The adventure travel industry in Utah is a thriving sphere teeming with businesses that propel adrenaline-seekers into the heart of nature's wonders. These companies specialize in a multitude of outdoor recreation, offering services in hiking, camping, skiing, and white water rafting. From providing high-quality adventure gear to organizing elaborate wellness retreats amid Utah's rugged landscape, these enterprises cater to a variety of interests and fitness levels. As the tourism sector evolves to value sustainable and immersive experiences, these companies are expected to steer towards more eco-conscious operations and off-the-beaten-path adventures, assuring an exciting future for the industry.


Top 21 adventure travel companies in Utah

1. Backcountry.com

  • Website: backcountry.com
  • Headquarters: Park City, Utah, United States
  • Founded: 1996
  • Headcount: 501-1000
  • Latest funding type: Acquired
  • LinkedIn

Backcountry.com is an online retailer specializing in outdoor adventure gear and apparel. They offer a wide range of products including hiking, camping, skiing, and climbing equipment. With a focus on quality and a passion for the outdoors, Backcountry.com provides customers with the gear they need to explore and enjoy nature.


2. Red Mountain Resort - Utah

Red Mountain Essential Retreat offers a plethora of possibilities within and around the resort. Experience adventure retreats, wellness retreats, resort stays, groups and private events, and special offers. Indulge in nature-inspired treatments at the peaceful spa & salon. Enjoy uniquely crafted healthy and indulgent dishes. Stay in luxury villas and explore national parks. The retreat caters to those seeking whole body wellness and fitness programs.


3. Western River Expeditions

Western River is a leading adventure travel company specializing in white water rafting expeditions in the most stunning rivers and canyons in the West. With over 60 years of experience, we offer all-inclusive vacations that provide a respite from the hectic world, allowing you to relax, explore natural wonders, and experience the thrill of rafting legendary whitewater.


4. Ragnar Events LLC

  • Website: runragnar.com
  • Headquarters: Salt Lake City, Utah, United States
  • Founded: 2004
  • Headcount: 11-50
  • LinkedIn

runragnar.com offers overnight road and trail running relays in various locations. Participants can register for races and find custom team shirts and gear. They provide challenging and adventurous events for running enthusiasts.


5. Grand Canyon Expeditions

  • Website: gcex.com
  • Headquarters: Kanab, Utah, United States
  • Headcount: 11-50
  • LinkedIn

Grand Canyon Expeditions (gcex.com) offers motorized and dory river trips through the Grand Canyon. With over 57 years of experience, they provide an unforgettable adventure, allowing travelers to explore hidden waterfalls, side canyons, and wildlife, while enjoying delicious meals under the stars. Their expert guides lead tours that include hiking, swimming, and running exciting whitewater rapids. Grand Canyon Expeditions creates lasting memories and offers a unique perspective of this natural wonder.


6. World Wide River Expeditions

World Wide River Expeditions is a river rafting company that has been providing thrilling outdoor adventures for over 50 years. From scenic floats to raging rapids, they offer a variety of trips on the Colorado and Green Rivers. With a focus on family and youth groups, their experienced guides ensure a safe and memorable experience. Located in Moab, Utah, they pride themselves on offering the best river trips at affordable prices.


7. Zion Adventures

Zion Adventures is a DBA of Zion Adventure Company, the original outfitter and guide service in Zion National Park. They offer a range of outdoor adventures, including guided hikes, canyoneering trips, and bike rentals. Visitors can explore the stunning landscapes of Zion, including the famous Narrows and Angels Landing. They provide expert guides, quality equipment, and excellent customer service.


8. Moab Adventure Center

Moab Adventure Center offers unforgettable adventures and accommodations in Moab, UT. With diverse lodging options and endless activities, they provide recommendations to cater to anyone's tastes or needs. Whether it's camping, staying at a resort, or exploring the national parks, Moab Adventure Center ensures a perfect experience. Visitors can enjoy hot air balloon rides, river tours, hiking, mountain biking, and more. With stunning landscapes in Arches National Park and Canyonlands National Park, both parks are worth a visit to make the most of the Moab adventure.


