include customized research studies, competitive intelligence, executive workshops, and strategic consulting.


7. MarketLine Research

  • Website: marketline.com
  • Headquarters: Minneapolis, Minnesota, United States
  • Founded: 1995
  • Headcount: 51-200
  • LinkedIn

MarketLine is a global research and data analytics firm that offers a subscription-based, interactive platform for accessing unique and exclusive company, industry, country, city and financial data.


8. TrendsSpotting

Trendsspotting is a website that provides insights and analysis on current trends and emerging consumer behaviour with a focus on innovation and technology.


9. DTN / The Progressive Farmer

  • Website: dtnpf.com
  • Headquarters: Minneapolis, Minnesota, United States
  • Founded: 1984
  • Headcount: 501-1000
  • LinkedIn

DTNPF is a company that provides agricultural market news, analysis, and insights. They offer services and tools to help farmers and agricultural professionals make informed decisions about their crops, livestock, and business operations.


10. Isg

  • Website: isgmn.com
  • Headquarters: Bloomington, Minnesota, United States
  • Founded: 1996
  • Headcount: 11-50
  • LinkedIn

ISG is a full-service market research firm that provides customized market research design and execution. They help businesses identify opportunities, respond to challenges, and thrive in their respective industries.


11. Magid

  • Website: magid.com
  • Headquarters: Minneapolis, Minnesota, United States
  • Founded: 1957
  • Headcount: 51-200
  • LinkedIn

Magid is a consultancy firm specializing in travel, hospitality & leisure. With expertise in more than 100 brands, they provide qualitative and quantitative capabilities, business consultation, and training.


12. Highland Park Counseling Associates LLC

Highland PCA is a company that provides services, solutions and products relating to consulting, research and data analysis for organizations globally.


13. Beverage Information Group

Beverage Information Group is a media company catering to the needs of the beverage alcohol industry, providing information services, reports, and magazines such as Beverage Dynamics, Cheers, StateWays, and Beverage Wholesaler.


14. Hot Take

  • Website: hottake.life
  • Headquarters: Minneapolis, Minnesota, United States
  • Founded: 2020
  • Headcount: 11-50
  • LinkedIn

Hot Take is a research platform connecting food businesses with their customers, offering insights and rewards for sharing opinions.


15. EPG Specialty Information

EPG Specialty Information provides industry-specific information and data to support business growth in adult beverages, cannabis, powersports, and power equipment.


16. OppSource

  • Website: oppsource.com
  • Headquarters: St. Paul, Minnesota, United States
  • Founded: 2008
  • Headcount: 11-50
  • Latest funding type: Debt Financing
  • LinkedIn

Opportunity Source is a company that offers a range of services in the investment banking field. They specialize in extracting relevant descriptions, keywords, and categories for other companies based on their websites.


17. Powersports Business

Powersports Business is a media platform that provides news, market intelligence and resources to dealers, manufacturers, distributors, aftermarket personnel and service providers in the powersports industry.


18. BARD Advertising

BARD Advertising is a strategic marketing agency that creates connections between brands or services and their desired audience to drive sales and ROI. They specialize in personalization marketing and develop strategic programs that build brand equity and increase sales. BARD has a focus on creating a one-to-one connection between the customer and the product or service.


19. Xerxes Global

Xerxes Global is a company that offers innovative solutions to help businessesthink bolder and be better. They provide M&A advisory services, B2B research, and have a portfolio of synergistic companies that help clients create value.


20. RIGOR Global Market Research

  • Website: rigor.company
  • Headquarters: Minneapolis, Minnesota, United States
  • Founded: 2017
  • Headcount: 1-10
  • LinkedIn

RIGOR Global Market Research is a market research, customer insights, market intelligence, and analytics company that transforms external and internal data into actionable insights and empowers business leaders to make informed decisions. TRUSTED MARKET RESEARCH and DATA ANALYTICS. DRIVING SOUND BUSINESS DECISIONS and GROWTH. HIGH-INTEGRITY MARKET RESEARCH and STRATEGY that drives sound business decisions: ♦ Respected advisor to business leaders and decision makers who require a research expert with strong business acumen and a strategic mindset ♦ Translates complex business situations into relevant market research design and questions to solve business problems, uncover market growth opportunities, minimize risk, and maximize business growth ♦ Reliable partner in market intelligence who delivers insightful analysis of external market conditions, competitors, macroeconomic and industry trends, and financial impacts to help clients focus on what matters most TRUSTED DATA ANALYSIS that uncovers opportunities for growth ♦ Deep knowledge and experience analyzing and transforming complex data into strategy and actionable insights ♦ Uncovers valuable insights leveraging a wide variety of statistical and data analytics tools such as predictive modeling, trade-off analysis, and visualization MARKET AND CUSTOMER INSIGHTS that improve product development and go-to-market strategy and execution ♦ Applies RIGOR to client’s innovation, marketing strategy, and execution process with practical research that drives results and growth ♦ RIGOR provides a solid foundation that drives product differentiation and enhanced customer experiences, which results in revenue growth, customer loyalty and brand preference Contact Info: Sooyeon Yoo, Ph.D, MBA Chief Research Officer, Business Growth Strategist www.rigor.company Email: Yoo@rigor.company


21. 3SG Consulting

  • Website: 3sgconsulting.net
  • Headquarters: Deephaven, Minnesota, United States
  • Headcount: 1-10

3SG Consulting group designs and executes strategic Go-To-Market plans that achieve business goals. We create reports and dashboards using in-depth data analysis.


22. EA Tanks, Inc. (A Subsidiary of Engineering America)

  • Website: engamerica.com
  • Headquarters: White Bear Lake, Minnesota, United States
  • Founded: 1980
  • Headcount: 51-200
  • LinkedIn

Engamerica.com is a website that provides information and resources for investors and businesses interested in emerging markets. It offers news, analysis, and market data on industries in developing countries.


23. the i.e. network

IE Network is a research and strategy firm that combines traditional journalism with intelligence agency tactics to provide clients with insights and information about their industry and customers. They help clients make better decisions by delivering the most relevant digital information and conducting in-depth research.


24. Readex Research

Readex Research is a survey research company that specializes in custom surveys, communication audits, and customer surveys. They offer a wide range of services, including information services, ad effectiveness studies, and brand awareness studies.


25. Quirk's Media

  • Website: quirks.com
  • Headquarters: Eagan (Saint Paul), Minnesota, United States
  • Founded: 1986
  • Headcount: 11-50
  • LinkedIn

Quirks.com is a market research website that offers a variety of resources and tools for professionals in the industry. They provide access to directories, webinars, articles, and videos related to marketing research. The website aims to help research teams become influential in the business world.


Want to find more market research companies?


If you want to find more companies that offer essential services like consumer behavior analysis and customer experience solutions you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


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  • Ownership: Which of these are private equity backed? Which are family-owned?
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...and a lot more!