The pricing optimization software industry is a highly tailored, tech-led sector that offers advanced solutions to businesses looking to optimize their pricing strategies. These companies provide innovative software that uses data-driven insights to find the most competitive prices for products and services. They utilize technologies like machine learning and AI to predict market trends accurately and to automate the pricing process, thus driving revenue growth for businesses. The industry is set to proliferate, driven by trends like personalization and real-time dynamic pricing, catering to wider sectors, including retail, utility, and hospitality.


Top 25 Pricing Optimization Software Companies

1. Vistaar Technologies

  • Website: vistaar.com
  • Headquarters: Parsippany, New Jersey, United States
  • Founded: 2001
  • Headcount: 201-500
  • LinkedIn

Vistaar.com offers end-to-end pricing software solutions that automate rebate management processes, improve payment accuracy, and provide margin visibility. The company provides pricing best practices and customized improvements for complex business processes. Their phased program roadmap minimizes business risk and focuses on driving the most value in the shortest time. Vistaar offers services and solutions across industries and helps businesses optimize pricing, promotions, configurations, and rebates.


2. Revionics, an Aptos Company

  • Website: revionics.com
  • Headquarters: Austin, Texas, United States
  • Founded: 2002
  • Headcount: 201-500
  • Latest funding type: Debt Financing
  • LinkedIn

Revionics is an AI-powered retail price optimization software company that guides retailers on the pricing optimization journey with clarity and confidence.


3. Quicklizard (TASE:QLRD)

  • Website: quicklizard.com
  • Headquarters: Petah Tikva, Israel, Israel
  • Founded: 2013
  • Headcount: 51-200
  • Latest funding type: Post Ipo Equity
  • LinkedIn

Quicklizard is a pricing optimization software provider that offers retailers and brands the tools and insights they need to achieve pricing excellence at scale.


4. Feedvisor

  • Website: feedvisor.com
  • Headquarters: New York, New York, United States
  • Founded: 2011
  • Headcount: 51-200
  • Latest funding type: Series B
  • LinkedIn

Feedvisor is an AI-based advertising and optimization platform that helps brands, sellers, and retailers outperform their competitors on e-marketplaces like Amazon and Walmart. With proprietary technology and data, Feedvisor offers solutions for price optimization, advertising, and brand intelligence, allowing businesses to increase their market share, drive demand, and grow their profits.


5. Yieldigo

  • Website: yieldigo.com
  • Headquarters: Prague 1, Prague, Czechia
  • Founded: 2016
  • Headcount: 51-200
  • Latest funding type: Seed
  • LinkedIn

Yieldigo is an AI-based company that offers pricing optimization solutions for retail businesses. They provide automated data analytics and optimization tools to help retailers set competitive prices, improve sales margins, and enhance pricing strategies. Yieldigo's platform allows pricing professionals to easily manage pricing workflows, gain insights from market data, and make informed pricing decisions. With their user-friendly interface and expert support, Yieldigo empowers retail businesses to achieve sustainable margins and maximize profitability.


6. CPGvision

  • Website: cpgvision.com
  • Headquarters: Kennesaw, Georgia, United States
  • Founded: 2012
  • Headcount: 51-200
  • LinkedIn

CPGvision is a fully integrated revenue growth management suite built on Salesforce, offering solutions to manage and optimize trade spending. With advanced TPM and TPO capabilities, it provides real-time data insights and AI-driven optimization for better forecast accuracy and understanding of pricing, promotion, distribution, and sales impacts. The suite includes features like deduction management, account planning, promotion optimization, and scenario planning.


7. 7Learnings

  • Website: 7learnings.com
  • Headquarters: Berlin, Berlin, Germany
  • Founded: 2019
  • Headcount: 11-50
  • Latest funding type: Seed
  • LinkedIn

7Learnings.com is a company that offers price optimization software powered by machine learning technology. They help retailers gain control and security by forecasting pricing decisions, running different pricing scenarios, and refining their pricing strategy.


8. Symson

  • Website: symson.com
  • Headquarters: Rotterdam, South Holland, Netherlands
  • Headcount: 11-50
  • LinkedIn

Symson.com is a B2B international sales team optimizer that helps companies outsmart competition and optimize pricing. They offer a solution that automatically responds to price changes, increases margin and revenue, and utilizes hyperlearning and AI technology for price optimization. Their services include price strategies, pricing engine, competitor analysis, and insights and learning. They cater to industrial companies looking to mitigate inflation risks and stand out in the market.


9. Wise Athena

  • Website: wiseathena.com
  • Headquarters: Houston, Texas, United States
  • Founded: 2013
  • Headcount: 11-50
  • Latest funding type: Grant
  • LinkedIn

Wise Athena is an AI-powered pricing and trade promotion optimization software for consumer packaged goods (CPG) companies. It helps businesses make informed decisions and increase their revenue through data-driven strategies.


10. Quantee

  • Website: quantee.ai
  • Headquarters: Warsaw, Poland, Poland
  • Founded: 2018
  • Headcount: 11-50
  • Latest funding type: Seed
  • LinkedIn

Quantee.ai is a next-generation insurance pricing software company that offers a dynamic pricing engine and risk & demand modeling services. They provide cutting-edge solutions to optimize pricing strategies and personalize insurance products for their clients.


11. Cube RM

  • Website: cuberm.com
  • Headquarters: Zürich, Zurich, Switzerland
  • Founded: 2017
  • Headcount: 11-50
  • Latest funding type: Series A
  • LinkedIn

Cube RM offers a next-generation Revenue Management & Optimization software suite, including a tender management and CPQ system with integrated pricing guidance. With sophisticated machine-learning models and software automation, Cube RM helps companies efficiently create and evaluate sales quotes and tender proposals and identify optimum pricing.