9. Western Spirit Cycling

Western Spirit is a premier mountain bike outfitter in North America, offering a wide range of cycling trips for riders of all types. With over 50 trips across the United States, they provide immersive outdoor experiences and help people achieve their destination cycling dreams. From mellow rides around scenic hot springs to technical singletrack adventures, Western Spirit caters to every rider's preferences and abilities.


10. Adrift Adventures

Adrift Adventures offers whitewater outfitting and equipment in Moab, Utah. They provide rafting, jeeping, and 4x4 trips along with delicious food options. They also offer low-fat, gluten-free, and vegetarian menus. They have been in operation since 1978 and are highly rated on Tripadvisor.


11. Holiday River Expeditions

  • Website: bikeraft.com
  • Headquarters: Salt Lake City, Utah, United States
  • Founded: 1966
  • Headcount: 11-50
  • LinkedIn

Bikeraft.com offers multi-day whitewater rafting and mountain biking trips in Utah and Colorado Plateau. With extensive experience and quality staff, they provide unforgettable adventure vacations. Their diverse trip options cater to both white water rafting enthusiasts and Moab mountain biking enthusiasts.


12. Trailhead Engineering

Trailhead is an adventure-focused company that offers a variety of experiences to nurture your adventurous side. They provide engineering content and show you exciting adventures to explore. Join them on their quest to discover new destinations and embrace the spirit of adventure.


13. All Seasons Adventures

All Seasons Adventures is an outdoor adventure company based in Park City that offers a variety of guided activities. From summer adventures such as rafting, fly fishing, mountain biking, and hiking, to winter adventures including snowshoeing, fly fishing, fat biking, and dog sledding, they provide unforgettable experiences for all levels of outdoor enthusiasts. With a team of experienced guides and a commitment to sustainability, they aim to create lasting memories for their customers in the beautiful Utah mountains.


14. SAM Travel Peru

  • Website: samtravelperu.com
  • Headquarters: Salt Lake City, Utah, United States
  • Headcount: 51-200

SAM Travel Peru is a locally owned travel company in Cusco that offers a variety of trekking tours and packages, including the classic Inca Trail, Lares Trek, Ausangate and Rainbow Mountain Treks.


15. The Active Explorer

The Active Explorer offers adventure sports gear, hiking and trail information, hydration tips, outdoor adventure and fitness self-exploration through backpacking, camping, caving, downhill skiing, kayaking and more.


16. Benegas Brothers Expeditions

Benegas Brothers Expeditions is a mountaineering expedition company that offers a range of mountain experiences, from basic ice axe and crampon skills to technical challenges, across various locations worldwide.


17. Discovery Expeditions & Adventures

DiscoveryXA offers custom tours and adventure expeditions to various destinations, such as the Galapagos Islands, Egypt, Peru, and Antarctica. They specialize in small group tours for a more personal experience.


18. Navtec Expeditions

NAVTEC Expeditions offers Colorado River whitewater rafting and 4x4 trips in Southeastern Utah with experienced guides and top equipment.


19. Macabi Skirt

  • Website: macabiskirt.com
  • Headquarters: Pleasant Grove, Utah, United States
  • Headcount: 1-10

The Macabi Skirt - Original Adventure Travel Skirt, Travel Clothing, Outdoor Wear, Convertible Pant Skirt Short Clothing featuring the pant clip, wading snaps, and dupont's supplex nylon.


20. Exploro Group

Exploro Group is a travel and hospitality company that connects brand consumers with unique offerings and experiences in their destination city. They work with top restaurants, hotels, and attractions to showcase creative offerings and allow consumers to browse menus, concierge services, and adventure spots to receive the best offers.


21. Bean Trailer

Bean Trailer is a subsidiary brand of Sterling ATM, specializing in designing and manufacturing fiberglass off-road trailers for the modern explorer. With over 30 years of experience, they offer trailers with improved construction for long-term durability. Bean Trailers are built to eliminate standard RV issues, such as leaks, with a single shell of molded fiberglass for the side walls and roof. They provide accessibility, convenience, comfort, and fun, making them the perfect companion for adventurous travelers.


Want to find more adventure travel companies?


If you want to find more companies that offer services ranging from outdoor gear retail to immersive wellness retreats you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


With Inven you'll also get to know the company's:


  • Ownership: Which of these are private equity backed? Which are family-owned?
  • Contact data: Who are the owners and CEO's? What are their emails and phone numbers?
  • Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!