mParticle is a renowned customer data platform, dedicated to providing accurate customer data, helping businesses improve conversion, retention, and time-to-monetization. Operating within a booming industry, it faces competition from various companies offering similar services. mParticle differentiates itself by providing product solutions with extensive knowledge, deep relationships with data and analytics experts, and rich executive team experience. It offers services like data collection from various sources, uniting touch points into a single profile, and making customer data more easily accessible to organizations. The industry is equipped with competitors like Amperity, Odicci, ActionIQ and many others, aiming to offer superior customer data services and drive decision-making for businesses.


Top 23 mParticle competitors

1. Amperity

  • Website: amperity.com
  • Headquarters: Seattle, Washington, United States
  • Founded: 2016
  • Headcount: 201-500
  • Latest funding type: Series D
  • LinkedIn

Amperity is a customer data platform (CDP) that connects and activates disparate data to deliver personalized offers and enhance customer experience. It seamlessly integrates with various marketing, analytics, and data management tools, allowing businesses to access unified customer profiles and make data-driven decisions. Amperity's CDP is designed for enterprise-grade solutions, providing value, guidance, and expert teams to drive maximum ROI. With hundreds of integrations, patented AI-driven technology, and a focus on customer-centricity, Amperity empowers brands to leverage messy data and put it to work for enhanced business performance.


2. Odicci

  • Website: odicci.com
  • Headquarters: London, England, United Kingdom
  • Founded: 2016
  • Headcount: 11-50
  • LinkedIn

ODICCI is a scalable and repeatable growth platform that helps brands convert site traffic and grow email lists. With interactive marketing experiences, ODICCI boosts customer engagement, maximizes lifetime value, and drives loyalty. The platform offers features like personalized customer journeys, data-driven personalization, and click-driven return on ad spend. ODICCI caters to a wide range of customer groups and is suitable for various industries including healthcare, telecommunications, and banking. Its customers include consumers, healthcare companies, and other relevant industries. ODICCI's business model can be described as a SaaS software provider specializing in interactive marketing solutions.


3. ActionIQ

  • Website: actioniq.com
  • Headquarters: New York, New York, United States
  • Founded: 2014
  • Headcount: 51-200
  • Latest funding type: Series C
  • LinkedIn

ActionIQ is a technology company offering a composable CDP solution that helps manage and resolve identities while respecting privacy regulations. Their platform allows businesses to increase efficiency and conversion rates through customer 360, identity, audience segmentation, journey orchestration, and real-time experiences. They cater to various industries including financial services, media, retail, B2B, insurance, and travel & hospitality.


4. Lemnisk

  • Website: lemnisk.co
  • Headquarters: Bangalore, Karnataka, India
  • Founded: 2019
  • Headcount: 51-200
  • Latest funding type: Series Unknown
  • LinkedIn

Lemnisk is an AI-powered platform that offers a hybrid CDP (Customer Data Platform) and real-time marketing automation. The platform enables marketers to hyper-personalize customer experiences across preferred channels. Lemnisk aggregates customer data from multiple sources to provide a unified view, resulting in increased conversions and customer retention for enterprises.


5. Totango

  • Website: totango.com
  • Headquarters: Redwood City, California, United States
  • Founded: 2010
  • Headcount: 51-200
  • Latest funding type: Series D
  • LinkedIn

Totango is a customer success platform that helps businesses scale their customer success efforts. It offers enterprise-grade privacy and security, journey orchestration, and integration with existing tools. With Totango, businesses can improve critical touchpoints with customers, adapt their customer journey and CS programs, and enable customer-centricity cross-company. The platform allows businesses to connect all customer data streams to produce accurate, real-time customer context and drive faster time to value. Totango is committed to changing the client success industry by providing leading-edge technology and actionable data.


6. Segment

  • Website: segment.com
  • Headquarters: San Francisco, California, United States
  • Founded: 2012
  • Headcount: 501-1000
  • Latest funding type: Acquired
  • LinkedIn

Segment is a customer data platform that helps businesses collect, analyze, and activate their customer data. With a single API, Segment allows companies to standardize their data collection across multiple platforms and channels. It provides real-time integrated data flows and offers a unified view of the customer, enabling personalized marketing campaigns and data-driven decision-making.


7. WebEngage

  • Website: webengage.com
  • Headquarters: Mumbai, Maharashtra, India
  • Founded: 2011
  • Headcount: 201-500
  • Latest funding type: Series B
  • LinkedIn

WebEngage is a customer engagement platform that helps businesses personalize their communication and drive brand loyalty. They provide data insights, customer data integration, segmentation, product and revenue analytics, web and app personalization, and campaign orchestration.


8. Relay42

  • Website: relay42.com
  • Headquarters: Amsterdam, Nederland, Netherlands
  • Founded: 2011
  • Headcount: 51-200
  • Latest funding type: Series A
  • LinkedIn

Relay42 is a customer data platform that delivers real-time responsiveness on the full customer journey, across paid and own media. It enables personalized communication and helps businesses achieve up to 30% more impact. The platform integrates AB testing for real-time optimization of customer journeys.


9. Indicative

Indicative is a product analytics platform that provides actionable insights across the entire customer journey. It connects directly to your data warehouse, eliminating the need for SQL or coding. With Indicative, you can track how customers use your systems, invest in the right areas, and build tools for their success.


