The industry of online market research operates at the intersection of technology, data, and analytics. These companies leverage a vast array of tools and platforms to mine and analyze data in real-time, providing businesses with valuable insights into customer behavior, industry trends, market size, and more. Services provided by these companies can range from data collection and consumer insights to more sophisticated AI-powered consulting and analytics. The future of the industry hinges on the continual evolution of technologies and algorithms that can provide even richer, real-time, actionable insights, and on broadening the horizons towards more micro-level, niche market research.


Top 26 Online Market Research Companies

1. Ipsos

  • Website: ipsos.com
  • Headquarters: Paris, Ile-De-France, France
  • Founded: 1975
  • Headcount: 10001+
  • Latest funding type: Ipo
  • LinkedIn

Ipsos is a company that conducts surveys and research to help organizations learn about cyber security issues. They work with businesses, charities, and educational institutions and provide up-to-date findings on how organizations approach cyber security. Participation in their surveys is confidential and they reassure participants through their cookie policy. They invite senior individuals with knowledge or responsibility for cyber security to take part in telephone interviews that last around 20 minutes.


2. GfK

  • Website: gfk.com
  • Headquarters: Nuremberg, Bavaria, Germany
  • Founded: 1934
  • Headcount: 5001-10000
  • Latest funding type: Acquired
  • LinkedIn

GfK is a global company that provides consumer insights and market data to help businesses improve their brand experience and maximize their sales. With weekly data and analytics, GfK helps companies adjust forecasts, plan promotions, and make informed decisions based on real-time information. Their AI-powered market intelligence and consulting service offers actionable recommendations for marketing, sales, and organizational effectiveness.


3. Dynata

  • Website: dynata.com
  • Headquarters: Plano, Texas, United States
  • Founded: 1999
  • Headcount: 5001-10000
  • Latest funding type: Private Equity
  • LinkedIn

Dynata is the world's largest first-party data company, providing insights, activation, and measurement solutions for businesses. With over 6000 customers in various industries, Dynata connects its high-quality data with clients' own sources to deliver a holistic view of customers and markets. Their platform offers services for data enrichment, connection, and activation. Dynata's robust methodology and insightful analytics enable businesses to make smarter decisions based on accurate insights.


4. Research Now SSI

  • Website: researchnow.com
  • Headquarters: Plano, Texas, United States
  • Founded: 1999
  • Headcount: 1001-5000
  • Latest funding type: Acquired
  • LinkedIn

ResearchNow.com is an online market research company that specializes in optimizing market research and decision-making for businesses. They provide rigorous consumer and B2B data collection, robust panel sampling, integrated data solutions, and unique methodologies to help businesses make informed decisions based on reliable insights.


5. Numerator

  • Website: numerator.com
  • Headquarters: Chicago, Illinois, United States
  • Founded: 1990
  • Headcount: 1001-5000
  • Latest funding type: Acquired
  • LinkedIn

Numerator is a company that provides consumer insights to help businesses market to consumers effectively. Their OmniPanel offers a single source of consumer data, allowing businesses to understand shopper behavior, brand insights, and new item insights. They also provide solutions for promotions, audience targeting, and CRM measurement.


6. PT. The Nielsen Company Indonesia

  • Website: nielsen.com
  • Headquarters: New York, New York, Indonesia
  • Founded: 1923
  • Headcount: 10001+
  • Latest funding type: Post Ipo Debt
  • LinkedIn

Nielsen is a global measurement and data analytics company that provides a comprehensive understanding of what consumers watch and buy. They offer data-driven insights to help companies in various industries make informed business decisions.


7. Survey Sampling International

  • Website: surveysampling.com
  • Headquarters: Shelton, Connecticut, United States
  • Founded: 1977
  • Headcount: 1001-5000
  • Latest funding type: Acquired
  • LinkedIn

Survey Sampling International (SSI) is a market research firm that provides data collection and insights for businesses. They offer a wide range of survey solutions to gather consumer opinions and market trends.


8. QuestionPro

  • Website: questionpro.com
  • Headquarters: Austin, Texas, United States
  • Founded: 2005
  • Headcount: 201-500
  • Latest funding type: Non Equity Assistance
  • LinkedIn

QuestionPro is an online survey and research platform that helps businesses and organizations gather valuable insights and feedback from their target audience. With its user-friendly interface and powerful analytics, QuestionPro enables companies to create and distribute surveys, analyze data, and make informed decisions.


9. Bva

  • Website: bva-group.com
  • Headquarters: Paris, Île-De-France, France
  • Founded: 1970
  • Headcount: 501-1000
  • Latest funding type: Acquired
  • LinkedIn

BVA Group is a research and consulting company specializing in data sciences and human sciences. They offer innovative solutions and expertise in various sectors such as market trends, customer experience, and behavioral insights. BVA Group combines data analytics with social science research to provide valuable insights and help businesses make informed decisions.


10. SurveyMonkey

SurveyMonkey is an online survey tool that allows businesses to collect data from customers and share it within their organization. With SurveyMonkey, businesses can contact customers, gather and analyze feedback, and improve their results. It offers a wide range of survey templates and subscription plans to meet the needs of different businesses.


11. Cint

  • Website: cint.com
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded: 2007
  • Headcount: 1001-5000
  • LinkedIn

Cint is a global software leader in digital insights, offering solutions for market research and media measurement. They enable brands, agencies, and businesses to gain efficient and impactful insights through their digital survey-based research platform. With access to one of the world's largest consumer networks across 130+ countries, they provide unparalleled reach and targeting. Cint's platform automates the insights-gathering process, helping companies access survey data faster and at scale.


