The realm of online health product retail entails a diverse range of companies selling vitamins, supplements, and wellness/natural health products through e-commerce platforms. Amid the rising awareness of maintaining mental and physical well-being, these online retailers cater to a broad spectrum of needs, from natural beauty and skincare offerings to fitness provisions and immunity-boosting supplements. Their ease of access, diverse portfolios, and international outreach makes them increasingly popular among health-conscious consumers. The industry is poised to grow in the foreseeable future, riding the trends of health-conscious living, digitalization, and rising global Internet penetration.


Top 22 Online Health Products Retailers

1. Gnc

  • Website: gnc.com
  • Headquarters: Pittsburgh, Pennsylvania, United States
  • Founded: 1935
  • Headcount: 10001+
  • Latest funding type: Post Ipo Equity
  • LinkedIn

GNC is a health and wellness company that offers a wide range of vitamins, supplements, and wellness products.


2. The Vitamin Shoppe

  • Website: vitaminshoppe.com
  • Headquarters: Secaucus, New Jersey, United States
  • Founded: 1977
  • Headcount: 1001-5000
  • Latest funding type: Acquired
  • LinkedIn

Vitamin Shoppe is an online retailer that offers a wide range of vitamins, supplements, protein and fitness products, digestion aids, healthy weight products, food and drinks, herbs and natural remedies, and natural beauty and skin products.


3. iHerb, LLC

  • Website: iherb.com
  • Headquarters: Irvine, California, United States
  • Founded: 1996
  • Headcount: 1001-5000
  • LinkedIn

iHerb.com is an online retailer that offers a wide range of vitamins, supplements, natural health products, beauty and personal care items, grocery products, sports nutrition, and baby and kids products. With over 2000+ immunity boosters and 100+ K-beauty brands, iHerb.com provides convenient access to high-quality products for customers worldwide.


4. Holland & Barrett Benelux

Holland & Barrett is a health and wellness retailer that offers a wide range of products including vitamins, supplements, natural beauty products, and food items. They specialize in providing natural and organic products to promote a healthy and balanced lifestyle.


5. Vitacost.com

  • Website: vitacost.com
  • Headquarters: Boca Raton, Florida, United States
  • Founded: 1994
  • Headcount: 501-1000
  • Latest funding type: Acquired
  • LinkedIn

Vitacost.com is an online retailer that offers a wide range of health and wellness products. They sell vitamins, supplements, personal care items, cleaning products, and more. With a focus on natural and eco-friendly options, Vitacost.com provides customers with convenient access to high-quality products to support their wellbeing.


6. Bodybuilding.com

  • Website: bodybuilding.com
  • Headquarters: Boise, Idaho, United States
  • Founded: 1999
  • Headcount: 201-500
  • Latest funding type: Acquired
  • LinkedIn

Bodybuilding.com is a leading online retailer of health and fitness products, offering a wide range of vitamins, supplements, and workout equipment. With over 20 years of experience, Bodybuilding.com is committed to helping individuals achieve their fitness goals and live their fittest lives.


7. Myprotein

  • Website: myprotein.com
  • Headquarters: Manchester, Greater Manchester, United Kingdom
  • Founded: 2004
  • Headcount: 201-500
  • Latest funding type: Acquired
  • LinkedIn

myprotein.com is an online retailer of nutritional supplements and fitness products. They offer a wide range of protein powders, amino acids, vitamins, and meal replacement products. With a focus on health and fitness, myprotein.com aims to provide customers with the products they need to achieve their fitness goals.


8. NBTY Europe

  • Website: hollandandbarrett.com
  • Headquarters: Nuneaton, Warwickshire, United Kingdom
  • Founded: 1920
  • Headcount: 5001-10000
  • Latest funding type: Acquired
  • LinkedIn

Holland & Barrett is a leading health retailer in the UK, offering a wide range of vitamins, supplements, homeopathic remedies, and natural health products.


9. Chempro Chemists

  • Website: chempro.com.au
  • Headquarters: Molendinar, Queensland, Australia
  • Founded: 2003
  • Headcount: 1001-5000
  • LinkedIn

Chempro.com.au is a company that offers a wide range of healthcare products and medications. They provide pain relief, wound care, vitamins & supplements, hand care, and various other health and wellness products.