10. Solitics

Solitics is a data platform that enables real-time accessibility and actionability of data, regardless of infrastructure. The platform integrates seamlessly with raw and distributed data, providing data cleanup and analytics capabilities.


11. Meiro

  • Website: meiro.io
  • Headquarters: Singapore, New South Wales, Singapore
  • Founded: 2018
  • Headcount: 11-50
  • LinkedIn

Meiro.io is a passionate team of data experts based in South East Asia and Central Europe, providing data-driven solutions for marketing and customer data. They offer a native, purpose-built Customer Data Platform (CDP) that consolidates customer data from various touchpoints and creates a single view of customers. With Meiro CDP, businesses can collect, analyze, and activate their customer data to improve customer experience, profitability, and maximize customer lifetime value.


12. Datatrics

  • Website: datatrics.com
  • Headquarters: Enschede, Overijssel, Netherlands
  • Founded: 2014
  • Headcount: 11-50
  • Latest funding type: Acquired
  • LinkedIn

Datatrics is a company that offers a Customer Data Platform which helps businesses improve their marketing efforts by integrating data from various sources to create unified customer profiles.


13. Custimy.io

  • Website: custimy.io
  • Headquarters: Copenhagen, Capital Region, Denmark
  • Founded: 2020
  • Headcount: 11-50
  • Latest funding type: Seed
  • LinkedIn

Custimy is a customer data platform (CDP) for e-commerce businesses. They help companies acquire and retain customers, increase profits, and improve marketing results. With their platform, businesses can unlock hidden revenue streams, automate customer retention and acquisition, and gain access to actionable insights.


14. Leanplum (a CleverTap company)

  • Website: leanplum.com
  • Headquarters: San Francisco, California, United States
  • Founded: 2012
  • Headcount: 51-200
  • Latest funding type: Acquired
  • LinkedIn

Leanplum is a company that offers solutions for email, mobile, and web marketing to ensure customer conversion. They provide tools for lifecycle marketing, live event control, data management, engagement optimization, and A/B testing.


15. CustomerLabs CDP | First-Party Audience

CustomerLabs is a no-code customer data platform that helps marketers collect and unify first-party data from websites, CRM, and other marketing tools. It enables tracking of user behavior, lead generation, and syncing data with ad platforms, analytics tools, and email marketing. The platform is trusted by over 1500 data-driven companies to boost ad performance and conversions.


16. Blotout

  • Website: blotout.io
  • Headquarters: Fremont, California, United States
  • Founded: 2019
  • Headcount: 11-50
  • Latest funding type: Seed
  • LinkedIn

Blotout.io is a company that helps businesses build a trusted data relationship with their customers. They offer solutions that ensure compliance with GDPR and global privacy laws, while also increasing loyalty and return on advertising spend. With one line of code, Blotout solves the challenge of identifying returning customers, leading to higher sales and reduced customer acquisition cost.


17. Bread & Butter IO Inc.

Bread & Butter IO offers a customer data platform that helps businesses collect sustainable first-party data and personalize content for known customers. With a focus on GDPR compliance, the company allows users to easily customize their user experience and track user engagement. Their offerings include plugins for WordPress and WooCommerce, authentication services, API integration, and tools for progressive user journey.


18. Exacaster

  • Website: exacaster.com
  • Headquarters: Vilnius, Lithuania, Lithuania
  • Founded: 2011
  • Headcount: 51-200
  • Latest funding type: Grant
  • LinkedIn

Exacaster is a data analytics and predictive analytics company that helps telecoms and retailers improve decision making and customer experience based on data and AI.


19. Lexer

  • Website: lexer.io
  • Headquarters: Melbourne, Victoria, Australia
  • Founded: 2010
  • Headcount: 51-200
  • Latest funding type: Series B
  • LinkedIn

Lexer.io is a customer data platform and experience platform that helps businesses make better, data-driven decisions. They offer solutions in customer data integration, analytics, marketing, and service transformation.


20. Netcore Cloud

Netcorecloud.com is a company that offers intelligent engagement solutions to hypergrowth brands. They focus on delivering relevant content recommendations and omni-channel engagement to enhance customer experiences and drive revenue impact. With over 25 years of experience and a client base of 6,500+ brands, they specialize in customer engagement, email deliverability, and personalized marketing.


21. Fulcrum SaaS

  • Website: fulcrumsaas.com
  • Headquarters: Denver, Colorado, United States
  • Founded: 2017
  • Headcount: 11-50
  • Latest funding type: Seed
  • LinkedIn

Fulcrum provides a customer data platform for digital agencies, marketing teams, and sales departments, allowing for personalized experiences across all marketing channels and real-time collection of user behavior data.


22. Predictable Media

Predictable Media is a customer data platform that helps businesses synchronize and analyze their data, create personalized marketing campaigns, and increase customer lifetime value. Their technology integrates with various tools and platforms, providing greater visibility and actionable insights for businesses. They offer solutions for customer engagement, loyalty programs, and data analytics.


23. Treasure Data

Treasure Data is a customer data management platform that helps businesses create a connected customer experience. Their cloud-based solutions enable companies to collect, analyze, and utilize customer data to personalize marketing campaigns and improve overall business value.


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