The interactive attractions industry is an ever-evolving field involving a diverse array of companies offering immersive experiences, designed to engage and entertain visitors. These businesses range from theme parks to resorts that boast a myriad of rides, shows, and live attractions. The industry aims to consistently innovate and deliver advanced experiential setups that ensure memorable moments for all age groups. With a sway towards digital technology and incorporation of AI, AR, and VR elements, the industry is set to offer even more entertaining, educative, and immersive experiences in the future.


Top 27 Interactive Attraction Companies

1. Universal Orlando Resort

Universal Orlando is an entertainment company that offers theme park experiences and attractions to visitors. With a focus on creating immersive and thrilling experiences, the company provides a variety of rides, shows, and interactive experiences that cater to all ages and interests.


2. Six Flags

  • Website: sixflags.com
  • Headquarters: Arlington, Texas, United States
  • Founded: 1961
  • Headcount: 10001+
  • Latest funding type: Post Ipo Equity
  • LinkedIn

Six Flags is a leading theme park company that operates 27 parks across the United States, Mexico, and Canada. It offers world-class coasters, family rides, animal encounters, and thrilling water parks. With millions of visitors each year, Six Flags provides entertainment, excitement, and memorable experiences for all ages.


3. LEGOLAND Windsor Resort

  • Website: legoland.co.uk
  • Headquarters: Windsor, Berkshire, United Kingdom
  • Founded: 1996
  • Headcount: 1001-5000
  • LinkedIn

LEGOLAND is a theme park and resort offering a thrilling LEGO adventure for families. They provide day tickets, annual passes, and short breaks with accommodation options. The park has over 55 rides, attractions, and live shows, including the newly opened LEGO MYTHICA. Visitors can also enjoy dining, shopping, and VIP experiences.


4. Blackpool Pleasure Beach

Blackpool Pleasure Beach is a leading amusement park in the UK offering thrilling rides, shows, and events. With a wide range of attractions, including roller coasters and interactive experiences, it provides unforgettable entertainment for all ages.


5. Alton Towers Resort

  • Website: altontowers.com
  • Headquarters: Stoke-On-Trent, Stoke-On-Trent, United Kingdom
  • Founded: 1980
  • Headcount: 1001-5000
  • LinkedIn

Alton Towers is a popular theme park in the UK that offers thrilling rides, accommodations, and entertainment for visitors of all ages. It is known for its iconic roller coasters, attractions, and themed areas, such as CBeebies Land and The Curse at Alton Manor. The park also features various hotels, restaurants, and shops, providing a complete resort experience for families and adventure seekers.


6. THORPE PARK Resort

  • Website: thorpepark.com
  • Headquarters: Chertsey, Middlesex, United Kingdom
  • Founded: 1979
  • Headcount: 1001-5000
  • LinkedIn

Thorpe Park is the UK's most thrilling theme park, offering over 30 rides, attractions, and live events. Visitors can enjoy adrenaline-pumping roller coasters, water rides, and immersive experiences. The park provides various ticket options and exclusive benefits for overnight stays. With its exhilarating offerings and exciting entertainment, Thorpe Park provides a thrilling day out for theme park enthusiasts.


7. Ripley Entertainment

  • Website: ripleys.com
  • Headquarters: Orlando, Florida, United States
  • Founded: 1918
  • Headcount: 1001-5000
  • LinkedIn

Ripley's Believe It or Not! is a world leader in family entertainment, offering over 100 attractions globally. With a rich history in book publishing, product licensing, radio, and TV shows, the company invites guests to explore fascinating oddities, astonishing humans, extreme nature, unusual art, and more. They operate attractions such as Ripley's Aquariums, Louis Tussaud's WaxWorks, and Ripley's Moving Theaters, providing exciting experiences for all ages.


8. Skansen

  • Website: skansen.se
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded: 1891
  • Headcount: 201-500
  • LinkedIn

Skansen is a Swedish attraction and museum that brings stories to life. They offer various experiences, including Swedish design, model railways, and a miniature representation of a summer day in 1967. Visitors can also explore Lill-Skansen, a children's zoo, and enjoy outdoor play areas. Skansen is committed to preserving Swedish heritage and providing entertainment for all ages.


9. Trans Studio Cibubur

Trans Studio Cibubur is an entertainment company offering a variety of activities and attractions for visitors. Explore thrilling rides, watch live shows, and enjoy interactive experiences at our amusement park.


10. Autostadt GmbH

  • Website: autostadt.de
  • Headquarters: Wolfsburg, Niedersachsen, Germany
  • Founded: 2000
  • Headcount: 501-1000
  • LinkedIn

Autostadt.de is a company that offers a variety of services and attractions related to automobiles. They provide opportunities for customers to pick up and experience new vehicles, participate in off-road adventures, and explore interactive exhibitions. Additionally, they offer culinary experiences, a shop, and educational programs for children and families. The company aims to provide a comprehensive and immersive automotive experience to visitors.


11. Shedd Aquarium

  • Website: sheddaquarium.org
  • Headquarters: Chicago, Illinois, United States
  • Founded: 1924
  • Headcount: 201-500
  • Latest funding type: Series Unknown
  • LinkedIn

Shedd Aquarium is a popular tourist attraction located in Chicago that showcases a wide variety of aquatic animals and offers educational programs and events. Visitors can explore exhibits featuring turtles, belugas, and sharks, and participate in 4-D experiences and interactive touch exhibits. The aquarium's mission is to promote conservation and animal welfare through research and education.