12. Confirmit

  • Website: confirmit.com
  • Headquarters: Oslo, Oslo, Norway
  • Founded: 1996
  • Headcount: 201-500
  • Latest funding type: Acquired
  • LinkedIn

Confirmit is a company that offers analysis, reporting, and analytics services. They provide services for data collection, integration, and survey design. They specialize in voice of the customer and market research solutions.


13. Netquest

  • Website: netquest.com
  • Headquarters: Barcelona, Catalonia, Spain
  • Founded: 2001
  • Headcount: 201-500
  • Latest funding type: Acquired
  • LinkedIn

Netquest is a market research company that offers a wide range of data enrichment and survey services. With a focus on both quantitative and qualitative research methods, Netquest provides advanced scripting, online communities, and behavioral studies. The company specializes in data analysis and digital behavior tracking, utilizing techniques such as facial coding and neuroscience studies. Netquest is committed to delivering genuine and high-quality data to help businesses make informed decisions.


14. Mediascope

  • Website: mediascope.net
  • Headquarters: Москва, Moscow City, Nigeria
  • Founded: 1994
  • Headcount: 501-1000
  • LinkedIn

Mediascope.net is an online research company that specializes in audience measurement and advertising monitoring across various media platforms including television, radio, press, and internet.


15. MarketResearch.com

  • Website: marketresearch.com
  • Headquarters: Rockville, Maryland, United States
  • Founded: 1998
  • Headcount: 51-200
  • Latest funding type: Series A
  • LinkedIn

MarketResearch.com is a company that offers market research reports, research highlights, and innovative knowledge centers to help businesses grow.


16. SoGoSurvey

SogoSurvey is a web-based software company that provides online survey and research solutions. Their platform allows businesses and organizations to create and distribute surveys, analyze data, and gain valuable insights.


17. Bulgarian Online Research

BOR Solutions is a company that specializes in online research services. They offer a range of services to help businesses gather information and insights to make informed decisions.


18. YouGov Deutschland GmbH

  • Website: yougov.de
  • Headquarters: Köln, North Rhine-Westphalia, Germany
  • Founded: 1991
  • Headcount: 51-200
  • LinkedIn

YouGov.de is a global online community where millions of people and thousands of political, cultural, and commercial organizations engage in continuous conversations about their beliefs, behaviors, and brands.


19. National Consumer Panel

  • Website: ncppanel.com
  • Headquarters: Syosset, New York, United States
  • Founded: 2010
  • Headcount: 51-200
  • LinkedIn

National Consumer Panel (ncppanel.com) is a company that offers a platform for consumers to share their shopping opinions and earn points for rewards. They provide comprehensive insights into consumer purchase behavior.


20. Creative Consumer Research

Creative Consumer Research is a market research company that offers a wide range of services including data analysis, data entry, focus groups, online research, in-person interviews, telephone interviews, and survey design. With over 1500 projects conducted per year, they have the experience to provide optimal consumer insights. They serve clients in both public and private sectors and aim to provide excellent marketing research services.


21. Harris Interactive

Harris Interactive is a market research and consulting company that helps brands connect with their target customers through online communities, market strategy studies, and stakeholder/customer relations. They offer market insights and solutions for industries such as media & entertainment, financial services, packaging & sustainability, and telecoms & technology.


22. OvationMR

  • Website: ovationmr.com
  • Headquarters: New York City, New York, United States
  • Founded: 2016
  • Headcount: 11-50
  • LinkedIn

OvationMR is an online market research company that offers survey panel solutions globally. With trusted sampling methods and advanced technology, they have the ability to reach even the hardest-to-reach audiences. They prioritize data quality and build strong relationships with their clients.


23. Marketagent.com online reSEARCH GmbH

  • Website: marketagent.com
  • Headquarters: Baden Bei Wien, Niederosterreich, Austria
  • Founded: 2000
  • Headcount: 11-50
  • LinkedIn

Marketagent.com is an online research company that focuses on gathering and analyzing consumer opinions. They offer a platform for market research surveys and provide valuable insights to businesses. With a panel of over a million members, Marketagent.com collects socio-demographic data and conducts surveys to understand customer preferences and behavior.


24. Madeinvote

  • Website: madeinvote.com
  • Headquarters: Bordeaux, Nouvelle-Aquitaine, France
  • Founded: 2016
  • Headcount: 11-50
  • Latest funding type: Seed
  • LinkedIn

Madeinvote is a market research company that specializes in conducting online consumer studies with a focus on targeted insights. They provide detailed analysis reports and offer customized panels to gather key insights through internet and social media platforms. With expertise in quantitative studies and opinion polling, Madeinvote helps businesses gain knowledge about their customers and non-customers.


25. Questia Group

Questia Group is a market research company specializing in providing analysis and insights for various industries. They offer services such as online research, infographics, and newsletter subscriptions.


26. DRB Research

DRB Market Research is an innovative agency with expertise in market research methodology. We provide research, analytical, and programming resources to address practical business needs. Our interdisciplinary team of experienced researchers, analysts, statisticians, and managers effectively applies data analysis methods in commercial and R&D projects.


Want to find more online market research companies?


If you want to find more companies that provide crucial consumer insights, market analytics, and data consulting services you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


With Inven you'll also get to know the company's:


  • Ownership: Which of these are private equity backed? Which are family-owned?
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...and a lot more!