The search engine marketing software industry is a rapidly evolving sector, powering visibility for businesses online. Companies operating in this industry provide innovative solutions that help businesses optimize their online presence, increase organic traffic, and analyze their performance across various metrics. These enterprises offer a wide array of services, such as keyword tracking, website audits, backlink monitoring, and more. The industry is constantly advancing, with companies now using technology like artificial intelligence and machine learning to further enhance their services. As the digital landscape continues to expand, this industry is poised to grow, offering newer tools to help businesses maximize their visibility online.


Top 23 Search Engine Marketing Software Companies

1. Yext

  • Website: yext.com
  • Headquarters: New York, New York, United States
  • Founded: 2006
  • Headcount: 1001-5000
  • Latest funding type: Ipo
  • LinkedIn

Yext.com is a company that offers search solutions for businesses, helping them build first-party search experiences on their websites, apps, and more.


2. Botify

  • Website: botify.com
  • Headquarters: New York, New York, United States
  • Founded: 2012
  • Headcount: 201-500
  • Latest funding type: Series C
  • LinkedIn

Botify is an enterprise SEO platform that helps businesses optimize their online presence and increase organic search traffic. With features like real-time page indexing and analysis of over 1,000 metrics, Botify enables companies to unlock hidden potential and maximize their SEO efforts.


3. SE Ranking

  • Website: seranking.com
  • Headquarters: Palo Alto, California, United States
  • Founded: 2012
  • Headcount: 51-200
  • LinkedIn

SE Ranking is a scalable SEO software that offers a comprehensive suite of tools for agencies and professionals. With features like keyword rank tracking, website audit, backlink monitoring, and competitor analysis, SE Ranking helps businesses boost their online visibility and improve their SEO strategies.


4. BrightLocal

BrightLocal is a comprehensive local SEO platform that offers a range of tools and services to help businesses improve their search visibility and attract new customers. With features such as citation tracking, local search audits, and reputation management, BrightLocal helps businesses optimize their online presence and generate more reviews. Their platform also includes white-label tools and reporting options for agencies and consultants.


5. Raven Tools, a TapClicks company

  • Website: raventools.com
  • Headquarters: Nashville, Tennessee, United States
  • Founded: 2007
  • Headcount: 11-50
  • Latest funding type: Acquired
  • LinkedIn

Raven Tools offers an all-in-one platform for SEO and SEM that provides deep competitive insights, aids in keyword research, backlink analysis, and site audits. It helps businesses increase their organic and paid traffic, conversions, gain new customers, and improve their ability to retain clients.


6. Sitecore

  • Website: sitecore.com
  • Headquarters: San Francisco, California, Denmark
  • Founded: 2001
  • Headcount: 1001-5000
  • Latest funding type: Private Equity
  • LinkedIn

Sitecore offers a comprehensive training program and support packages for its platforms, allowing businesses to optimize customer experiences. They provide solutions for content strategy, creation, analytics, digital asset management, content management, customer data management, personalization and testing, marketing automation, storefronts and marketplaces, search and merchandizing, order management, and data & analytics. Sitecore empowers digital experience teams to create, deliver, and manage highly engaging experiences and omnichannel content.


7. Upland Software

  • Website: uplandsoftware.com
  • Headquarters: Austin, Texas, United States
  • Founded: 2010
  • Headcount: 1001-5000
  • Latest funding type: Acquired
  • LinkedIn

Upland Software is an enterprise software company that offers a wide range of products to solve business challenges. With over 30 specialized products, Upland provides solutions for critical business problems, including enterprise search, content capture, email marketing, document management, and more.


8. Hiberus

  • Website: hiberus.com
  • Headquarters: Zaragoza, Zaragoza, Spain
  • Founded: 2011
  • Headcount: 1001-5000
  • LinkedIn

Hiberus is a digital agency specializing in CRO, SEO, marketing automation, and digital strategy. They provide expertise in Adobe Experience Cloud, CMS platforms like Drupal and Liferay, and e-commerce platforms like Magento - Adobe Commerce and Salesforce. They also offer software solutions for industries such as healthcare, logistics, construction, and agriculture.


9. USA TODAY NETWORK | LOCALiQ

  • Website: localiq.com
  • Headquarters: Plano, Texas, United States
  • Founded: 2004
  • Headcount: 1001-5000
  • LinkedIn

LocaliQ is a marketing platform that helps businesses find, convert, and keep customers with a suite of marketing automation, channel campaign management, lead dashboard and insight tools, plus expert-led services.


10. Webranking

  • Website: webranking.it
  • Headquarters: Correggio, Emilia-Romagna, Italy
  • Founded: 1998
  • Headcount: 201-500
  • LinkedIn

Webranking.it is a digital marketing company based in Italy. They offer a wide range of services including SEO, digital analytics, paid search, and web development. Their team of experts helps businesses optimize their online presence and increase their visibility and profitability.


11. Synup

  • Website: synup.com
  • Headquarters: New York, New York, United States
  • Founded: 2014
  • Headcount: 201-500
  • Latest funding type: Series A
  • LinkedIn

Synup is a digital profile management solution that helps businesses attract more customers and accelerate revenue growth. With a curated list of partners, Synup improves online presence, reputation, social engagement, content management, and provides business insights and automations. It offers a comprehensive solution for managing profiles, responding to reviews, publishing content, generating reports, and increasing team efficiency. Synup serves enterprise and small-medium businesses, providing support and solutions to enhance brand visibility and customer conversion.


