The theme park merchandising industry is a vibrant sector within the wider theme park operations. Companies in this space deal with the marketing, selling, and distribution of a variety of merchandise within amusement and theme parks. This can include but is not limited to retail souvenirs, customized apparels, theme-based toys, creative food items, and more. Given the temporary nature of visitations to theme parks, companies primarily focus on creating items that allow visitors to take a piece of their memorable experience back home. With the move towards more experiential offerings, these companies are increasingly innovating their merchandise and retail strategies to augment the visitor experience.


Top 25 Theme Park Merchandising Companies

1. Six Flags

  • Website: sixflags.com
  • Headquarters: Arlington, Texas, United States
  • Founded: 1961
  • Headcount: 10001+
  • Latest funding type: Post Ipo Equity
  • LinkedIn

Six Flags is a leading theme park company that operates 27 parks across the United States, Mexico, and Canada. It offers world-class coasters, family rides, animal encounters, and thrilling water parks. With millions of visitors each year, Six Flags provides entertainment, excitement, and memorable experiences for all ages.


2. Universal Orlando Resort

Universal Orlando is an entertainment company that offers theme park experiences and attractions to visitors. With a focus on creating immersive and thrilling experiences, the company provides a variety of rides, shows, and interactive experiences that cater to all ages and interests.


3. SeaWorld

  • Website: seaworld.com
  • Headquarters: Orlando, Florida, United States
  • Founded: 1964
  • Headcount: 10001+
  • LinkedIn

SeaWorld is a company that operates theme parks, water parks, and animal habitats across multiple locations. They focus on providing entertainment and education through their parks, showcasing various marine animals and wildlife. SeaWorld is committed to conservation efforts and animal care, including rescue, rehabilitation, and preservation of endangered species.


4. Merlin Entertainments

Merlin Entertainments is a leading global entertainment company that brings brands to life and creates unforgettable visitor experiences. With a portfolio of brands including the London Eye, LEGOLAND Parks, and Madame Tussauds, Merlin Entertainments offers a diverse range of indoor attractions and theme parks. They partner with leading owners of Intellectual Property content to deliver immersive and engaging entertainment for all ages.


5. Florybal Chocolates

Florybal is a magical chocolate factory that offers a variety of attractions, themed spaces, theater, and a food court. Their park is a perfect family outing with plenty of fun and enchantment. They also have an online store and various themed chocolate shops.


6. Florida State Distributors, Inc.

Florida State Distributors, Inc. has been providing custom and personalized souvenirs to top theme parks, zoos, aquariums, museums, casinos, and national parks for over 30 years. They offer a wide range of products including metal items, mugs, shot glasses, stainless steel products, and environmentally friendly plastics. With close relationships with manufacturing facilities in China, they can offer factory direct pricing for larger clients. FSD is a certified Minority and Woman Owned Business.


7. Disney Online International

Disney International is a global entertainment company offering movies, TV shows, merchandise, and theme parks under its various brands such as Disney, Pixar, Lucasfilm, and Marvel.


8. Nelis' Dutch Village

Dutch Village is a company offering various products and services.


9. Zigong Ka Wah Handicrafts Manufacturing Co., Ltd.

Kawah Dinosaur is a manufacturer and supplier of animatronic dinosaurs, animals, costumes, rides, and customized products, with projects worldwide.


10. Trader Media East Ltd

  • Website: tmeast.com
  • Headquarters: Amsterdam 1101, England, United Kingdom
  • Founded: 2005
  • Headcount: 51-200
  • LinkedIn

Tmeast.com website contains a mix of content related to gift items, eyewear, and souvenirs, where visitors can read articles with advice on selecting gifts and souvenirs, identify suitable eyewear for pollen allergy sufferers and learn more about pollen glasses.


11. Studio 100 Group

Studio 100 is an entertainment company that offers great kids' entertainment for children and families.


12. Efteling

  • Website: efteling.com
  • Headquarters: Kaatsheuvel, Noord-Brabant, Netherlands
  • Founded: 1952
  • Headcount: 1001-5000
  • LinkedIn

Efteling.com is an entertainment company offering a unique and immersive theme park experience for families and thrill-seekers. With a rich history spanning several decades, Efteling.com provides a wide range of attractions, including thrilling rides, enchanting fairy tales, and live shows that captivate visitors of all ages.


13. Disney and ESPN Media Networks

The Walt Disney Company is the world's premier entertainment company, with a mission to entertain, inform, and inspire people worldwide through unparalleled storytelling and innovative technologies.


