Top 27 Companies Revolutionizing Marketing Effectiveness Measurement
Top 27 Companies Revolutionizing Marketing Effectiveness Measurement
This article explores the marketing effectiveness measurement industry, which consists of companies that provide detailed, data-driven insights to gauge the success of various marketing strategies. These are vital for businesses wanting to optimize their advertising campaigns, track brand fandom, and measure overall advertising effectiveness. Companies in this field, like Kantar and AdMaster, offer technologies and research tools to measure both the qualitative and quantitative aspects of a campaign, helping businesses develop strong brands and make data-driven decisions. As more businesses realize the importance of data-backed strategies, demand for these services is expected to increase, signaling a promising future for the industry.
Top 27 Marketing Effectiveness Measurement Companies
1. Kantar
- Website: kantar.com
- Headquarters: London, England, United Kingdom
- Founded: 2010
- Headcount: 10001+
- Latest funding type: Acquired
Kantar is a global research agency specializing in advertising effectiveness, strategic communication, media and digital, and brand research. They help clients develop great brands through comprehensive qualitative and quantitative research solutions. Kantar operates in more than 55 countries worldwide.
2. MarketCast
- Website: marketcast.com
- Headquarters: Los Angeles, California, United States
- Founded: 1988
- Headcount: 201-500
- Latest funding type: Acquired
MarketCast offers solutions for marketing effectiveness, data science, and brand fandom tracking. Their primary research helps identify what people watch, buy, and listen to, and their solutions build fandom. They provide advertising solutions, ad testing, measurement, and optimization. They also support movie and streaming releases with data-driven advertising outcomes measurement. MarketCast offers custom quantitative and qualitative research as well.
3. AdMaster
- Website: admaster.com.cn
- Headquarters: Shanghai, Shanghai, China
- Founded: 2006
- Headcount: 201-500
- Latest funding type: Series B
AdMaster is a company that provides advertising data solutions and marketing analytics services. They offer tools and technologies that help businesses optimize their advertising campaigns and measure the effectiveness of their marketing efforts.
4. AT Internet, a Piano company
- Website: atinternet.com
- Headquarters: Merignac, Aquitaine, France
- Founded: 1996
- Headcount: 201-500
- Latest funding type: Acquired
AT Internet is a company that offers analytics solutions for businesses. They provide tools and services to help companies track and analyze their website data, customer behavior, and marketing effectiveness.
5. Claritas
- Website: claritas.com
- Headquarters: Cincinnati, Ohio, United States
- Founded: 1971
- Headcount: 201-500
- Latest funding type: Acquired
Claritas is a data analytics company that offers solutions to help businesses improve their marketing strategies. They provide services such as audience identification, campaign delivery, multichannel marketing execution, and performance optimization. With their innovative AudienceAnywhere platform, businesses can unlock the potential of their first-party data by appending Claritas' data and building custom and look-alike audiences based on specific business goals.
6. MMA (Marketing Management Analytics)
- Website: mma.com
- Headquarters: Norwalk, Connecticut, United States
- Founded: 1988
- Headcount: 51-200
Ipsos MMA is a marketing analytics company that provides marketing intelligence solutions across borders and brands. They offer services such as marketing mix modeling, multi-touch attribution, media and market testing, and pricing analytics.
7. Arbitron India
- Website: arbitron.com
- Headquarters: Kakkanad, Maryland, India
- Founded: 2007
- Headcount: 201-500
- Latest funding type: Acquired
Arbitron is a leading provider of media and marketing research, offering solutions that help businesses make informed decisions. Their services include audience measurement, advertising effectiveness, and consumer insights.
8. AZoNetwork
- Website: azonetwork.com
- Headquarters: Manchester, Greater Manchester, United Kingdom
- Founded: 2001
- Headcount: 51-200
AZoNetwork is a marketing solutions company that offers scientific marketing services. They provide solutions to help businesses reach new audiences, generate better leads, and measure the effectiveness of their campaigns. With a global audience of over 100+ million annual unique visitors and 900,000+ subscribers, they distribute content and product profiles on their industry-specific sites. They offer services such as email marketing, content creation, video & audio production, webinar services, display advertising, SEO, and analytics.