12. Maxify

Maxify.ai is a dynamic pricing software company that offers a range of benefits to businesses. Their pricing model, powered by price management software, utilizes mathematical models based on consumer psychology to drive revenue and profit growth for developers. With accurate forecasts, intelligent price strategies, and real-time market analysis, Maxify helps businesses optimize their pricing strategy and execution.


13. Priceloop

  • Website: priceloop.ai
  • Headquarters: Berlin, Berlin, Germany
  • Founded: 2020
  • Headcount: 11-50
  • Latest funding type: Angel
  • LinkedIn

Priceloop.ai is a data-driven pricing solution for e-commerce businesses. Their AI-powered platform helps optimize product prices by using machine learning algorithms to quickly analyze and respond to changing market environments.


14. Dom Rock

  • Website: domrock.net
  • Headquarters: São Jose Dos Campos, Sao Paulo, Brazil
  • Founded: 2013
  • Headcount: 11-50
  • Latest funding type: Non Equity Assistance
  • LinkedIn

Dom Rock is a technology company that provides data-driven solutions for marketing, sales, operations, and finance. They offer data lakes, AI algorithms, and analytics tools to help businesses make strategic decisions and gain a competitive advantage. Their platform allows customers to analyze customer feedback, detect anomalies, optimize pricing, and generate detailed reports. Dom Rock specializes in processing audio and text data from multiple channels, utilizing natural language processing techniques to extract valuable insights. They serve a wide range of industries and help businesses improve their performance and innovation.


15. buynomics

  • Website: buynomics.com
  • Headquarters: Cologne, North Rhine-Westphalia, Germany
  • Founded: 2018
  • Headcount: 11-50
  • Latest funding type: Series A
  • LinkedIn

Buynomics is a company specializing in end-to-end revenue optimization. Their AI technology transforms data into Virtual Customers, providing accurate consumer insights to make decisions on price, promotion, product, portfolio, trade terms, channel & portfolio mix. They offer a holistic approach that uncovers links between revenue levers and provides recommendations for best results.


16. NextOrbit

  • Website: nextorbit.com
  • Headquarters: Plano, Texas, United States
  • Founded: 2014
  • Headcount: 11-50
  • Latest funding type: Grant
  • LinkedIn

NextOrbit is a company that combines machine learning and human judgement to provide businesses with valuable insights. Their PriceEye platform allows businesses to discover competitor prices and monitor market trends. With a focus on transparency and flexibility, NextOrbit enables businesses to optimize their pricing strategies and make data-driven decisions. They offer intelligent demand forecasting and help businesses avoid a race to the bottom. With AI and machine learning, NextOrbit provides solutions for pricing, competitor analysis, and demand forecasting.


17. Advanced Pricing Logic, Inc.

Advanced Pricing Logic, Inc. is a software development company located in Seal Beach, CA, offering PRICEXPERT, a flagship business solution for price optimization and analytics that provides predictive insights, enabling smarter pricing decisions.


18. First Insight

  • Website: firstinsight.com
  • Headquarters: Warrendale, Pennsylvania, United States
  • Founded: 2007
  • Headcount: 51-200
  • Latest funding type: Series B
  • LinkedIn

First Insight is a retail decision-making platform that offers retailers and brands zero-party consumer data to empower them to make profitable product, marketing, and pricing decisions. The platform allows companies to optimize their key strategy and planning decisions by leveraging consumer insights.


19. Plate IQ

  • Website: plateiq.com
  • Headquarters: San Francisco, California, United States
  • Founded: 2014
  • Headcount: 51-200
  • Latest funding type: Series B
  • LinkedIn

Plate IQ is an AP automation software that simplifies invoice processing for businesses. With industry-leading AI machine learning, invoices are automatically digitized, searchable, and secure in a digital filing cabinet. Plate IQ offers features like scan invoices without manual data entry, virtual and physical cards for real-time spend control, and automated invoice processing that learns your workflows.


20. Engineers Passion Software LLC

Engineers Passion is a company that helps organizations capitalize on the latest advancements in artificial intelligence, machine learning, and data science. Their solutions enable organizations to gain faster, smarter, and actionable insights.


21. Revemax

Revemax.ai is a company that specializes in AI-driven revenue maximization solutions. They offer advanced analytics and machine learning algorithms to help businesses optimize their pricing strategies, revenue forecasting, and customer segmentation. With their innovative technology, Revemax.ai empowers companies to drive revenue growth and increase profitability.


22. Servidiv Technologies

Servidiv is a digital transformation company that offers customized solutions using the latest technologies for security and efficiency. We provide expertise in agile development and aim to meet your requirements and challenges. Our services include software and web development, mobile applications, and data analytics.


23. DLabs.AI

  • Website: dlabs.ai
  • Headquarters: Gdańsk, Pomorskie, Poland
  • Founded: 2015
  • Headcount: 11-50
  • LinkedIn

DLabs.AI is a technology-focused company that specializes in data science and software engineering. They offer services in neural networks, machine learning, and natural language processing. With their expertise, they help clients uncover hidden insights in data, optimize workflows, and provide value to both teams and customers.


24. Uplinq

  • Website: uplinq.ai
  • Headquarters: Tempe, Arizona, United States
  • Founded: 2020
  • Headcount: 11-50
  • Latest funding type: Seed
  • LinkedIn

Uplinq is an AI company that offers advanced solutions for businesses. With a focus on leveraging artificial intelligence, Uplinq provides cutting-edge technologies to optimize business processes and improve decision-making.


25. BlueTensor

BlueTensor.ai is an AI technology company that specializes in developing customized solutions for businesses. They use machine learning and artificial intelligence to improve operations, optimize efficiency, and maximize profitability.


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