12. Newport Aquarium

Newport Aquarium is a popular attraction located in Newport, Kentucky. They offer daily admission tickets, annual memberships, and special offers for visitors to explore their exhibits and activities. Guests can enjoy experiences like Penguin Encounters and Shark Bridge, as well as educational programs for school groups and scout groups. The aquarium features a variety of marine animals, including sharks, eels, stingrays, and penguins. They also host birthday parties and corporate events. With Plan-Ahead Pricing, guests can save money by purchasing tickets in advance.


13. Ripley's Aquarium of Canada

Ripley's Aquariums is a company that aims to foster a culture of sustainability while building a strong legacy of ecological stewardship. They offer incredible family attractions with marine and freshwater habitats from around the world.


14. SeaWorld Abu Dhabi

SeaWorld Abu Dhabi is an upcoming marine life theme park located on Yas Island in Abu Dhabi. It offers a unique entertainment experience centered around marine life, including thrilling rides, interactive exhibits, and live animal shows.


15. Flamingo Land Resort

Flamingoland.co.uk offers a wide range of accommodation options and entertainment attractions. Visitors can enjoy thrilling rides, animal experiences, and educational activities. The company also provides holiday resort facilities and a leisure complex. Flamingoland.co.uk caters to regular visitors with its annual passes and VIP ride passes. With over 140 species of mammals, reptiles, and birds, the award-winning zoo is a highlight. The company also offers camping and touring options for outdoor enthusiasts.


16. Paultons Park

Paultons Park is an amusement park located in the New Forest, UK. It offers a wide range of attractions including roller coasters, thrill rides, family rides, indoor and outdoor play areas, water splash parks, entertainments, and a variety of birds and animals. Visitors can enjoy exciting rides, interactive shows, and meet iconic characters such as Peppa Pig. The park is suitable for adults and children of all ages, and offers a fun-filled day out for the whole family.


17. WonderWorks Attraction

WonderWorks is a science-focused indoor amusement park that combines education and entertainment. With over 100 hands-on exhibits, it offers unique and challenging experiences for all ages. Visitors can feel the power of hurricane-force winds, make life-sized bubbles, undergo astronaut training, and even lie on a bed of nails.


18. Crayola Experience

Crayola Experience is an indoor family attraction with 5 locations across the country. It offers a wide range of activities for kids of all ages, including naming your own crayon and turning yourself into a coloring page. Visitors can also learn about Crayola's history and participate in STEAM education. Tickets can be purchased online in advance.


19. Adventure World Perth

Adventure World is a theme park located in Perth, Australia. It offers a wide range of thrilling rides and attractions for visitors of all ages. With a variety of roller coasters, water slides, and interactive experiences, Adventure World promises an exciting day of fun and adventure.


20. Falcon's Creative Group

Falcons Creative Group is an experience design company specializing in attraction design and media production. With a focus on storytelling and worldbuilding, they offer services such as architectural visualization, interactive experiences, projection mapping, sound production, VR & AR content development, and more. They cater to various industries including theme parks, museums, zoos, and aquariums. Falcons Creative Group operates under three established companies: Falcon’s Treehouse, Falcon’s Digital Media, and Falcon’s Licensing.


21. National Marine Aquarium

The National Marine Aquarium, located in Plymouth, is the UK's largest aquarium. It is operated by the Ocean Conservation Trust, a charity focused on connecting people with the ocean. The aquarium offers immersive experiences, education programs, conservation projects, and a variety of underwater-themed events for visitors to enjoy.


22. City Museum

City Museum is a weirdly wonderful and artist-built playground in St. Louis, MO. It offers a unique experience where visitors can explore caves, tunnels, slides, and secret passages. The museum features installations that spark creativity and imagination, making it an interactive historical amusement park.


23. National Space Centre

Space Centre is a space-themed attraction located in Leicester, offering educational and interactive experiences about space missions and exploration. Visitors can explore the Sir Patrick Moore Planetarium, learn about astronauts and spacesuits, and journey through the Solar System. The centre also provides opportunities for schools and offers space mission simulators. Come and discover the wonders of space at Space Centre!


24. Dolfinarium

  • Website: dolfinarium.nl
  • Headquarters: Harderwijk, Gelderland, Netherlands
  • Founded: 1965
  • Headcount: 51-200
  • LinkedIn

Dolfinarium.nl is the official website of Dolfinarium, the largest marine mammal park in Europe. The park offers a wide range of interactive experiences and shows featuring dolphins, sea lions, and other marine animals. Visitors can learn about the natural habitats and behavior of these animals through educational presentations and exhibits. Plan your visit and explore the fascinating underwater world up close.


25. Pico Play

  • Website: pico-play.com
  • Headquarters: Gold Coast, Queensland, Australia
  • Founded: 2016
  • Headcount: 51-200
  • LinkedIn

Pico Play is an attraction design company that offers innovative and immersive experiences for entertainment venues. They specialize in creating interactive games, rides, and exhibits that engage and entertain visitors.


26. Garner Holt Productions, Inc.

  • Website: garnerholt.com
  • Headquarters: Redlands, California, United States
  • Founded: 1977
  • Headcount: 51-200
  • LinkedIn

Garner Holt Productions, Inc. is a world-class design and production workshop specializing in animatronics, special effects, and show action systems. They offer innovative design services for themed attractions, exhibits, museums, and retail locations, creating lifelike and immersive experiences. With a focus on education through imagination, they provide school tours, products, and services to inspire the next generation of dreamers and doers.


27. Lagotronics Projects BV

Lagotronics Projects is a company that offers high-quality customized audiovisual and interactive experiences for both the corporate and leisure markets. They specialize in creating interactive attractions and rides, utilizing innovative technology and pushing boundaries to provide unforgettable memories.


Want to find more interactive attraction companies?


If you want to find more companies that provide immersive theme park experiences, thrilling rides, and diverse entertainment options you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


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  • Ownership: Which of these are private equity backed? Which are family-owned?
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...and a lot more!