9. NCSolutions
- Website: ncsolutions.com
- Headquarters: New York, New York, United States
- Founded: 2009
- Headcount: 51-200
NCSolutions is a company that specializes in advertising effectiveness solutions. They help businesses drive more incremental sales through outcomes-based marketing. With a focus on CPG advertising, NCSolutions leverages campaign performance data to optimize targeting, measurement, and enablement. Their goal is to make advertising work better and improve outcomes for their clients.
10. Happydemics
- Website: happydemics.com
- Headquarters: Paris, Île-De-France, France
- Founded: 2015
- Headcount: 51-200
- Latest funding type: Series Unknown
Happydemics is a company that specializes in measuring brand performance and advertising effectiveness. They provide insights and analytics to help businesses track the impact of their marketing campaigns and improve ROI. With a focus on brand awareness and advertising performance, Happydemics offers solutions for measuring the popularity of brands and optimizing advertising strategies.
11. Blackwood Seven
- Website: blackwoodseven.com
- Headquarters: Copenhagen, Hovedstaden, Denmark
- Founded: 2013
- Headcount: 51-200
- Latest funding type: Acquired
Blackwood Seven is a marketing intelligence company that provides actionable business insights and helps marketing professionals optimize and forecast marketing performance across all media channels. They offer a platform that measures the impact of marketing activities, enables scenario planning, and predicts the impact of media investments on sales.
12. Advertising Benchmark Index - ABX
- Website: adbenchmark.com
- Headquarters: White Plains, New York, United States
- Headcount: 11-50
ABX measures, tracks, and analyzes advertising trends for leading brands using its integrated creative testing and marketing ROI impact process. Their advertising effectiveness measurement helps brands create more resonant ads and marketing strategies.
13. Rockerbox
- Website: rockerbox.com
- Headquarters: New York, New York, United States
- Founded: 2013
- Headcount: 51-200
- Latest funding type: Seed
Rockerbox offers a marketing attribution platform that demystifies marketing by uncovering which channels are performing and which aren't.
14. Toprak Consulting Group
- Website: toprakcg.com
- Headquarters: Santa Monica, California, United States
- Founded: 2012
- Headcount: 11-50
Toprak Consulting Group is a data-driven consulting firm that provides actionable analysis and optimization solutions to the automotive industry. It specializes in sales forecasting, pricing optimization, marketing effectiveness measurement, and brand perception improvement.
15. DigData
- Website: digdata.com.ua
- Headquarters: Киев, Ukraine
- Founded: 2016
- Headcount: 1-10
DigData is a marketing research agency specializing in studying consumer behavior through online surveys. We help companies and brands to be more effective and dexterous - in time and correctly respond to changing needs of the modern consumer. Our personal online-panel gives access to 110,000 respondents all over Ukraine, which allows us to interview exactly the target audiences that our clients need, as well as promptly receive the necessary business insights. The quality and principle of our company fully meets the requirements of ESOMAR. Stay in touch with us: DigData Blog | https://digdata.com.ua/index.php/blog/ Follow us on Facebook | https://www.facebook.com/digdataUA/ E-mai: sales@digdata.com.ua
16. Dragonfly AI
- Website: dragonflyai.co
- Headquarters: London, Greater London, United Kingdom
- Founded: 2018
- Headcount: 51-200
- Latest funding type: Series A
Dragonfly AI is a predictive analytics platform designed to improve the quality and effectiveness of creative content across any format, channel, and market.
17. Pristop Media
- Website: pristopmedia.si
- Headquarters: Ljubljana, Bohinj Commune, Slovenia
- Founded: 2008
- Headcount: 11-50
Pristop Media is a professional media planning and buying agency. With a decade of successful experience, they coordinate communication campaigns across multiple countries using partner companies within their group. They offer a wide range of services, including media strategy development, consultation, research, tactical planning, negotiation with media outlets, media buying, implementation of media activities, introduction of new media, and measurement of advertising effectiveness.