14. DEI (Digiphoto Entertainment Imaging)

DEI is a company that offers world-class imaging services and solutions to attractions and events. They provide guests with a distraction-free experience by capturing and sharing memories. DEI partners with various destinations and attractions to enhance the guest experience and generate incremental revenue.


15. A.A Joyland Pvt. Ltd.

A.A Joyland is a leading manufacturer of amusement and recreational products in South-East Asia. They produce top-quality products under international standards and ensure safety compliance. Their offerings include laser tag, trampolines, haunted house props, and more.


16. Attractiepark Toverland

  • Website: toverland.com
  • Headquarters: Sevenum, Limburg, Netherlands
  • Founded: 2001
  • Headcount: 501-1000
  • LinkedIn

Toverland is an amusement park located in Sevenum, Netherlands. It offers a wide range of attractions and shows for visitors of all ages. The park features six magical worlds, including Port Laguna, Avalon, Magische Vallei, Land van Toos, Ithaka, and Olympia. Visitors can enjoy thrilling rides, water attractions, live entertainment, and delicious food and drinks.


17. Wild Waves Theme & Water Park

  • Website: wildwaves.com
  • Headquarters: Federal Way, Washington, United States
  • Founded: 1977
  • Headcount: 501-1000
  • LinkedIn

Wild Waves Theme & Water Park is a leisure destination located in Federal Way, WA. It offers a combination of theme park and water park experiences with various attractions, rides, and amenities. Visitors can enjoy thrilling rides, family-friendly attractions, and water park features such as cabanas, lockers, tubes, and strollers. The park also caters to group picnics, parties, and events, providing venues and special packages. Wild Waves Theme & Water Park is a popular choice for families, groups, and individuals seeking entertainment and relaxation.


18. Attractie- & Vakantiepark Slagharen

  • Website: slagharen.com
  • Headquarters: Slagharen, Overijssel, Netherlands
  • Founded: 1963
  • Headcount: 501-1000
  • Latest funding type: Acquired
  • LinkedIn

Slagharen is an amusement park and holiday park located in the Netherlands. It offers a variety of attractions, shows, entertainment, restaurants, and shops. Visitors can choose to stay overnight in Wild West holiday homes, Wigwam Deluxe accommodations, or at the campsite. The park also features a waterpark called Aqua Mexicana. Slagharen is a popular destination for school trips, family outings, and short breaks.


19. Daily Disneyland

Daily Disneyland is a guide and news website about Disneyland Paris. It provides updates on the latest events, attractions and shows, and offers tips to enhance visitors' experience.


20. Polin Waterparks

Polin Waterparks is a global family brand that specializes in providing industry-leading amusement products and services. As a single-source supplier, Polin Group offers a wide range of products and services, including wildlife, rides, and full design and management packages. With state-of-the-art production facilities and 48 years of experience, Polin has developed strong relationships with partners in 65 countries across the globe.


21. High Chaparral Sweden

Highchaparral.se is a company that offers a range of products and services. With a focus on quality and customer satisfaction, they strive to meet the diverse needs of their clients. Through their website, they provide information and access to their offerings, ensuring a convenient and efficient experience for their customers.


22. LineLogic

  • Website: linelogic.com
  • Headquarters: Kenmore, New York, United States
  • Founded: 2011
  • Headcount: 11-50
  • LinkedIn

LineLogic provides public guidance and crowd control solutions for businesses of all types and sizes through a range of retractable belt barriers, stanchions, post and rope systems, and custom products.


23. Oakwood Theme Park

Oakwood Theme Park is a thrilling amusement park located in Pembrokeshire, South Wales. It offers a wide range of attractions, including toddler-friendly rides, adrenaline-fueled roller coasters like Megafobia and Speed, spooky Halloween events, and late-night riding seasons. The park also provides food and drink options, souvenirs, and free dog kennels for a family-friendly experience.


24. Nsic

NSIC.pro is a company that specializes in inflatable products and amusement equipment. They offer a wide range of inflatable games, obstacle courses, water slides, and parks. Their products are known for their high quality and durability.


25. Souvenir Photograph & Arts

Souvenir Photograph specializes in capturing unique moments for guests and participants at tourist attractions, Santa and Easter Bunny visits, and active events like 5K's and marathons.


Want to find more theme park merchandising companies?


If you want to find more companies that offer diverse theme-based merchandise and unique visitor experiences you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


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...and a lot more!