The whole life insurance industry in Michigan is teeming with a variety of companies providing an array of comprehensive and cost-effective plans. They offer insurance products such as whole life, term life, universal life, accident insurance, and annuities. They cater to different demographics, including young families, individuals at various life stages, and even specific interest groups like women. These companies are venturing into socially responsible practices while combining financial protection and societal benefits. The industry continues to evolve, embracing inclusivity and a wide range of innovative insurance products to meet Michigan's diverse needs.


Top 24 whole life insurance companies in Michigan

1. AAA Life Insurance Company

  • Website: aaalife.com
  • Headquarters: Livonia, Michigan, United States
  • Founded: 1969
  • Headcount: 501-1000
  • LinkedIn

AAA Life Insurance Company provides a range of insurance products including term life insurance, whole life insurance, universal life insurance, accident insurance, and annuities. They offer coverage options for individuals of all ages and life stages, with guaranteed lifelong coverage available. AAA Life Insurance Company is committed to helping customers protect their loved ones and plan for the future.


2. Gerber Life Insurance Company

Gerber Life Insurance Company has been providing quality life insurance since 1967, especially for young families on a limited budget. They offer budget-friendly life insurance plans for children and adults to provide greater financial protection. Gerber Life is a member of Western & Southern Financial Group Inc., one of the strongest life insurance groups globally, with over $62 billion of life insurance in force as of December 2021.


3. Woman's Life Insurance Society

Woman's Life is a socially responsible organization that offers life insurance and annuities to its members. They also provide a variety of discounts and savings from national and local merchants, ranging from meal delivery services to electronics, home décor, travel, and entertainment. Members can enjoy the benefits of connecting with a supportive community and contribute to charitable causes through volunteering.


4. Altruis Benefit Consulting

Altruis Benefit Consulting provides creative benefits programs leveraging relationships with top insurance carriers. They offer options and educate clients on benefit consulting, building trust and delivering expert advice.


5. C.L. Finlan Insurance

  • Website: finlan.com
  • Headquarters: Plymouth, Michigan, United States
  • Founded: 1910
  • Headcount: 11-50
  • LinkedIn

Finlan Insurance is a reputable insurance company based in Plymouth, Michigan. With over 100 years of service, they provide a wide range of insurance services including personal, commercial, and life insurance. Their ultimate mission is to help people by offering comprehensive coverage plans tailored to their clients' specific needs.


6. eFund Insurance

eFund Insurance is a final expense insurance telesales agency that focuses on whole life insurance products. They are dedicated to helping people and agents through trust building and providing support.


7. Melton McFadden Agency

Melton-McFadden Agency is an insurance company located in Michigan. They offer various insurance plans including business, liability, life, health, and auto insurance to individuals and businesses.


8. Michigan General Office-Chuck Selinger-Partner

New York Life Michigan offers life insurance and financial security solutions to its clients. They have been serving their clients for many years with many full-time professional agents.


9. HIA Financial

HIA Financial specializes in providing employee benefits, retirement planning, and insurance services.


10. AC Financial Group

AC Financial Group is an insurance provider in Grand Blanc, MI offering a wide selection of health, life, and critical illness insurance products. They specialize in income protection plans for individuals and families with personalized service to find the right coverage that fits their budget and needs.


11. Schneider &a; Tearmann Group

  • Website: tgifinancial.com
  • Headquarters: Waterford, Michigan, United States
  • Headcount: 11-50

TGIFinancial offers merchant services, payroll and HR services, worksite benefits, life insurance, and business solutions.


12. Frankenmuth Insurance

  • Website: fmins.com
  • Headquarters: Frankenmuth, Michigan, United States
  • Founded: 1868
  • Headcount: 501-1000
  • LinkedIn

Frankenmuth Insurance is a trusted insurance company headquartered in Frankenmuth, Michigan. Since 1868, we have been providing high-quality insurance products and exceptional service. Our independent insurance agencies in 15 states offer personal, commercial, and life insurance. We prioritize building lasting relationships and exceeding customer expectations through honest and upfront service.


13. Michigan Farm Bureau Family of Companies

Farm Bureau Insurance of Michigan provides auto insurance, home insurance, life insurance, and business insurance. They offer multi-policy credits to help customers save on their insurance bills without compromising coverage. Customers can access their policy details, pay bills, request changes, and more through their online account.


14. GLP Financial Group

GLP Financial Group is a professional investment services firm located in Farmington, MI. They provide a wide range of financial services and products, including retirement planning, investment strategies, estate planning, life insurance, and financial education. Their experienced team of agents and representatives are dedicated to supporting their clients and helping them achieve financial success.