18. Research and Analysis of Media
- Website: rampanel.com
- Headquarters: Stockholm, Stockholm County, Sweden
- Founded: 2001
- Headcount: 11-50
Rampanel.com is a company that specializes in research and analysis of media. They provide valuable insights into the effectiveness of communication strategies.
19. AdoptoMedia
- Website: adoptomedia.com
- Headquarters: Otepää, Valgamaa, Estonia
- Founded: 2017
- Headcount: 11-50
Innovative solution and approach for marketing budget management and business transformation. Providing C-level executives the tool for driving growth, profits and enterprise value through more effective and strategic marketing investment. AdoptoMedia allows to build synchronized company cross-department functionality with 100% transparency of marketing budget management. Marketing budget & marketing ROI calculation https://adopto.media/roi/eng Marketing automation https://adopto.media/soft/eng Set up an effective in-house agency https://adopto.media/in-house/eng
20. Dynata
- Website: dynata.com
- Headquarters: Plano, Texas, United States
- Founded: 1999
- Headcount: 5001-10000
- Latest funding type: Private Equity
Dynata is the world's largest first-party data company, providing insights, activation, and measurement solutions for businesses. With over 6000 customers in various industries, Dynata connects its high-quality data with clients' own sources to deliver a holistic view of customers and markets. Their platform offers services for data enrichment, connection, and activation. Dynata's robust methodology and insightful analytics enable businesses to make smarter decisions based on accurate insights.
21. The Trade Desk
- Website: thetradedesk.com
- Headquarters: Ventura, California, United States
- Founded: 2009
- Headcount: 1001-5000
- Latest funding type: Post Ipo Equity
The Trade Desk is a global advertising technology company that helps brands and agencies reach their target audience through data-driven programmatic advertising. They offer a platform for buying and managing digital advertising campaigns across various channels and devices.
22. Miaozhen Systems
- Website: miaozhen.com
- Headquarters: Beijing, Beijing, China
- Founded: 2006
- Headcount: 501-1000
- Latest funding type: Series C
Miaozhen.com is a company that offers outdoor advertising monitoring services, including digital advertising monitoring and evaluation. They provide marketing science-driven evaluation of advertising effectiveness, helping businesses make data-driven decisions.
23. Warc
- Website: warc.com
- Headquarters: London, Greater London, United Kingdom
- Founded: 1985
- Headcount: 51-200
- Latest funding type: Acquired
WARC is a platform that provides advertising best practices, evidence, and insights to professionals in the industry. They offer a comprehensive range of resources to help businesses improve their advertising strategies.
24. LQ Digital
- Website: lqdigital.com
- Headquarters: Oakland, California, United States
- Founded: 2006
- Headcount: 201-500
- Latest funding type: Private Equity
LQ Digital is a digital marketing agency that specializes in customer acquisition solutions. They focus on helping their clients generate profitable customers and increase their lifetime value. With a unique approach as digital economists, they analyze data and provide strategies that go beyond traditional metrics. LQ Digital offers services such as contact center management, data platform solutions, and full-funnel instrumentation.
25. Gain Theory
- Website: gaintheory.com
- Headquarters: New York, New York, United States
- Founded: 2015
- Headcount: 201-500
Gain Theory is a global foresight consultancy that accelerates growth for ambitious brands.
26. Reach
REACH NZ is a marketing solutions company that offers a range of services including brand development, website building, retail analytics, audience measurement, location intelligence, media optimization, content design, digital advertising, and more. They help businesses create compelling brands, reach their target audiences, and optimize their marketing strategies.
27. Ymedia Wink iProspect
Ymedia is a business-focused company that aims to deliver results for its clients. They adapt to the changing environment and remain faithful to their guiding principles. They provide integrated communication solutions and measure the effectiveness of investments. They prioritize data and innovation.
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