Top 27 Online Toy Retail Companies to Consider
Top 27 Online Toy Retail Companies to Consider
The internet-based toy retail industry has become a robust marketplace for a diverse selection of toys, games, and collectibles. From famous brands like Mattel and LEGO to unique and indie creators, the industry offers a wide range of products for children of all ages and even adult collectors. Companies within this industry understand the need to adapt to the changing patterns of consumer behavior, focusing on the online shopping experience. The evolution of digital marketing strategies, coupled with the capability for global distribution, has only expanded its reach. The industry's future looks promising, with the increasing use of innovative technologies designed to enhance customer experiences such as virtual reality (VR) showrooms and AI-powered personalization.
Top 27 Internet-Based Toy Retail Companies
1. the LEGO Group
LEGO.com is a website that offers a wide range of LEGO products and services. It provides a platform for LEGO enthusiasts to engage, explore, and purchase LEGO sets, bricks, and accessories.
2. ToysRUs
- Website: toysrus.com
- Headquarters: Parsippany, New Jersey, United States
- Founded: 1948
- Headcount: 10001+
- Latest funding type: Acquired
ToysRUs.com is an online retailer that offers a wide range of toys for children of all ages. They provide a diverse selection of playthings, including action figures, dolls, puzzles, building sets, and more.
3. Mattel Asia Pacific
- Website: mattel.com
- Headquarters: Hong Kong, S.A.R. China, Hong Kong
- Founded: 1945
- Headcount: 10001+
- Latest funding type: Ipo
Mattel.com is an online platform that offers a wide range of toys, games, and collectibles. They provide products from popular brands like Barbie, Hot Wheels, Fisher-Price, and more. Customers can browse through various categories and age groups to find the perfect toy for their children or collectors. With a focus on quality and innovation, Mattel.com aims to bring joy and fun to people of all ages.
4. Hamleys of London
- Website: hamleys.com
- Headquarters: London, England, United Kingdom
- Founded: 1760
- Headcount: 501-1000
- Latest funding type: Acquired
Hamleys.com is an online toy store offering a wide range of toys for children of all ages. From LEGO and construction sets to plush toys and dolls, Hamleys caters to diverse play interests. With a focus on quality and entertainment, Hamleys strives to bring joy and imagination to children through their products.
5. The Entertainer
- Website: thetoyshop.com
- Headquarters: Amersham, Buckinghamshire, United Kingdom
- Founded: 1981
- Headcount: 1001-5000
The Toy Shop is an online retailer offering a wide range of children's toys and games. They specialize in collectibles, puppets, bikes, LEGO sets, musical instruments, skateboards, football toys, painting sets, and more. With a focus on providing top-quality toys for kids, they offer a diverse selection to suit every child's interests and preferences.
6. Intertoys
- Website: intertoys.nl
- Headquarters: Amsterdam-Duivendrecht, North Holland, Netherlands
- Founded: 1976
- Headcount: 1001-5000
- Latest funding type: Acquired
Intertoys.nl is a company that offers a wide range of toys, games, and creative activities for children. They provide popular brands, such as Barbie and LEGO, and offer options for babies, toddlers, and older kids. Intertoys.nl aims to provide fun and educational products for children of all ages.
7. Playmobil
- Website: playmobil.fr
- Headquarters: France
- Founded: 1981
- Headcount: 51-200
Playmobil.fr is an online store that offers a wide range of Playmobil toys and merchandise. With a diverse selection of themes and playsets, they cater to children of all ages who enjoy imaginative play. Find replacement parts, order items, and access assembly instructions through their user-friendly website. Stay updated with the latest news and FAQs to ensure a seamless shopping experience.
8. PBKIDS Brinquedos
- Website: pbkids.com.br
- Headquarters: São Paulo, Sp, Brazil
- Founded: 2004
- Headcount: 501-1000
PBKIDS Brinquedos is an online retailer that specializes in selling a wide range of toys and collectibles. They offer products such as figurines, LEGO sets, and action figures. They also provide pre-order options and cashback rewards for customers.
9. Grupo Juguetron
- Website: juguetron.mx
- Headquarters: Roma Sur, Distrito Federal, Mexico
- Founded: 1989
- Headcount: 1001-5000
Juguetron.mx is an online retailer that offers a wide range of toys, including action figures, collectibles, building sets, dolls, vehicles, and more. They cater to customers of all ages and provide a convenient platform for purchasing toys.
10. ToysRUs Iberia SLU
- Website: toysrus.es
- Headquarters: Alcalá De Henares, Madrid, Spain
- Founded: 1991
- Headcount: 1001-5000
Toysrus.es is an online toy store offering a wide range of toys, including action figures, dolls, puzzles, building sets, educational toys, books, and more. With exclusive brands and a focus on quality, Toysrus.es provides a one-stop shop for all toy needs.
11. Juguetilandia
- Website: juguetilandia.com
- Headquarters: Finestrat, Comunidad Valenciana, Spain
- Founded: 1990
- Headcount: 201-500
Juguetilandia.com is an online retailer specializing in toys for children of all ages. They offer a wide range of toys, including dolls, action figures, puzzles, board games, outdoor play equipment, and more. With a focus on quality and affordability, Juguetilandia.com aims to provide a fun and enjoyable shopping experience for parents and children alike.
12. LEGO House
- Website: legohouse.com
- Headquarters: Billund, Syddanmark, Denmark
- Founded: 2017
- Headcount: 201-500
Legohouse.com is a company that offers a wide range of LEGO products and accessories for LEGO enthusiasts. They provide online shopping services, allowing customers to conveniently browse and purchase their desired LEGO sets. With a diverse selection of products, Legohouse.com caters to both children and adults who enjoy building and collecting LEGO sets.
