Unveiling 26 Top Programmatic Advertising Software Firms
Unveiling 26 Top Programmatic Advertising Software Firms
The programmatic advertising software industry features companies specializing in utilizing technology to automate the buying, placement, and optimization of digital advertising. Focused on increasing efficiency and ROI, these companies offer solutions in real-time bidding, private marketplaces and programmatic direct. Their platforms allow marketers to enhance their campaigns with artificial intelligence and data-driven strategies, aiming to target the right audience at the optimal time. With the continual advances in technology and increased data protection regulations, the industry is expected to evolve towards even more intelligent and privacy-compliant solutions.
Top 26 Programmatic Advertising Software Companies
1. Criteo
- Website: criteo.com
- Headquarters: Paris, Ile-De-France, France
- Founded: 2005
- Headcount: 1001-5000
- Latest funding type: Ipo
Criteo is a commerce media platform that offers automated acquisition and retention solutions for marketers and agencies. They provide retail media opportunities on the open internet, allowing brands and agencies to reach their target audience at the right time. With their AI engine and predictive bidding, Criteo helps save time, optimize campaigns, and increase sales. Their product recommendations and dynamic creative optimization ensure that ads are seen by the right customers. Criteo also connects shopper IDs and commerce data to further enhance campaign performance.
2. Adform
- Website: adform.com
- Headquarters: Copenhagen, Capital Region, Denmark
- Founded: 2002
- Headcount: 501-1000
Adform is an enterprise technology company that offers solutions for advertisers, agencies, and publishers. Their integrated advertising platform, Adform FLOW, provides seamless management of campaigns across all digital channels. With configurable and transparent features, Adform FLOW enhances business results through augmented intelligence and collaboration between humans and machines.
3. PubMatic
- Website: pubmatic.com
- Headquarters: Redwood City, California, United States
- Founded: 2006
- Headcount: 501-1000
PubMatic is an advertising technology company that focuses on transparency and building solutions for the digital advertising industry. Since 2006, PubMatic has been a champion of the open internet, creating a global infrastructure that puts customers in control of their digital advertising business. Their omnichannel sell-side platform delivers scalable and flexible innovation to help clients maximize their digital advertising strategies.
4. Media and Games Invest (MGI)
- Website: mgi-se.com
- Headcount: 501-1000
MGI – Media and Games Invest SE is a fast-growing and profitable ad-software platform that connects global advertisers with publishers. Their platform leverages first-party data from their own games to improve advertising effectiveness. With a focus on programmatic advertising, MGI enables companies to buy and sell ad space across various digital devices, aiming to enhance the advertising industry.
5. AppNexus
- Website: appnexus.com
- Headquarters: New York, New York, United States
- Founded: 2007
- Headcount: 1001-5000
AppNexus is a company that provides digital advertising services and technologies. They offer a variety of solutions to help advertisers reach their target audiences and optimize their ad campaigns.
6. OpenX
- Website: openx.com
- Headquarters: Pasadena, California, United States
- Founded: 2007
- Headcount: 201-500
- Latest funding type: Secondary Market
OpenX is a company that offers solutions for programmatic advertising. They provide a platform for advertisers and publishers to buy and sell digital advertising space in real-time auctions.
7. Liftoff Mobile
- Website: liftoff.io
- Headquarters: Redwood City, California, United States
- Founded: 2012
- Headcount: 501-1000
- Latest funding type: Acquired
Liftoff is a company that specializes in programmatic user acquisition and re-engagement for mobile apps. They help marketers find high-quality users who generate revenue for their apps through meaningful actions like purchases and bookings. Liftoff offers a comprehensive solution for app growth, delivering engaging ad experiences and optimizing towards user lifetime value goals.
8. Simpli.fi
- Website: simpli.fi
- Headquarters: Fort Worth, Texas, Finland
- Founded: 2010
- Headcount: 201-500
- Latest funding type: Private Equity
Simpli.fi is a highly automated Demand Side Platform (DSP) that offers a comprehensive advertising automation platform. They provide access to high-quality inventory through the largest exchanges and private marketplace deals. Simpli.fi enables marketers to achieve increased performance and deeper campaign insights by retargeting website visitors and delivering ads to the right consumer using keyword-level behavioral targeting. They also offer software solutions for workflow management and resource tracking.
9. Minute Media
- Website: minutemedia.com
- Headquarters: New York, New York, United States
- Founded: 2011
- Headcount: 501-1000
- Latest funding type: Series I
Minute Media is a tech, media, and advertising company that provides publishers and brands with a supply-side platform (SSP) for programmatic advertising. Their unique audiences and direct-sold demand help boost overall revenue for both advertisers and publishers.
10. TripleLift
- Website: triplelift.com
- Headquarters: New York, New York, United States
- Founded: 2012
- Headcount: 201-500
TripleLift is a programmatic advertising platform that offers advertising solutions for every channel and every objective. They provide a diverse range of products and packages, including inventory, data solutions, and exchange-traded deals. With innovative technology and a creative gallery, TripleLift helps businesses achieve better ad results.
11. Viant Technology
- Website: viantinc.com
- Headquarters: Irvine, California, United States
- Founded: 1999
- Headcount: 201-500
- Latest funding type: Ipo
Viant is a pioneer in people-based advertising and programmatic technology, offering marketers and media owners tools to move beyond third-party cookies, enrich first-party data, reach target audiences across emerging channels, and measure success in today’s advertising landscape.