12. Surefire Local

  • Website: surefirelocal.com
  • Headquarters: Vienna, Virginia, United States
  • Founded: 2010
  • Headcount: 51-200
  • Latest funding type: Debt Financing
  • LinkedIn

Surefire Local is a local marketing software platform designed for small and medium-sized businesses. It helps businesses engage new and current customers, grow revenue, and expand reach in their local markets. The platform offers a range of tools and features such as email marketing, digital asset management, customer communications, website optimization, lead tracking, and advertising on search engines and social media networks.


13. Coinis Ltd

  • Website: coinis.com
  • Headquarters: Podgorica, Montenegro, Montenegro
  • Founded: 2012
  • Headcount: 51-200
  • LinkedIn

Coinis is an affiliate marketing company that offers traffic monetization for publishers, affiliates, and advertisers. They provide an advertising platform and solutions for publishers, along with affiliate programs, search SDK, and contextual ads. With a focus on antivirus promotion and global coverage, Coinis aims to help brands optimize their campaigns for maximum revenue and reduce expenses.


14. Adthena

  • Website: adthena.com
  • Headquarters: London, England, United Kingdom
  • Founded: 2012
  • Headcount: 51-200
  • Latest funding type: Debt Financing
  • LinkedIn

Adthena is a software company that specializes in AI-driven technology to help businesses dominate their competitive landscape. With a supportive team of experts, they provide solutions for brand protection, campaign optimization, market entry, and strategic advantage.


15. OneLocal

  • Website: onelocal.com
  • Headquarters: Toronto, Ontario, Canada
  • Founded: 2013
  • Headcount: 51-200
  • Latest funding type: Series A
  • LinkedIn

OneLocal is a comprehensive marketing platform that offers integrated marketing tools to help businesses grow. With a dedicated marketing specialist, businesses can access a suite of tools to automate tasks, get more reviews, referrals, and improve their online presence.


16. Bridgeline

  • Website: bridgeline.com
  • Headquarters: Burlington, Massachusetts, United States
  • Founded: 2000
  • Headcount: 51-200
  • Latest funding type: Post Ipo Equity
  • LinkedIn

Bridgeline is a leading provider of digital experience solutions, empowering companies to boost revenue through feature-rich eCommerce and content management capabilities. With turn-key site search and merchandising, SEO optimization tools, and more, Bridgeline helps businesses increase traffic, order value, and conversion rates. Their suite of solutions has driven millions of sales worldwide.


17. SeoSamba

  • Website: seosamba.com
  • Headquarters: Dover, Delaware, United States
  • Founded: 2008
  • Headcount: 11-50
  • LinkedIn

SeoSamba is a company that offers a comprehensive marketing platform designed for recurring income distribution and marketing automation. Their platform enables businesses to build, optimize, and market their websites, franchises, and online stores.


18. SweetIQ

  • Website: sweetiq.com
  • Headquarters: Montreal, Quebec, Canada
  • Founded: 2009
  • Headcount: 51-200
  • Latest funding type: Acquired
  • LinkedIn

SweetIQ is a company that offers local marketing automation software solutions. Their platform helps businesses manage and optimize their online presence to drive more foot traffic and increase customer engagement.


19. epresspack

  • Website: epresspack.com
  • Headquarters: Paris, Ile-De-France, France
  • Founded: 2011
  • Headcount: 51-200
  • Latest funding type: Series Unknown
  • LinkedIn

epresspack.com is a company offering a digital communication platform for PR and marketing purposes. It allows users to integrate rich media content, manage contact lists, distribute emails, and share content through various channels. The platform also provides features such as embargo management, event organization, and real-time analytics. With epresspack.com, businesses can enhance their online presence, streamline communication processes, and optimize their search engine rankings.


20. darriens

  • Website: darriens.com
  • Headquarters: Nuñez, Buenos Aires, Argentina
  • Founded: 2009
  • Headcount: 51-200
  • LinkedIn

Darriens is an international digital marketing agency with over 10 years of experience. We specialize in programmatic technology and digital advertising to connect and convert potential customers. Our services include social media management, search engine optimization, Google Ads, and influencer marketing. We have worked with over 1500 brands from various industries and have a proven track record of delivering results.


21. Search Pointer Media Solutions Private Limited

SearchPointer.com is a company that offers a variety of solutions for efficient and accurate search engine optimization (SEO). With advanced tools and techniques, they help businesses improve their online visibility and attract more organic traffic to their websites.


22. SocialDNA Labs

SocialDNA Labs is a leading Digital Marketing Agency that specializes in harnessing the power of Big Data to provide customer-centric data solutions. Their products help businesses excel by uncovering hidden patterns and correlations in historic and real-time data. They offer end-to-end support in web presence, product design, implementation of blockchain applications, and more.


23. iByteCode Technologies

iByteCode is a technology company that offers a range of web and mobile solutions, including cloud deployment services, business technology consulting, graphic design, search engine optimization, social media marketing, and software training. With their innovative ideas and expertise, they help businesses grow by tapping into new customers and improving their online presence.


Want to find more search engine marketing software companies?


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