15. Al Bourdeau Insurance Agency

Al Bourdeau Insurance Agency is a leading insurance agency in Michigan, offering high-quality and affordable insurance solutions for home, vehicle, health, and business needs. With over 85 years of success and a customer-centric approach, we make the insurance buying experience easy and hassle-free. Our dedicated service team ensures a 'no-problem' attitude, providing exceptional customer service. We are committed to meeting the insurance needs of individuals, families, and businesses, providing peace of mind and financial protection.


16. Nulty Insurance

  • Website: nulty.com
  • Headquarters: Kalamazoo, Michigan, United States
  • Founded: 1945
  • Headcount: 51-200
  • LinkedIn

Nulty Insurance is an independent insurance agency offering a comprehensive suite of insurance solutions to protect you from the unexpected throughout Michigan.


17. First Independence Bank

First Independence Bank (FIB) is a financial institution that provides consumer and business banking services. They offer safe and affordable checking accounts, online and mobile banking services, treasury management solutions, and life insurance and wealth management services. FIB focuses on serving the financial needs of the community and its businesses.


18. LifeSecure Insurance Company

  • Website: yourlifesecure.com
  • Headquarters: Brighton, Michigan, United States
  • Founded: 2006
  • Headcount: 51-200
  • Latest funding type: Undisclosed
  • LinkedIn

LifeSecure Insurance Company is an experienced insurance team that offers simple solutions to customers. They provide online security, privacy, and a range of insurance products, including hospital indemnity, final expense, term life, accident, and critical illness insurance. With knowledgeable staff and a commitment to eliminating confusion, LifeSecure aims to create a better future for their customers.


19. Walton Insurance Group

Walton Insurance Group is an insurance company with over 65 years of experience. They offer a wide range of insurance solutions for individuals and businesses, including auto, homeowners, recreational, and pet insurance. Their mission is to find the right solution for their clients and ensure their satisfaction.


20. Ralph C. Wilson Agency

  • Website: rcwa.net
  • Headquarters: Southfield, Michigan, United States
  • Founded: 1923
  • Headcount: 51-200
  • LinkedIn

The Ralph C. Wilson Agency is a leading insurance agency that has been providing quality service for almost 90 years. As one of the largest independent agencies in Michigan, we offer tailored insurance solutions to meet the individual needs of our clients worldwide.


21. WSIB Insurance Agency LLC

WSIB Insurance is a program administrator specializing in disability income and life insurance for race teams. They offer a range of insurance products and services through multiple carrier partners, providing better service and industry knowledge. With a team of motorsports insurance specialists, they have over 75 years of experience in the industry.


22. Estate Preservation Agency

  • Website: epa1.com
  • Headquarters: Brighton, Michigan, United States
  • Founded: 2001
  • Headcount: 51-200
  • LinkedIn

Estate Preservation Agency Inc. (EPA) is a leading distributor of insurance and investment products catered towards the senior age market. They offer a wide range of products including Long Term Care, Short Term Care, Medigap, Medicare Advantage, Medicare Part D Plans, Final Expense, Life Insurance, and Annuities.


23. Anselmi Mierzejewski Ruth & Sowle P.C.

  • Website: a-mlaw.com
  • Headquarters: Bloomfield Hills, Michigan, United States
  • Founded: 1988
  • Headcount: 51-200
  • LinkedIn

Anselmi Mierzejewski Ruth & Sowle P.C. is an insurance defense law firm committed to serving as a trusted, accessible, and aggressive advocate. They provide legal services in various practice areas, such as amusement/leisure industry, coverage disputes, life insurance claims defense, motor vehicle accident defense, premises liability defense, and real estate.


24. AIP Marketing Alliance (AIPMA)

  • Website: aipma.com
  • Headquarters: Troy, Michigan, United States
  • Founded: 1981
  • Headcount: 11-50
  • LinkedIn

AIPMA is a premier life insurance and annuity distribution partner based in Troy, Michigan. With over 40 years of experience, they provide full-service support to independent wholesalers, brokerages, and agents. AIPMA offers a wide range of carrier relationships, products, and tools to help their clients grow their business and stand out in a competitive marketplace.


Want to find more whole life insurance companies?


If you want to find more companies that offer a range of extensive whole life insurance products you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


With Inven you'll also get to know the company's:


  • Ownership: Which of these are private equity backed? Which are family-owned?
  • Contact data: Who are the owners and CEO's? What are their emails and phone numbers?
  • Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!