12. Choozle
- Website: choozle.com
- Headquarters: Denver, Colorado, United States
- Founded: 2012
- Headcount: 51-200
Choozle is a digital advertising software company that offers a platform for programmatic advertising campaigns across various mediums. They leverage detailed consumer data to provide clarity, strategy, and simplicity in digital advertising.
13. Epom
- Website: epom.com
- Headquarters: Roseau, Kyyivs&S;Ka Oblast&S;, Ukraine
- Founded: 2010
- Headcount: 51-200
- Latest funding type: Series Unknown
Epom is an ad serving software company that offers solutions for ad operations and optimization. They provide automated and data-driven optimization for click-through rates, impressions, and eCPM. Epom offers a range of ad server products including native, mobile, in-app, display, video, and white-label ad servers. They also offer a white-label DSP product and provide pricing and product options for ad servers. Epom serves publishers and ad networks and offers customizable features to fit individual brand identities.
14. Bench
- Website: benchmedia.com
- Headquarters: Sydney And Singapore, New South Wales, Australia
- Founded: 2012
- Headcount: 51-200
Benchmedia.com is a market-leading digital media management technology company that offers complete digital media planning, buying, and analytics solutions. They provide superior services and unique technology design for media teams, with access to over 35+ media integrations. Their programmatic branding channels combined with paid search/social campaigns can significantly increase conversion rates. They empower better marketing and advertising through marketing intelligence software, expert services, and strategic advice.
15. goTom
goTom.io offers solutions for managing digital advertising campaigns, including CRM, order management, programmatic advertising, business intelligence, and integrations with other platforms. Their software helps streamline processes, increase efficiency, and optimize ad sales for publishers and media companies.
16. Brandzooka
- Website: brandzooka.com
- Headquarters: Boulder, Colorado, United States
- Founded: 2015
- Headcount: 11-50
- Latest funding type: Series A
Brandzooka is a digital advertising software company that connects advertisers with over 200 data and inventory partners. With access to four billion audience profiles and integration with top industry platforms, Brandzooka offers a self-service platform for launching and managing robust media campaigns.
17. Bizzclick Corp.
- Website: bizzclick.com
- Headquarters: Miami, Florida, United Kingdom
- Founded: 2009
- Headcount: 11-50
Bizzclick.com is a media buying platform that offers cutting-edge programmatic advertising solutions to enhance campaign performance and deliver superior results.
18. Adelphic
- Website: adelphic.com
- Headquarters: Irvine, California, United States
- Founded: 2010
- Headcount: 51-200
- Latest funding type: Series B
Adelphic is an omnichannel demand-side platform designed for programmatic traders. They offer differentiated insights, flexible pricing, and a full suite of reporting tools for online and in-store activity across all channels.
19. Flymobi Technology Group Limited
- Website: flymobi.biz
- Headquarters: Tianjin, England, China
- Founded: 2019
- Headcount: 11-50
Flymobi is a mobile ad tech company based in London that empowers partners with sophisticated solutions to connect with target audiences. They provide tools for agencies and brands to reach their target audience and for publishers to monetize their apps. The company focuses on delivering high-quality and highly converting traffic to their clients, resulting in fruitful business cooperations.
20. Djax adserver
- Website: djaxadserver.com
- Headquarters: Frankfurt Am Main, Hessen, Germany
- Founded: 2008
- Headcount: 51-200
dJAX provides programmatic ad serving solutions that automate ad serving and enhance business reach to the right people, enabling optimal levels of return on investment.
21. FreeWheel
- Website: freewheel.com
- Headquarters: New York, New York, United States
- Founded: 2007
- Headcount: 1001-5000
- Latest funding type: Acquired
FreeWheel is a digital advertising technology company that provides tools, data, and insights to drive results in the TV and video advertising landscape. Their platform offers solutions for buyers and sellers, enabling them to navigate the multiscreen ecosystem and maximize their advertising effectiveness.
22. AdCellerant
- Website: adcellerant.com
- Headquarters: Denver, Colorado, United States
- Founded: 2013
- Headcount: 51-200
AdCellerant is a full-stack, white-label digital marketing software solution that offers a suite of tools to meet all your marketing needs. From full-funnel marketing to Programmatic Native Advertising, we help leading organizations optimize their digital campaigns to increase revenue and boost their business.
23. ADvendio
- Website: advendio.com
- Headquarters: Dublin, Dublin, United States
- Founded: 2004
- Headcount: 51-200
ADvendio is a platform designed to manage sophisticated advertising campaigns at scale for clients in a broad range of industries. It offers comprehensive solutions for ad sales, media buying, and combined deals.
24. adpublisher AG - ein Unternehmen der Digital Hunter Gruppe
- Website: adpublisher.com
- Headquarters: Ruggell, Liechtenstein, Liechtenstein
- Headcount: 11-50
AdPublisher.com is a company that offers advertising solutions for businesses. They provide a platform for businesses to create and distribute advertisements across various digital channels.
25. diDNA
diDNA is an ad tech company that offers seamless integration of advertising programs with best-in-class technology, team, and product partners for instant revenue growth at any scale.
26. Hoot Interactive
- Website: hootinteractive.com
- Headquarters: Austin, Texas, United States
- Founded: 2009
- Headcount: 11-50
Hoot Interactive is a software platform that revolutionizes dynamic video advertising for grocery retailers. It offers flexible creative options for displaying dynamic content and allows advertisers to adapt quickly to show the most relevant and timely content. Hoot Interactive's HootVid Ad Creator, powered by modular content, gives full control of all ad components. With zero effort or added cost, video ads are automatically updated to mirror and promote store-specific deals, weekly circular specials, and changing prices.
Want to find more programmatic advertising software companies?
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