13. Toys R Us Babies R Us South Africa
- Website: toysrus.co.za
- Headquarters: Durban, Kwazulu Natal, South Africa
- Headcount: 501-1000
Toysrus.co.za is an online retailer that offers a wide range of toys, games, and collectibles for kids of all ages. They provide a diverse selection of products from popular brands and aim to bring joy and entertainment to children and families.
14. Superlegal Brinquedos
- Website: superlegalbrinquedos.com.br
- Headquarters: São Leopoldo, Rio Grande Do Sul, Brazil
- Founded: 2001
- Headcount: 201-500
Superlegal Brinquedos is an online store that offers a wide range of toys for all age groups. They specialize in selling high-quality and certified toys from various popular brands. With a focus on customer satisfaction, Superlegal Brinquedos provides a secure and convenient shopping experience for toy enthusiasts.
15. Go! Calendars, Games & Toys
- Website: goretailgroup.com
- Headquarters: Austin, Texas, United States
- Founded: 1993
- Headcount: 201-500
Go! Retail Group is a company that provides fun and exciting toy stores. They offer a wide range of toys and games for all ages and have both physical stores and an online shop.
16. Centroxogo
- Website: centroxogo.pt
- Headquarters: Portugal
- Headcount: 201-500
Centroxogo is an online retailer that offers a wide range of toys and accessories for children. They sell a variety of popular brands and products, including action figures, dolls, puzzles, and electronics. Customers can conveniently shop online and collect their purchases at a physical store.
17. Toymate
- Website: toymate.com.au
- Headquarters: Double Bay, Nsw, Australia
- Founded: 2005
- Headcount: 201-500
Toymate is an online toy store that offers a wide range of toys for children of all ages. They provide a diverse selection of toys, including action figures, dolls, electronic learning games, outdoor play equipment, and more.
18. Toyoville
- Website: toyoville.com.br
- Headquarters: Joinville, South Carolina, Brazil
- Founded: 1993
- Headcount: 51-200
Toyoville.com.br is a company that offers a wide range of toys and games for children of all ages. They provide a platform where customers can browse and purchase various toys online.
19. ToyWiz.com
- Website: toywiz.com
- Headquarters: Nanuet, New York, United States
- Founded: 1987
- Headcount: 51-200
ToyWiz is an online retailer that offers a wide selection of toys, action figures, trading card games, and collectibles. With guaranteed authenticity and a focus on customer satisfaction, ToyWiz provides a convenient and reliable shopping experience for customers.
20. Duflix Movies LLC
- Website: duflix.com
- Headquarters: Dubai, United Arab Emirates
- Headcount: 11-50
DuFlix.com is an online retail store that offers a wide variety of toys, books, stationery, video games and outdoor toys for kids of all ages.
21. Specialty Toys Network
- Website: stoysnet.com
- Headquarters: Mcminnville, Oregon, United States
- Headcount: 11-50
Specialty Toys Network provides website services for toy stores and manufacturers. They create unique websites for their clients and offer a database of over 820,000 web-ready toys, books, and games. They also help local businesses compete with big-box chains by enabling small businesses to easily reach friends and family through their online eCommerce solutions.
22. Disney Store
- Website: shopdisney.com
- Headquarters: Orlando, Florida, United States
- Headcount: 10001+
shopDisney.com is an online retailer offering a wide selection of authentic Disney merchandise, including toys, clothing, action figures, and more inspired by beloved Disney films and characters. It also features stores dedicated to Pixar, Marvel, Star Wars, and National Geographic, providing fans the opportunity to show their fandom and find unique items.
23. BAIEN GmbH
- Website: baien.de
- Headquarters: Böhl-Iggelheim, Rheinland Pfalz, Germany
- Founded: 2000
- Headcount: 11-50
BAIEN GmbH is a company offering products and services through its online shop.
24. ALTERNATE GmbH
- Website: alternate.de
- Headquarters: Linden, Hessen, Germany
- Founded: 1992
- Headcount: 501-1000
ALTERNATE is a leading company in the industry, offering over 85,000 products at attractive prices and providing excellent service with fast shipping. They are committed to environmental sustainability and have implemented their own CO2 compensation program. ALTERNATE offers a wide range of products including gaming PCs, smartphones, notebooks, home entertainment systems, tools, outdoor equipment, e-bikes, cameras, and household appliances. They also have a large selection of toys for children.
25. PriceReel
- Website: pricereel.com
- Headquarters: North Vancouver, British Columbia, Canada
- Founded: 2015
- Headcount: 11-50
PriceReel is a price comparison search engine that provides access to over 1,000 retailers and one million products, specializing in electronics and gadgets to clothing and accessories. Their focus is providing a complete shopping experience to their customers.
26. Find It For Less
- Website: finditforless.co.uk
- Headquarters: Coventry, Coventry, United Kingdom
- Founded: 2012
- Headcount: 11-50
FindItForLess.co.uk is a website that helps shoppers find the best deals on a variety of products from trustworthy retailers. They offer cash back on purchases, and users can earn a percentage from referrals.
27. UK Shops
- Website: customeragent.co.uk
- Headquarters: Leeds, West Yorkshire, United Kingdom
- Headcount: 11-50
Customer Agent is a UK shopping guide that offers a comprehensive list and information on various shops and their products.
Want to find more internet-based toy retail companies?
If you want to find more companies that offer a wide array of toys, collectibles, and games you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.
With Inven you'll also get to know the company's:
- Ownership: Which of these are private equity backed? Which are family-owned?
- Contact data: Who are the owners and CEO's? What are their emails and phone numbers?
- Financials: How do these companies perform financially? What are their revenues and profit margins?
...and a lot more!
