The real estate lead generation software industry is a pivotal sector that enables brokers, agents, and real estate businesses to identify and engage potential buyers or sellers. Companies operating in this industry like Deluxe, Homes.com, and Casafari, provide innovative software solutions that streamline the process of running marketing campaigns, capturing and interpreting market data, and facilitating digital interactions for property transactions. With the continual technological advancements, the industry is poised to embrace Artificial Intelligence and machine learning capabilities, ensuring more automated, swift, and predictive lead generation processes.


Top 25 Real Estate Lead Generation Software Companies

1. Deluxe

  • Website: deluxe.com
  • Headquarters: Minneapolis, Minnesota, United States
  • Founded: 1915
  • Headcount: 5001-10000
  • Latest funding type: Acquired
  • LinkedIn

Deluxe Branded Marketing is a leading provider of real estate marketing solutions. They help customers distribute targeted messages through various media channels to generate leads, close listings, and retain clients. They offer a range of products and services including property marketing, brand essentials, promo and apparel, digital marketing, and data acquisition. With a focus on effective and user-friendly tools, Deluxe leverages advanced technology platforms to support the success of businesses in the real estate industry.


2. Homes.com

  • Website: homes.com
  • Headquarters: Norfolk, Virginia, United States
  • Founded: 1997
  • Headcount: 201-500
  • Latest funding type: Acquired
  • LinkedIn

Homes.com is a real estate platform operated by Ten-X, offering comprehensive marketing and lead generation solutions for real estate professionals. With a focus on lead qualification and targeted campaigns, Homes.com helps agents reach a large online audience and connect with home buyers and sellers.


3. Casafari

  • Website: casafari.com
  • Headquarters: Lisbon, Lisbon, Portugal
  • Founded: 2018
  • Headcount: 201-500
  • Latest funding type: Private Equity
  • LinkedIn

Casafari is a real estate software company that provides a single source of truth for property market trends. They offer quick searches, custom alerts, and access to top-edge data for agents and investors across Europe. With their all-in-one solution, users can analyze trends, source properties, capture leads, and grow their portfolio with ease.


4. BoomTown - Real Estate Platform

  • Website: boomtownroi.com
  • Headquarters: Charleston, South Carolina, United States
  • Founded: 2006
  • Headcount: 201-500
  • Latest funding type: Acquired
  • LinkedIn

BoomTown is a real estate technology company that offers a complete system for lead generation, IDX websites, intelligent CRM, and lead management services. Their flexible packages scale with the success of your business.


5. Buildout

  • Website: buildout.com
  • Headquarters: Chicago, Illinois, United States
  • Founded: 2010
  • Headcount: 51-200
  • Latest funding type: Private Equity
  • LinkedIn

Buildout is a company that offers AI-powered sell predictions and property marketing solutions for real estate professionals. Their innovative marketing solution helps users generate and qualify leads, create property websites, and streamline their business processes.


6. Market Leader

  • Website: marketleader.com
  • Headquarters: Bellevue, Washington, United States
  • Founded: 1999
  • Headcount: 51-200
  • Latest funding type: Acquired
  • LinkedIn

Market Leader is an all-in-one solution for generating and managing real estate leads. Their robust CRM, website, and marketing automation tools help convert leads into lifelong clients. They offer customizable websites, lead generation services, and a mobile app for real estate agents and brokerages.


7. Gharbaar.com

Gharbaar.com is a real estate platform in Pakistan that offers a range of services including property buying, selling, and investing. They provide verified real estate listings, inventory management solutions, and lead management systems.


8. Elm Street

Elm Street is a company that offers real estate software for sales and marketing. They provide educational guides, training webinars, and online and in-person education to help educate, entertain, and inspire individuals in the real estate industry. They focus on repeat and referral business, lead generation, and leveraging technology to help real estate professionals grow their business.


9. Phone Animal

Phone Animal is a lead generation company specializing in finding motivated sellers for real estate agents. They make thousands of calls to homeowners, providing scheduled and confirmed leads to agents for easy follow-up and conversion. Their services save agents time and effort by outsourcing the task of cold calling and screening potential clients. Phone Animal offers consistent and quality nurtures, resulting in a steady stream of closed deals for their clients.


10. BoldLeads

  • Website: boldleads.com
  • Headquarters: Chandler, Arizona, United States
  • Founded: 2014
  • Headcount: 11-50
  • Latest funding type: Acquired
  • LinkedIn

BoldLeads is a lead generation company that provides powerful software and tools for real estate agents to generate buyer and seller leads. They offer a done-for-you lead generation service, managing everything so agents can close more deals. With automated follow-up systems and a focus on staying top-of-mind, BoldLeads helps agents grow their real estate businesses.