10. Popeye's Supplements Canada

Popeye's Supplements Canada is a retailer that offers a wide range of health and wellness products, including vitamins, protein bars, pre-workout supplements, and more. They provide high-quality products to support customers in achieving their fitness and health goals.


11. LuckyVitamin

LuckyVitamin.com is an online retailer offering a wide range of health and wellness products. From vitamins and supplements to natural beauty and personal care items, they provide a convenient platform for customers to access quality products for a healthy lifestyle.


12. Coral Club International

  • Website: coral.club
  • Headquarters: Bucharest, Romania
  • Founded: 1998
  • Headcount: 501-1000
  • LinkedIn

Coral Club is a company that offers a wide range of health and wellness products, including supplements, vitamins, and skincare products.


13. The Nature's Bounty Co.

Nature's Bounty Co. is a company that offers wellness products and solutions. They provide a range of supplements, vitamins, and health products to support overall well-being.


14. Swisse Wellness

  • Website: swisse.com.au
  • Headquarters: Collingwood, Victoria, Australia
  • Founded: 1974
  • Headcount: 1001-5000
  • LinkedIn

Swisse is a company that offers a range of beauty and skincare products, vitamins and supplements, and general wellness products. Their offerings include scientifically formulated vitamins and nutritional supplements to support various health needs.


15. The Bountiful Company

  • Website: bountifulcompany.com
  • Headquarters: Bohemia, New York, United States
  • Founded: 1971
  • Headcount: 1001-5000
  • Latest funding type: Acquired
  • LinkedIn

The Bountiful Company, a Nestlé Health Science Company, is a pure play branded leader in global nutrition, focusing on enhancing the health and wellness of people's lives. They are a manufacturer, marketer, and seller of vitamins, minerals, herbal and other specialty supplements, and active nutrition products.


16. Byhealth

By-Health is a company that focuses on providing nutrition and health products to its customers. Their wide range of offerings includes dietary supplements, vitamins, and personal care products.


17. Swanson Health

  • Website: swanson.com
  • Headquarters: Fargo, North Dakota, United States
  • Founded: 1969
  • Headcount: 501-1000
  • LinkedIn

Swanson.com is a company that offers health and wellness products and services to customers.


18. Modere

  • Website: modere.com
  • Headquarters: Newport Beach, California, United States
  • Founded: 2013
  • Headcount: 201-500
  • LinkedIn

Modere.com is a company that offers a range of lifestyle products and services. They provide high-quality, innovative, and safe products for personal care, health, wellness, and household purposes. Their offerings include beauty and skincare products, nutritional supplements, weight management solutions, and eco-friendly home goods.


19. Herbalife Nutrition

Herbalife.ro is a website that offers tips and articles for a healthy lifestyle. They provide a range of products, including weight control, sports nutrition, and personal care. With a focus on science and quality ingredients, Herbalife.ro aims to help individuals improve their nutrition and achieve their goals.


20. Lifeplus

  • Website: lifeplus.com
  • Headquarters: St Neots, Cambridgeshire, United Kingdom
  • Founded: 1992
  • Headcount: 501-1000
  • LinkedIn

Lifeplus is a company focused on providing the highest quality health supplements, sports nutrition, and organic skin care products. They believe in the power of wellbeing and aim to help individuals achieve their wellness goals naturally and effectively.


21. Factors Group of Companies

Factors Group of Nutritional Companies Inc is a company that offers a range of nutritional and dietary products. With a focus on health and wellness, they provide high-quality supplements and vitamins to support a healthy lifestyle.


22. Caring Pharmacy

  • Website: caring2u.com
  • Headquarters: Petaling Jaya, Selangor, United States
  • Founded: 1994
  • Headcount: 1001-5000
  • Latest funding type: Ipo
  • LinkedIn

Caring2u.com is a pharmacy company that offers a range of health services and products. They provide pharmacy services, health information, patient medical record management, and member rewards. With a focus on customer care, they aim to cater to all healthcare needs.


Want to find more online health products retailers?


If you want to find more companies that offer a broad array of health and wellness products online you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


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  • Ownership: Which of these are private equity backed? Which are family-owned?
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...and a lot more!