11. Sierra Interactive

  • Website: sierrainteractive.com
  • Headquarters: Louisville, Kentucky, United States
  • Founded: 2007
  • Headcount: 11-50
  • Latest funding type: Acquired
  • LinkedIn

Sierra Interactive is a provider of high-performing IDX real estate websites and software solutions. With nearly 100 integrations, they offer a customizable workspace for real estate professionals. Their lead generation and management solutions help generate predictable leads and drive higher conversion rates. Sierra serves small teams, growing teams, and enterprise teams with advanced tools and support. They specialize in SEO-driven websites, real estate ad management, lead nurturing, and CRM services.


12. Zurple

  • Website: zurple.com
  • Headquarters: Hunt Valley, Maryland, United States
  • Founded: 2009
  • Headcount: 11-50
  • Latest funding type: Acquired
  • LinkedIn

Zurple is a real estate lead generation and marketing software that helps agents optimize their follow-up and convert leads into clients. With built-in behavioral marketing automation, it develops relationships with leads. The software tracks lead behavior and uses intelligent Conversations™ software for lead conversion. Zurple offers unique features and proven results for real estate agents.


13. Haines

  • Website: haines.com
  • Headquarters: Sandy, Utah, United States
  • Founded: 1932
  • Headcount: 1-10
  • LinkedIn

Haines.com provides lead generation software and detailed property data to target specific leads in the real estate industry. It offers custom lists, CRM integration, and comparable reports to assist in marketing and prospecting efforts.


14. LeadConversion

LeadConversion.io is a real estate lead generation platform that provides motivated seller and buyer leads to realtors. They offer automatic lead qualification, automated SMS follow-ups, and exclusive leads in specific neighborhoods or areas. Their goal is to simplify the selling process for realtors by eliminating cold calling and delivering high-quality leads directly to their inbox. Trusted by major brands, LeadConversion.io helps realtors focus on closing deals and increasing their commissions.


15. Launch Control

Launch Control is a comprehensive platform for real estate professionals, providing tools for lead generation, property research, and client engagement. With features like text messaging, analytics dashboard, and mobile app, it offers a one-stop solution for running a successful real estate business.


16. K2x

  • Website: k2x.com.au
  • Headquarters: Hurstville, Nsw, Australia
  • Founded: 2019
  • Headcount: 11-50
  • LinkedIn

K2X is a real estate lead generation company based in Australia. They specialize in making calls and qualifying buyers to help real estate agents find potential sellers and rentals. With flexible service options, they offer database building, appointment booking, and CRM cleaning. K2X's highly skilled and Australian-based staff are trained in real estate sales dialogue. They guarantee appointments and provide seamless calendar integration. Trusted by top 100 agents in Australia, K2X is committed to achieving outstanding results and prioritizes FREEDOM, EXCELLENCE, and HONESTY.


17. Espresso Agent

Espresso Agent provides premier real estate lead generation software to maximize prospecting efficiency. With a quality dialer and accurate data, agents can quickly connect with motivated seller leads. Their all-inclusive service includes email marketing campaigns and real estate CRM software with end-to-end functionality.


18. Redman Technologies Inc

Redman Technologies offers real estate lead generation and CRM services.


19. Realvolve, Inc

  • Website: realvolve.com
  • Headquarters: Greenwood Village, Colorado, United States
  • Founded: 2012
  • Headcount: 11-50
  • Latest funding type: Seed
  • LinkedIn

Realvolve is a real estate CRM and workflow platform that helps real estate professionals manage their leads, contacts, and transactions efficiently.


20. All The Leads | Probate Real Estate Leads System

All The Leads is a company that provides comprehensive training, marketing tools, and real estate leads. They offer pre-probate and probate leads, along with training on how to monetize and manage these leads. Their services include building probate services teams, automated marketing to engage leads, and using proven dialogue and techniques. They offer a complete system to help professionals in the real estate industry succeed.


21. FastFacility

FastFacility.com is a property database offering advanced GIS mapping for thousands of available buildings, sites, and listings. The platform provides multi-aerial maps, demographic, workforce and local business data, heat maps, Birds Eye views and exportable data reports.


22. ReadyChat

  • Website: readychat.com
  • Headquarters: Toronto, Ontario, Canada
  • Founded: 2012
  • Headcount: 11-50
  • Latest funding type: Acquired
  • LinkedIn

ReadyChat is a 24/7 live chat service that engages website visitors at the right time, capturing complete contact information and sending it to your team to focus on closing deals.


23. ZipperAgent

ZipperAgent is a SaaS provider of sales, marketing and transaction management software that serves the real estate industry.


24. RevenueDealer

RevenueDealer is a performance-powered revenue sharing platform that connects advertisers with publishers, enabling businesses to drive profits without spending extra. The platform provides real-time reporting and statistical information to give advertisers a clear view of their campaigns' performance.


25. RAP Success Systems

Rapsuccess.com offers solutions for lead generation and conversion in the real estate industry. They provide digital marketing expertise and business tools to help sales teams turn prospects into sales. They are known as the #1 real estate team in the northeast.


Want to find more real estate lead generation software companies?


If you want to find more companies that offer innovative solutions for capturing, analyzing, and converting potential real estate leads you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


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  • Ownership: Which of these are private equity backed? Which are family-owned?
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